Bolton Old Links Golf Club

What Bolton Old Links Golf Club does

Bolton Old Links Golf Club is a private members' golf club founded in 1891 and located on Chorley Old Road, Bolton, England (BL1 5SU). Its core asset is an 18-hole Par-72 moorland championship golf course designed by Alister MacKenzie, featuring two interlinked loops of nine holes and views across four surrounding counties from the 12th hole. The club is regionally recognised as host venue for the 2023 Lancashire Amateur Open Championship and the Lancashire PGA Open, and holds SafeGolf accreditation and Women in Golf Charter signatory status.

The club operates a multi-revenue hospitality model: membership subscriptions (7-day, 6-day, weekday, social, and a special low-income category priced at £520/year), pay-as-you-go visitor green fees booked online via hub.clubv1.com, society bookings (£10/player deposit), open competitions at £30/entry, pro shop retail and custom fitting (using a Foresight Sports GC2 launch monitor and an indoor swing studio offering play on 80 virtual courses), bar and catering (managed by Elizabeth Manniex), and two private function suites — the Montserrat Suite (up to 120 guests with stage, dance floor and private bar) and the MacKenzie Suite (approx. 70 guests) — for weddings, corporate events, and private functions. PGA Director of Golf Sean Owen runs the professional shop and coaching programme, and the club supports a junior Academy programme (up to age 17) and a Women in Golf taster membership.

Go-to-market is direct-to-consumer and event-driven: visitor bookings and event hires are taken via the website, online booking platform, and dedicated phone lines (01204 842307 with options for Pro Shop, Bar/Catering, and Membership). Growth levers include reciprocal playing rights via the MacKenzie Society (19 UK courses) and the Lancashire County Card (80 Lancashire courses plus 1,400+ UK courses), and a network of 17+ local business tee-sign sponsors. The club is too small to be a traditional venture-stage investment candidate; it is independently operated by Bolton Old Links Golf Club Ltd for the benefit of its members.

Name

Bolton Old Links Golf Club

Legal name

Bolton Old Links Golf Club Ltd

Website

https://boltonoldlinks.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bolton Old Links Golf Club is a 1891-founded private members' club in Bolton, England, operating an 18-hole Alister MacKenzie–designed Par-72 moorland championship course, on-site PGA professional shop, GC2 simulator studio, function suites, and a multi-tier membership model serving members, visitors, societies, and event clients.

Ownership category

akta.pro rank

Product category

Golf Club and Hospitality Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Members golf club
• Championship golf course
• Golf coaching lessons
• Pro shop fitting
• Golf event venue

Headquarters

HQ city

Bolton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Green Fees and Visitor Play: Revenue from visitors booking tee times online, paying green fees. Buggy and electric trolley hire available upon request.
2. Membership Subscriptions: Annual membership subscriptions payable 1st April - 31st March with various categories: 7 day member, 6 day member, weekday member, social membership, and special category (low income) at £520/year. Concession rates for students and those aged 24 and below.
3. Pro Shop Sales and Services: PGA Professional shop sales including equipment from major brands (Ping, Titleist, Footjoy, Galvin Green, Hugo Boss, Taylormade, Under Armour, etc.), repair services, and custom fitting sessions.
4. Catering and Hospitality: Bar and catering services including local craft beers, breakfast, bar snacks, specials, and full meals. Members receive discount on bar purchases.
5. Function Room Hire: Two private function suites for hire: Montserrat Suite (up to 120 guests) with stage, dance floor, private bar; MacKenzie Suite (approx 70 guests) for smaller events. Catering for weddings, christenings, birthdays, corporate events.
6. Golf Coaching and Lessons: Golf lessons from resident PGA Professional Sean Owen available on practice ground, short game area, golf course, and indoor facility with video technology and GC2 simulator.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bolton Old Links Golf Club operates an 18-hole Par-72 Moorland Championship Golf Course designed by Alister MacKenzie, supported by an on-site PGA Professional Pro Shop, an indoor swing studio with GC2 simulator and custom club fitting, bar and catering services including The 19th Hole facility, and two private function suites for weddings and corporate events. The club sells annual memberships across multiple tiers, visitor green fees, society bookings, open competitions, golf lessons, and Academy junior programmes.

Product overview

Bolton Old Links Golf Club operates as a traditional golf club offering a comprehensive portfolio of golf and hospitality services. The core offering is the 18-hole Moorland Championship Golf Course designed by Alister MacKenzie, complemented by the on-site Professional Shop (PGA-operated with GC2 fitting technology), Indoor Swing Studio with simulator capabilities, and Academy programme for junior golfers. The club's hospitality arm includes two function suites (Montserrat Suite for large events up to 120 guests, MacKenzie Suite for intimate gatherings up to 70 guests), The 19th Hole on-course facility, and bar/catering services. Membership products span multiple tiers (7-day, 6-day, weekday, social) with concessions and special category options. Additional offerings include Open Competitions, Women in Golf taster memberships, and golf society bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Moorland Championship Golf Course Par-72, 18-hole moorland golf course designed by Alister MacKenzie, featuring two loops of nine holes with challenging greens and scenic views of four surrounding counties from the 12th hole. Open for visitor tee bookings, society bookings, and member play.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered minor and core.

• Printed PolytheneminorGTM or Marketing PartnerLocal business sponsor of Bolton Old Links Golf Club. One of 17+ tee sign sponsors creating mutually beneficial relationships with the club.
• VenturepakminorGTM or Marketing PartnerTee sign sponsor providing sponsorship support to the club in exchange for brand visibility.
• Burrow HumphreysminorGTM or Marketing PartnerTee sign sponsor and partner with Bolton Old Links Golf Club.
• Auto ExtractminorGTM or Marketing PartnerLocal business sponsor and partner of the club.
• Turner WestwellminorGTM or Marketing PartnerTee sign sponsor providing sponsorship to the club.
• Irish FreightminorGTM or Marketing PartnerPartner and sponsor of Bolton Old Links Golf Club.
• Blue OrangeminorGTM or Marketing PartnerSponsor partner of the golf club.
• KohortminorGTM or Marketing PartnerTee sign sponsor partner with Bolton Old Links.
• FreethsminorGTM or Marketing PartnerLegal services sponsor partner of the club.
• CHWminorGTM or Marketing PartnerPartner sponsor providing support to Bolton Old Links Golf Club.
• SilverglideminorGTM or Marketing PartnerSponsor partner with the golf club.
• St George GlassminorGTM or Marketing PartnerTee sign sponsor partner of Bolton Old Links.
• BID GroupminorGTM or Marketing PartnerSponsor partner of the golf club.
• Mason OwenminorGTM or Marketing PartnerInsurance and financial services sponsor partner of the club.
• KBL SolicitorsminorGTM or Marketing PartnerLegal services sponsor partner of Bolton Old Links.
• LB PhysiominorGTM or Marketing PartnerPhysiotherapy services sponsor partner providing support to the club.
• CarlsbergminorGTM or Marketing PartnerBeverage sponsor providing beer and drinks supply to the club bar.
• iDuctminorGTM or Marketing PartnerSponsor partner of the golf club.
• Foremost GolfcoreChannel Partner/ Reseller/ DistributorForemost Golf is the UK's #1 golf buying group. Sean Owen (PGA Professional) is a member, providing access to wide variety of golfing equipment and professional advice.
• SafeGolf PartnershipcoreOthersPartnership of UK golf bodies committed to promoting safe and positive environment. Bolton Old Links is SafeGolf accredited, committed to safeguarding children, young people, and adults at risk in golf.
• HowDidiDo.comcoreTechnology or IntegrationPlatform for open competition bookings and member score tracking. Powered by HowDidiDo.com for tournament management and member engagement.
• MacKenzie SocietycoreStrategic or Co-development PartnerReciprocal agreement network with 19 member golf courses across the UK offering courtesy or reduced green fees to Bolton Old Links members.
• Lancashire County CardcoreStrategic or Co-development PartnerReciprocal golf card providing members discount off green fees at 80 courses in Lancashire plus over 1400 courses across the UK.

Scale indicators4 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Alwoodley Golf Club: Another Alister MacKenzie-designed members course in Yorkshire. Directly comparable to Bolton Old Links on architectural heritage and traditional private club membership model.
• West Lancashire Golf Club: Links course in Merseyside and former host of The Open Final Qualifying. Highly comparable as a historic Lancashire championship members club with a similar membership and visitor model.
• Royal Lytham & St Annes Golf Club: Prestigious Open Championship rota club on the Lancashire coast. Comparable to Bolton Old Links as a historic, high-prestige members club in the same region with tournament-hosting credentials and a similar target member demographic.
• Ganton Golf Club: Highly rated championship course in North Yorkshire with a similar private members model. Comparable to Bolton Old Links in tournament hosting pedigree and high-end amateur positioning.
• Formby Golf Club: Top-ranked heathland members club in Lancashire, host of major amateur events. Comparable to Bolton Old Links in regional prestige, membership structure, and tournament-hosting track record.
• Hillside Golf Club: Championship-grade links club in Southport, Lancashire, and host of multiple professional and amateur events. Closely comparable to Bolton Old Links in regional positioning, tournament hosting, and championship pedigree.

Broad incumbents

• Royal Birkdale Golf Club: Two-time Open Championship venue on the Lancashire coast. A step up in scale and prestige, but comparable as a regional elite club targeting the same discerning golfer and tournament-hosting market.
• QHotels: UK operator of golf resorts and leisure hotels. Comparable as a broader incumbent in the UK golf-and-hospitality market, offering event and stay-and-play packages that overlap with Bolton Old Links' function room and visitor offerings.

Others

• BRS Golf: UK golf tee-time booking platform used by many clubs. Comparable as the digital infrastructure layer adjacent to Bolton Old Links' own Club Systems/HowDidiDo booking stack.
• Foremost Golf: UK's largest golf retail buying group, with Bolton Old Links' PGA Professional Sean Owen as a member. Comparable as a key ecosystem partner in pro-shop supply, equipment, and coaching support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bolton-old-links-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolton Old Links Golf Club