Booster SEO
Booster SEO is a Shopify-native SEO automation platform serving 350,000+ DTC merchants via its AutoPilot engine, which automates meta tags, alt text, broken link fixes, and image optimization through tiered freemium SaaS subscriptions distributed exclusively through the Shopify App Store.
- Company typePrivate
- Founded2016
- HeadquartersNot specified, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Booster SEO does
Booster SEO is a Shopify-native SEO automation platform serving more than 350,000 direct-to-consumer merchants on the Shopify App Store. Founded in 2015-2016 and operated as a private, bootstrapped company with approximately 13 employees, the firm distributes exclusively as a native Shopify app, monetizing through tiered SaaS subscriptions (Free, Pro at $39/month, Premium at $69/month, and Concierge at $199/month).
The core product is a proprietary AutoPilot engine that continuously automates technical SEO tasks — meta tag generation, alt text creation, broken-link detection with auto-redirecting, image compression, URL structure, and JSON-LD structured data — without manual merchant intervention. AI features span text generation for metadata, computer-vision-based alt text, and generative AI with custom templates; the platform additionally generates llms.txt files to make stores discoverable to ChatGPT, Perplexity, and Google AI Overviews. A companion Page Speed Optimizer app extends the product surface into Core Web Vitals.
Go-to-market is product-led via the Shopify App Store, supplemented by a 3,000+ agency partner directory (featuring Coalition Technologies, Hawke Media, and SmartSites among others), a comparison content site (compare.boosterseo.com) targeting competitor alternatives, and an Irish/U.S. dual-jurisdiction operation that supports a 7-language merchant dashboard. Named mid-market customers include Liquid Death, Good American, Wondery, Just Water, Chubbies, Dude Wipes, and Evry Jewels, with the bulk of the install base composed of long-tail Shopify SMBs.
Booster SEO firmographics
Firmographics- Name
- Booster SEO
- Legal name
- Booster SEO
- Website
- https://boosterseo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Booster SEO is a Shopify-native SEO automation platform serving 350,000+ DTC merchants via its AutoPilot engine, which automates meta tags, alt text, broken link fixes, and image optimization through tiered freemium SaaS subscriptions distributed exclusively through the Shopify App Store.
- Ownership category
- akta.pro rank
Booster SEO industry classification
Industry- Product category
- E-commerce SEO Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)
- akta.pro secondary industries
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)
Keywords
Where Booster SEO is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Booster SEO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (App Store): Booster SEO operates as a Shopify app sold through the Shopify App Store. Revenue is generated through tiered subscription plans (Free, Pro, Premium, Concierge) billed monthly or annually. The free tier provides basic SEO features (alt-text, weekly image sync, chat support) to attract users, while paid plans unlock automation, image compression, priority support, and dedicated concierge services. Annual billing offers discounted rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier covering basic SEO features with limited automation |
| Subscription | Monthly | Core SEO automation plan with meta tags, autopilot, and broken link fixing |
| Subscription | Monthly | Full-featured plan adding image compression and advanced SEO management |
| Subscription | Monthly | White-glove managed SEO with dedicated strategist and VIP support |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Booster SEO product offering
Product offeringCore offering
Booster SEO sells a Shopify-native AI-powered SEO automation app that continuously handles meta tag optimization, alt-text generation, broken link detection and auto-redirecting, image compression, JSON-LD structured data, and llms.txt creation for AI search engines. It is offered on tiered subscriptions (Free, Pro, Premium, Concierge) distributed through the Shopify App Store, with a complementary Page Speed Optimizer app and a white-glove Concierge support tier for larger merchants.
Product overview
Booster SEO is a Shopify-focused SEO platform consisting of the core Booster SEO & Image Optimizer app, the Page Speed Optimizer companion app, a Partner Program for agencies, and Booster Concierge premium support. The flagship product (Booster SEO & Image Optimizer) has been the No. 1 SEO app on Shopify since 2016, serving over 350,000 DTC brands. The platform offers over 60 features including AI-powered meta tag and alt text generation, automated broken link repair, image compression, and an AutoPilot engine for hands-free SEO management. Pricing ranges from Free ($0/month) to Concierge ($199/month), with Pro ($39/month) and Premium ($69/month) tiers providing additional features like image compression and URL optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Page Speed Optimizer: A separate Shopify app for page speed optimization, distinct from the main SEO optimizer product.
Products and services
- Booster SEO & Image Optimizer Core Shopify SEO automation app that handles meta tag optimization, AI-generated alt text, broken link detection and auto-redirecting, image compression, JSON-LD structured data, llms.txt generation, and SEO health scoring for Shopify merchants.
- Page Speed Optimizer A separate Shopify app focused on improving site loading speed through image compression and optimization, with reported 1-2 second load time improvements that boost SEO scores.
Quantifiable outcome
- Site traffic increases of 30-70% reported from using Booster SEO automation
- +7 more outcomes
Companies that use Booster SEO
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles3 records
Booster SEO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature11 records
Booster SEO partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered featured partner, minor and platform partner.
- Coalition Technologiesfeatured partnerCoalition Technologies is listed as a featured SEO agency partner on Booster SEO's partner directory (partners.boosterseo.com). The agency claims to be the best SEO agency in the United States with 250+ team members across Los Angeles, Seattle, and globally, 1500+ reviews, and is a Google Premier Partner, Shopify Expert/Shopify Plus Partner, and BigCommerce Certified Partner. They won the 2025 Clutch Best in Digital Marketing award and have ranked among Clutch Top 100 Global SEO Companies for 5+ years. Founded in 2009.
- Common Thread CollectiveminorAn Ecommerce Growth Agency listed on Booster SEO's partner directory, offering services including Growth Strategy, Paid Social, Paid Search, Email/SMS, Creative, Data and Forecasting.
- DropshippingrusminorA current Booster SEO customer who also runs an agency teaching others how to run their own stores. Listed on the partner directory with interest in referral or affiliate program.
- Hawke Mediafeatured partnerAward-winning digital marketing consultancy and full-service agency headquartered in Los Angeles, California, with employees in over 40 states. Worked with 4,500+ brands including Verizon, Red Bull, Tamara Mellon, The Sill. Grown from 7 to 300+ full-time employees in 10 years. Offers services including SEO, web design, paid search/social, email marketing, and more. Listed as a partner with interest in complimentary marketing consultations.
- SmartSitesfeatured partnerFull-service digital marketing agency specializing in SEO, PPC, Email Marketing, Social Media Management, and Web Design. Since 2011, managed $500M in paid search, won 30+ design awards, received 1k+ 5-star reviews. Featured partner on Booster SEO's directory.
- Shopifyplatform partnerBooster SEO is a Shopify app that runs natively on the Shopify platform. The company describes its service as being provided to merchants who use Shopify to power their stores. Booster SEO integrates with Shopify via OAuth and accesses store data through Shopify APIs.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Booster SEO competitors and assessment
Company assessmentBroad incumbents
- SEMrush: SEMrush is a broad digital marketing platform with strong SEO, content, and competitive research capabilities. While not Shopify-native, it serves as an incumbent alternative for merchants considering switching from Booster SEO to a comprehensive marketing suite.
- Ahrefs: Ahrefs is a leading SEO tools platform with backlink analysis, keyword research, and site audit features. Serves as an alternative for more technical Shopify merchants who prefer broader SEO tooling over a Shopify-native automation app.
- Yoast SEO: Yoast is a long-established SEO plugin primarily for WordPress/WooCommerce that offers content optimization and technical SEO. Represents a multi-platform incumbent that could expand or compete for Shopify SEO mindshare.
Direct peers
- TinyIMG: TinyIMG is a Shopify app focused on image optimization and SEO, combining image compression with SEO meta tag generation. A direct competitor in the image-SEO intersection where Booster SEO also competes.
- Plug in SEO: Plug in SEO is a Shopify-focused SEO audit and optimization app providing SEO health checks and recommendations. Directly competes with Booster SEO for Shopify merchants seeking SEO automation.
- Tapita SEO: Tapita offers a Shopify SEO and speed optimization app with tiered SEO features. Directly competes with Booster SEO in the Shopify App Store for SEO and page speed optimization use cases.
- Avada SEO: Avada SEO (formerly Avada Marketing Automation) is a leading Shopify SEO and marketing automation app, offering similar AI-driven meta tag optimization, image compression, and email marketing features. Directly competes with Booster SEO in the Shopify App Store rankings.
- SEOLab: SEOLab is an AI-powered SEO app for Shopify merchants offering automated meta tag optimization and content generation. Directly competes with Booster SEO in the Shopify AI-SEO category.
- SEOWILL (SEOAnt): SEOAnt/SEOWILL is a Shopify SEO app that uses credit-based AI pricing for meta tag and alt text generation. Directly competes with Booster SEO on similar functionality with a different monetization model.
Regional players
- PageFly: PageFly is a popular Shopify page builder app with adjacent SEO and conversion optimization features. Competes for share of merchant attention in the Shopify App Store across overlapping use cases like on-page SEO.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Booster SEO social profiles
Digital presenceBooster SEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booster SEO leadership team
Management profileNumber of profiles
Booster SEO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booster SEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booster SEO
What does Booster SEO do?
Booster SEO sells a Shopify-native AI-powered SEO automation app that continuously handles meta tag optimization, alt-text generation, broken link detection and auto-redirecting, image compression, JSON-LD structured data, and llms.txt creation for AI search engines. It is offered on tiered subscriptions (Free, Pro, Premium, Concierge) distributed through the Shopify App Store, with a complementary Page Speed Optimizer app and a white-glove Concierge support tier for larger merchants.
Is Booster SEO a public or private company?
Booster SEO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Booster SEO founded?
Booster SEO was founded in 2016. It employs 11 to 50 people.
Where is Booster SEO based?
Booster SEO is headquartered in Not specified, Ireland, in the Europe region.
How does Booster SEO make money?
One revenue line is on record: saaS Subscription (App Store).
Who are Booster SEO's main competitors?
Broad incumbents on record are SEMrush, Ahrefs and Yoast SEO. Direct peers are TinyIMG, Plug in SEO, Tapita SEO, Avada SEO, SEOLab and SEOWILL (SEOAnt). PageFly is listed as a regional player.
Does Booster SEO have an API?
No public API is recorded for Booster SEO.
What industry is Booster SEO in?
Booster SEO's product category is E-commerce SEO Software. Its primary akta.pro industry code is BPAFAJAE, E-commerce SEO (Category/Product SEO, Merchant Feeds), with a secondary code of BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture). Its NAICS code is 5132 and its SIC code is 7310.