Branches Counseling, PLLC

What Branches Counseling, PLLC does

Branches Counseling, PLLC is a privately-held professional limited liability counseling practice founded in 2009 in Livonia, Michigan, delivering in-person mental health and addiction services. The practice is operated by two principal therapists — Victoria Winebarger (MSW, LMSW, CAAC, CAADC) and Beth Bunn (MSW, LMSW, LCSW, LCAC, MAC, CMHIMP, CCATP, CCTP) — dually licensed in Michigan and Indiana, supported by a total headcount of approximately 20 employees.

The firm offers a broad service portfolio across individual, adolescent, couples, family, and group therapy modalities, alongside diagnostic and assessment services (child custody evaluations, drug screens, behavioral assessments, addiction and premarital assessments), specialized treatment tracks (addiction, co-occurring disorders, stress management), and ancillary professional services (speaking engagements, educational groups, state licensure supervision, case staffing). Clinical approaches are evidence-based and manualized — CBT, DBT, Exposure Therapy, Motivational Interviewing, and REBT — delivered through hourly sessions. The practice also maintains modest self-help web resources (The Think Tank, Breathing Space, Affirmations, Recovery Tools) that serve as light marketing and client-education assets rather than technology products.

Branches generates revenue through fee-for-service professional billing per hourly session, supplemented by sliding-scale arrangements for uninsured clients, extended-hours surcharges, court-ordered assessment fees, and supervision stipends. Distribution is exclusively direct and in-person at 16801 Newburgh Road, Suite 109, Livonia. The go-to-market motion is referral-led, sustained by community speaking engagements, media appearances (A&E, PBS, NBC, CBS), university adjunct and field-instructor affiliations, third-party directory listings (Psychology Today, RecommendedCompany.com), and word-of-mouth. There are no disclosed investors, external capital events, or mergers; ownership appears entirely founder-controlled.

Name

Branches Counseling, PLLC

Legal name

Branches Counseling, PLLC

Website

https://branchescounseling.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Branches Counseling, PLLC is a privately-held, two-therapist mental health and addiction counseling practice in Livonia, Michigan, founded in 2009. It delivers in-person individual, couples, family, group therapy, and diagnostic assessments, serving consumers and court-referred clients across southeast Michigan.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Individual counseling services
• Couples therapy sessions
• Family therapy services
• Mental health assessments
• Group therapy programs

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Therapy Services: Hourly therapy sessions (1.0 hour) with therapist for individual clients. Frequency based on determined need.
2. Family Therapy Services: Hourly therapy sessions (1.0 hour) focused on family dynamics, communication patterns, family strengths, and improving family function. Frequency based on determined need.
3. Couples/Marital Therapy: Hourly therapy sessions (1.0 hour) with mandatory participation of both partners, focusing on communication, interactions, and feelings within the relationship.
4. Group Therapy Services: Weekly sessions (1.5 hours) using group dynamics and peer interactions. Topics include psychodynamic, social skills, substance abuse, multi-family, parent support, and education groups.
5. Diagnostic and Assessment Services: Comprehensive assessments including psychosocial evaluations, drug screen evaluations, behavioral assessments, child custody evaluations, addiction assessments, and marital/premarital assessments.
6. Educational Groups and Speaking Engagements: Professional speaking at local schools, hospitals, health facilities, universities, and corporate training events. Educational groups on mental health, addiction, and co-occurring disorders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Branches Counseling, PLLC is a private mental health counseling practice that delivers individual therapy, couples therapy, family therapy, group therapy, and mental health assessments to clients in Michigan. The practice complements its therapy services with client-facing tools (Think Tank, Breathing Space, Recovery Tools), educational group programs, and professional speaking engagements. Services are offered through both in-person sessions at its Livonia office and via telehealth.

Product overview

Branches Counseling, PLLC offers comprehensive mental health and addiction counseling services primarily serving individuals, adolescents, couples, and families in the Livonia, Michigan area. The practice provides a range of therapeutic services including Individual, Family, Group, and Marital/Relationship Therapy, alongside diagnostic services (child custody evaluations, addiction assessments, drug screenings, behavioral assessments) and specialized treatment options (addiction treatment, co-occurring disorders, stress management, behavioral/family contracts). The company also offers complementary services including Speaking Engagements, Educational Groups, State Licensing Supervision, and Case Staffing for professionals. Their therapeutic approach incorporates tools such as The Think Tank (cognitive challenging resources) and Breathing Space (meditation resources), all delivered by two licensed clinical therapists with over 26 years of combined experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one outpatient mental health counseling sessions delivered to individual adult clients, addressing concerns such as anxiety, depression, recovery, and general life stress. Offered in person at the Livonia, Michigan office and via telehealth.
• Couples Therapy Counseling sessions for adult partners or married couples focused on relationship dynamics, communication, and conflict resolution. Delivered by Branches Counseling therapists in Michigan.
• Family Therapy Multi-person therapy sessions for families dealing with conflict, communication issues, or transitional stressors. Provided by Branches Counseling therapists to family units in Michigan.
• Group Therapy Facilitated group counseling sessions led by Branches Counseling therapists, designed for clients who benefit from peer-supported therapeutic work alongside individual or family services.
• Mental Health Assessments Formal clinical mental health assessments administered by Branches Counseling therapists to evaluate client conditions and inform treatment planning. Available to individual clients in Michigan.
• Educational Groups Structured educational group programs on mental-health topics delivered by Branches Counseling therapists to community participants and client groups.
• Speaking Engagements Professional speaking engagements in which Branches Counseling therapists present on mental health topics for community, organizational, or professional audiences in Michigan.

Quantifiable outcome

• 26+ years combined clinical experience in depression, anxiety, grief/loss, addiction, and substance abuse treatment

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• University of Detroit MercyminorOthersVictoria Winebarger serves as Adjunct Professor in Addiction Studies at University of Detroit Mercy. Educational affiliation for training future mental health professionals.
• University of Michigan, Wayne State University, Eastern Michigan University, Oakland University, Madonna University, Michigan School of Professional PsychologyminorOthersVictoria Winebarger serves as Masters Level Field Instructor at multiple Michigan universities for social work field placement supervision.
• Indiana University, Purdue University, Butler University, Indiana State University, Ball State University, Indiana Wesleyan UniversityminorOthersBeth Bunn serves as Masters Level Field Instructor at multiple Indiana universities for psychology and social work field placement supervision.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Two Chairs: Outpatient therapy practice offering in-person and telehealth individual, couples, and family therapy with licensed clinicians. Most comparable to Branches in service mix and clinical model, though operating at significantly larger scale with multi-site presence and an employed-therapist model.
• Octave: Outpatient mental health clinic group offering in-person and virtual individual, couples, and family therapy. Closely comparable to Branches in service mix and clinical approach (licensed therapists, evidence-based modalities), though operating multi-site in larger metro areas.

Broad incumbents

• LifeStance Health: Large publicly-traded outpatient mental health platform delivering therapy, psychiatric, and counseling services across dozens of U.S. states. Comparable therapy services (individual, family, couples) and target segments (depression, anxiety, addiction), but operates at vastly greater scale and is technology-enabled.
• Hazelden Betty Ford Foundation: National nonprofit addiction treatment provider offering residential, outpatient, and continuing care for substance use disorders. Comparable to Branches on the addiction and co-occurring disorders treatment offering, but at a much larger institutional scale with multiple sites.
• Talkspace: Telehealth therapy and psychiatry provider offering individual, couples, and teen therapy via subscription. Overlaps with Branches on therapy modalities and clinical conditions treated (depression, anxiety, PTSD, addiction), but competes via digital delivery rather than in-person care.
• BetterHelp: Largest online therapy platform, offering individual, couples, and teen counseling through subscription messaging and live sessions. Directly competes with Branches on therapy service delivery and condition coverage, but with a fully digital, low-friction model that pressures traditional private practices.
• Cerebral: Telehealth mental health provider offering therapy, medication management, and counseling for anxiety, depression, ADHD, and substance use. Comparable to Branches on behavioral health and addiction treatment, but operates via subscription and online-only delivery.

Emerging players

• Headway: Marketplace platform that helps licensed therapists start and run insurance-accepting private practices, providing credentialing, billing, and marketing infrastructure. Relevant as a peer because it directly addresses private-practice therapists like Branches and represents a structural shift in how solo practices operate and scale.
• Grow Therapy: Therapist enablement platform offering practice management, insurance billing, and telehealth tools to independent mental health providers. Comparable to Branches in serving the same clinician base and offering therapy modalities (individual, family, couples), but operating as a software-enabled marketplace.
• Charlie Health: Virtual and hybrid intensive outpatient program (IOP) for teens, young adults, and families dealing with mental health and substance use issues. Comparable to Branches on the family-and-adolescent therapy segment and co-occurring disorders treatment, but delivering via tech-enabled virtual IOP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BranchesStaff?feature=mhum
• LinkedInlinkedin.com/company/branches-counseling-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Branches Counseling, PLLC