Canada Golf Card

What Canada Golf Card does

Canada Golf Card Ltd is a privately held Alberta-incorporated company, founded in approximately 2011 and headquartered in Edmonton, that operates a direct-to-consumer annual golf membership program priced at $74.95. The membership grants individual Canadian golfers access to four discounts (e.g., 2-for-1 green fees, free power carts, 50% off second green fee, 25% off for 1-4 players) at over 650 partner golf courses across Canada, with the network recently extended to Topgolf USA locations. Members transact directly with golf courses — Canada Golf Card does not pre-buy rounds, charge commissions, or act as a tee-time intermediary, positioning it as a marketing/savings layer rather than a reseller.

The core product is delivered through a mobile application (iOS and Android) that functions as the digital membership card and bundles a GPS rangefinder for participating courses, a score/handicap tracker, GPS driving directions, and one-touch dialing to pro shops. The company also operates Canada Golf Card Driving Range — a wholly-owned subsidiary running Edmonton's largest driving range (60+ lanes, 450+ yards) along with the area's only outdoor mini golf course — as a physical-asset extension. Technology is developed and maintained in partnership with Offcourse Golf. GTM is direct-to-consumer via the website, mobile apps, retail, email, social, and a 2024-launched referral program; additional reach comes from a marketplace sponsor layer (Go Auto, Mark's, Broadway Across Canada, Park2Go, GlobalGolf, GolfBalls.com, etc.) offering adjacent member benefits.

Revenue is generated almost entirely through annual subscription fees at a single price tier; no external funding, parent company, or institutional investor is disclosed. The company reports cumulative member savings of over $6M and last-year member savings of over $1.5M, indicating a meaningful but distributed consumer base. Operations are lean at five employees, supported by charity partnerships (Food Banks Canada #golfstarveshunger campaign, ParaGolf Canada) that double as brand-building initiatives.

Name

Canada Golf Card

Legal name

Canada Golf Card Ltd

Website

https://canadagolfcard.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Canada Golf Card is an Edmonton-based direct-to-consumer annual membership program that gives individual Canadian golfers discounts at 650+ partner golf courses across Canada, delivered via a mobile app with GPS rangefinder and score tracking.

Ownership category

akta.pro rank

Product category

Golf Membership Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf membership program
• Golf course discounts
• Golf savings card
• Driving range facility
• Golf mobile app

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Annual Membership Fees: Canada Golf Card generates revenue primarily through annual membership fees. Memberships are priced at $74.95 per year and are valid for the calendar year. The membership provides access to discounts at over 650 golf courses across Canada, with 4 discounts available at each course.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Canada Golf Card sells an annual golf membership for $74.95 that gives cardholders access to 4 discount offers (2-for-1 green fees, free power carts, 50% off second green fee, 25% off 1-4 players, pro shop savings) at each of over 650 partner golf courses, driving ranges, and indoor/VR golf facilities across Canada. Memberships are delivered via a free iOS/Android mobile app with GPS rangefinder and score/handicap tracking, and members book and pay golf courses directly with no pre-buying of rounds.

Product overview

Canada Golf Card operates as a golf savings and membership platform offering a single core product—the annual Canada Golf Card Membership ($74.95)—which provides access to discounts at over 650 golf courses across Canada. The membership includes a companion mobile app (iOS/Android) that functions as the primary digital card and delivers features including a GPS rangefinder for participating courses, score/handicap tracking, GPS driving directions, and one-touch dialing to pro shops. The company also operates a physical driving range facility in Edmonton, Alberta as an additional service. The ecosystem includes a referral program that incentivizes member referrals with discounts and credits.

Differentiator

Problem solved

Functional benefit

Products and services

• Canada Golf Card Membership Annual golf membership program providing individual Canadian golfers with access to 4 discounts per course (2-for-1 green fees, free power carts, 50% off second green fee, 25% off for 1-4 players, pro shop savings) at 650+ partner courses, driving ranges, and indoor/VR facilities. Costs $74.95 per calendar year and is delivered alongside a free mobile app.
• Canada Golf Card Mobile App iOS and Android mobile application that serves as the primary digital card for membership verification, featuring GPS rangefinder for participating courses, score/handicap tracking, GPS driving directions to courses, one-touch dialing to pro shops, and offer redemption. Free with active membership.
• Canada Golf Card Driving Range Physical driving range facility operated by Canada Golf Card in southwest Edmonton, Alberta, featuring over 60 lanes with over 450 yards of range distance and Edmonton's only outdoor mini-golf course. Available to the general public at the facility address.

Quantifiable outcome

• Members saved over $6,000,000 in total green fees
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Offcourse GolfcoreTechnology or IntegrationOffcourse Golf provides technology support for Canada Golf Card's website and mobile application. They are described as helping Canada Golf Card with technology needs including website and App development.
• Topgolf USAminorGTM or Marketing PartnerTopgolf USA is featured as a new savings partner for Canada Golf Card members. Members can access savings at Topgolf USA locations.
• ParaGolf CanadaminorOthersCanada Golf Card supports ParaGolf Canada's vision to enhance the quality of life of individuals of all abilities through the sport of golf.
• Food Banks CanadaminorOthersCanada Golf Card launched the #golfstarveshunger campaign in support of Food Banks Canada, initially feeding 5,000 families across the country during a time of heightened food insecurity.
• Go AutominorGTM or Marketing PartnerAutomotive dealership with over 70 locations across Canada and the United States. Listed as a marketplace sponsor offering special savings to Canada Golf Card members.
• Park2GominorGTM or Marketing PartnerParking service provider offering 20% off all future stays at Park2Go Calgary/Edmonton locations for Canada Golf Card members using promo code 876090.
• Mark'sminorGTM or Marketing PartnerWorkwear and apparel retailer offering a special savings card for Canada Golf Card members.
• Broadway Across CanadaminorGTM or Marketing PartnerLive theatre production company offering exclusive savings to Canada Golf Card members for Broadway shows across Canada.
• BucketGolfminorGTM or Marketing PartnerBackyard golf game company offering 10% off to Canada Golf Card members. Brings families and friends together through competitive fun.
• Stinky LockersminorGTM or Marketing PartnerGolf equipment accessory company offering personalized golf club ID labels and other products. Helps reduce risk of theft and increase chance of getting clubs back.
• GlobalGolfminorGTM or Marketing PartnerOnline retailer for new and used golf clubs, apparel, shoes, bags, and accessories from top brands. Marketplace sponsor offering deals to members.
• GolfBalls.comminorGTM or Marketing PartnerWorld leader in golf customization. Offers personalized golf balls with same-day shipping and 100% satisfaction guarantee.
• Indoor Golf ShopminorGTM or Marketing PartnerRetailer specializing in home golf simulators, launch monitors, indoor putting greens, golf nets, and swing analyzers.
• Rain or Shine GolfminorGTM or Marketing PartnerGolf simulator and at-home golf equipment retailer. Top name in the industry for indoor golf solutions.
• RecTeeFierminorGTM or Marketing PartnerEngineered golf tee designed to eliminate slice or hook. An engineered golf tee designed to bring fun to the game by correcting errant shots.
• Callaway ApparelminorGTM or Marketing PartnerGolf apparel brand celebrating golf's heritage while defining its future. Offers innovative, performance-driven, authentic products.
• Performance Golf HatsminorGTM or Marketing PartnerPerformance golf hats with Canadian branding. A portion of all hat purchases goes to support junior golf in Canada.
• Glenmore AudiminorGTM or Marketing PartnerFamily-owned, locally-run Audi dealership in Calgary, Alberta. Part of the automotive sponsor network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Supreme Golf: Supreme Golf is a tee-time search and discount platform that aggregates discounted play across thousands of US courses with membership-style pricing. It directly mirrors Canada Golf Card's positioning as a multi-course golf savings membership, though with broader US geographic focus and tee-time aggregator economics.

Broad incumbents

• GolfPass: NBC Sports' GolfPass is a subscription membership that bundles tee-time discounts, instructional content, and course reviews. It is comparable to Canada Golf Card's combination of annual fee + multi-course discounts + content/app features, though it is backed by a major media ecosystem and has stronger content production.
• GolfNow: Operated by NBC Sports/Comcast, GolfNow is the largest online tee-time marketplace in North America, bundling discounted tee times with course marketing tools. It overlaps with Canada Golf Card on the golf-discount side and is the dominant distribution platform for online bookings in both the US and Canada.

Emerging players

• 18Birdies: 18Birdies is a popular golf performance and GPS rangefinder app with built-in deals and course booking integrations. It competes for the same mobile-app real estate Canada Golf Card occupies (score tracking, GPS, deals), with a stronger consumer brand in the US but less of a centralized annual-membership discount model.
• OpenSports: OpenSports is a sports group and game-management platform with deep roots in Canadian golf (acquired by the owners of several Canadian clubs). It overlaps with Canada Golf Card on Canadian course-network engagement and member-facing discovery, but focuses more on game organization than upfront discount memberships.
• TheGrint: TheGrint is a golf handicap-tracking app with integrated tee-time booking and course discounts. It shares Canada Golf Card's mobile-first score/handicap tracking plus discount positioning, though it leans more on the booking affiliate model than upfront annual membership fees.
• GolfBack: GolfBack is a smaller golf cashback and discount platform operating in select markets with a comparable 'save on green fees' value proposition. It is relevant as a niche competitor exploring similar pre-paid or membership-based pricing models in the same discount-intermediary category as Canada Golf Card.

Others

• Club Prophet Systems: Club Prophet provides golf course management software including tee-sheet and point-of-sale systems used by many of Canada Golf Card's partner courses. It is adjacent rather than directly competitive, but its place in the same course operations ecosystem makes it a relevant partner-or-competitor consideration for platform strategy.

Regional players

• Golf Canada: Golf Canada is the national governing body for golf in Canada and operates the GHIN handicap system used by member clubs. It is comparable as a Canada-wide golf membership organization that engages recreational golfers, though it serves an official-association role rather than a discount-intermediary function.
• The Golf Card: The Golf Card is a UK-based annual discount membership product offering savings at UK and international golf courses. It is the closest direct product analog to Canada Golf Card, operating the same annual fee + multi-course discount model but serving the UK and select international markets rather than Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CanadaGolfCard
• Facebookfacebook.com/CanadaGolfCard
• LinkedInlinkedin.com/company/canada-golf-card

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canada Golf Card