Care Food Co
Care Food Co is an Australian specialty food company producing IDDSI-compliant cold-pressed texture-modified meals for people with dysphagia and post-bariatric surgery patients, serving DTC consumers, NDIS participants, and aged care institutions via weekly refrigerated delivery across 7 states.
- Company typePrivate
- Founded2020
- HeadquartersSydney, NSW, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Care Food Co does
Care Food Co Pty Ltd is an Australian specialty food company founded in 2020 and headquartered in Sydney that produces texture-modified pureed foods for people with dysphagia and other swallowing difficulties. The company operates a cold-pressed production process that retains natural nutrition, color, and taste without the use of additives or thickeners, producing IDDSI-compliant products across Levels 3, 4, 5, and 6. Its product portfolio includes individual pouches (mains $6.75-$7.85, vegetables $3.60-$4.95, fruit, desserts, cakes, breakfast items, soups, and beverages), pre-configured meal boxes (4-meal at $99.95 and 7-meal at $138.50), a Post Bariatric Surgery Box ($138.50), free sample packs, gift vouchers, and 1kg Business Packs ($16-$45) for institutional buyers. The company is registered as an NDIS provider (4050129444) and supports self-managed, plan-managed, and agency-managed plans, plus Home Care Package subsidies with a 30% client co-payment structure.
The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce with weekly refrigerated home delivery across 7 Australian states/territories (NSW, ACT, VIC, QLD, SA, WA, TAS) via a partnership with Be Cool Couriers, enterprise field sales to aged care homes, hospitals, and disability care organizations, and a product-led free sample program. Care Food Co serves end customers (NDIS participants, family carers, bariatric patients, elderly individuals at home), institutional buyers (aged care facilities, hospitals, disability service providers), and healthcare professionals (speech pathologists, dietitians), with a network of 20+ channel partners including HammondCare, Uniting Care, Catholic HealthCare, Anglicare, Baptist Care, Home Instead, and Co.As.It. The company has approximately 8 employees, is privately held and likely founder-funded, and has not disclosed any external funding events. Customer validation includes 467 reviews averaging 4.68 stars.
Care Food Co firmographics
Firmographics- Name
- Care Food Co
- Legal name
- Care Food Co Pty Ltd
- Website
- https://carefoodco.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Care Food Co is an Australian specialty food company producing IDDSI-compliant cold-pressed texture-modified meals for people with dysphagia and post-bariatric surgery patients, serving DTC consumers, NDIS participants, and aged care institutions via weekly refrigerated delivery across 7 states.
- Ownership category
- akta.pro rank
Care Food Co industry classification
Industry- Product category
- Specialized Dysphagia Nutrition
- NAICS
- Special Food Services (7223)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
- akta.pro secondary industries
- Retail Meal Kit (In-Store/Online, Non-Subscription) (CRAHAJAB), Breakfast-to-Go (Breakfast Sandwiches, Parfaits, Oatmeal) (CRAHAKAG)
Keywords
Where Care Food Co is headquartered
LocationHeadquarters
- HQ city
- Sydney, NSW
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Care Food Co business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Meal Sales: One-time purchases of individual food pouches, meal boxes, business packs, and other products through the e-commerce website. Customers can mix and match items or purchase pre-configured meal boxes.
- NDIS & Home Care Package Subscriptions: Recurring revenue through NDIS plan management (self-managed, plan-managed, or agency-managed) and Home Care Package support. Co-payment model with 30% from client and 70% from plan manager/NDIA.
- Business/Institutional Sales: Bulk sales to aged care homes, hospitals, and disability care organizations through Business Packs. Products designed for institutional catering with larger 1kg quantities.
- Gift Vouchers: Gift card sales starting from $25, allowing customers to purchase food for friends or loved ones who need soft food.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Food Pouches - Mains (120g) |
| Unit Pricing | Pay-as-you-go | Individual Food Pouches - Vegetables/Sides (90g) |
| Unit Pricing | Pay-as-you-go | Individual Food Pouches - Fruit (120g) |
| Unit Pricing | Pay-as-you-go | Cakes and Desserts |
| Unit Pricing | Pay-as-you-go | Meal Boxes - 4 Meals |
| Unit Pricing | Pay-as-you-go | Meal Boxes - 7 Meals |
| Unit Pricing | Pay-as-you-go | Post Bariatric Surgery Box |
| Unit Pricing | Pay-as-you-go | Business Packs (1kg) |
| Freemium | Pay-as-you-go | Sample Pack (Free) |
| Subscription | Monthly | NDIS/Home Care Package Pricing |
| Other | Pay-as-you-go | Gift Vouchers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Care Food Co product offering
Product offeringCore offering
Care Food Co produces and sells fresh, IDDSI-compliant texture-modified (pureed, minced and moist, and soft and bite-sized) meals for Australians with dysphagia and for post-bariatric surgery recovery. Products are delivered weekly in chilled, refrigerated pouches across NSW, ACT, Victoria, Queensland, South Australia, Western Australia, and Tasmania. Customers can mix and match individual serves of mains, vegetables, fruit, desserts, cakes, breakfast, soups and beverages, or purchase pre-configured 4- and 7-meal boxes; aged care homes and hospitals buy 1kg Business Packs. Sales are direct-to-consumer via the company's own e-commerce site, with NDIS and Home Care Package subscription support for eligible customers.
Product overview
Care Food Co is an Australian food company specializing in texture-modified pureed foods for people with dysphagia (swallowing difficulties) and post-bariatric surgery patients. The company offers a portfolio of fresh (not frozen) pureed meals delivered in chilled pouches. The core product line includes Meal Boxes (4-meal and 7-meal configurations), individual Mains, Vegetables/Sides, Fruit, Desserts, Cakes, Breakfast items, Soups, and Business Packs for institutional buyers. All products are IDDSI compliant (Levels 3-6), additive-free, and categorized by IDDSI level to ensure safety for individuals with specific swallowing requirements. The company also offers Post Bariatric Surgery Boxes, Sample Boxes, Gift Vouchers, and Food Shaping Nozzles as supporting products. The company is an NDIS registered provider offering weekly home delivery across Australian states.
Differentiator
Problem solved
Functional benefit
Products and services
- Meal Boxes Pre-curated meal boxes in 4-meal ($99.95) and 7-meal ($138.50) configurations, offered across Pureed, Minced and Moist, and Soft and Bite-Sized IDDSI categories, with gluten-free and lactose-free variants available at the same price. Designed for individuals, family carers, and NDIS or Home Care Package recipients who want ready-made dysphagia meals.
- Mains (Main Dishes) Individual 120g pouches of protein-based main dishes including Beef Bolognese, Beef Bourguignon, Chicken Cacciatore, Lamb Shank Casserole, Lamb Tagine, Fish Chowder, and others, available at IDDSI Levels 4, 5, and 6 and priced between $6.75 and $7.85 per pouch. Customers mix and match pouches to build balanced texture-modified meals.
- Vegetables / Sides 90g pouches of pureed vegetable sides including Carrot Puree, Creamed Spinach, Creamy Baked Cauliflower, Mashed Potato, Mushy Peas, Polenta, Potato Puree, Pumpkin Mash, Roast Balsamic Beetroot, Sweet Corn, Zesty Sweet Potato, and Braised Tomato and Onion, priced $3.60 to $4.95 per pouch, used to complete pureed meals at IDDSI Levels 3-6.
- Fruit Purees 120g pouches of Smooth Apple and Smooth Pear pureed fruit at IDDSI Level 4, priced $5.60 per pouch, offered as snacks or dessert components within texture-modified diets.
- Desserts Pureed desserts including Creamy Rice Pudding and Mango Pudding at IDDSI Level 4, priced $4.95 per pouch, sold as ready-to-eat desserts for texture-modified diets.
- Cakes Pureed cakes including Apple Crumble, Banana Cake, Chocolate Cake, Lemon and Coconut Cake, and Strawberry Cheesecake at IDDSI Level 4, priced $7.85 per pouch.
- Breakfast Items Breakfast pureed items including Creamy Rice Pudding, Mango Pudding, Pear Porridge, Polenta, Ranch Baked Beans, Smooth Apple, Smooth Pear, and Spiced Apple Porridge at IDDSI Level 4.
- Soups Pureed soups including Minestrone Soup and Tomato and Capsicum Soup at IDDSI Level 4, sold as standalone soups for texture-modified diets.
- Beverages Beverages listed under the Juices and Drinks category, completing the dysphagia-friendly meal range for care recipients.
- Business Packs (Bulk 1kg) Bulk 1kg pouches of mains and vegetables designed for institutional catering at aged care homes and hospitals. Vegetables priced $16-$24 per pack; main dishes $26-$45 per pack. HACCP certified and IDDSI compliant.
- Post Bariatric Surgery Box 7-meal pureed diet box priced $138.50, formulated as high-protein and low-carbohydrate meals for patients recovering from sleeve gastrectomy, gastric bypass, or gastric banding surgery during the pureed stage of recovery.
- Sample Box Free sample pack (valued at $33) containing 2 meals with 2 proteins, 4 vegetables, and a dessert or fruit, available to new customers (delivery fee applies, limited to one per address) as a Try Before You Buy trial.
- Gift Vouchers Gift cards available from $25 that friends or family can purchase for someone needing soft food, redeemable against Care Food Co's product range.
- Food Shaping Nozzle (5-pack) 5-pack of piping nozzles used to shape pureed food into visually appealing plated presentations, supporting the company's plating and shaping guidance for dysphagia meals.
Quantifiable outcome
- 467 customer reviews with average 4.68 star rating
- +2 more outcomes
Companies that use Care Food Co
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles5 records
Care Food Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Care Food Co partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- Unisson DisabilitycoreNDIS and disability care provider partnership for delivering texture modified meals to participants with swallowing difficulties.
- Core Community ServicescoreCommunity services organization providing care to vulnerable populations including those with dysphagia.
- Wendy's Home CarecoreHome care provider delivering services to clients in their homes who require texture modified nutrition.
- Catholic HealthCarecoreLarge Catholic healthcare organization operating aged care and community services.
- Huntingtons NSW ACTcoreOrganization supporting people with Huntington's disease, a condition that often causes dysphagia.
- Group Homes AustraliacoreResidential group home provider for people with disability requiring texture modified meals.
- 365 CarecoreDisability and aged care provider delivering 24/7 support services.
- Regal HealthcoreHealth services provider supporting individuals with disability and aged care needs.
- Benevolent SocietycoreLong-standing social services organization providing community care and support.
- Co.As.ItcoreItalian Australian community services organization providing aged care and disability support.
- Uniting CarecoreMajor church-based community services organization operating across Australia.
- NorthcottcoreDisability services provider offering support to people with disability and their families.
- Home InsteadcoreIn-home senior care provider delivering personalized care services.
- HammondCarecoreSpecialist aged care and dementia care provider known for innovative care approaches.
- KinCarecoreAustralian home care provider specializing in personalized in-home support.
- Baptist CarecoreChristian-based community services organization providing aged care and disability services.
- AnglicarecoreAnglican church-affiliated organization providing community services including aged care.
- Speech Pathology AustraliacoreProfessional association for speech pathologists. Care Food Co works with members to support patients with dysphagia.
- Dietitians AustraliacoreNational professional body for dietitians. Care Food Co aligns with their guidance on malnutrition prevention.
Scale indicators3 records
Recent moves6 records
Expansion highlights8 records
Care Food Co competitors and assessment
Company assessmentDirect peers
- Tender Loving Cuisine (TLC): Australian pureed and texture-modified meal provider serving aged care, hospitals and home care customers. Closest direct competitor to Care Food Co with overlapping IDDSI-compliant product range and institutional customer base in Australia.
- Lite n' Easy: Leading Australian portion-controlled, home-delivered meal service. Comparable DTC refrigerated meal delivery infrastructure and customer experience, though focused on weight management rather than dysphagia nutrition.
- Able Foods (formerly Oakhouse Foods): UK provider of texture-modified, IDDSI-compliant meals delivered to homes and care settings. Direct cross-market comparable for refrigerated texture-modified meal delivery with similar clinical and home-care positioning.
- Real Food Blends: US real-food pureed meal company for people with swallowing difficulties and tube-fed patients. Highly comparable product concept (real-food pureed meals, no additives) with similar clinical/end-consumer customer mix.
- Wiltshire Farm Foods ( apetito Australia / UK): Frozen meal delivery service in Australia and UK focused on older adults and people with swallowing/dietary needs. Comparable meal delivery model targeting dysphagia and elderly consumers, though operates on a frozen rather than chilled model.
Others
- SimplyThick: Specialty thickener brand for dysphagia management. Adjacent in the dysphagia category but focused on beverage thickening agents rather than complete meal replacement, making it an indirect adjacent peer.
Broad incumbents
- Nestlé Health Science: Global medical nutrition business (Resource, ThickenUp, Compleat) covering dysphagia, malnutrition and clinical nutrition. Operates in the same clinical category as Care Food Co but as part of a large multinational portfolio with global scale.
- Hormel Thick & Easy: Established US medical nutrition brand offering pureed and thickened foods for dysphagia patients under a large CPG owner. Overlapping product category but broader portfolio and distribution than Care Food Co's specialist Australian model.
- Abbott Nutrition (Ensure / Thick & Easy): Global medical nutrition manufacturer providing oral nutritional supplements and dysphagia products. Comparable medical nutrition category presence with much broader portfolio, distribution, and clinical evidence base than Care Food Co.
Regional players
- Meals on Wheels Australia: National not-for-profit network delivering meals to older Australians and people with disabilities, many of whom have dysphagia. Operates as an alternative delivery channel in the same end-customer segment rather than a direct commercial competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Care Food Co social profiles
Digital presenceCare Food Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care Food Co leadership team
Management profileNumber of profiles
Care Food Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care Food Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care Food Co
What does Care Food Co do?
Care Food Co produces and sells fresh, IDDSI-compliant texture-modified (pureed, minced and moist, and soft and bite-sized) meals for Australians with dysphagia and for post-bariatric surgery recovery. Products are delivered weekly in chilled, refrigerated pouches across NSW, ACT, Victoria, Queensland, South Australia, Western Australia, and Tasmania. Customers can mix and match individual serves of mains, vegetables, fruit, desserts, cakes, breakfast, soups and beverages, or purchase pre-configured 4- and 7-meal boxes; aged care homes and hospitals buy 1kg Business Packs. Sales are direct-to-consumer via the company's own e-commerce site, with NDIS and Home Care Package subscription support for eligible customers.
Is Care Food Co a public or private company?
Care Food Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Care Food Co founded?
Care Food Co was founded in 2020. It employs 1 to 10 people.
Where is Care Food Co based?
Care Food Co is headquartered in Sydney, NSW, Australia, in the Oceania region.
How does Care Food Co make money?
Four revenue lines are on record. Direct Meal Sales are the primary driver. The others are NDIS & Home Care Package Subscriptions, business/Institutional Sales and gift Vouchers.
Who are Care Food Co's main competitors?
Direct peers on record are Tender Loving Cuisine (TLC), Lite n' Easy, Able Foods (formerly Oakhouse Foods), Real Food Blends and Wiltshire Farm Foods ( apetito Australia / UK). SimplyThick is listed as an others. Broad incumbents are Nestlé Health Science, Hormel Thick & Easy and Abbott Nutrition (Ensure / Thick & Easy). Meals on Wheels Australia is listed as a regional player.
Does Care Food Co have an API?
No public API is recorded for Care Food Co.
What industry is Care Food Co in?
Care Food Co's product category is Specialized Dysphagia Nutrition. Its primary akta.pro industry code is CRAHAKAC, Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals), with a secondary code of CRAHAJAB, Retail Meal Kit (In-Store/Online, Non-Subscription). Its NAICS code is 7223 and its SIC code is 2090.