Casa do Pequeno Cidadão

What Casa do Pequeno Cidadão does

Casa do Pequeno Cidadão Nossa Senhora Aparecida is a Brazilian nonprofit social organization founded in December 2007 and headquartered in the Vila Leopoldina/Lapa district of São Paulo. It operates seven interconnected service units providing institutional shelter for children and adolescents aged 0-17 (SAICA), residential services for youth aged 18-21 (República Jovem Cidadão/ Cidadã), social inclusion support for people with disabilities (NAISPD), a technology and gaming center (Sala Gamer), a charitable retail store (Bazar Beneficente), and a donation reception center (Centro de Recebimento de Doações). The organization reports documented outcomes including 180+ children served since inauguration, with 64 reunited with biological families and 90 referred for adoption; SAICA, República, and NAISPD units have all received São Paulo municipal Selo Direitos Humanos e Diversidade recognition across the 6th, 7th, and 8th editions.

The organization is 100% donation-funded and charges no fees to beneficiaries. Revenue mechanics include recurring credit card donations via Vindi, PayPal, PIX, boleto, and bank deposit; the São Paulo state Nota Fiscal Paulista program (where donated credits are valued up to 22x personal use); income tax-deductible donations through CONDECA-approved projects (6% for individuals, 3% via FIA/FUMCAD, 1% for corporate taxpayers under Lucro Real); a charitable thrift store (Bazar Beneficente) where 100% of proceeds fund social services; and time-limited crowdfunding campaigns with a godparent (padrinho/madrinha) ambassador program. The technology stack is standard nonprofit infrastructure—Vindi/PayPal for payments, Google Analytics, Facebook Pixel, NitroPack, Elfsight, and reCAPTCHA—with no proprietary technology platforms or AI/ML systems. GTM relies on a community-led motion combining direct donation appeals, social media (Instagram, Facebook, YouTube, LinkedIn, TikTok), community events (Feijoada Beneficente, Arraiá, Ação Social Conexão Cidadã), and a network of corporate partners.

The leadership team is led by President Alfredo Mazzoni, with Marcelo Correa serving as Data Protection Officer. The organization reports no parent company, no external investors, and no public listing, and operates exclusively in São Paulo, Brazil. An eighth unit, the Núcleo de Convivência de Idosos (NCI), was initiated via property acquisition in December 2025 with a planned Q4 2026 opening and capacity for 120 elderly attendees daily.

Name

Casa do Pequeno Cidadão

Legal name

Casa do Pequeno Cidadão Nossa Senhora Aparecida

Website

https://casadopequenocidadao.org.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Casa do Pequeno Cidadão is a São Paulo-based nonprofit founded in 2007 operating seven social assistance units serving vulnerable children, youth, people with disabilities, and the community through institutional shelter, residential care, and inclusion programs, funded entirely by donations and tax-deductible contribution mechanisms.

Ownership category

akta.pro rank

Product category

Social Assistance Services

NAICS

Other Residential Care Facilities (62399), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Social assistance services
• Child welfare shelter
• Disability inclusion programs
• Youth residential care
• Community fundraising

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Recurring Credit Card Donations: Monthly or one-time donations via credit card through Vindi payment platform. Donors receive monthly reports via email showing how their contributions were used.
2. PayPal Donations: One-time or recurring donations via PayPal platform.
3. Bank Transfer / Deposit: Direct bank deposits to Bradesco account (AG 0313-1, C/C 108109-8, CNPJ 04.436.297/0001-93).
4. PIX Transfers: Instant payment via PIX using CNPJ 04.436.297/0001-93 for one-time or recurring donations.
5. Boleto Bancário: Bank slip payments for monthly or one-time donations, solicited through the website.
6. Nota Fiscal Paulista Donation: Automatic donation of fiscal invoice credits from the São Paulo state Nota Fiscal Paulista program. Credits donated to the NGO are worth up to 22 times more than personal credits.
7. Imposto de Renda Tax-Deductible Donation: Individual taxpayers can direct 6% (for individuals using complete declaration) or 3% (via FIA/FUMCAD) of income tax owed to the organization. Corporate taxpayers can direct 1% (subject to Lucro Real). Two projects were approved by CONDECA in March 2024: Education Musical Infantojuvenil for SAICA and NAISPD.
8. Bazar Beneficente Retail Sales: The charitable store sells donated products (clothing, accessories, household items). 100% of revenue is directed to fund social services. The store is located at Av. Imperatriz Leopoldina, 447, Vila Leopoldina.
9. Crowdfunding Campaign: Time-limited crowdfunding campaigns for specific projects (currently for NCI - Núcleo de Convivência de Idosos, targeting R$800,000 for property renovation). Minimum donation R$5 via credit card, PIX, or boleto.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Casa do Pequeno Cidadão is a nonprofit social organization that delivers free institutional shelter and social assistance services through seven operational units in São Paulo. Its core programs include SAICA (institutional shelter for children and adolescents aged 0–17 years and 11 months), República Jovem Cidadão/Cidadã (residential services for youth aged 18–21), NAISPD (social inclusion support for people with disabilities), Sala Gamer (digital inclusion via technology and gaming), Loja Bazar Beneficente (charity retail), and Centro de Recebimento de Doações, with a Núcleo de Convivência de Idosos (NCI) for elderly care planned. All services to beneficiaries are provided free of charge and funded entirely through donations, tax-deductible programs, and corporate partnerships.

Product overview

Casa do Pequeno Cidadao is a social assistance organization operating seven interconnected services focused on shelter, inclusion, and care for vulnerable populations. The core SAICA service provides temporary institutional shelter for children and adolescents, complemented by two Republica services (Jovem Cidadao and Jovem Cidada) that support young adults aged 18-21 in their transition to autonomous living. The NAISPD offers specialized support for persons with disabilities, while the Sala Gamer provides technology and digital inclusion services. The Loja Bazar Beneficente and Centro de Recebimento de Doacoes handle donation collection and fundraising to sustain all operations. The upcoming Nucleo de Convivencia de Idosos (NCI) will extend services to elderly populations aged 60+.

Differentiator

Problem solved

Functional benefit

Brands

• SAICA: Serviço de Acolhimento Institucional para Crianças e Adolescentes - Institutional Reception Service for Children and Adolescents aged 0-17 years and 11 months in protective measures.
• NAISPD
• República Jovem Cidadão / República Jovem Cidadã
• Sala Gamer
• Loja Bazar Beneficente
• Centro de Recebimento de Doações

Products and services

• SAICA - Serviço de Acolhimento Institucional para Crianças e Adolescentes Institutional shelter service providing temporary and exceptional care for children and adolescents aged 0–17 years and 11 months in protection measure situations and personal, social, and abandonment risk. Supports family reunification and adoption referrals. Free of charge to beneficiaries. Since 2007 the unit has served over 180 children and adolescents with 64 returned to biological family and 90 referred for adoption.
• República Masculina Jovem Cidadão Residential service for young males aged 18–21, providing social inclusion support, financial education, life skills training, and promotion of autonomy and citizenship exercise. Free of charge to beneficiaries. In its first three years (2018–2021), 5 of 13 residents achieved autonomous independent living.
• República Feminina Jovem Cidadã Residential service for young females aged 18–21, providing social inclusion support, financial education, life skills training, and promotion of autonomy and citizenship exercise. Free of charge to beneficiaries. Located at Rua Aliança Liberal, 244 – Vila Leopoldina.
• NAISPD - Núcleo de Apoio à Inclusão Social para Pessoas com Deficiência Support center for persons with disabilities providing social inclusion services and resources to ensure equal opportunities based on individual needs. Free of charge to beneficiaries. Located at Rua Sales Júnior, 294 – Alto da Lapa. Awarded the Selo Direitos Humanos e Diversidade (6th, 7th, and 8th editions).
• Loja Bazar Beneficente Thrift-style charity store selling donated products (clothing, accessories, household items) with 100% of proceeds directed to fund the organization's social services. Located at Av. Imperatriz Leopoldina, 447 – Vila Leopoldina. Operates as both fundraising channel and community touchpoint.
• Sala Gamer Technology and gaming center serving children, youth, and adults from all organizational units, community members, and church social center, promoting digital inclusion through games as a digital development window. Located at Rua Barão da Passagem, 971 – Vila Leopoldina.

Quantifiable outcome

• Over 180 children and adolescents served since 2007, with 64 returning to biological family and 90 referred to adoptive families
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Paróquia Nossa Senhora de Fátima da Vila LeopoldinacoreStrategic or Co-development PartnerThe original inspiration for the Casa do Pequeno Cidadão project came from the pastoral movement of this parish, led by Monsenhor Tarcísio and D. Constança. The parish initially cared for families and newborn children of women deprived of liberty at CDP II. The parish continues to support the organization through event promotion and community outreach.
• Mambo SupermercadosminorGTM or Marketing PartnerCorporate partner listed on the organization's partner page, supporting social programs through donations or employee engagement initiatives.
• LapapelminorGTM or Marketing PartnerCorporate partner providing support to the organization's social initiatives.
• Sesi Vila LeopoldinaminorGTM or Marketing PartnerEducational and social services partner supporting community programs.
• ACM LapaminorGTM or Marketing PartnerCommunity organization partner in the Lapa district.
• SGS Academy BrasilminorGTM or Marketing PartnerCorporate partner supporting the organization's initiatives.
• Re PetitminorGTM or Marketing PartnerPartner business supporting the organization's social mission.
• Casa ToniminorGTM or Marketing PartnerPartner business contributing to the organization's social programs.
• VillageminorGTM or Marketing PartnerPartner business supporting the organization.
• Stuppendo Vila LeopoldinaminorGTM or Marketing PartnerRestaurant/business partner in Vila Leopoldina supporting the organization.
• AcerminorGTM or Marketing PartnerTechnology partner potentially providing equipment support for the Sala Gamer and other technology programs.
• EnjoeiminorGTM or Marketing PartnerFashion/retail partner potentially donating products to the Bazar Beneficente.
• Construtora Ribeiro CaramminorGTM or Marketing PartnerConstruction company partner supporting the organization's infrastructure needs.
• DrogaraiaminorGTM or Marketing PartnerListed as an employing institution partner, potentially providing employment opportunities for young people transitioning from the organization's care services.
• DrogasilminorGTM or Marketing PartnerPharmacy chain partner providing employment opportunities for young people from the organization's programs.
• Outback SteakhouseminorGTM or Marketing PartnerRestaurant chain partner providing employment opportunities and/or event support.
• Vila RomanaminorGTM or Marketing PartnerPartner business or neighborhood association supporting the organization.
• Demarest AdvogadosminorGTM or Marketing PartnerLaw firm partner providing legal support or corporate social responsibility partnership.
• Sesc Mesa BrasilminorGTM or Marketing PartnerFood bank program partner providing food donations through the Sesc Mesa Brasil network.
• Rede CidadãminorGTM or Marketing PartnerPartner organization providing employment and internship opportunities for young people, participating in events and outreach activities.
• Instituto Helena FlorisbalminorStrategic or Co-development PartnerStrategic partner with a named institutional partnership for social development initiatives.
• ABRASminorGTM or Marketing PartnerBrazilian Retail Association partner supporting the organization.
• Viação UrubupungáminorGTM or Marketing PartnerTransportation company partner.
• Ironman BrasilminorGTM or Marketing PartnerSports event organizer partner for fundraising and visibility campaigns.
• UNIP (Universidade Paulista)minorGTM or Marketing PartnerUniversity partner providing dental students who offered oral health orientations and preventive care during the Ação Social event. Partnership supports community health outreach.
• Escritório LM AdvocaciaminorGTM or Marketing PartnerLaw firm partner providing free legal consultations during community social action events, contributing to rights awareness for families.
• SPVV LapaminorGTM or Marketing PartnerProtection and Elderly Well-being Reference Service partner collaborating on Maio Laranja and elderly-focused initiatives in the Lapa region.
• Conselheiros TutelaresminorGTM or Marketing PartnerChild protection authority partners participating in community events to provide information about rights and child/adolescent protection.

Scale indicators7 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• APAE (Associação de Pais e Amigos dos Excepcionais): National federation of Brazilian nonprofits serving people with intellectual disabilities. Operates a nationwide network of service units providing education, health, and social inclusion services to persons with disabilities — directly comparable to NAISPD's mandate but at national scale.
• AACD (Associação de Assistência à Criança Deficiente): Larger established Brazilian nonprofit providing rehabilitation and social inclusion services for children and adults with physical disabilities. Comparable to NAISPD's disability inclusion work, but AACD operates a much broader multi-site model with hospital-level rehabilitation services across São Paulo.
• Aldeias Infantis SOS Brasil: Brazilian arm of SOS Children's Villages International providing residential care for children and adolescents separated from family care. Direct overlap with SAICA's institutional shelter mandate, with national scope and international institutional backing.
• Fundação CASA (Centro de Atendimento Socioeducativo ao Adolescente): São Paulo state government foundation providing socio-educational services for adolescents in conflict with the law. Operates a parallel institutional care model in São Paulo that overlaps with SAICA's adolescent protection mandate, though government-operated rather than NGO-led.
• Fundação Abrinq: Major Brazilian foundation focused on child and adolescent rights, education, and protection. Comparable mission around ECA-aligned child welfare services, though operates more as a grantmaking/advocacy organization than direct service provider.

Direct peers

• Casa do Zezinho: São Paulo-based nonprofit serving children, youth, and families in the Capela do Socorro region with education, culture, and citizenship programs. Closely comparable mission (vulnerable youth services, social inclusion, autonomy building) and similar community-anchored fundraising model in São Paulo.
• Casa da Criança Paralítica: São Paulo nonprofit founded in 1942 providing rehabilitation, education, and social inclusion services for children and adults with disabilities. Closely comparable to NAISPD's disability inclusion mission with similar community-rooted, donation-funded operating model.
• Instituto Jô Clemente: São Paulo-based nonprofit providing services for people with intellectual disabilities, autism, and at-risk children. Directly comparable to NAISPD's disability inclusion and SAICA's child welfare work, with similar São Paulo footprint and CONDECA-aligned donation infrastructure.
• Lar Escola São Francisco (LESF): São Paulo nonprofit operating since 1944 providing residential care and educational services for children and adolescents in vulnerable situations. Direct comparable in residential child welfare services with long São Paulo operating history and similar community-led fundraising model.

Others

• Associação Congregação de Santa Catarina (ACSC): Large São Paulo-based religious-affiliated nonprofit network operating hospitals, elderly care facilities, and social assistance programs. Comparable as a São Paulo social service organization with elderly and disability programs, though broader in scope (healthcare) than Casa do Pequeno Cidadão.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtFLZCFSwgNhNULsjZxRf3g
• Facebookfacebook.com/casadopequenocidadaosp
• LinkedInlinkedin.com/company/casadopequenocidadao
• Instagraminstagram.com/casadopequenocidadao
• TikToktiktok.com/@bazarcasapequenocidadao

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa do Pequeno Cidadão