Cashiers Valley Real Estate

What Cashiers Valley Real Estate does

Cashiers Valley Real Estate LLC is a privately held, boutique residential real estate brokerage founded in 2020 during the COVID-19 pandemic by Sarah Jennings alongside partners Philip Bradley, Thomas Platt, and Merrel Hattink. The firm operates from a single headquarters at 404 Highway 107 S, Cashiers, North Carolina, and is structured as a partnership among the four founders with no external institutional investment or parent company ownership. Cashiers Valley serves buyers and sellers across the Cashiers-Highlands Plateau of Western North Carolina, covering Cashiers, Highlands, Glenville, Sapphire, Lake Toxaway, Lonesome Valley, and eleven named country club and golf communities, with selective expansion into the Charleston, South Carolina coastal market through team members licensed in SC.

The company delivers full-service real estate brokerage through a team of approximately 16 agents including partners, a Broker-In-Charge (Coleen Gottloeb), and brokers holding credentials such as Certified Luxury Home Marketing Specialist GUILD/GUILD Elite and Certified Residential Specialist. Its product portfolio spans residential sales, land sales, commercial real estate, luxury mountain homes, lakefront properties, country club community residences, and dedicated buyer- and seller-representation services. The underlying technology stack is standard for a modern independent brokerage and includes an MLS-integrated property search portal built and maintained by Union Street Media, Matterport 3D virtual tour embeds, YouTube-hosted video tours, FRED API-driven mortgage calculators, Google Analytics/Marketing, and broad social sharing integrations across Facebook, LinkedIn, Instagram, TikTok, and Pinterest. No proprietary technology, AI/ML capabilities, or developer-facing APIs are disclosed.

Cashiers Valley generates revenue through traditional transaction-based commissions on completed residential, land, and commercial property deals across its service area. Pricing is individually negotiated per transaction and not publicly disclosed, consistent with industry practice. The go-to-market motion is sales-led and relationship-driven: agents work embedded in local communities, supported by content marketing (an active blog authored by partners Thomas Platt and Sarah Jennings), email/new-listing alerts, multi-platform social presence, and a customer testimonial engine. Customer segments are predominantly individual mountain property buyers and sellers, with sub-segments in country club residents, lake property buyers, and a nascent dual-market (NC/SC) lifestyle buyer cohort.

Name

Cashiers Valley Real Estate

Legal name

Cashiers Valley Real Estate LLC

Website

https://cashiersvalley.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Cashiers Valley Real Estate is a privately held boutique brokerage founded in 2020 that buys and sells residential, land, commercial, luxury, lake, and country club properties across the Cashiers-Highlands Plateau of Western North Carolina, with a 16-agent team and selective expansion into Charleston, SC.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate brokerage
• Mountain property sales
• Luxury home marketing
• Buyer seller representation
• Country club real estate

Headquarters

HQ city

Cashiers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage revenue from buying and selling residential properties in the Cashiers-Highlands Plateau area of Western North Carolina. Commissions are earned on completed property transactions for both buyers and sellers. The company also handles commercial properties, land, and luxury homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cashiers Valley Real Estate is a full-service residential real estate brokerage that provides buyer and seller representation for homes, land, commercial properties, luxury mountain estates, lakefront properties, and country club community residences across the Cashiers-Highlands Plateau of Western North Carolina. The firm operates as a team-based brokerage with licensed agents serving multiple Plateau communities including Cashiers, Highlands, Glenville, Sapphire, Lake Toxaway, and Lonesome Valley, and also offers dual-market services spanning Cashiers and Charleston, South Carolina. Revenue is earned through percentage-based commissions on completed real estate transactions.

Product overview

Cashiers Valley Real Estate operates as a full-service residential real estate brokerage serving the Cashiers-Highlands Plateau of Western North Carolina. The company offers a unified platform combining property search capabilities with comprehensive agent services. The core offering centers on residential home sales, land sales, and commercial real estate services across multiple mountain communities including Cashiers, Highlands, Sapphire, Lake Toxaway, and Glenville. The product portfolio includes specialized services for luxury mountain homes, lakefront properties, and country club community residences. Buyer and seller representation services are delivered through a team of licensed agents, while the online property search portal provides public access to MLS listings with search by location, community, property type, and price range. Additional offerings include a relocation guide for area newcomers and dual-market services spanning Cashiers and Charleston, South Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage providing buying and selling representation for homes in Cashiers, Highlands, Sapphire, Lake Toxaway, Glenville, and surrounding areas of Western North Carolina's Blue Ridge Mountains.
• Land Sales Specialized land sales for undeveloped parcels and lots across the Cashiers-Highlands Plateau, including acreage listings in Jackson and Transylvania counties.
• Commercial Real Estate Services Commercial property sales and leasing services for businesses seeking space in the Cashiers-Highlands area.
• Luxury Mountain Home Sales High-value luxury home sales specializing in estate properties, mountain retreats, and country club community residences across prestigious developments including Wade Hampton, Old Edwards Club, and Wildcat Cliffs Country Club.
• Lake Property Sales Specialized sales of waterfront properties including homes on Lake Glenville, Lake Toxaway, and Fairfield Lake, serving buyers seeking mountain lake living and recreation.
• Buyer Representation Services Dedicated buyer representation services including property search, viewing coordination, negotiation, and closing support throughout the home buying process.
• Seller Representation Services Full seller representation including comparative market analysis, home valuation tools, listing marketing, and negotiation services to maximize sale outcomes.
• Country Club and Golf Community Sales Specialized real estate services for homes and lots within exclusive country club communities including High Hampton, Chattooga Club, Cullasaja Club, Highlands Country Club, Highlands Falls Country Club, Lake Toxaway Country Club, Mountaintop Golf, Old Edwards Club, Trillium Country Club, and Wildcat Cliffs Country Club.
• Charleston-Cashiers Dual Market Services Cross-market real estate services enabling clients to purchase properties in both Cashiers and Charleston, South Carolina, with team members licensed in South Carolina to assist coastal property transactions.

Quantifiable outcome

• Successfully sold properties that had previously failed to sell with other agents (e.g., view lot at Lake Glenville)

Named customers8 records

Segments4 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Union Street MediacoreTechnology or IntegrationWebsite development and digital marketing services provider. Created and maintains the Cashiers Valley Real Estate website and provides digital marketing services.
• Third-Party CRMscoreTechnology or IntegrationCustomer Relationship Management platforms used for managing and engaging with clients and leads effectively.
• FluencycoreTechnology or IntegrationDigital advertising operating system used to manage client marketing campaigns.
• FMLS (Fannin County Board of REALTORS)coreChannel Partner/ Reseller/ DistributorMultiple Listing Service providing MLS data and IDX information for property listings across Western North Carolina.
• Cashiers Area Chamber of CommerceminorStrategic or Co-development PartnerLocal business chamber. Agent Sarah Jennings serves as Board Chair. Company involved in community programs like Cashiers Festival of Trees.
• Jackson County Tourism Development AuthorityminorStrategic or Co-development PartnerTourism marketing organization for Jackson County. Agent Sarah Jennings on board.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Compass: National technology-driven real estate brokerage expanding aggressively into luxury and second-home markets. Comparable competitor at the high end of the market where its tech platform and brand appeal directly compete with boutique mountain brokerages.
• Coldwell Banker Real Estate: National real estate franchise with franchisees operating throughout Western NC mountain markets. Competes for the same mountain-luxury and country club buyer pool, with stronger brand and broader geographic referral reach.
• Allen Tate Realtors: Largest independently owned residential brokerage in the Carolinas, with broad geographic coverage including Western NC mountain markets. Comparable as a regional incumbent competing for the same buyer pool and luxury segment, but with significantly larger scale and broader portfolio.
• Berkshire Hathaway HomeServices: National franchise brokerage with active presence across the Carolinas mountain region. Competes for mid-to-upper-tier residential listings in Cashiers-Highlands and offers comparable buyer-representation services, with stronger national brand recognition.
• RE/MAX Real Estate: Globally franchised residential brokerage with significant presence across the Carolinas mountain region. Comparable as a competitor for mid-market and luxury mountain listings, with comparable agent-team operating model.
• Premier Sotheby's International Realty: Luxury-focused affiliate of Sotheby's International Realty with strong presence in mountain and resort markets across the Carolinas and Florida. Directly comparable at the luxury price tier (above ~$3M) where the firm lists its highest-value properties.

Direct peers

• Beverly-Hanks & Associates: Western North Carolina-based residential brokerage with deep coverage of mountain communities including Asheville, Hendersonville, and surrounding areas. Most directly comparable peer given overlapping mountain-luxury geography, similar independent brokerage structure, and shared buyer pool (Atlanta-feeder market).
• Looking Glass Realty: Boutique independent brokerage serving Western North Carolina mountain communities including Highlands, Cashiers, and Sapphire. Closely comparable on geography, luxury mountain focus, and independent team-based structure.
• Highlands-Cashiers Real Estate (Country Club Properties): Local independent brokerage operating in the same Cashiers-Highlands Plateau geography with comparable focus on country club communities and luxury mountain homes. Most directly comparable local competitor for both listing inventory and buyer representation.

Regional players

• Daniel Ravenel Sotheby's International Realty: Regional Sotheby's affiliate operating primarily in South Carolina coastal markets including Charleston and the Lowcountry. Comparable for the firm's Charleston-Cashiers dual-market offering, providing complementary rather than overlapping buyer representation in the SC coastal segment.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CashiersValleyRealEstate
• LinkedInlinkedin.com/company/cashiers-valley-real-estate
• Instagraminstagram.com/cashiersvalleyrealestate
• TikToktiktok.com/@cashiersvalleyrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashiers Valley Real Estate