CFAX Santas Anonymous

What CFAX Santas Anonymous does

CFAX Santas Anonymous Society is a registered Canadian charity founded in 1977 and headquartered in Victoria, British Columbia. The organization operates two core programs: the Christmas Hamper Program, an annual holiday initiative that supported 1,200 families in 2025 by delivering two gifts per child, three bags of groceries, and a $150 grocery gift card; and Kids Count, a year-round suite of programs launched in 2002 that channels funding through local partner organizations across five pillars — Food Security, Mental Well-Being, Education, Sports & Summer Camps, and The Greater Good emergency aid — plus Gift Boxes distributed through schools, daycares, food banks, and crisis response teams. In 2026, Kids Count distributed $330,000 in special grants and $70,000 in comfort gift boxes. Since 1977, the organization has helped more than 50,000 children in Greater Victoria.

The organization runs a community-led, donation-funded model with no products or services sold. Revenue is generated through individual donations (online via CanadaHelps with 256-bit SSL, by phone, and by mail), corporate giving (named donors include Canadian Tire, RBC Dominion Securities, Abstract Developments, RE/MAX Alliance, and dozens of other Greater Victoria businesses), securities donations processed via RBC, community fundraisers, and a summer 50/50 raffle. The founding media partnership with CFAX 1070 radio (in place since 1977) provides ongoing brand visibility, while the Cooper Cann Fund, established through the Victoria Foundation in 2013, covers administrative overhead so donor dollars flow directly to programs. The organization has 1 paid executive (Executive Director Christine Hewitt-Goodsir), an 11-member volunteer Board of Directors for 2025/2026 under President Ryan Price, and hundreds of volunteers — some serving for over three decades. The technology stack is limited to third-party SaaS tools (CanadaHelps, Better Impact, Shopify, Rafflenexus); no proprietary technology platform or AI/ML capabilities are in place, and the organization is not publicly traded.

Name

CFAX Santas Anonymous

Legal name

CFAX Santas Anonymous Society

Website

https://cfaxsantas.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

CFAX Santas Anonymous Society is a registered Canadian charity, founded in 1977 in Victoria, BC, that delivers the Christmas Hamper Program and the year-round Kids Count suite of grants and gift boxes to families and children facing poverty across Greater Victoria, funded by individual, corporate, and securities donations.

Ownership category

akta.pro rank

Product category

Children's Charity Services

NAICS

Grantmaking and Giving Services (81321), Emergency and Other Relief Services (62423), Community Food Services (62421)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Gift Basket & Curated Hamper Assembly (HSACANAD), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Children's charity services
• Holiday hamper programs
• Community fundraising initiatives
• Family welfare programs
• Corporate giving programs

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Individual Donations: Tax-deductible donations from individual donors made online via CanadaHelps, by phone, or by mail. The organization issues tax receipts for donations of $20 or more.
2. Corporate Giving: Financial contributions from corporate donors including named corporate donors and in-kind partners who provide services, resources, and venue support.
3. Securities Donations: Donors can contribute stocks or mutual funds, which provides potential tax benefits and allows CFAX to receive larger gifts than cash donations.
4. Fundraising Events: Community members create and host fundraisers to support the organization. Raffle events such as the Kids Count! Mega Summer 50/50 generate revenue while raising awareness.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

CFAX Santas Anonymous Society is a registered Canadian charity that supports children and families across Greater Victoria through two core programs. The Christmas Hamper Program delivers personalized gifts and grocery hampers to families during the holiday season, while Kids Count provides year-round funding to local organizations addressing child hunger, mental health, education, sports and summer camp access, and emergency assistance for families in crisis.

Product overview

CFAX Santas Anonymous Society operates as a registered Canadian charity providing two core programs: the Christmas Hamper Program (annual holiday gifting and food support) and Kids Count (year-round child welfare initiatives). The Christmas Hamper Program delivers gifts and groceries to families during the holiday season. Kids Count encompasses the Children's Grant Program (funding local organizations through three annual cycles), five focus areas (Food Security, Mental Well-Being, Education, Sports & Summer Camps, and The Greater Good emergency assistance), and Gift Boxes distributed year-round through partner organizations. Additional offerings include a summer 50/50 raffle, securities donation option, and a volunteer management portal. The organization does not offer a technology product or platform with AI capabilities, API, or third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Christmas Hamper Program Annual holiday program delivering gifts and groceries to families in need in Greater Victoria. Each registered child receives two gifts (one chosen by parents via the Virtual Tree of Wishes, one selected by volunteers), three bags of groceries, and a grocery gift card.
• Kids Count Program Year-round child support initiative comprising the Children's Grant Program, Food Security, Mental Well-Being, Education, Sports & Summer Camps, and The Greater Good emergency assistance programs.
• Children's Grant Program Grant program funding local organizations, schools, and daycares that address child hunger, mental wellness, education, and summer camp subsidies through three annual grant cycles.
• Food Security Program Funding for summer food security programs providing weekly fresh food hampers to children and families, and support for local food banks during months when school breakfast programs are unavailable.
• Mental Well-Being Program Funding for mental health programs supporting children facing poverty, including PEACE Camps offering safe spaces, education on healthy relationships, personal safety, and coping strategies for children who have experienced or are at risk of abuse.
• Education Program Funding for educational programs providing school supplies, literacy support, tutoring, and STEM initiatives to children in poverty across Greater Victoria.
• Sports and Summer Camps Program Subsidies enabling children from financially struggling families to participate in summer camps and sports programs, building confidence, new skills, and meaningful friendships.
• The Greater Good Emergency Fund Emergency funding providing gift cards, comfort items, and financial assistance to children and families affected by fires, floods, or other unexpected events, distributed through Greater Victoria firefighters, crisis response teams, and police services.
• Gift Boxes Program Year-round comfort gift boxes distributed to children facing hardship through trusted local partner organizations; volunteer-driven initiative assembling toys and ongoing donations into thoughtfully packaged gifts.
• Kids Count! Mega Summer 50/50 Raffle Summer fundraising raffle supporting Kids Count programs; proceeds fund food, summer camp subsidies, and meaningful summer experiences for children in Greater Victoria.
• Securities Donation Program Program allowing donors to contribute stocks or mutual funds, providing potential tax benefits while supporting children and families; donors complete a Notice of Donation form and coordinate through CFAX Santas Anonymous or RBC.

Quantifiable outcome

• 50,000+ children helped since 1977
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

48 partnerships are on record, tiered minor and core.

• Abstract DevelopmentsminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Alliance Engineering Works (1985) Ltd.minorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Bottle DepotminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Canadian TireminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Campbell Construction Ltd.minorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Clarke Engineering & Welding Ltd.minorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• DancefixminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• DFH Real EstateminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Dodds Furniture and MattressminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Edgar and Miner Floor CoveringsminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Golf for KidsminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Heirloom LinensminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• IDM Youth Services IncminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Kenroc Building Materials Co. LtdminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• NAI Commercial (Victoria) Inc.minorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Proline Property ManagementminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Provincial Employees Community Services FundminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• RBC Dominion SecuritiesminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions. Also processes securities donations for the organization.
• Read Jones Christoffersen Ltd.minorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Van-Isle Coating & Sealants LtdminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• RE/MAX AllianceminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Victoria Chinatown Lioness LionminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Victoria Residential Builders AssociationminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• Vancouver Island Region Porsche Club of AmericaminorGTM or Marketing PartnerCorporate donor supporting Greater Victoria's children through financial contributions to CFAX Santas Anonymous programs.
• CFAX 1070 RadiocoreStrategic or Co-development PartnerFounding media partner since 1977. Mel Cooper, former owner of CFAX 1070, partnered with founder Marilyn Cann to grow the charity. The radio station provides ongoing media exposure and brand association that has been fundamental to the organization's identity and success.
• Think CommunicationsminorGTM or Marketing PartnerIn-kind partner providing marketing and communications services to support CFAX Santas Anonymous programs.
• Greater Victoria Harbour AuthorityminorGTM or Marketing PartnerIn-kind partner providing services and resources to support CFAX Santas Anonymous programs.
• Westshore U-Lock Mini StorageminorGTM or Marketing PartnerIn-kind partner providing storage services to support CFAX Santas Anonymous programs.
• United RentalsminorGTM or Marketing PartnerIn-kind partner providing rental equipment/services to support CFAX Santas Anonymous programs.
• RadioworksminorGTM or Marketing PartnerIn-kind partner providing services to support CFAX Santas Anonymous programs.
• Monk OfficeminorGTM or Marketing PartnerIn-kind partner providing office supplies/services to support CFAX Santas Anonymous programs.
• Tom Lee MusicminorGTM or Marketing PartnerIn-kind partner providing music-related services to support CFAX Santas Anonymous programs.
• Three Point MotorsminorGTM or Marketing PartnerIn-kind partner providing automotive services to support CFAX Santas Anonymous programs.
• Hutcheson & Co.minorGTM or Marketing PartnerIn-kind partner providing services to support CFAX Santas Anonymous programs.
• Victoria TrussminorGTM or Marketing PartnerIn-kind partner providing services to support CFAX Santas Anonymous programs.
• Oak Bay HalfminorGTM or Marketing PartnerIn-kind partner providing services to support CFAX Santas Anonymous programs.
• The Keg Steakhouse + BarminorGTM or Marketing PartnerIn-kind partner providing dining/event services to support CFAX Santas Anonymous programs.
• Downtown Victoria Business AssociationminorGTM or Marketing PartnerIn-kind partner providing services to support CFAX Santas Anonymous programs.
• Boom + BattenminorGTM or Marketing PartnerIn-kind partner providing services to support CFAX Santas Anonymous programs.
• Glo Restaurant + LoungeminorGTM or Marketing PartnerIn-kind partner providing dining/event services to support CFAX Santas Anonymous programs.
• Med Grill Royal OakminorGTM or Marketing PartnerIn-kind partner providing dining/event services to support CFAX Santas Anonymous programs.
• The Loghouse PubminorGTM or Marketing PartnerIn-kind partner providing dining/event services to support CFAX Santas Anonymous programs.
• Country GrocerminorGTM or Marketing PartnerIn-kind partner providing grocery donations to support CFAX Santas Anonymous food security programs.
• Burnside Gorge Community AssociationcoreStrategic or Co-development PartnerLocal partner organization running Camp Survivor program that receives subsidies from CFAX Santas Anonymous, removing financial barriers for children to participate in enriching summer activities.
• CORE: Centre for Outreach EducationminorStrategic or Co-development PartnerLocal education partner offering tutoring for children facing learning challenges, funded through CFAX Santas Anonymous grants.
• Victoria Women's Transition HouseminorStrategic or Co-development PartnerLocal organization running PEACE Camps that receive funding from CFAX Santas Anonymous to provide safe, supportive environments for children who have experienced or are at risk of abuse.
• Local Firefighters, Police, and Crisis Response TeamscoreStrategic or Co-development PartnerEmergency response partners who receive Greater Good funding from CFAX Santas Anonymous to provide gift cards, comfort items, and financial assistance to children and families impacted by fires, floods, or other crisis situations.
• CanadaHelpscoreTechnology or IntegrationSecure donation processing platform providing 256-bit SSL encrypted online donations, instant tax receipts, and payment processing infrastructure for the organization's website.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Brothers Big Sisters of Victoria: Mentorship charity serving Vancouver Island youth facing adversity. Comparable as a children's-services peer operating in the same region with a volunteer-driven model and donor-funded programming.
• Victoria Foundation: Community foundation managing endowed funds and distributing grants across Greater Victoria. Comparable as a grantmaking peer and as the host of the Cooper Cann Fund, sharing the same geographic footprint and donor base.
• Foundry Victoria: Integrated youth wellness centre serving Greater Victoria with mental health, substance use, and social services. Comparable as a peer addressing child and youth mental well-being in the same geographic region.
• Boys & Girls Clubs of Greater Victoria: Local youth services charity offering after-school and recreational programs. Comparable as a children's-services peer in the same geography with similar reliance on community donations and volunteers.
• Children's Health Foundation of Vancouver Island: Vancouver Island-based charity funding children's health programs on the Island. Directly comparable in geographic scope, donor base, and child-welfare mission; CFAX Santas Anonymous even funds partner organizations it supports.
• Mustard Seed Food Bank (Victoria): Greater Victoria food security charity. Directly comparable to CFAX Santas Anonymous's Food Security sub-program and broader emergency aid efforts, sharing donor base, geography, and reliance on community volunteers.
• United Way Greater Victoria: Federated fundraising and grantmaking charity serving Greater Victoria, directly comparable to CFAX Santas Anonymous in mission (community welfare), funding model (individual + corporate donations), and grant-distribution approach to local partner organizations.

Broad incumbents

• Food Banks BC: Provincial umbrella for food banks across British Columbia. Comparable as a food-security peer operating at broader scale, with overlapping donor and partner networks relevant to CFAX Santas Anonymous's Food Security program.
• Salvation Army Greater Victoria: Multi-service charitable organization operating emergency aid, family services, and holiday programs in Greater Victoria. Comparable as a broad incumbent providing overlapping emergency relief and family support services in the same region.

Regional players

• Help Fill A Dream Foundation: BC-based children's charity fulfilling wishes and providing support for children with serious illnesses. Comparable in mission focus on children in need, though operating across British Columbia rather than solely Greater Victoria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CFAXsantas
• YouTubeyoutube.com/@cfaxsantasanonymoussociety1544
• Facebookfacebook.com/CFAXSantas
• LinkedInlinkedin.com/company/cfax-santas-anonymous
• Instagraminstagram.com/cfaxsantas

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFAX Santas Anonymous