What Changing Perspectives does

Changing Perspectives is a 501(c)(3) nonprofit organization founded in 2013 by Sam Drazin and headquartered in Montpelier, Vermont, with a secondary mailing address in Sacramento, California. The organization delivers social-emotional learning (SEL) and disability awareness curricula to K-12 schools, supporting equity, inclusion, and SEL initiatives. Programs are delivered through a web-based Educator Portal that provides access to a curriculum library organized across PreK, Elementary, Middle School, and High School grade bands, supplemented by professional services. The organization reports 1,207 partner schools across 26+ countries spanning six continents.

The core product is the Educator Portal, a browser-based platform offering customizable lesson plans, book and video discussions, gradebooks, pre- and post-assessments, and family resources. The SEL curriculum is aligned to CASEL's five core competencies; the disability awareness curriculum covers eight disability categories and aligns to Common Core standards. Content is explicitly positioned as non-prescriptive and customizable, differentiating the offering from rigid scripted SEL programs. The platform integrates with Google Classroom and Canvas via fillable PDFs. The lesson directory contains 413+ SEL lessons and 314+ disability awareness lessons, plus book lists, video libraries, and family newsletters available in English and Spanish. The curriculum is updated annually and accessible to all subscribers across all grade bands within a single subscription.

Changing Perspectives monetizes through a hybrid revenue model. The Educator Portal is sold via annual subscriptions at $145 per individual educator, with declining per-seat volume pricing of $140 (2-5), $135 (6-14), $130 (15-25), and $125 (26+) subscriptions; subscriptions do not auto-renew. Adjacent professional services include professional development workshops (single, series, half-day, full-day, and keynote formats), hourly virtual coaching in instructional, administrator, equity, data, and curriculum categories, in-person site visits, and family workshops delivered virtually or in-person. The organization is funded primarily through charitable foundations, including the Bella Charitable Foundation, Bruce J. Heim Foundation, Canaday Family Foundation, Vermont Community Foundation, and others, supplemented by program revenue. Leadership consists of founder and Executive Director Sam Drazin and approximately nine personnel, supported by a Board of Directors spanning education, special education, and advocacy communities. The organization maintains 30+ alliances, including a flagship-tier partnership with the Council of Chief State School Officers (CCSSO) and relationships with SENIA International, the Inclusive Schools Network, the Maryland Coalition for Inclusive Education (MCIE), and state-level SEL alliances.

Name

Changing Perspectives

Legal name

Changing Perspectives

Website

https://changingperspectivesnow.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Changing Perspectives is a 501(c)(3) nonprofit founded in 2013 by Sam Drazin that delivers customizable K-12 social-emotional learning and disability awareness curricula via its web-based Educator Portal subscription, supplemented by professional development, virtual coaching, and family workshops.

Ownership category

akta.pro rank

Product category

K-12 Social-Emotional Learning and Disability Awareness Curriculum & Educator Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

akta.pro secondary industries

Faculty/Staff Training & Accessibility Awareness Programs (EDALAGAI), IEP/IFSP-Aligned Curriculum & Lesson Materials (EDAGAMAA)

Keywords

• Social-emotional learning curriculum
• Disability awareness education
• K-12 SEL resources
• Educator professional development
• Inclusive education services

Headquarters

HQ city

Montpelier

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Subscription: Annual subscription for single educator access to the complete PreK-High School curriculum library including all lesson plans, book discussions, video discussions, assessments, family resources, and educator implementation guides for 365 days.
2. Team/Volume Subscriptions: Volume-based pricing for schools purchasing 2+ subscriptions, with decreasing per-seat pricing as volume increases.
3. Professional Development Services: Customizable professional development workshops offered in-person or virtually, including single workshops, workshop series, half-day or full-day options, and keynote presentations.
4. Virtual Coaching: Hourly virtual coaching services providing educators and administrators access to Changing Perspectives experts for advice, feedback, and ongoing support.
5. Site Visits: In-person programming delivery during site visits, with a variety of activities including informal school walk-throughs, focus groups, observations, and lesson modeling.
6. Family Workshops: Family workshops delivered virtually or in-person, supporting student learning beyond school with content tailored to bridge school and home learning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Changing Perspectives provides a web-based Educator Portal subscription featuring PreK-12 Social-Emotional Learning and Disability Awareness curriculum resources, including lesson plans, book and video discussions, assessments, gradebooks, and family resources. The offering is complemented by professional development workshops, virtual coaching, in-person site visits, and family workshops designed to support inclusive, equitable school communities.

Product overview

Changing Perspectives is a nonprofit organization offering a comprehensive educational platform centered on its web-based Educator Portal. The core platform provides access to Social-Emotional Learning (SEL) curricula and Disability Awareness curricula spanning PreK through High School grade levels. The SEL curriculum is organized by grade bands (PreK, Elementary, Middle School, High School) and aligned to CASEL's five core competencies, while the Disability Awareness curriculum covers eight disability categories aligned to Common Core standards. Beyond the curriculum products, Changing Perspectives offers professional development services (workshops, keynote presentations), virtual coaching (instructional, administrator, new teacher, equity, data, and curriculum coaching), on-site site visits, and family workshops. The Educator Portal serves as the central hub with integrated tools including gradebooks, planners, SEL assessments, and LMS integration with Google Classroom and Canvas.

Differentiator

Problem solved

Functional benefit

Products and services

• Educator Portal Web-based platform providing access to the complete library of Changing Perspectives curriculum resources including lesson plans, book discussions, video discussions, assessments, gradebooks, planners, and family resources for grades PreK through High School; accessible via any browser.
• PreK Social-Emotional Learning Curriculum Activity-based curriculum for PreK students featuring 50+ lesson plans (15-20 minute duration), 40+ book resources, and 10+ family resources in English and Spanish, focusing on empathy, kindness, and relationship skills; aligned to CASEL competencies.
• Elementary Social-Emotional Learning Curriculum Customizable K-5 SEL toolkit with 130+ lesson plans, 170+ books and discussion questions, 90+ videos, student assessments, and family resources aligned to CASEL competencies.
• Middle School Social-Emotional Learning Curriculum Middle school SEL curriculum with 65+ lesson plans, 30+ books, 40+ videos, and 15+ SEL check-ins aligned to CASEL core competencies.
• High School Social-Emotional Learning Curriculum High school SEL curriculum featuring 45+ activities, 20+ core subject integration strategies, 30+ videos and discussion questions, and student assessments aligned to CASEL competencies.
• Elementary Disability Awareness Curriculum Elementary disability awareness curriculum with 180+ CCSS-aligned lesson plans, 170+ book discussions, 90+ videos, and experiential activities covering eight disability categories.
• Middle School Disability Awareness Curriculum Middle school disability awareness curriculum with 80+ CCSS-aligned lesson plans, 50+ books, 60+ videos, and reflection activities covering eight disability categories.
• High School Disability Awareness Curriculum High school disability awareness curriculum with 40+ lessons across 12 learning modules, 50+ book recommendations, and 10+ Call to Action projects.
• Professional Development Customizable professional development workshops for educators, paraeducators, and school leaders covering SEL and inclusion, delivered in-person or virtually in single workshop, series, half-day, full-day, or keynote formats.
• Virtual Coaching Hourly remote coaching offering educators and administrators access to Changing Perspectives experts for advice, immediate feedback, technical assistance, and ongoing support across instructional, administrator, new teacher, specialized content, equity, data, and curriculum coaching categories.
• Site Visits In-person school support delivered by Changing Perspectives representatives during site visits, including informal assessments, student/educator focus groups, office hours, structured observations, and lesson modeling.
• Family Workshops Virtual or in-person workshops for parents and caregivers covering SEL and disability awareness topics to support student learning beyond the school building, bridging school and home learning.

Quantifiable outcome

• 413+ SEL lessons and 314+ disability awareness lessons available across PreK-12
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

28 partnerships are on record, tiered core, flagship and supporting.

• CA FACE InitiativecoreStrategic or Co-development PartnerPartnership to advance equity and inclusion initiatives in California schools through collaborative programs and resources.
• Center for Learner EquitycoreStrategic or Co-development PartnerCollaboration focused on advancing educational equity and supporting learners with disabilities.
• CEESAcoreStrategic or Co-development PartnerPartnership with Council of Educational Administrators, Services, and Support for educational improvement initiatives.
• Council of Chief State School Officers (CCSSO)flagshipStrategic or Co-development PartnerStrategic partnership with CCSSO to support state-level educational leadership and policy initiatives around SEL and inclusion.
• Educating All Learners AlliancecoreStrategic or Co-development PartnerCollaboration with alliance focused on supporting educators in serving all learners, particularly those with disabilities.
• Inclusive Schools NetworkcoreStrategic or Co-development PartnerPartnership network dedicated to promoting inclusive education practices in schools worldwide.
• Kids Included Together (KIT)coreStrategic or Co-development PartnerPartnership focused on ensuring children with and without disabilities learn and play together in inclusive settings.
• MCIE (Maryland Coalition for Inclusive Education)coreStrategic or Co-development PartnerCollaboration to advance inclusive education practices, particularly in Maryland and surrounding regions.
• National Parents UnionsupportingGTM or Marketing PartnerPartnership to engage parents and families in supporting SEL and inclusion initiatives.
• SENIA InternationalcoreStrategic or Co-development PartnerInternational partnership with Special Education Network & Inclusion Association for global reach in inclusive education.
• SEL4VTsupportingGTM or Marketing PartnerVermont state chapter of SEL alliance for social-emotional learning advocacy and awareness.
• SEL4CAsupportingGTM or Marketing PartnerCalifornia state chapter of SEL alliance for social-emotional learning advocacy and awareness.
• SEL4COsupportingGTM or Marketing PartnerColorado state chapter of SEL alliance for social-emotional learning advocacy and awareness.
• SEL4USsupportingGTM or Marketing PartnerNational SEL alliance for social-emotional learning advocacy and awareness across the United States.
• Think InclusivecoreStrategic or Co-development PartnerMedia partnership through podcast appearances and content collaboration focused on inclusive education.
• Inclusion Collaborative (Santa Clara County Office of Education)coreStrategic or Co-development PartnerPartnership with Santa Clara County Office of Education to advance inclusion practices in California schools.
• SchoolsRule-MarinsupportingGTM or Marketing PartnerMarin County coalition focused on supporting schools and promoting quality education.
• The RILEY ProjectsupportingStrategic or Co-development PartnerPartnership focused on advocating for individuals with learning differences.
• DRAILsupportingStrategic or Co-development PartnerDisability Rights, Advocacy, and Inclusion Leadership partnership for disability advocacy initiatives.
• SEPTARsupportingStrategic or Co-development PartnerSoutheast Peninsula-area partnership for educational transformation and advocacy.
• SIP (School Inclusion Project)coreStrategic or Co-development PartnerCore partnership for school inclusion programming and co-hosted podcast 'SIP & Sam Coffee Talk'.
• Early Care & Education AssociationsupportingStrategic or Co-development PartnerPartnership for early childhood education in social-emotional learning.
• Parent VenturesupportingGTM or Marketing PartnerParent engagement platform for connecting families with educational resources.
• PHP Connections CaliforniasupportingStrategic or Co-development PartnerPartnership for connecting families and professionals in California educational communities.
• Just Like You FilmssupportingStrategic or Co-development PartnerPartnership with documentary filmmakers to provide disability awareness film resources.
• It Takes a VillagesupportingStrategic or Co-development PartnerPartnership focused on community-based educational support initiatives.
• ChalkWIldsupportingStrategic or Co-development PartnerPartnership for educational technology and resource sharing.
• Dedication to Special EducationsupportingStrategic or Co-development PartnerOrganization dedicated to special education advocacy and resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Committee for Children: Committee for Children is the nonprofit publisher of Second Step, the most widely adopted SEL curriculum in U.S. K-12 schools. It is the closest large-scale comparable to Changing Perspectives in the SEL curriculum category, though it operates at much greater scale and brand recognition.
• Panorama Education: Panorama Education provides a school-district platform spanning SEL surveys, college and career readiness, and MTSS. It competes for the same district SEL budget as Changing Perspectives, though it leads with surveys and data rather than lesson content.
• Nearpod: Nearpod delivers interactive K-12 lesson delivery and content libraries, including SEL and social-emotional topics. It is a broader instructional platform that intersects with Changing Perspectives' portal-based lesson delivery model.
• Discovery Education: Discovery Education offers a broad K-12 digital content platform that includes SEL modules alongside science, math, and literacy. It is a broad incumbent whose SEL offering is part of a wider portfolio rather than a focused niche like Changing Perspectives'.

Direct peers

• CharacterStrong: CharacterStrong provides K-12 SEL curriculum and professional development workshops for schools and districts. It overlaps directly with Changing Perspectives' CASEL-aligned SEL curriculum and PD service line, targeting similar counselor and teacher personas.
• Rethink Ed: Rethink Ed offers online SEL and special education–focused curriculum, behavior tools, and professional learning for K-12. Like Changing Perspectives, it pairs SEL content with disability-related supports, making it one of the closest functional peers in the combined SEL + special education niche.
• Aperture Education: Aperture Education delivers SEL assessments, curriculum, and educator dashboards for K-12. Its combination of pre/post-assessments and SEL content closely parallels Changing Perspectives' Educator Portal assessment functionality and CASEL-aligned lessons.

Emerging players

• Better World Ed: Better World Ed produces SEL and global citizenship curriculum for K-12 with a humanitarian and inclusion lens. It is a smaller, mission-driven peer whose content emphasis on empathy and inclusion overlaps with Changing Perspectives' SEL + disability awareness positioning.

Others

• Inclusive Schools Network: Inclusive Schools Network is an advocacy and resource community for inclusive K-12 education. It functions as a partner and ecosystem player to Changing Perspectives rather than a competitor, but its mission and audience materially overlap.
• CASEL: CASEL (Collaborative for Academic, Social, and Emotional Learning) is the standards and advocacy backbone of the U.S. SEL ecosystem. It is not a direct competitor, but Changing Perspectives' CASEL alignment makes it a key reference body and ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/changingperspe1
• YouTubeyoutube.com/@ChangingPerspectivesNow
• Facebookfacebook.com/ChangingPerspectivesNow
• LinkedInlinkedin.com/company/changingperspectivesnow
• Instagraminstagram.com/changingperspectivesnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Changing Perspectives