Carolina Pool Management - Charlotte

What Carolina Pool Management - Charlotte does

Carolina Pool Management - Charlotte is a privately held pool management and aquatic services company founded in 1994, headquartered at 9333 Forsyth Park Drive, Suite J, Charlotte, NC. It is an operating entity within The Pool Management Group, a family of 17 pool management companies across 9 states that collectively employs more than 4,000 lifeguards annually. The Charlotte entity provides turnkey swimming pool operations to HOAs, municipalities, country clubs, and property managers across the greater Charlotte and Piedmont region, including Mecklenburg, Lancaster, Union, Gaston, and York counties.

The company's service portfolio spans six core lines: pool management and lifeguard staffing (recruiting, training, and managing guards and attendants); pool service and maintenance (cleaning, water chemistry, equipment upkeep, opening/closing); pool renovation and repair (pump replacement, resurfacing, deck work, leak/crack repair, water features); equipment and furniture supply (pumps, filters, ladders, safety equipment, chemical controllers, shade structures, water slides); swim lessons (ages 3+); and American Red Cross authorized lifeguard certification courses. Underlying technology includes a proprietary online training platform with video, animation, and online testing, and the PoolVision mobile application for real-time customer communication of pool status. Differentiated lifeguard training — including Cognitive Blindness Training and Body On The Bottom training — is delivered alongside the company's $20 million liability insurance coverage and 24/7 response model.

Revenue mechanics are a mix of recurring managed-services contracts (subscription-based maintenance) and project-based professional services (renovation/repair, equipment sales, training classes), sold directly to enterprise buyers (HOAs, municipalities, clubs, property managers). Go-to-market is sales-led with direct field engagement and referral-based acquisition; the parent group provides centralized back-office functions (insurance, payroll, administration, training IP development) so the Charlotte team focuses on pool operations. Pricing is quote-based for service contracts and tiered for certification ($150 employee / $285 non-employee full certification; $60 recertification). Named customers include Yorkshire HOA and The Village of Lake Park (client since 2003).

Name

Carolina Pool Management - Charlotte

Legal name

Carolina Pool Management

Website

https://charlotte-pmg.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Carolina Pool Management - Charlotte is a privately held pool management and aquatic services company founded in 1994 that provides turnkey lifeguard staffing, maintenance, renovation, equipment, swim lessons, and certification to HOAs, municipalities, country clubs, and property managers across the greater Charlotte and Piedmont region of North Carolina, operating within The Pool Management Group family of 17 companies.

Ownership category

akta.pro rank

Product category

Pool Management Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Pool Opening & Seasonal Startup (HSAIALAD), Pool Closing & Winterization (HSAIALAE), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Draining, Refill & Water Exchange Services (HSAIALAK)

Keywords

• Pool management
• Lifeguard services
• Aquatic management
• Pool maintenance
• Pool renovation

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pool Management Services: Comprehensive pool management services including lifeguard staffing, pool maintenance, opening/closing procedures, chemicals, and daily operations management for commercial and neighborhood pools
2. Pool Maintenance & Service: Ongoing pool maintenance, cleaning, water chemistry management, and repair services
3. Pool Renovation & Repair: Construction and repair division providing pump replacement, pool resurfacing, deck replacement, tile work, leak repair, crack repair, and water feature installations
4. Equipment & Furniture Sales: Sale of pool equipment, furniture, safety equipment, chemical controllers, pool covers, and shade structures through The Pool Management Group buying power
5. Lifeguard Certification Training: American Red Cross authorized lifeguard certification courses and recertification classes for current employees and the public
6. Swim Lessons: Swim lesson programs at managed pools for children ages 3 and up, including semi-private and private classes

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Carolina Pool Management provides turnkey pool management, lifeguard staffing, and pool maintenance services for HOAs, municipalities, country clubs, and property managers in the greater Charlotte and Piedmont area. Offerings include seasonal pool staffing, ongoing maintenance and water chemistry management, renovation and repair, swim lessons, lifeguard certification courses, and pool equipment and furniture sales, backed by $20 million liability insurance coverage.

Product overview

Carolina Pool Management provides a comprehensive suite of pool management and maintenance services for commercial and neighborhood pools in the greater Charlotte area. The core offering consists of Pool Management & Lifeguard Services, which handles staffing and daily pool operations, paired with Pool Service & Maintenance for ongoing cleaning, water chemistry, and equipment upkeep. Additional offerings include Pool Renovation & Repair for construction and major repairs, Pool Equipment & Furniture for supplies and equipment, Swim Lessons for children ages 3+, and Lifeguard Certification Classes authorized through the American Red Cross. The company also offers the PoolVision App as a mobile technology feature for customer communication. Services are delivered across HOAs, municipalities, and country clubs in the Charlotte, Mecklenburg County, and surrounding Piedmont area.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Management & Lifeguard Services

Quantifiable outcome

• $20,000,000 liability insurance coverage lowers financial risk for customers
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• The Pool Management GroupcoreStrategic or Co-development PartnerParent company providing centralized support functions including employee insurance, administration, payroll, technology innovations, and proprietary training development. The Pool Management Group consists of 17 companies across 9 states and is the largest privately held pool management company in the U.S. They handle back-end business functions allowing local companies to focus on pool operations and customer needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Aqua Pool & Patio: Regional pool builder, renovation, and service company operating in the U.S. with a similar mix of new construction, renovation, and maintenance services. Comparable to Carolina PMG's renovation & repair division.
• Shoreline Pools: Pool construction, renovation, and service company operating in the Mid-Atlantic and Southeast U.S. Comparable to Carolina PMG's renovation & repair business line and to broader residential/commercial pool service capabilities.
• Neptune Pool & Spa: Pool service, renovation, and retail company operating in the Southeastern U.S. with comparable residential and commercial pool service offerings, though with greater emphasis on renovation and retail versus pure pool management.

Broad incumbents

• Leslie's: Largest U.S. specialty retailer of pool and spa supplies and equipment, serving residential pool owners and service professionals. Adjacent to Carolina PMG's chemical/equipment retail and maintenance operations, though Leslie's is a consumer/retail play versus B2B pool management.
• PoolCorp: The largest wholesale distributor of pool equipment, supplies, and parts in the world. Comparable to Carolina PMG's equipment/furniture retail and renovation supply side, though PoolCorp serves all operators rather than competing for the management contract.

Direct peers

• American Pool Enterprises: One of the largest commercial pool management companies in the U.S., providing lifeguard staffing, pool maintenance, and renovation services to HOAs, municipalities, and hotels. Directly comparable to Carolina PMG in service mix, customer segments, and geographic focus on commercial/residential pool operations.
• Guard for Life: Commercial pool management and lifeguard staffing company serving community pools, HOAs, and municipalities across multiple U.S. markets. Closely comparable to Carolina PMG in service mix (staffing, training, maintenance) and customer base.
• SwimAtlanta Pool Management: A sister operating company within The Pool Management Group serving the Atlanta metro area. Operates the same pool management, lifeguarding, and maintenance service model and is a natural internal benchmark for Carolina PMG's service delivery and unit economics.
• Premier Pool Service: Commercial and residential pool management and maintenance company providing cleaning, equipment repair, and seasonal services. Comparable in core maintenance service delivery, though typically smaller scale than Carolina PMG.
• Jeff Ellis & Associates: Long-standing commercial pool and lifeguard management company serving HOAs, municipalities, and resorts with a strong safety/training reputation. Comparable to Carolina PMG's emphasis on proprietary lifeguard training and risk-managed pool operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CPMCharlotte
• Facebookfacebook.com/CPMCHARLOTTE
• Instagraminstagram.com/cpmcharotte
• LinkedInlinkedin.com/company/carolina-pool-management-charlotte

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Pool Management - Charlotte