Charlottesville Radio Group

What Charlottesville Radio Group does

Charlottesville Radio Group (doing business as Charlottesville Media Group) is a privately held, single-location local advertising services firm headquartered at 1140 Rose Hill Drive in Charlottesville, Virginia, with 24 employees. The company sells local customer-acquisition services to small and medium-sized businesses in the Charlottesville metropolitan area, organized around a three-step methodology ("Get Wanted," "Get Found," "Get Chosen") and packaged as four customer outcomes: clicks, in-person visits, phone calls, and searches.

The core service offering is the planning, buying, and optimization of local digital advertising campaigns across Google Search, Google Maps, local directories, and display retargeting, with the explicit goal of producing qualified rather than random traffic for each SMB client. The company operates a consultative, sales-led go-to-market model: prospective clients are routed through a "Get Started Today" call-to-action and a manual lead-capture form on the website, with no self-serve pricing or e-commerce disclosed. Revenue is generated from advertising services to local businesses; no specific pricing tiers, retainers, or media-markup economics are publicly disclosed.

Underlying technology is described as a "local digital advertising platform" focused on search, display retargeting, and multi-channel customer acquisition, but no proprietary software products, modules, APIs, integrations, patents, trademarks, or branded platform offerings are disclosed, indicating the business is positioned as a services agency leveraging third-party ad-tech ecosystems rather than a SaaS product company. The company shows no signs of institutional backing, parent ownership, M&A activity, or external funding.

Name

Charlottesville Radio Group

Legal name

Charlottesville Media Group

Website

https://charlottesvilleradiogroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Charlottesville Radio Group, doing business as Charlottesville Media Group, is a 24-person local digital advertising services firm in Charlottesville, Virginia that helps area small and medium-sized businesses acquire customers through Google Search, Maps, local directory, and retargeting campaigns sold via direct consultative sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Local Business Advertising Services: Provides digital advertising services to local businesses, helping them reach customers through search engines (Google Search, Maps, local directories), retargeting campaigns, and multi-channel strategies designed to drive clicks, visits, calls, and searches to their clients' businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Charlottesville Media Group provides digital advertising services to local businesses in the Charlottesville, VA area, placing client ads on Google Search, Google Maps, and local business directories, and running retargeting campaigns that bring interested prospects back to the client's site or store. The firm follows a three-step "Get Wanted, Get Found, Get Chosen" methodology focused on driving qualified clicks, in-person visits, phone calls, and search visibility for each client.

Product overview

Charlottesville Media Group (Charlottesville Radio Group) operates as a local advertising and marketing services company rather than a software product company. The company offers a unified advertising methodology focused on helping local businesses get more clicks, visits, calls, and searches from potential customers. Their service approach follows a three-step process: 'Get Wanted' (inspiring people to search for the business), 'Get Found' (being present on Google Search, Maps, and local directories when customers look), and 'Get Chosen' (making it easy for customers to say yes through website engagement, physical visits, phone calls, and repeat searches). The company provides strategic ad placement, local advertising optimization, and retargeting services, but does not offer distinct branded software products, modules, or platform offerings in the traditional SaaS sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Digital Advertising Services Managed local digital advertising service for SMBs in the Charlottesville, VA area covering paid search, directory listings, and retargeting under a "Get Wanted, Get Found, Get Chosen" framework to drive qualified clicks, visits, calls, and searches.
• Google Search and Maps Advertising Placement Placement of client businesses in Google Search and Google Maps results when local prospects search for the business, its category, or related messages, designed to deliver more qualified clicks from active searchers.
• Local Directory Listing Optimization Optimization and maintenance of client listings in local business directories to ensure local search visibility when prospects look for the relevant product or service category.
• Retargeting Campaigns Smart retargeting campaigns that re-engage interested visitors and bring them back to the client's website or physical location when they are ready to buy, driving repeat visits and conversions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Scorpion: Scorpion provides digital marketing, advertising, and technology to SMBs (notably home services and legal) via a sales-led, multi-channel model — directly comparable in customer base and consultative GTM.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, SEM, display, and retargeting to SMB and mid-market clients — comparable in service breadth and customer segments.
• Hibu: Hibu is a long-standing local marketing provider for SMBs offering search, display, social, and web services through a direct sales team — directly comparable in customer base, channel mix, and sales-led GTM.
• WebFX: WebFX is a digital marketing agency serving SMB and mid-market clients across search, display, retargeting, and multi-channel campaigns — directly comparable in service mix and customer profile.
• ReachLocal: ReachLocal sells multi-channel digital advertising (search, display, retargeting, social) to SMBs via a consultative sales motion and proprietary platform — the closest model comparable to Charlottesville Media Group's offering and SMB target.
• Thryv: Thryv (formerly Yodle/Dex One) provides SMB marketing software and services including local search, listings, and advertising — comparable as an SMB-focused digital marketing provider that, like Charlottesville Media Group, pivoted from legacy directory/marketing roots.
• Dex Media: Dex Media serves local SMBs with search, display, and digital advertising solutions — comparable as a local business marketing provider that has pivoted from legacy print/directory roots to digital, similar to Charlottesville Media Group's pivot from radio.
• Lumen Five: Lumen Five (formerly Main Street Hub) provides digital marketing and advertising services to local SMBs through a managed service model — comparable in consultative, SMB-focused local advertising delivery.

Emerging players

• Surefire Local: Surefire Local sells a local marketing platform covering search, listings, and advertising to SMBs and the agencies that serve them — comparable in offering overlap, though primarily a software vendor rather than a services agency.
• Vendasta: Vendasta provides a white-label SMB marketing and advertising platform used by agencies and resellers — comparable as an enabling platform that targets the same SMB digital advertising channel mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/charlottesville-radio-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlottesville Radio Group