Floral Events
Floral Events is a Naperville, Illinois-based event florist (founded 2009, ~12 employees) that designs and installs custom floral arrangements for weddings, corporate events, social celebrations, and holidays across the Chicago metropolitan area and suburbs, sold on a per-event quote basis.
- Company typePrivate
- Founded2009
- HeadquartersNaperville, IL, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Floral Events does
Floral Events is a privately held, Naperville, Illinois-based event florist founded in 2009 that designs, creates, and installs custom floral arrangements for weddings, corporate functions, social celebrations, cultural and life events, and holiday gatherings across the Chicago metropolitan area and suburbs. The company operates from a single headquarters and design studio at 1041 N. Washington Street in Naperville, employing approximately 12 people, and runs no proprietary technology platform or digital product — the core offering is hands-on floral artistry and event decoration services.
The service portfolio is organized around four primary categories (Weddings, Corporate Events, Social Events, and Cultural and Life Events) plus Holiday Event Services. Within the core wedding offering, the company has segmented its design into eight named style sub-products (Blushing Romantic, Classic Elegant, English Garden, Something Blue, Organic & Whimsical, Colors & Tones, Rustic Chic, and Theme & Trends), each representing a distinct aesthetic consultation track. A custom consultation-and-design engagement is offered as an add-on, and every engagement follows a consultation-to-installation workflow handled by certified designers, including the principal designer Ivone.
Floral Events generates revenue on a per-event, quote-based transaction model with pricing determined by event type, scale, and custom requirements; no fixed pricing tiers, subscriptions, or publicly disclosed rates exist. Customer acquisition is driven by organic and marketplace channels — The Knot and WeddingWire for the wedding segment, plus Google Business and Yelp reviews — supplemented by a website contact form and direct phone/email outreach. The company is independently owned with no parent, no institutional investors, no disclosed funding history, and no documented M&A activity. Geographic scope is strictly regional, confined to the Chicago metro area.
Floral Events firmographics
Firmographics- Name
- Floral Events
- Legal name
- Floral Events
- Website
- https://chicagofloralevents.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Floral Events is a Naperville, Illinois-based event florist (founded 2009, ~12 employees) that designs and installs custom floral arrangements for weddings, corporate events, social celebrations, and holidays across the Chicago metropolitan area and suburbs, sold on a per-event quote basis.
- Ownership category
- akta.pro rank
Floral Events industry classification
Industry- Product category
- Event Floral Design Services
- NAICS
- Florists (459310)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industry
- Wedding Design, Decor & Floral Planning (HSACABAH)
Keywords
Where Floral Events is headquartered
LocationHeadquarters
- HQ city
- Naperville, IL
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Floral Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Event Floral Design Services: The company generates revenue through providing custom floral design and decoration services for events. Services include expert consultation, design creation, and delivery/installation. Revenue is transaction-based per event, with pricing based on event type, scale, and custom requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom event floral design services with personalized pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Floral Events product offering
Product offeringCore offering
Floral Events is an event floral design company that provides consultation, custom floral design, delivery, and on-site installation services for weddings, corporate events, social celebrations, and holiday functions in the Chicago metropolitan area and suburbs. The company offers multiple wedding floral styles (Blushing Romantic, Classic Elegant, English Garden, Something Blue, Organic & Whimsical, Colors & Tones, Rustic Chic, Theme & Trends) and serves customers with personalized, certified-designer-led floral artistry that transforms event spaces.
Product overview
Floral Events is an event florist providing consultation, design and delivery services for special events. The company offers a single unified service portfolio centered on wedding floral design with multiple style sub-categories (Blushing Romantic, Classic Elegant, English Garden, Something Blue, Organic & Whimsical, Colors & Tones, Rustic Chic, and Theme & Trends), complemented by Social Event Services, Corporate Event Services, and Holiday Event Services. All offerings include expert consultation and design, delivery, and setup services that transform ordinary spaces into breathtaking venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Floral Services Expert wedding floral design and delivery services including consultations, custom arrangements, and venue styling. Designers work with clients to create personalized wedding florals across traditional, contemporary, or romantic styles. Targeted at engaged couples planning weddings in the Chicago area.
- Social Event Floral Services Floral design services for social celebrations including parties, birthdays, anniversaries, baby showers, bridal showers, quinceañeras, graduations, baptisms, communions, confirmations, bar mitzvahs, and cultural events. Targeted at individuals planning personal milestone celebrations.
- Corporate Event Floral Services Professional floral arrangements and event decoration services for corporate functions, business events, and professional gatherings, transforming ordinary spaces into professional venues. Targeted at businesses and corporate event planners.
- Holiday Event Floral Services Specialized floral designs and decorations for holiday celebrations and festive events. Targeted at individuals, families, and organizations hosting holiday functions.
- Custom Floral Consultation and Design Personalized consultation services where certified designers work closely with clients to capture their vision and create custom floral designs. Includes expert consultation, custom design creation, delivery, and on-site installation. Targeted at clients seeking tailored floral solutions for any event type.
Quantifiable outcome
- Consistently receives positive testimonials with customers praising stunning arrangements and exceptional service
Companies that use Floral Events
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Floral Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Floral Events partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Floral Events competitors and assessment
Company assessmentEmerging players
- UrbanStems: UrbanStems is an online floral delivery company targeting urban Millennial and Gen Z consumers for gifting and events. It is comparable as a digitally enabled entrant using design-forward branding to compete in the same modern event and gifting segments.
- BloomNation: BloomNation is an online marketplace that connects consumers directly to local florists and provides e-commerce tooling. It is comparable as a digital demand and ordering platform that competes for the same SMB and event floral customer Floral Events serves.
- Farmgirl Flowers: Farmgirl Flowers is a direct-to-consumer online florist with a strong brand identity, sourcing model, and event offerings. It is comparable as a design-led, brand-forward floral competitor operating with a more scalable online model than Floral Events.
- The Bouqs Co: The Bouqs Co is a farm-to-consumer online floral retailer offering subscriptions and event flowers. It is comparable as a digitally native floral brand competing for the same event and gifting occasions with a more scalable, technology-enabled model.
Broad incumbents
- Teleflora: Teleflora is a floral network that routes orders to member florists and provides brand, marketing, and wire-service infrastructure. It is comparable as an incumbent channel alternative to Floral Events' direct-to-consumer local service model.
- FTD Companies: FTD operates a nationwide floral delivery network connecting consumers to local florists, including for weddings and events. It is comparable as an industry infrastructure layer that Floral Events' customers may use as an alternative or adjacent channel.
- 1-800-Flowers: 1-800-Flowers is a mass-market floral gifting and delivery incumbent with broad brand recognition. It overlaps with Floral Events in floral product but operates at very different scale and price points, primarily serving retail gifting rather than bespoke event design.
Regional players
- Winston Flowers: Winston Flowers is a long-established Boston-area florist with a strong event and wedding design practice. It is comparable as a regional, design-led event florist with custom consultation, wedding installations, and corporate accounts — a useful benchmark for Floral Events' regional premium positioning.
- Mark's Garden: Mark's Garden is a Los Angeles-based luxury event florist serving weddings, corporate, and private events. It is comparable as a similarly structured regional premium event florist with bespoke design and installation, providing a benchmark outside Chicago.
Direct peers
- H Bloom: H Bloom is a Chicago-based floral design company specializing in corporate and event floral services for offices, hotels, and events. It is the closest direct peer because it operates in the same Chicago metro, serves the same event/corporate client base, and competes for the same venue preferred-vendor slots.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Floral Events social profiles
Digital presenceFloral Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floral Events leadership team
Management profileNumber of profiles
Floral Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floral Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floral Events
What does Floral Events do?
Floral Events is an event floral design company that provides consultation, custom floral design, delivery, and on-site installation services for weddings, corporate events, social celebrations, and holiday functions in the Chicago metropolitan area and suburbs. The company offers multiple wedding floral styles (Blushing Romantic, Classic Elegant, English Garden, Something Blue, Organic & Whimsical, Colors & Tones, Rustic Chic, Theme & Trends) and serves customers with personalized, certified-designer-led floral artistry that transforms event spaces.
Is Floral Events a public or private company?
Floral Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Floral Events founded?
Floral Events was founded in 2009. It employs 11 to 50 people.
Where is Floral Events based?
Floral Events is headquartered in Naperville, IL, United States, in the North America region.
How does Floral Events make money?
One revenue line is on record: event Floral Design Services.
Who are Floral Events's main competitors?
Emerging players on record are UrbanStems, BloomNation, Farmgirl Flowers and The Bouqs Co. Broad incumbents are Teleflora, FTD Companies and 1-800-Flowers. Regional players are Winston Flowers and Mark's Garden. H Bloom is listed as a direct peer.
Does Floral Events have an API?
No public API is recorded for Floral Events.
What industry is Floral Events in?
Floral Events's product category is Event Floral Design Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACABAH, Wedding Design, Decor & Floral Planning. Its NAICS code is 459310 and its SIC code is 7990.