The Chooze Shop
The Chooze Shop is an Australian digital procurement marketplace connecting aged care providers, NDIS participants, and healthcare professionals with 150+ vetted sellers offering 20,000+ assistive technology and care products through consolidated invoicing and NDIS-compliant billing.
- Company typePrivate
- Founded-
- HeadquartersKent Town, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
The Chooze Shop firmographics
Firmographics- Name
- The Chooze Shop
- Legal name
- The Chooze Shop Ltd
- Website
- https://chooze.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Chooze Shop is an Australian digital procurement marketplace connecting aged care providers, NDIS participants, and healthcare professionals with 150+ vetted sellers offering 20,000+ assistive technology and care products through consolidated invoicing and NDIS-compliant billing.
- Ownership category
- akta.pro rank
The Chooze Shop industry classification
Industry- Product category
- Healthcare Procurement Marketplace
- NAICS
- All Other Health and Personal Care Retailers (456199)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where The Chooze Shop is headquartered
LocationHeadquarters
- HQ city
- Kent Town
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Chooze Shop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketplace Commission: The platform brings together over 150 Australian sellers and 20,000+ products, earning commission on transactions between buyers and sellers
- Freedom Pass Subscription: Annual membership at $360 providing unlimited free shipping on all purchases, exclusive member offers, and freight cost predictability
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Chooze Freedom Pass - Annual subscription for unlimited free shipping |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Chooze Shop product offering
Product offeringCore offering
The Chooze Shop is an Australian online B2B and B2C procurement marketplace that connects aged care providers, NDIS participants, and disability support organisations with over 150 vetted Australian sellers offering more than 20,000 products. The platform provides consolidated invoicing, built-in compliance documentation, and NDIS Support Item Reference Number integration to simplify purchasing decisions. It also offers a Freedom Pass subscription membership and a separate social connection app called Cliq Connection.
Product overview
The Chooze Shop is a digital B2B procurement marketplace for aged care providers, operating as a platform connecting providers with 150+ Australian sellers offering 20,000+ products. The core platform enables consolidated invoicing, NDIS-compliant billing, and compliance-built documentation. Product categories span continence aids, clinical skin care, daily living aids, medical aids, mobility & transfer assistance, wound care, nutrition/supplements/pharmacy, safety & health management, urology, personal care, home & garden, lifestyle & living, sensory support, technology & communication, toddler/kids/babies, sports & outdoor, office/workplace/school, and clothing/accessories. Premium offerings include the Chooze Freedom Pass ($360/year subscription for unlimited free shipping) and Cliq Connection (NDIS-focused social skills education app at $38/month). Notable technology products include the CareWindow video calling unit, Fable Connect telerobot, Lifeframe WiFi photo frames, SMARTEasy senior smartphones, and Relish radio/music players. The platform supports NDIS plan-managed, self-managed, and agency-managed participants with direct invoice submission to plan managers.
Differentiator
Problem solved
Functional benefit
Brands
- Chooze Freedom Pass: Annual membership program offering unlimited free shipping on all Chooze Shop orders, priced at $360 per year.
Products and services
- The Chooze Digital Procurement Platform
Quantifiable outcome
- Significantly reduces administration costs by eliminating multiple supplier relationships and invoices
- +1 more outcomes
Companies that use The Chooze Shop
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The Chooze Shop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Chooze Shop partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Chooze Shop competitors and assessment
Company assessmentBroad incumbents
- Amazon Australia: Mass-market online marketplace with a growing health, personal care, and mobility assortment. Competes at the consumer edge of Chooze's catalog, especially for individual buyers outside the NDIS funding flow.
- Aidacare: Established Australian healthcare equipment and assistive technology provider serving aged care, disability, and clinical customers. Comparable buyer overlap with Chooze's aged care and NDIS segments, though operating as a single supplier rather than an aggregated marketplace.
- Independent Living Specialists: Australia's largest retailer of mobility, daily living, and assistive technology products, offering a deep single-seller catalogue that overlaps with Chooze's mobility, daily living aids, and safety categories, but without the multi-seller marketplace or NDIS plan-manager billing model.
- Plan Partners: NDIS plan management provider that processes invoices and pays providers on behalf of participants. Chooze's direct plan-manager billing integrates with these providers, making Plan Partners both an integration partner and adjacent buyer-facing platform.
Emerging players
- Leap in!: NDIS plan management and support platform serving Australian participants. Comparable in NDIS billing integration and participant-facing procurement workflows, representing both an integration partner and a potential competitor.
- Hireup: NDIS-registered platform for disability support workers in Australia. Comparable in NDIS participant targeting and platform-mediated service delivery, though focused on support services rather than assistive products.
- Mable: Australian NDIS platform connecting participants with support workers and providers. Comparable in targeting NDIS-funded buyers and plan-manager workflows, but focused on services rather than physical product procurement.
Direct peers
- BrightSky Australia: Specialist Australian retailer of continence, wound care, and personal care products with NDIS-friendly invoicing. Most direct overlap with Chooze's clinical categories and NDIS funding workflow, competing for the same plan-managed participants.
- Para Mobility: Australian manufacturer and supplier of mobility, transfer, and bathroom safety equipment serving aged care and disability customers. Comparable in product category overlap and NDIS-funded procurement dynamics.
- Mobility HQ: Online Australian mobility equipment retailer (wheelchairs, scooters, walking aids) with NDIS support. Competes head-on within Chooze's Mobility & Transfer Assistance category for both consumer and plan-managed buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Chooze Shop social profiles
Digital presenceThe Chooze Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Chooze Shop leadership team
Management profileNumber of profiles
Profiles2 records
The Chooze Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Chooze Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Chooze Shop
What does The Chooze Shop do?
The Chooze Shop is an Australian online B2B and B2C procurement marketplace that connects aged care providers, NDIS participants, and disability support organisations with over 150 vetted Australian sellers offering more than 20,000 products. The platform provides consolidated invoicing, built-in compliance documentation, and NDIS Support Item Reference Number integration to simplify purchasing decisions. It also offers a Freedom Pass subscription membership and a separate social connection app called Cliq Connection.
Is The Chooze Shop a public or private company?
The Chooze Shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Chooze Shop founded?
The Chooze Shop was founded in -1. It employs 1 to 10 people.
Where is The Chooze Shop based?
The Chooze Shop is headquartered in Kent Town, Australia, in the Oceania region.
How does The Chooze Shop make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are freedom Pass Subscription.
Who are The Chooze Shop's main competitors?
Broad incumbents on record are Amazon Australia, Aidacare, Independent Living Specialists and Plan Partners. Emerging players are Leap in!, Hireup and Mable. Direct peers are BrightSky Australia, Para Mobility and Mobility HQ.
Does The Chooze Shop have an API?
No public API is recorded for The Chooze Shop.
What industry is The Chooze Shop in?
The Chooze Shop's product category is Healthcare Procurement Marketplace. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 456199 and its SIC code is 5960.