What Momentum AMP does

Momentum AMP is an AI-powered agency management platform (AMS) built by NowCerts, Inc. and headquartered in Flower Mound, Texas. Founded in 2009 as NowCerts, the company merged with Insurance Gig in 2023 and rebranded as Momentum in 2024, becoming the fourth-largest AMS provider in the United States. The platform serves over 1,600 independent insurance agencies managing more than $10 billion in aggregate premium and reports a 95% customer retention rate. Core technology is an open-API, modular SaaS architecture built around Momentum AMS, with sub-products for workflow automation (MAC), commercial lines rating (Rate), premium finance (PremFi), lead generation (Edge), voice agents (Voice), AI document scanning and summaries (AI Center), managed services (MAPS), and bilingual staffing (Pros).

The platform monetizes primarily through monthly subscription fees for the AMS and CRM (Automate 365), supplemented by paid data migration services priced at $1,000 (standard) or $2,500 (expedited), and professional services revenue from Momentum MAPS and Momentum Pros. Pricing is not publicly disclosed but is structured as per-user subscription tiers with no contractual lock-in. Distribution combines direct digital sales (free AMS trial and Schedule Demo CTAs), inside sales, an exclusive channel partnership with SIAA reaching 5,200+ member agencies through the TechFinder program, and presenting sponsorship of IndieTech 2027. The customer base is almost entirely SMB independent insurance agencies in the United States, with no disclosed enterprise or international revenue concentration.

The company is privately held with no disclosed venture or private equity funding, operating as NowCerts, Inc. with Momentum AMP, Momentum, and Momentum by NowCerts as DBAs and a portfolio of sub-brands under the Momentum product family. Strategic posture emphasizes organic product breadth, channel partnerships (SIAA, Fenris), and AI-led feature expansion through InsuranceAgency.AI and the AI Employee agent, with the 2026 rebranding of TrustedChoice.com to Momentum Edge extending the company into consumer-side lead generation for its agency customers.

Name

Momentum AMP

Legal name

NowCerts, Inc.

Website

https://momentumamp.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Momentum AMP is an AI-powered agency management platform serving 1,600+ independent U.S. insurance agencies with subscription SaaS for policy management, CRM, automation, comparative rating, and lead generation, recognized as the fourth-largest AMS provider in the United States.

Ownership category

akta.pro rank

Product category

Insurance Agency Management Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)

Keywords

• Insurance agency management
• Agency management software
• Insurance workflow automation
• Comparative rating software
• AI-powered insurance platform

Headquarters

HQ city

Flower Mound

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Momentum AMS Subscription: SaaS subscription-based revenue model for agency management system access. The platform offers a subscription-based model with user-level access (number of users limited by subscription tier), and no contracts required. Agencies pay for access to the AMS platform with complimentary onboarding and training included.
2. Momentum CRM (Automate 365) Subscription: Separate CRM subscription accessible at automate.nowcerts.com, billed independently from the core AMS subscription, with cancellation handled separately.
3. Data Migration Services: Paid data migration services for agencies moving from other AMS platforms, with standard migration at $1,000 and expedited migration at $2,500.
4. Momentum Pros Staffing: Cost-effective, fully managed staffing solution providing bilingual (Spanish/English) trained college graduates proficient in Momentum AMS and insurance operations, representing an additional service revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Momentum AMP is an AI-powered insurance agency management platform (AMS) that automates policy management, billing, claims processing, CRM, comparative rating, premium finance quoting, and lead generation for independent insurance agencies. The platform unifies multiple specialized modules (Momentum AMS, AI, MAC, Edge, Rate, PremFi, Voice, Toolbox, MAPS, Pros, Enterprise) under one open-API architecture with carrier download integration, IVANS/AL3 support, and hundreds of third-party integrations.

Product overview

Momentum AMP is an AI-powered insurance agency management platform offering a modular architecture built around the core Momentum AMS system. The platform integrates multiple specialized products: Momentum Automation Center (MAC) for workflow automation, Momentum Edge for lead generation and referrals, Momentum Rate for commercial lines quoting, PremFi for premium finance, Voice for voice agent capabilities, Toolbox for additional integrations, MAPS for managed services, and Pros for staffing solutions. The platform is enhanced by InsuranceAgency.AI operating system and positioned as the fourth-largest AMS provider in the U.S. serving over 1,600 agencies with $10+ billion in premium and 95% retention rate.

Differentiator

Problem solved

Functional benefit

Brands

• Momentum AMS: AI-driven agency management system that streamlines insurance operations with policy management, billing, claims processing, and reporting.
• Momentum Automation Center (MAC)
• Momentum Edge
• Momentum Enterprise
• Momentum MAPS
• Momentum PremFi
• Momentum Pros
• Momentum Rate
• Momentum Toolbox
• Momentum Voice
• InsuranceAgency.AI

Products and services

• Momentum AMS AI-driven agency management system for independent insurance agencies that streamlines policy management, billing, claims processing, and reporting with integrated CRM, automation tools, and comparative rating.
• Momentum Automation Center (MAC) Workflow automation platform that seamlessly integrates with Momentum AMS to offer sophisticated workflow solutions including email, text messaging, task allocation, and team notifications for insurance agency staff.
• Momentum Edge Growth platform for independent insurance agencies providing high-intent, appetite-matched referrals and online presence management to help agencies be found by ready-to-buy clients.
• Momentum Enterprise Modern infrastructure platform built for agencies seeking unrestricted growth with unified, open-architecture design to replace legacy AMS systems.
• Momentum MAPS Managed and Professional Services providing consultative operations support for quoting, renewals, compliance, and service workflows as an extension of agency staff for independent insurance agencies.
• Momentum PremFi Premium finance quoting solution eliminating duplicate data entry with instant quotes and seamless integration with top finance vendors and Momentum AMS for insurance agencies.
• Momentum Pros Fully managed staffing solution providing bilingual (Spanish/English) trained college graduates proficient in Momentum AMS and insurance operations for independent insurance agencies.
• Momentum Rate Commercial lines quoting and binding solution integrated within Momentum AMS, enabling fast and reliable quoting with instant client presentation for insurance agencies.
• Momentum Toolbox Comprehensive suite of tools including the Outlook Add-In, Gmail Add-on, Autofill Chrome Extension, AI Calling via Sonant integration, and other productivity tools for insurance agencies.
• Momentum Voice Fully customizable voice agent built for insurance agencies to handle calls, tasks, and client interactions in real time.
• InsuranceAgency.AI AI operating system purpose-built for independent insurance agencies that works with existing software and learns how each agency runs.
• Momentum MAC+ CRM CRM functionality within MAC featuring AI Employee, CRM Dialer, call lead automation, and follow-up capabilities for insurance agencies. Billed separately as a distinct subscription.
• Momentum Roam Mobile app providing mobile access to Momentum AMS for insurance agency staff.
• Momentum AI AI Center providing access to AI-powered tools including Support Assistant, AI Scans (COI Scan, Dec Page Scan, Commission Scan, Invoice Scan, Driving License Scan), Smart Form Reverse Mapping, and AI-generated summaries for tasks and service requests.

Quantifiable outcome

• 1,600+ agencies using the platform
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability12 records

Feature12 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• SIAA (Strategic Insurance Agents Association)flagshipChannel Partner/ Reseller/ Distributor · 5 May 2026Momentum AMP and SIAA announced a strategic technology partnership on May 5, 2026, giving SIAA's 5,200+ member independent insurance agencies preferred access to Momentum AMP's agency management platform, including AI-powered tools, CRM, automation, and comparative rating capabilities at exclusive member pricing. The partnership is part of SIAA's TechFinder program and integrates with SIAA's AgencyIQ business intelligence platform to help independent agencies streamline operations and drive revenue growth. SIAA's member network collectively writes over $18 billion in total premium, representing the nation's largest alliance of independent insurance agencies.
• IndieTech ConferenceflagshipGTM or Marketing Partner · 4 March 2026Momentum AMP is the presenting sponsor of IndieTech 2027, the conference for independent insurance agents and technology. This is the first time in IndieTech history that a presenting sponsor has secured its own dedicated education track. The company is dedicating resources including a specialized education track and a five-person team to enhance the event's offerings for independent insurance agents, exemplifying commitment through financial investment, operational support, and educational contributions.
• FenriscoreTechnology or Integration · 11 February 2026Fenris and Momentum AMP partnered to offer real-time data enrichment solutions to independent insurance agencies. The collaboration integrates Fenris' Customer 360 and Property Data into Momentum AMP's growth platform, enabling agents to access verified household and property insights for improving efficiency and sales opportunities. Through the Momentum Toolbox, agencies gain access to Fenris' Customer 360 and Property Data solutions, enabling them to enrich leads from TrustedChoice.com (now Momentum Edge) with verified household and property insights, prefilling applications, reducing data entry, and identifying high-potential prospects.
• IVANScoreTechnology or IntegrationIVANS integration enables Momentum AMS to automatically receive daily carrier downloads for policy changes, new business, cancellations, and direct bill commission statements, reducing manual entry errors and saving processing time.
• QuickBooks (Intuit)coreTechnology or IntegrationQuickBooks integration enables financial management synchronization between Momentum AMS and QuickBooks Online, allowing agencies to manage their chart of accounts and financial workflows across both platforms.
• Google WorkspacecoreTechnology or IntegrationGoogle Workspace integration enables agencies to sync email directly into Momentum AMS Webmail, send emails from their own domain for better email deliverability, and access Gmail API data for enhanced workflow automation.
• RingCentralcoreTechnology or IntegrationRingCentral phone system integration enables call management and client interaction tracking within Momentum AMS, supporting the voice communication needs of insurance agencies.
• ZapiercoreTechnology or IntegrationZapier integration enables Momentum AMS to connect with thousands of third-party applications through automated workflows, allowing agencies to build custom integrations without coding.
• ACORD FormscoreTechnology or IntegrationACORD Forms integration enables agencies to generate and map data to ACORD standard forms (ACORD 1, ACORD 2, and custom forms) directly within Momentum AMS for claims, policy, and other insurance documentation.
• InsuredBetter.comminorGTM or Marketing PartnerInsuredBetter.com is one of the expanded digital entry points used by Momentum Edge (formerly TrustedChoice.com) to reach a broader audience of insurance consumers, complementing the core platform's lead generation capabilities.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Vertafore: Vertafore is a major insurance technology provider offering AMS360 and Sagitta agency management systems, alongside comparative rating (TurboRater, an integration partner of Momentum). It is one of the top-tier AMS incumbents competing for the same independent agency customers.
• Applied Systems: Applied Systems is the largest insurance agency management platform provider in North America, offering Applied Epic as its flagship AMS for agencies of all sizes. It is the dominant incumbent Momentum competes against most directly in the independent agency segment.

Emerging players

• InsuredMine: InsuredMine is an insurance CRM, sales, and engagement platform for independent agencies, listed as a Momentum integration partner. It competes in adjacent CRM and lead-generation functionality for the same buyer.
• InsurGrid: InsurGrid is an emerging insurance technology platform offering digital workflows and automation for independent agencies. It targets the same customer base with a more focused, point-solution approach than Momentum's all-in-one platform.
• Indio Technologies: Indio provides digital client intake, application, and workflow automation tools for insurance agencies. It overlaps with Momentum's document scanning (COI/Dec Page Scan) and automation capabilities and targets a similar mid-market independent agency buyer.
• Tarmika: Tarmika is an emerging comparative rating and commercial lines quoting platform for independent insurance agents. It directly overlaps with Momentum Rate and the comparative-rating portion of Momentum AMS.

Direct peers

• HawkSoft: HawkSoft is an insurance agency management system provider focused on independent insurance agencies, similar in target customer and scope to Momentum AMS. It is regularly cited among the top mid-market AMS options alongside Momentum.
• AgencyBloc: AgencyBloc is a CRM and agency management system purpose-built for insurance agencies, particularly those focused on life and health. It competes directly with Momentum AMS and Momentum CRM/Automate 365 for the same independent agency buyer.
• EZLynx: EZLynx, a subsidiary of Applied Systems, provides comparative rating and agency workflow tools widely used by independent agencies. It overlaps directly with Momentum Rate and parts of the Momentum Edge proposition in lead-to-quote workflows.
• Better Agency: Better Agency is an insurance CRM and workflow automation platform built for independent agencies, explicitly listed as an integration partner of Momentum. It competes in overlapping CRM/automation territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/momentumamp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentum AMP