Chronische Pijn Centrum

What Chronische Pijn Centrum does

Chronische Pijn Centrum (CPC), formally Stichting Chronische Pijn Centrum, is a Netherlands-based foundation (non-profit) that delivers an online, methodology-driven program for adults suffering from chronic (pain) complaints. The organization targets a large domestic market — cited as roughly 1 in 4 Dutch adults, or approximately 3.5 million people — and addresses the mental-emotional root causes of persistent pain using a proprietary three-level framework ("Ik Voel," "Ik Denk," "Ik Ben"). Service delivery is 100% online with no wait lists, delivered through a Kajabi-based platform that integrates a client dashboard, electronic patient file (EPD), communication tools, and online sessions in one system. The founding team (Jan van Rosmalen, Timo Marcus, Jelle) is supported by GZ-psychologists, psychologists, a neuroscientist, a medical doctor, coaches, and therapists.

CPC operates a multi-tier commercial model: (1) Basis — a one-time foundational program; (2) Maandelijks — a recurring monthly subscription with community access; (3) Premium — intensive personal coaching with the founder, typically structured as a multi-year engagement; and (4) Instituut — B2B professional training for specialists and therapists. Psychology sessions are delivered by BIG-registered GZ-psychologists and are eligible for full Dutch health insurance reimbursement (100% vergoed) under the Zorgprestatiemodel, requiring BIZ-condition compliance and partnership with zorgpartners. Additional revenue-adjacent or marketing assets include a physical workbook (Balans 365), a free self-scan assessment tool, and a recurring free webinar funnel ("Jouw kracht is sterker dan jouw klacht").

Go-to-market is product-led growth: prospective clients enter via a free self-scan and free webinar, then convert into paid programs. The organization also pursues referral-based distribution through Dutch general practitioners, specialists, employers, and the UWV (Dutch Employee Insurance Agency), positioning itself as a non-medical support option for chronic-pain sufferers. Reported outcome metrics include "1,000+ clients helped" cumulatively and rapid pain reductions claimed in published testimonials.

Name

Chronische Pijn Centrum

Legal name

Stichting Chronische Pijn Centrum

Website

https://chronischepijncentrum.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Chronische Pijn Centrum is a Dutch foundation that delivers an online, methodology-based program combining psychology, neuroscience, and coaching to help adults overcome chronic (pain) complaints, offered via subscription tiers, insured psychology sessions, and professional training.

Ownership category

akta.pro rank

Product category

Chronic Pain Management Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

akta.pro secondary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• Chronic pain treatment
• Online therapy programs
• Pain management coaching
• Psychological health services
• Mental-emotional wellbeing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Program Subscriptions: Multiple program tiers including Basis (one-time), Maandelijks (monthly subscription with community access), and Premium (intensive coaching with Jan). Programs are designed for ongoing client engagement until symptoms resolve.
2. Psychology Sessions (Insured Care): Online one-on-one sessions with certified psychologists. Sessions are eligible for health insurance reimbursement (100% vergoed) under Dutch healthcare regulations, requiring compliance with BIZ conditions.
3. Instituut (Professional Training): Training and knowledge-sharing program for professionals in the field (specialists, therapists), expanding the CPC network and methodology.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Chronische Pijn Centrum (CPC) delivers a fully online, methodology-based program (the CPC Method) that helps individuals overcome long-term physical, mental, and emotional complaints by addressing the mental-emotional roots of chronic pain. The core offering is delivered through tiered programs (Basis, Maandelijks, and Premium coaching with the founder), supplemented by insured one-on-one sessions with certified GZ-Psychologists, a structured 365-day workbook (Balans 365), and a professional training track (Instituut) for specialists. All services are accessed remotely through a Kajabi-based platform integrating dashboard, electronic patient file, communication, and online sessions.

Product overview

Chronische Pijn Centrum (CPC) is an online platform for overcoming chronic (pain) complaints, offering a structured methodology-based program with four distinct tiers: (1) Basis - the foundational program combining psychological insights with personal leadership and medical knowledge; (2) Maandelijks - a monthly subscription providing sustainable solutions with community support; (3) Premium - intensive one-on-one coaching directly from founder Jan van Rosmalen; and (4) Instituut - professional training for specialists in the field. The program is delivered fully online without wait times, 100% reimbursed by insurance, and supported by certified psychologists. Additional offerings include a free self-assessment tool, live webinars, and the Balans 365 work journal as educational resources.

Differentiator

Problem solved

Functional benefit

Brands

• CPC Methode: The core methodology developed by the organization combining body-oriented and action-oriented approaches with psychological insights, personal leadership, and medical knowledge for overcoming chronic pain.
• Balans 365

Products and services

• CPC Programma (Basis) Foundational online program providing the practical CPC Method (Ik Voel / Ik Denk / Ik Ben) for adults with long-term chronic pain and mental-emotional complaints, helping them take initial steps toward recovery.
• CPC Maandelijks Programma Monthly subscription program offering a sustainable pathway to overcome complaints, with community access for like-minded individuals, designed so members can stay enrolled until they no longer need the program.
• CPC Premium Coaching Intensive one-on-one personal coaching delivered directly by CPC founder Jan van Rosmalen, providing guided use of the proprietary CPC Method for fastest and most effective pain and complaint reduction.
• CPC Instituut Specialized training and knowledge-sharing program for professionals in the chronic pain and mental-emotional field, offering additional Mindsets for their profession and enabling network expansion.
• Insured Psychology Sessions (Zorgprestatiemodel) Online one-on-one sessions with CPC's certified psychologists, eligible for 100% Dutch health insurance reimbursement under BIZ conditions of the Zorgprestatiemodel, delivered through healthcare partners.
• Gratis Zelfscan (Free Online Self-Scan) Free online self-assessment that helps prospects determine whether CPC's chronic pain methodology can help their specific long-term complaints, used as a lead-generation tool.
• Gratis Online Webinar (Jouw kracht is sterker dan jouw klacht) Free live online webinar titled 'Jouw kracht is sterker dan jouw klacht' that teaches the practical CPC Method approach to long-term complaints, includes interactive Q&A via private chat, and offers a replay to registrants.
• Balans 365 Werkboek Physical 365-day workbook (work and day book) used as the foundation of the CPC Method program, containing theory, deepening content, assignments, and structured daily guidance to help clients overcome long-term complaints.

Quantifiable outcome

• Pain reduction from 90% to 20% in 1 week, off painkillers in 3 weeks
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Stichting EmovereminorStrategic or Co-development PartnerPartner organization associated with CPC. Emovere is a foundation focused on emotional processing and awareness, aligning with CPC's approach to addressing emotional causes of chronic pain.
• ElsevierminorOthersMentioned in 'You may know us from' section with reference to Elsevier mindset content, indicating media/educational collaboration or recognition.
• OERsterkminorOthersMentioned in 'You may know us from' section. OERsterk is a personal development platform in the Netherlands.
• ClearMindsminorOthersMentioned in 'You may know us from' section. ClearMinds is a coaching/mindset organization.
• Conscious Personal CoachingminorOthersMentioned in 'You may know us from' section. Associated coaching organization.
• Zorgpartners (Healthcare Partners)coreChannel Partner/ Reseller/ DistributorCPC works with healthcare partners for insured care delivery. Psychologists must meet BIZ conditions (Zorgprestatiemodel) for placement with these partners, enabling health insurance reimbursement for clients.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Hinge Health: Largest US digital MSK and chronic pain platform, offering app-based exercise therapy, coaching, and (now) AI-enabled features. Operates at much larger scale with employer and payer contracts, but serves an overlapping chronic-pain population with a digital-first, hybrid model.
• BetterHelp: Largest online therapy platform with subscription-based access to licensed therapists. Comparable in subscription teletherapy model and broad mental health positioning, though global rather than chronic-pain focused.
• Headspace: Major digital mental health platform offering meditation, therapy, and coaching via employer and consumer subscriptions. Comparable in consumer/employer mental health subscription model and digital delivery, though not chronic-pain specialized.
• Calm Health: Mental health app extending into chronic condition management (pain, sleep) with employer and payer partnerships. Comparable in subscription-based digital mental health delivery and chronic condition overlap, though much larger scale and broader category.
• Sword Health: Digital MSK and chronic pain platform with AI-enabled virtual therapists and clinician oversight. Comparable in target condition (chronic pain) and digital delivery model, but operates at significantly greater scale with global employer contracts.

Direct peers

• Lin Health: Digital chronic pain program combining pain neuroscience education, behavioral coaching, and digital tools. Direct peer in chronic pain digital therapeutics with a similar coaching-plus-education model.
• Kaia Health: Digital therapeutics platform for chronic pain (MSK and COPD) using app-based exercise, education, and coaching. Most directly comparable peer by product (digital chronic pain program), customer (chronic pain sufferers), and business model (B2B and B2C).
• Curable: US-based digital chronic pain program using a biopsychosocial approach with education, meditation, and brain retraining exercises. Closely comparable to CPC's mental-emotional reorientation methodology targeting chronic pain self-management.

Regional players

• iPractice: Dutch online psychology practice offering reimbursed online sessions, similar in delivery model and Dutch insurance reimbursement mechanics. Comparable in online psychology delivery and B2B2C employer positioning.
• OpenUp: Dutch mental health and wellbeing platform offering online psychology sessions to employees via employer contracts. Regional peer operating in the same Dutch online psychology / behavioral health category with overlapping insurance and employer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chronischepijncentrum

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chronische Pijn Centrum