What Cision Sverige does

Cision Sverige is the Swedish subsidiary of privately held Cision US Inc., a global communications technology company headquartered in Stockholm at Linnégatan 87 D. The entity operates as the Nordic-facing arm of a platform group that includes CisionOne, PR Newswire, PR Newswire Amplify, Cision Comms Cloud, Trajaan, and Brandwatch-powered social listening, serving PR, IR, corporate communications, and marketing professionals across 190+ countries and 96 languages.

The platform combines a media database of over 600,000 validated journalist profiles, real-time monitoring of nearly 3,000 TV/radio stations, over 10,000 podcasts, 400,000+ news websites, and 250,000+ blogs, with global press-release distribution to nearly 10,000 sites. AI features are layered across the stack: Create+ for press-release drafting, Press Release Score for predictive optimization, AI-driven Pitches for journalist matching, real-time risk detection, and Trajaan for AI-powered search intelligence. The Swedish entity specifically offers guaranteed premium placements on Dagens Industri, Breakit, and Ny Teknik, IR regulatory-compliance tooling for listed companies, and localized newsroom solutions.

Revenue is generated primarily through enterprise SaaS subscriptions to CisionOne/Amplify/Comms Cloud, transactional press-release distribution, premium-channel placements, Multichannel News Release packages, and Cision Global Insights analyst services. Pricing is quote-based. The named customer base includes IFS, Getinge, Mazda, Jula Holding, Steamery, and Inex One, with the parent group claiming 84% of Fortune 500 as customers. The Swedish entity reports 34 employees and operates as a sales, distribution, and customer-success hub for the Nordics and broader Europe.

Name

Cision Sverige

Legal name

Cision US Inc.

Website

https://cision.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cision Sverige is the Stockholm-based Swedish subsidiary of privately-held Cision US Inc., providing AI-powered PR, IR, and corporate-communications software — including media monitoring, press-release distribution, journalist database access, and analytics — to PR professionals, IR teams, and marketing departments across the Nordics.

Ownership category

akta.pro rank

Product category

PR & Communications Software

NAICS

Advertising, Public Relations, and Related Services (5418), Software Publishers (513210), Other Services Related to Advertising (54189)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN), Content Distribution & Syndication Services (BPAFAIAK)

Keywords

• PR software
• Media monitoring
• Press release distribution
• Investor relations tools
• Media intelligence

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: Annual and multi-year subscription access to CisionOne, PR Newswire Amplify, and Cision Comms Cloud platforms. Multiple product tiers with different feature sets for PR tools, IR Edition, and Newsroom solutions.
2. Press Release Distribution: Distribution of press releases to global media networks including PR Newswire's network of nearly 10,000 sites. Pricing varies by distribution scope and reach.
3. Premium Channel Placement: Guaranteed paid placement services providing guaranteed exposure on premium websites in categories including Tech, Business, Entertainment, Retail, Travel and Health & Fitness.
4. Multichannel News Release (MNR): Premium multimedia news release packages combining paid, owned and earned media with landing pages, multimedia distribution, PR Newswire for Journalists access, and lead generation capabilities.
5. Media Analysis and Insights: Cision Global Insights providing human-interpreted briefings and advanced media analysis for international brands. Executive briefings and custom analysis reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Cision Sverige sells subscription-based SaaS platforms (CisionOne, PR Newswire Amplify, Cision Comms Cloud) that combine a global media contact database, real-time media monitoring across print/online/TV/radio/podcasts/social, press release distribution through the PR Newswire network, AI-driven press-release creation and optimization, social listening powered by Brandwatch, and analyst-driven Cision Global Insights briefings. The offering is targeted at PR/communications professionals, investor relations teams at listed companies, and marketing departments that need to reach journalists, measure communications impact, and comply with regulatory disclosure requirements.

Differentiator

Problem solved

Functional benefit

Brands

• PR Newswire Amplify: Platform for planning smarter, creating faster and sharing stories effectively across multiple channels with Multichannel Amplification approach
• Trajaan
• Storykit
• SocialBoost
• CisionOne Outreach
• Cision Global Insights
• State of the Media
• Cision Insights
• Next Gen Cision Communications Cloud
• Create+
• Multichannel News Release (MNR)

Products and services

• CisionOne Comprehensive PR and communication platform combining the world's most comprehensive media contact database, real-time monitoring of print, online, TV, radio, podcasts and social media, AI-driven journalist matching (Pitches), proprietary risk analysis detecting hate speech, fake news, sarcasm and spam, and integrated distribution. Used by professional communicators and corporate communications teams.
• PR Newswire Amplify AI-powered platform that helps communicators plan smarter, create faster, and share stories effectively across multiple channels using the Multichannel Amplification approach. Includes the Create+ generative AI tool for press releases and Press Release Score for optimization.
• PR Newswire (Wire Distribution) Global press-release distribution service that distributes releases to nearly 10,000 sites simultaneously worldwide, with guaranteed reach across PR Newswire's network. Wholly-owned by Cision.
• Cision Comms Cloud (Next Generation) Next-generation communications cloud platform providing media monitoring, analytics, and distribution capabilities for modern communicators; serves legacy Cision Communications Cloud customers.
• Investor Relations (IR) Distribution & Compliance Service Complete communication solution for listed companies covering regulatory-compliant disclosure and distribution of financial press releases, with local Swedish placements and simultaneous global reach to up to 50,000 sites, plus corporate-website newsroom integration.
• Trajaan (Search Intelligence) AI-powered search-intelligence platform that transforms global search data into early signals for smarter brand decisions, providing deep understanding of target audience interests, behaviors, and drivers across generative AI, social platforms, e-commerce, and traditional search engines in over 150 countries.
• Cision Global Media Monitoring Real-time global media monitoring of print, online, TV, radio, podcasts, blogs, and social media, covering nearly 3,000 domestic and international TV and radio stations, over 10,000 podcasts, and millions of sources from more than 190 countries in 96 languages.
• Cision Social Listening (Powered by Brandwatch) Social listening and digital consumer intelligence service powered by Brandwatch, giving access to the world's largest archive of consumer voices and relevant real-time data to stay ahead of conversations affecting the business.
• Cision Global Insights (Analyst Briefings) Human-interpreted media analysis service providing daily briefings and advanced custom analysis reports on brand, industry, and hot topics for international brands.
• CisionOne Outreach (Media Contact Database & AI Pitches) Media contact database with over 600,000 accurate and current validated media profiles, plus AI-driven Pitches that proactively match a brand's story to the journalists most likely to convey it, integrated with Cision's distribution service.
• Premium Channels (Sweden) - Guaranteed Placement Guaranteed publishing service providing premium access to attractive target audiences via well-known Swedish news sites including Dagens Industri, Breakit, and Ny Teknik.
• Multichannel News Release (MNR) Premium multimedia news release service combining paid, owned, and earned media with a customized landing page, multimedia distribution, PR Newswire for Journalists access, and lead generation capabilities.
• Newsroom / Websolutions Integrated newsroom solutions for publishing press releases directly on a customer's own website, ranging from customizable templates to advanced feed solutions that give customers full control over content and presentation.

Quantifiable outcome

• 21% more views and double engagement for AI-assisted press releases
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BrandwatchcoreTechnology or IntegrationBrandwatch powers Cision's Social Listening capabilities, providing access to the world's largest archive of consumer voices and relevant real-time data. Enables proactive ahead of conversations affecting the business.
• US Media Partners (Tech, Business, Entertainment, Retail, Travel, Health & Fitness)minorChannel Partner/ Reseller/ DistributorMedia partners for Guaranteed Paid Placement service including US News, AP, Axiom, Times, Rolling Stone, Reuters, HuffPost and other premium sites. Enable sponsored content and native advertising placement for Cision customers.
• PRWeekcoreStrategic or Co-development PartnerAnnual partnership for Global Comms Report, placing PR and communication sector under scrutiny and sharing key insights that help teams develop more effective communication strategies.
• National Investor Relations Institute (NIRI)minorStrategic or Co-development PartnerPartnership for State of Investor Relations report in the US, illustrating how IR departments handled one of the most challenging years in modern history and adapted their strategies.
• ProfNetminorOthersPartner brand under Cision umbrella enabling journalists and experts to connect. Part of broader media database ecosystem including Gorkana, Hors Antenne, Data Presse, Argus de la Presse, CEDROM, HARO and Prime.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sprinklr: Enterprise social media management, listening, and customer experience platform — competes with Cision in social listening and earned media analytics, with broader CX scope.
• Hootsuite: Broader social media management platform with overlapping use cases in social publishing, listening, and analytics for marketing/comms teams — adjacent rather than direct in PR distribution and monitoring.
• Kantar Media: Established global incumbent in media monitoring and audience intelligence. Overlaps with Cision's Global Insights and media monitoring offerings, though broader in scope (research, audience measurement).

Direct peers

• Talkwalker: Direct peer in social listening and consumer intelligence, increasingly overlapping with Cision's Brandwatch-powered social capabilities. Comparable enterprise customer base in PR and marketing.
• Mynewsdesk: Nordic-headquartered direct competitor focused on PR distribution, newsrooms, and media monitoring — particularly relevant for Cision Sverige's Swedish market.
• Notified (formerly Intrado): Direct peer in PR distribution, IR/PR workflow software, and media monitoring. Competes head-to-head with PR Newswire distribution and Cision's IR Edition offerings.
• Meltwater: Closest direct competitor: offers media monitoring, social listening, and PR analytics across global markets. Highly comparable in customer base (enterprise PR/IR/comms teams) and product overlap with CisionOne monitoring and analytics.
• Agility PR Solutions (now Agility by Cision): Direct PR platform competitor (and reportedly integrated into Cision's portfolio) offering media database, monitoring, and distribution targeting similar PR professional personas.

Emerging players

• Sprout Social: Mid-market social media management platform with growing analytics capabilities — overlaps with Cision's social publishing and analytics, but focused on SMB/mid-market rather than global enterprise PR distribution.
• Critical Mention: Specialized TV and broadcast media monitoring platform — comparable to Cision's broadcast monitoring (3,000+ stations) but narrower in scope and channel coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cision-sverige

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cision Sverige