Clark Cranes

What Clark Cranes does

Clark Cranes Pty Ltd is a privately held, family-owned Australian crane and plant equipment hire and sales company founded in 1989 and headquartered in Broadford, Victoria. The company operates a modern fleet of more than 70 tower cranes and 40 construction hoists, sourced under exclusive Raimondi Cranes dealership rights for Victoria and Queensland, supplemented by Terex, Recom, and Electroelsa supply relationships. Its product portfolio spans tower crane hire and sale (MRT, LRH, MCH, CTT, CTL, and RTL model series), Electroelsa construction hoists with touch screen level selection and variable speed drives, the proprietary Australian-made iROLL Crane Deck Loading Platform, and a full range of lifting accessories including man cages, plaster cages, tipping bins, kibble buckets, and brick cages.

The company generates revenue through a mix of short- and long-term usage-based hire of tower cranes and hoists, one-time sales of tower cranes (MRT 84, MRT 126, MRT 294, LR 165) and plant equipment, and combined sale/hire of the iROLL loading platform. Pricing is quote-based and not publicly disclosed, with free on-site assessments offered to prospects. Its go-to-market is predominantly direct sales, with customers requesting quotes via website forms or by phone, supported by an SEO-optimized website, a downloadable PDF company profile, and personal access to Director Mick Clark. It serves three horizontal customer segments: commercial construction companies (primary), domestic residential customers, and operators of major infrastructure and commercial projects, all concentrated within the Victorian and Queensland markets.

The business sits within a related-entity group that includes Associated Mobile Cranes, Associated Crane Trucks, and Clark Hoist Hire, indicating a coordinated multi-brand presence across mobile cranes, crane trucks, and hoist hire under common ownership. No public ticker, institutional investors, subsidiaries, or acquisitions are disclosed, and the firm retains full family ownership and operational independence under Director Mick Clark.

Name

Clark Cranes

Legal name

Clark Cranes Pty Ltd

Website

https://clarkcranes.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Clark Cranes is a family-owned Australian crane and plant equipment hire and sales company, founded in 1989 and operating a fleet of 70+ tower cranes and 40 construction hoists across Victoria and Queensland as the exclusive Raimondi dealer.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction Machinery Manufacturing (33312), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Tower Cranes (IMAHAJAB)

akta.pro secondary industries

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Tower crane hire
• Tower crane sales
• Construction hoists
• Plant equipment rental
• Loading platforms

Headquarters

HQ city

Broadford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Tower Crane Hire: Short and long term tower crane hire services including MRT 42, MRT 84, SLH80, MRT 144, LRH 174, MCH 175, MRT 189, MRT 223, MRT 294, CTT 561, CTL 260, CTL 282, RTL 285B, RTL 325B, CTL 340, CTL 430 models.
2. Construction Hoist Hire: Hire of construction hoists including Electroelsa hoists with touch screen level selection and variable speed drives.
3. Tower Crane Sales: Sale of tower cranes including MRT 84, MRT 126, MRT 294 and LR 165 models. Also offers new range of top slew cranes that are fully electric.
4. Plant Equipment Sales: Sale of plant equipment including tipping bins, kibble buckets, on site skips, man cages, plaster cages, first aid cages, and brick cages.
5. Lifting Accessories Sales: Sale of lifting accessories including skips, buckets, bins and man, brick, plaster and first aid cages.
6. iROLL Loading Deck Sales and Hire: Australian-made iROLL Crane Deck Loading Platforms available for sale and hire with package deals for tower crane/iROLL combined hire.
7. Lifting Accessories Hire: Hire of lifting accessories including man boxes, plaster cages, tipping bins, kibble buckets, first aid boxes, brick cages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Clark Cranes is a family-owned Australian equipment provider that hires and sells tower cranes, construction hoists, lifting accessories, and plant equipment to the construction industry. Operating as the exclusive Raimondi dealer for Victoria and Queensland, the company maintains a modern fleet of 70+ tower cranes and 40 construction hoists, including state-of-the-art Electroelsa hoists with touch screen level selection. They also offer the proprietary Australian-made iROLL Crane Deck Loading Platform and a full range of lifting accessories for both hire and outright purchase.

Product overview

Clark Cranes is a family-owned crane and plant equipment hire and sales company operating since 1989. The company offers a comprehensive portfolio centered on tower cranes, construction hoists, loading decks, and lifting accessories. As the exclusive Raimondi dealer for Victoria and Queensland, they provide tower crane sales and hire services featuring Raimondi models (MRT series) plus additional brands. Their modern fleet includes over 70 tower cranes and 40 construction hoists (Electroelsa). The product portfolio integrates the iROLL Crane Deck Loading Platform for loading deck solutions, complemented by lifting accessories such as kibble buckets, man/brick/plaster cages, tipping bins, and first aid boxes. Services include both short and long-term tower crane hire, plant equipment hire/sales, and emergency lifting solutions.

Differentiator

Problem solved

Functional benefit

Brands

• iROLL: Australian made crane deck loading platform system. Features include rear rollers for ease of install, fully retractable decks, harness anchor points, and safe work load of 5 tonnes. Available for both hire and sale.

Products and services

• Tower Crane Hire Short and long-term hire of tower cranes for construction companies and builders, including Raimondi MRT series (MRT 42, MRT 84, MRT 144, MRT 189, MRT 223, MRT 294), SLH80 top slew, LRH 174 luffing, MCH 175, CTT 561, CTL 260, CTL 282, RTL 285B, RTL 325B, CTL 340, and CTL 430. Fleet of 70+ tower cranes.
• Tower Crane Sales Sale of tower cranes including Raimondi models MRT 84, MRT 126, MRT 294, and LR 165, plus new range of fully electric top slew tower cranes available with top or remote control.
• Construction Hoist Hire Hire of construction hoists for vertical access on building sites, including state-of-the-art Electroelsa hoists featuring touch screen level selection and variable speed drives for reduced maintenance. Fleet of 40 construction hoists.
• iROLL Crane Deck Loading Platform Australian-made proprietary loading platform system featuring rear rollers for easy installation, fully retractable decks, harness anchor points, and 5-tonne safe work load. Models include iROLL Crane Deck 2200, 2800, 3200, and 4200. Available for both hire and sale.
• Lifting Accessories Sale and hire of lifting accessories including man boxes, plaster cages, tipping bins, kibble buckets, first aid boxes, and brick cages for construction site operations.
• Plant Equipment Sale and hire of plant equipment including tipping bins, kibble buckets, on-site skips, man cages, plaster cages, first aid cages, and brick cages for construction site material handling.

Quantifiable outcome

• 70+ tower cranes and 40 construction hoists available for projects
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Raimondi CranesflagshipChannel Partner/ Reseller/ DistributorClark Cranes is the exclusive Raimondi dealer for Victoria and Queensland. They offer Raimondi tower cranes for both hire and sale, including models MRT 84, MRT 126, MRT 294 and LR 165. This exclusive dealer relationship is a core part of their business positioning.
• TerexcoreChannel Partner/ Reseller/ DistributorClark Cranes supplies Terex tower cranes as part of their fleet, positioning them as a trusted supplier in their product offering.
• RecomcoreChannel Partner/ Reseller/ DistributorClark Cranes supplies Recom tower cranes as part of their product range.
• ElectroelsacoreChannel Partner/ Reseller/ DistributorClark Cranes has recently expanded to include Electroelsa hoists in their fleet. These state-of-the-art hoists feature touch screen level selection and variable speed drives, offering less maintenance and cost efficiency.
• iROLLcoreTechnology or IntegrationClark Cranes offers the Australian-made iROLL Crane Deck Loading Platforms for sale and hire. This innovative loading platform system reduces risk factors and safety concerns compared to other products on the market.
• Associated Mobile Cranes Pty LtdminorOthersRelated company under same ownership. Part of the trading account network including Associated Crane Trucks Pty Ltd and Clark Cranes Pty Ltd for credit applications.
• Associated Crane Trucks Pty LtdminorOthersRelated company under same ownership. Part of the trading account network including Associated Mobile Cranes Pty Ltd and Clark Cranes Pty Ltd for credit applications.
• Clark Hoist HireminorOthersRelated company under same ownership. Affiliated brand shown on Clark Cranes website.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Coates Hire: Australia's largest equipment rental operator (owned by Seven Group Holdings) with a national branch network offering cranes, hoists, and access equipment. Overlaps with Clark on tower crane hire and construction hoists in VIC/QLD but operates at much larger scale.
• Sarens: Global crane rental and heavy lifting company with Australian operations, focused on wind energy, petrochemical, and large infrastructure projects. Competes with Clark on the upper end of the lifting market in Australia.
• Manitowoc (Potain): US-based crane manufacturer whose Potain brand is the world's largest tower crane line. Competes at the OEM level with Raimondi and indirectly with Clark's hire fleet on Australian job sites.
• Mammoet: Global heavy lifting and transport specialist with operations in Australia. Competes for major project lifting contracts and has the scale and engineering depth to win work Clark cannot bid for.
• Liebherr: Global OEM of tower cranes, mobile cranes, and construction equipment. Operates as an equipment manufacturer and through dealer networks in Australia, competing with Clark's Raimondi/Terex offerings.

Others

• Terex: Global OEM that supplies tower cranes already in Clark's fleet and competes with Raimondi. Both a supply partner and an indirect competitor on equipment selection for major projects.
• Raimondi Cranes: Italian tower crane OEM and Clark's flagship supply partner. Not a direct competitor but the relationship governs Clark's product exclusivity and access to new models.

Regional players

• Maxim Crane Works: Largest crane rental provider in North America operating a fleet of 2,500+ cranes including tower and crawler cranes. Comparable business model (rental-led, multi-OEM) but serves the US market.

Direct peers

• Marr Contracting: Australian-owned heavy lift crane specialist focused on large-scale infrastructure and energy projects using heavy-duty luffing jib and crawler cranes. Targets the same major-project customer base as Clark but with larger capacity cranes.
• Boom Logistics: Australia's largest mobile crane hire company with a national fleet across lifting, logistics, and crane solutions. Directly competes with Clark for tower and crawler crane contracts across Australian construction and infrastructure projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clark-cranes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clark Cranes