claysen GmbH

What claysen GmbH does

claysen GmbH is a privately held German software company headquartered at Hafenweg 16 in Münster (Westphalia) that sells and supports the 'Praxismanager', a web-based practice management software targeted at private practices and clinics in the plastic-aesthetic surgery vertical. The product bundles digital patient records, calendar and appointment management, a task/follow-up system, GOÄ-compliant private billing, multi-location support, inventory management, digital waiting-room tracking, and online appointment booking with SMS verification and advance payment, alongside a planned patient portal. The software is developed by the long-standing strategic partner interface medien GmbH (also Münster-based), with claysen operating the commercial, sales and customer-facing layer; modular add-ons are delivered through pre-built integrations with Thieme Compliance, Synmedico, Nelly, myBody.de (patient leads), DATEV (accounting), RED Medical (Telematikinfrastruktur access) and smsflatrate.net (SMS), plus a July 2024-launched module for mandatory breast-implant registry (Implantateregister) reporting ahead of the July 1, 2025 statutory deadline.

The company monetizes through a one-time configuration/setup fee (varying by practice size and workflow complexity) plus a recurring monthly license priced per doctor or treater rather than per user, which the company markets as accessible to both single-physician practices and multi-location clinic groups. Go-to-market is direct enterprise and inside-sales: dedicated Sales Managers handle demos, needs-assessment questionnaires and onboarding, with no channel resellers disclosed. Customer-acquisition marketing runs through the claysen.com website, Google Ads, SEO, and the myBody.de partnership, while an additional 'Patientengewinnung' services line offers inbound/outbound telephony, website builds and online marketing on behalf of customer practices. Operationally, the platform is deployed at 30+ locations with 500+ daily active users and 500,000+ patient records processed; the firm has approximately 15-20 visible employees including two Managing Directors (Fabian Fröhning and Pia Ricker), sales, account management, customer care, product ownership and marketing functions, plus the 6+ IT specialists developing the system at interface medien. There is no disclosed external institutional funding, no parent company, and the company is privately held under German GmbH law with GDPR-compliant data processing.

Name

claysen GmbH

Legal name

claysen GmbH

Website

https://claysen.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

claysen GmbH is a privately held Münster-based software company that sells the web-based 'Praxismanager' practice management software to private practices and clinics in the German plastic-aesthetic surgery vertical, combining GOÄ billing, online booking, and Implantateregister compliance on a per-physician subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly License Fee (Lizenzgebühr): Recurring monthly subscription fee for using the Praxismanager software. License is based on number of doctors/treaters rather than per user, making it scalable for practices of different sizes
2. One-time Configuration Setup (Konfigurationsaufwand): One-time initial configuration and setup fee at the beginning of the engagement. The fee varies based on the size of the practice or clinic and complexity of customization required

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

claysen GmbH develops and sells Der Praxismanager, a web-based practice management software for privately billing practices and clinics specializing in plastic-aesthetic surgery. The platform centralizes digital patient records, appointment scheduling, follow-up management, GOÄ-compliant billing, multi-location administration, and patient communication. It is offered alongside a patient-acquisition service (Patientengewinnung) and a standalone Implantateregister module for mandatory German breast-implant reporting.

Product overview

claysen GmbH offers the 'Praxismanager' (Practice Manager) as its core all-in-one practice management software, specifically designed for private practices and clinics in plastic-aesthetic surgery. The software is built and developed by interface medien GmbH. The platform operates on a modular architecture where Der Praxismanager serves as the central hub, with integrated add-on modules including Online-Terminvergabe (online appointment booking), Digitale Aufklärung (digital informed consent), Wartezimmerverwaltung (waiting room management), Standorte Management (multi-location support), DATEV-Schnittstelle (accounting integration), and Lagerverwaltung (inventory management). Additional services include Patientengewinnung (patient acquisition via telephony, website, marketing) and the Implantateregister module for mandatory breast implant registry reporting. The platform supports integrations with Thieme Compliance, Synmedico, Nelly, myBody, DATEV, and smsflatrate.net, with pricing based on initial configuration plus monthly licensing per physician.

Differentiator

Problem solved

Functional benefit

Products and services

• Der Praxismanager Web-based, cloud practice management software that digitizes all practice workflows for private practices and clinics in plastic-aesthetic surgery, including digital patient records, appointment scheduling, follow-up management, GOÄ-compliant invoicing, multi-location administration, and financial reporting. Sold as a recurring monthly license with a one-time configuration/setup fee per practice.
• Patientengewinnung Comprehensive patient acquisition and marketing service for aesthetic-surgery practices, including inbound and outbound telephony, website and webshop development, online marketing campaigns (Google Ads, SEO, email), and staff training for patient retention. Designed to deliver qualified patient leads and improve conversion for the practice.
• Implantateregister Software module for the mandatory reporting of breast implants to the German Implantateregister (IRG), required by law from July 1, 2025. Available as a standalone software or integrated into the Praxismanager. Features barcode scanning for implant identification, form auto-fill, transmission status tracking, and secure connectivity to the German Telematikinfrastruktur (TI) provided via RED Medical.

Quantifiable outcome

• Reduced no-show appointments through online booking with prepayment option
• +3 more outcomes

Named customers38 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• interface medien GmbHcoreStrategic or Co-development Partnerinterface medien GmbH serves as the foundational development partner and core technology backbone of claysen. The software 'Der Praxismanager' is developed at this mid-sized Münster-based company. With an experienced development team and in-house marketing department, interface medien has been providing expertise for over 20 years. This is a deeply integrated strategic partnership where claysen functions as a business-oriented layer on top of interface medien's development capabilities.
• Thieme CompliancecoreTechnology or IntegrationThieme Compliance enriches the company with digital patient education and informed consent. With over 30 years of market experience, the company is a reliable partner for patient education and communication. Integration via interface allows the feature to be provided to customers directly within the Praxismanager.
• myBody.decoreGTM or Marketing PartnermyBody.de is an information portal for aesthetics and health providing patients with guidance in finding doctors. Patient inquiries from registered practices and clinics automatically flow through a system interface into the Praxismanager. This partnership provides a steady stream of qualified leads to customers.
• Carolin Auffarth (Aesthetic Guidance)minorStrategic or Co-development PartnerPartner Carolin Auffarth brings extensive industry expertise in plastic-aesthetic medicine. She advises and accompanies practices and clinics in optimal positioning and creates solution concepts for ideal internal practice organization.
• RED MedicalcoreTechnology or IntegrationRED Medical provides access to the Telematikinfrastruktur (TI) - the German health telematics infrastructure. This access is required for mandatory implant registry reporting functionality. Customers can obtain their secured TI access through claysen via this partnership.
• SynmedicocoreTechnology or IntegrationDigital informed consent partner integrated into the Praxismanager. Synmedico provides state-of-the-art technology for digitizing patient intake and consent forms with necessary digital signatures. Data is securely stored in Praxismanager and is always retrievable.
• NellycoreTechnology or IntegrationDigital payment and informed consent partner. Nelly is integrated to provide digital payment processing and patient consent workflows. Part of the three-partner ecosystem (along with Thieme Compliance and Synmedico) for complete digital patient experience.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• medatixx: Largest German provider of practice management and billing software for medical practices, including the MEDISTAR line. Comparable in serving German practices with bundled software, but as a broad incumbent rather than aesthetic-vertical specialist.
• Doctolib: Major European patient booking and practice management platform with strong German presence. Comparable as a practice workflow SaaS for German clinics, but a broad incumbent rather than an aesthetic specialist.

Direct peers

• PatientNow: Aesthetic and medical spa practice management platform covering EHR, scheduling, marketing, and payments. Closely aligned with claysen's modular all-in-one proposition for aesthetic practices.
• medflex: German platform for secure medical communication, scheduling, and practice workflows. Comparable to claysen in targeting German medical practices with cloud-based workflow software.
• Aesthetic Record: Cloud practice management software built specifically for medical spas and aesthetic practices. Directly comparable to claysen's Praxismanager in vertical focus, patient management, and appointment/billing workflows.
• samedi: German cloud-based practice management and appointment booking platform for medical practices. Comparable to claysen on SaaS delivery, German market focus, and practice workflow coverage, though broader across specialties.
• AestheticsPro: Online practice management and marketing software for medical spas and aesthetic practices. Comparable in targeting aesthetic clinics with integrated scheduling, patient records, and marketing tools.
• RED Medical: German practice management software providing Telematikinfrastruktur (TI) connectivity. Comparable to claysen on serving German practices with regulatory-grade infrastructure, though broader across specialties.
• Nextech: US-based vertical SaaS for aesthetic and medical specialty practices. Highly comparable to claysen in target customer (private aesthetic practices), workflow depth, and SaaS model, though serving a different geography.
• Doc Cirrus: Cloud-based practice management software for German medical practices with integrated patient records and billing. Comparable as a German vertical-practice SaaS competing for similar clinic customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/claysen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about claysen GmbH