What Partnersense does

Partnersense AB is a privately held Swedish e-commerce agency founded in 2020 and headquartered in Gothenburg, with a second office in Stockholm. The firm delivers product strategy, software engineering, integrations, and e-commerce consulting services, combining advisory with implementation to mid-market and enterprise retailers and adjacent verticals (energy technology, automotive parts). Its core offerings span E-commerce Services (platform implementation on Norce and proprietary Callisto), PIM & Product Data Services (centered on Akeneo), Strategy & Business Development, and Maintenance & Support, sold on project-based and retainer engagements.

The firm's technology stack is centered on composable commerce architecture — headless e-commerce built from best-of-breed components: Norce Commerce for commerce engine, Storyblok (and secondarily Contentful) for CMS, Akeneo (and secondarily Inriver) for PIM, Voyado for marketing automation and customer data, Omnium for OMS, Sitoo for POS, Algolia for search, plus integrations into Walley/Briqpay for payments, nShift/Ingrid for shipping, Lipscore for reviews, and AWS/Azure for hosting. Callisto, Partnersense's proprietary modern storefront, sits atop this stack and is positioned as the firm's differentiating productized asset, marketed for performance, flexibility, scalability, and a modern editor experience on a composable foundation.

Revenue is generated through professional services — primarily implementation projects and ongoing retainers — sold via direct enterprise sales led by an in-house account manager and channeled through strategic-tier partnerships with Norce, Voyado, Akeneo, and Storyblok. The firm serves a named customer base of 20+ active accounts across retail (Babyshop, Strandberg Guitars, Sportshopen, Nordiska Galleriet, Zoo.se, Teknikmagasinet, Lekmer, Byggmax, Elcykelpunkten, PhoneLife, Greenbenefits, Finfo), fashion (Malina, Soft Goat), energy tech (Tibber), and automotive parts (Swedish Lorry Parts). The company is bootstrapped with no external funding disclosed and is led by co-founder Marcus Hillum (CEO), with Artur Hasselblad listed as co-founder, supported by a Chief Delivery Officer, Chief People Officer, and account management function.

Name

Partnersense

Legal name

Partnersense AB

Website

https://partnersense.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Partnersense AB is a Swedish e-commerce agency delivering strategy, implementation, PIM, and composable commerce services to mid-market and enterprise Nordic retailers, using Callisto, Norce, Akeneo, and Storyblok across retained and project engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. E-commerce Consulting and Implementation Services: Partnersense generates revenue through professional services including e-commerce strategy consulting, platform implementation (Norce, Storyblok, Callisto), PIM implementation (Akeneo), integration architecture, and long-term maintenance and support. Revenue is project-based and retainer-based for ongoing partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Partnersense is a Swedish e-commerce consultancy delivering product strategy, software engineering, integrations, and e-commerce implementation services. The firm combines advisory and execution across composable commerce, PIM, CMS, and integration projects, while also developing and deploying its proprietary Callisto storefront solution for retailers seeking modern, high-performance digital storefronts.

Product overview

Partnersense is an innovative e-commerce agency providing full-service consultancy across strategy, technology, and communication. Their portfolio includes their proprietary Callisto storefront solution built for composable commerce, combined with implementation services for e-commerce platforms (Norce), PIM solutions (Akeneo), CMS (Storyblok), and strategic consulting. The company operates as a service-based consultancy rather than a software product vendor, offering end-to-end e-commerce solutions from initial strategy through long-term maintenance and support.

Differentiator

Problem solved

Functional benefit

Brands

• Callisto: Partnersense's modern storefront solution for brands wanting to combine high performance, flexibility, and fast development. Built with a composable approach where e-commerce, PIM, CMS, and external services work together.

Products and services

• Callisto Storefront Proprietary composable commerce storefront solution offering flexible architecture, high performance with focus on Core Web Vitals, scalable multi-market/multi-language development, and modern editor experience. Designed for brands wanting flexibility and rapid development without being locked into a monolithic e-commerce system.
• E-commerce Implementation Services Design and implementation of modern e-commerce platforms based on composable commerce architecture, including roadmap planning, integration, re-platforming, search, and merchandising using platforms like Callisto, Norce, and Storyblok. Targeted at mid-market and enterprise retailers.
• PIM & Product Data Services Helps companies structure, model, and implement PIM solutions in Akeneo (and adjacent PIMs such as Inriver), enabling effective use of product data across the organization. Includes data modeling, product information management, information structure, and system operations.
• Strategy & Business Development Services Strategic consulting covering user experience, conversion optimization, growth strategies, SEO, audits, and management, with stable integrations between e-commerce platforms, PIM, ERP, payments, and other systems. Aimed at growth-stage companies and brands seeking expert direction.
• Maintenance & Support Services Ongoing technical due diligence, technology strategy, system architecture, and roadmap planning to ensure e-commerce platforms function properly, with continuous support and monitoring delivered through long-term dedicated teams.

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• NorcecoreTechnology or IntegrationNorce Commerce is a composable, headless, SaaS platform for digital commerce, driven by human expertise. Partnersense is a key implementation partner for Norce, with extensive experience in Norce Commerce implementations, integrations, and product data models. Multiple testimonials from Norce leadership (Michael Hallberg CCO, Fredrik Ryde Head of Partners, Emil Lissborg Nordenskiöld Head of Sales) highlight Partnersense's deep expertise and strong partnership.
• VoyadocoreTechnology or IntegrationVoyado is developed for retailers, bringing together data and insights so marketers can truly understand their customers throughout the customer lifecycle. Partnersense is an important partner for Voyado, with expertise and deep understanding of their product portfolio crucial for driving successful projects. Testimonials from Founder Johan Backarlin and Strategic Sales Christopher Valdmaa highlight partnership value.
• AkeneocoreTechnology or IntegrationAkeneo is a powerful PIM (Product Information Management) that enables exceptional product experiences. Partnersense helps companies structure, model, and implement PIM solutions in Akeneo so product data can be used effectively across the organization. Bona is highlighted as a case where Partnersense serves as Bona's chosen PIM partner.
• StoryblokcoreTechnology or IntegrationStoryblok is a headless CMS. Partnersense uses Storyblok as part of their composable commerce solutions, including in implementations for Babyshop Group.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Valtech: Global digital commerce and experience agency with significant Nordic presence. Competes with Partnersense for composable commerce mandates but operates at much larger scale across multiple verticals and geographies.
• Dept Agency: Large European digital agency combining technology, creative, and data, with active e-commerce and PIM practices. Comparable to Partnersense on e-commerce implementation but vastly broader in scale and service scope.
• Making Science: European digital and e-commerce consultancy delivering Adobe Commerce, Salesforce, and composable projects. Comparable in e-commerce implementation services, with a broader geographic footprint than Partnersense.
• Netlight: Stockholm-based IT and digital strategy consultancy serving large Nordic enterprises. Overlaps with Partnersense on strategy and digital transformation work, though not specialized in e-commerce platforms.

Direct peers

• Curamando: Stockholm-based digital growth and e-commerce consultancy combining strategy, analytics, CRO, and implementation. Overlaps with Partnersense's strategy, conversion optimization, and digital transformation practices for Nordic B2C brands.
• Avensia: Swedish e-commerce, PIM, and digital commerce consultancy with deep Akeneo expertise. Highly comparable to Partnersense on both service offering (strategy, PIM, integration) and Nordic enterprise customer focus.
• Conversionista: Swedish conversion rate optimization and e-commerce experimentation agency. Comparable in Nordic focus and mid-market/enterprise retail customer base, though more narrowly focused on CRO than Partnersense's broader composable offering.
• Vaimo: Nordic-headquartered (Stockholm) e-commerce agency delivering strategy, implementation, and managed services across composable commerce platforms. Directly comparable to Partnersense in terms of geography, service mix, and enterprise retail customer base.

Others

• Akeneo: PIM software vendor and key Partnersense technology partner. Included as an ecosystem participant rather than a competitor; Partnersense is a Core Akeneo implementation partner and depends on the platform's continued adoption among Nordic retailers.

Regional players

• Elcaminoweb: Southern European e-commerce agency focused on PIM and omnichannel projects with Akeneo partnerships. Comparable in PIM/composable delivery capability but primarily serves Spanish/Italian markets rather than the Nordics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/partnersense

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partnersense