Clui Design

What Clui Design does

Clui Design is a privately held interior design studio headquartered in South Brisbane, Queensland, Australia, specializing in bespoke commercial interior design for the hospitality, health and wellness, and specialty retail sectors. The firm offers core services in space planning, concept development, and design execution, with documented project work across restaurants, cafes, bars, dental and podiatry clinics, wellness centers, and retail environments. The studio is led by Creative Director Callum Lui and operates from a single office at 3/24 Brereton Street, South Brisbane.

The firm's core product is end-to-end bespoke interior design services, delivered through a consultative, project-based engagement model. Clui Design emphasizes experience-driven design, combining brand interpretation with operational problem-solving to translate client vision into physical space. The studio supports execution through an established partner ecosystem including Lowry Group, Tonic Projects, Woodland Shopfitting, and What's On Projects for shopfitting and buildout. Notable completed projects span OPA, Momo Chicken, Yamas Greek, Picnic, Fatcow, Bobbie Charles, Brisbane CBD Dental, The Feet People, Rays Wellness, and the Sprout Artisan Bakery headquarters at Craft'd Grounds in Albion.

Clui Design generates revenue through professional-services fees on bespoke engagements, with pricing project-specific and not publicly disclosed. Go-to-market is primarily direct-to-business via a project inquiry form on its website, supported by a portfolio-driven organic presence on Instagram, Facebook, LinkedIn, and earned coverage in regional lifestyle publications such as The Weekend Edition. The firm's geographic footprint is concentrated in Queensland, with a documented portfolio of more than 60 completed projects.

Name

Clui Design

Legal name

Clui Design

Website

https://clui.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Clui Design is a Brisbane-based, privately held interior design studio delivering bespoke commercial design for hospitality, health and wellness, and retail clients across Queensland, Australia, led by Creative Director Callum Lui.

Ownership category

akta.pro rank

Product category

Commercial Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Commercial interior design
• Hospitality space design
• Healthcare clinic interiors
• Retail store design
• Bespoke design services

Headquarters

HQ city

South Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interior Design Services: Bespoke interior design and space planning services for commercial, hospitality, and healthcare projects. Revenue generated through project-based fees for design consulting, space planning, and project management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Clui Design is a Brisbane-based interior design studio that delivers bespoke interior design and space planning services for commercial clients. Its work spans food and beverage venues (restaurants, bars, cafes, bakeries), health and wellness facilities (dental clinics, podiatry, beauty and wellness spaces), and specialty retail environments across Queensland. Engagements are project-based and translate each client's brand vision into a designed, functional physical space.

Product overview

Clui Design is a Brisbane-based interior design firm offering bespoke design services for commercial spaces. The firm's portfolio spans food and beverage venues (restaurants, cafes, bars), health and wellness businesses (dental clinics, podiatry, beauty), and retail environments. Their approach emphasizes understanding both the brand and the people who will use the space, delivering personalized solutions through collaborative design processes. Notable projects include OPA, Yamas Greek, Fatcow, Bobbie Charles, and numerous other hospitality and commercial establishments across Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Interior Design Services Bespoke interior design services for commercial clients, covering concept development, space planning, design documentation, and project management through to execution. Designed for hospitality operators, healthcare providers, and retail owners who need brand-aligned, experience-driven commercial interiors.
• Food and Beverage Venue Design Specialized interior design for restaurants, bars, cafes, and food service venues. For hospitality owners and operators launching or refurbishing food and beverage spaces such as OPA, Momo Chicken, Yamas Greek, Picnic, Fatcow, Aunty, Dark Shepherd, and Pompette.
• Health and Wellness Space Design Interior design services for clinics, dental practices, podiatry and medical centers, and beauty and wellness spas. For healthcare and wellness owners seeking calming, professional, patient-friendly environments such as Bobbie Charles, Brisbane CBD Dental, The Feet People, and Rays Wellness.
• Retail and Specialty Store Design Interior design services for specialty retail stores and boutiques. For retail owners and brand operators needing engaging, brand-aligned in-store environments.
• Residential and Commercial Fitouts Design services for residential and commercial interior fitouts, covering residential renovations and commercial interior refits such as Wavell Residence and other commercial spaces.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor, core and regular.

• Craft'd GroundsminorStrategic or Co-development Partner · 9 August 2025Clui Design envisioned and built Sprout Artisan Bakery's new headquarters at Craft'd Grounds, a converted timber mill venue in Albion.
• Lowry GroupcoreStrategic or Co-development PartnerLong-term collaborator on multiple projects including Bobbie Charles, The Ballpark & Shortstop, and various other hospitality venues. Lowry Group works alongside Clui Design on design and buildout of commercial spaces.
• Tassis GroupcoreStrategic or Co-development PartnerMajor recurring client partnership for hospitality venue interior design. Clui Design has completed multiple venues for Tassis Group including Fatcow, Aunty, Dark Shepherd, and Pompette.
• Tonic ProjectsregularImplementation/ SI/ Consulting PartnerShopfitting and building partner for project execution on venues including Bar Rosa and Brisbane CBD Dental.
• Woodland ShopfittingregularImplementation/ SI/ Consulting PartnerShopfitting partner for projects like Sushi & Nori.
• What's On ProjectsregularImplementation/ SI/ Consulting PartnerCollaborator on The Feet People project.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mim Design: Melbourne-based interior design studio known for hospitality, restaurant, and residential projects. Comparable as an Australian boutique studio with strong hospitality sector focus and brand-led design approach.
• Luchetti Krelle: Australian interior design studio specialising in hospitality, food & beverage, and hotel projects. Direct peer given the shared focus on F&B and hospitality interior design in the Australian market.
• Siren Design: Australian interior design firm with a portfolio spanning hospitality, workplace, and retail. Comparable as a similarly sized Australian design studio serving F&B and commercial clients with a strong design-led brand.
• Studio Tate: Melbourne-based interior design practice with hospitality, workplace, and wellness expertise. Comparable in serving commercial and hospitality clients across Australia with bespoke, experience-led design.
• Carr Design Group: Australian interior design practice with a strong residential and hospitality portfolio. Comparable as a mid-sized Australian design firm offering bespoke interior design services across multiple verticals.
• Akin Atelier: Sydney-based interior design and architecture studio with hospitality, retail, and residential projects. Comparable as an Australian boutique studio with a similar specialisation in F&B and hospitality venues.

Broad incumbents

• Bates Smart: Long-established Australian design practice with interiors, architecture, and urban design capabilities. Comparable in serving commercial and hospitality clients in Australia, though broader in scope and headquartered in Sydney/Melbourne.
• HBA (Hirsch Bedner Associates): Global hospitality interior design firm specialising in hotels, resorts, and restaurants. Comparable in hospitality interior design focus, though operating at much larger international scale.
• HASSELL: Large Australian architecture and interior design practice with a hospitality, workplace, and health portfolio. Comparable as a major Australian design firm serving similar commercial client segments, though at significantly greater scale and geographic reach.

Regional players

• Studio Blackardt: Australian interior design and branding studio mentioned in connection with Clui's projects (e.g., Bobbie Charles, Rays Wellness). Comparable in serving hospitality and wellness clients in Australia, often as a collaborating studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cluidesign
• LinkedInlinkedin.com/company/clui-design
• Instagraminstagram.com/cluidesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clui Design