What Code Ninjas - Cambridge does

Code Ninjas operates as a privately held franchise company (Code Ninjas, LLC) that delivers after-school and seasonal coding, AI, and robotics education to children ages 5-14 across hundreds of franchise locations in the United States, Canada, and the United Kingdom. The company was founded in 2016 by David Graham and is headquartered in Peachtree Corners, Georgia; lead revenue mechanics are franchise fees and royalties from independently owned and operated 'Dojos,' supplemented by program tuition, seasonal camps, birthday parties, and ancillary programs set by each franchise owner.

The core curriculum is delivered through two flagship year-round programs, CREATE (ages 8-14) and JR (ages 5-7), built on a nine-belt progression system (White to Black Belt) that gamifies coding instruction through game-building. Underlying the curriculum is the proprietary IMPACT learning platform, which provides tailored learning tracks, live progress feedback, and achievement tracking, augmented by third-party tooling such as ScratchJr, CodeSpark Academy, Microsoft MakeCode Arcade, Unity (C#), and Godot (GDScript). Additional Academies cover AI and Robotics (using LEGO SPIKE, VEX GO, and Ozobot), with seasonal Camps in themes like Minecraft, Roblox, and Digital Art. The go-to-market combines direct-to-consumer parent enrollment via center websites and free trial sessions with a franchise-based channel expansion model promoting opportunities for US, Canada, and UK franchisees.

Commercial model is dual-tiered: the franchisor collects franchise fees and ongoing royalties from each independently owned center, while individual franchise owners generate revenue from recurring tuition (CREATE and JR programs), summer and seasonal camps, birthday parties, after-school programs, clubs, workshops, and homeschooling programs. Marketing relies on earned media (Forbes, Fortune, Parents Magazine, MSNBC, ABC), parenting publications, franchise industry outlets (Entrepreneur Magazine, Franchise.org), social channels, the annual NinjaCon conference, and a flagship Microsoft Prodigy Program partnership. No funding rounds, ownership changes, or revenue figures are disclosed in the available input, consistent with the company being privately held without a parent company, venture capital, or private equity ownership indicators in the source material.

Name

Code Ninjas - Cambridge

Legal name

Code Ninjas, LLC

Website

https://codeninjas.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Code Ninjas is a privately held franchise company operating hundreds of Dojos across the US, Canada, and the UK that teach children ages 5-14 AI, robotics, and coding skills through gamified, belt-based curricula delivered via a proprietary IMPACT platform.

Ownership category

akta.pro rank

Product category

Children's Coding Education

NAICS

Computer Training (61142), Business Schools and Computer and Management Training (6114), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coding & Programming Learning Platforms (EDAFANAA)

akta.pro secondary industries

STEM & Coding Readiness for Early Learners (EDACANAF), Introductory Coding (Block-Based & Beginner) (EDAMACAA), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), STEM & Coding Learning Centers (Robotics, Programming, Engineering) (EDANAHAF), Coding, Game Design & Computer Science Camps (EDAMALAD)

Keywords

• Kids coding education
• STEM learning programs
• Children robotics classes
• Coding franchise centers
• Youth technology education

Headquarters

HQ city

Peachtree Corners

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Revenue generated from franchise ownership model where independently owned centers pay franchise fees and ongoing royalties to Code Ninjas HQ.
2. Program Tuition: Weekly sessions for CREATE (ages 8-14) and JR (ages 5-7) programs. Rates set by individual franchise owners.
3. Summer and Seasonal Camps: Week-long camps during school breaks covering themes like Minecraft, Roblox, Engineering, Digital Art, and more.
4. Additional Programs: Birthday parties, after-school programs, clubs, workshops, and homeschooling programs offered at franchise centers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Code Ninjas operates kids' coding franchise centers that teach children ages 5-14 real AI, Robotics, and Coding skills through structured, hands-on lessons built around a gamified White-to-Black Belt curriculum delivered via the proprietary IMPACT learning platform. The Cambridge center offers year-round programs (CREATE for ages 8-14 and JR for ages 5-7) along with camps, academies, and supplementary programs at locally owned franchise locations.

Product overview

Code Ninjas is a kids' coding franchise offering a multi-product educational portfolio centered on teaching children ages 5-14 real coding, AI, and robotics skills through game-based learning. The core offerings are CREATE (ages 8-14) and JR (ages 5-7) programs, which use a belt-ranking curriculum delivered through the proprietary IMPACT learning platform. These are supplemented by AI Academy and Robotics Academy modules, seasonal Camps, and additional programs including Birthday Parties, Clubs, Parent's Night Out, After School Programs, Workshops, and Home Schooling programs. The company operates on a franchise model with locations across the US, Canada, and UK, with a proprietary learning platform and franchise management tools.

Differentiator

Problem solved

Functional benefit

Brands

• IMPACT: Code Ninjas' proprietary learning platform that provides a tailored learning track through the Belts system, with live feedback on progress. It helps develop key skills such as problem-solving, critical thinking, and logical reasoning.
• Prodigy Program

Quantifiable outcome

• Ninjas will earn hundreds of individual Achievements throughout their coding journey

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

15 partnerships are on record, tiered flagship, minor and core.

• MicrosoftflagshipStrategic or Co-development PartnerMicrosoft MakeCode partnership for CSEdWeek 2021 collaboration. Prodigy Program provides winning students visits to Microsoft headquarters including Microsoft Garage, Minecraft team, MakeCode team, XBOX, Bing, and AI teams. Students engage with industry professionals and explore career paths in technology.
• Sky Elements Drone ShowsminorOthersEntertainment partner providing drone show experiences for Code Ninjas events and celebrations.
• Children's Miracle NetworkminorOthersCharitable partnership supporting children's causes and hospital programs.
• SamsungminorOthersTechnology partner providing devices and experiences for Code Ninjas programs.
• Crowne PlazaminorOthersHospitality partner for Code Ninjas events and franchisee conferences.
• Fortune MagazineminorOthersMedia coverage partner featuring Code Ninjas in business and education articles.
• ScratchJrcoreTechnology or IntegrationVisual programming language partner for JR program, providing graphical block-based coding for young learners ages 5-7.
• MakeCode ArcadecoreTechnology or IntegrationMicrosoft MakeCode Arcade platform used in CREATE program for White to Green belt levels, teaching block-based coding concepts.
• UnitycoreTechnology or IntegrationUnity game engine curriculum for upper belt students (Bronze, Silver, Platinum, Gold, Black Belt) using C# programming language.
• GodotcoreTechnology or IntegrationOpen-source Godot game engine alternative for upper belt students using GDScript, available as option alongside Unity.
• LEGO EducationcoreTechnology or IntegrationLEGO SPIKE robotics kits used in Robotics Academy for building and programming autonomous creations.
• VEX RoboticscoreTechnology or IntegrationVEX GO kits used in Robotics Academy for design and programming of autonomous creations.
• OzobotcoreTechnology or IntegrationOzobot kits used in Robotics Academy for robotics projects and challenges.
• CodeSpark AcademycoreTechnology or IntegrationAward-winning, word-free coding platform for young learners featuring Foo characters, used in JR program for ages 5-7.
• StripecoreTechnology or IntegrationPayment processing partner handling secure credit card and debit card transactions. Stripe is responsible for billing and processing payment information.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• MakerKids: MakerKids operates in-person STEM and coding centers for kids with programs in Minecraft, robotics and game design. Comparable on age range and after-school enrichment format, though smaller in scale than Code Ninjas' national footprint.
• Robotify: Robotify provides virtual robotics labs and coding experiences for K-12 students. Overlaps with Code Ninjas' Robotics Academy program using LEGO/VEX/Ozobot kits and is an adjacent competitor for school and home robotics learning.

Direct peers

• CodaKid: CodaKid is an online coding academy for kids and teens offering courses in Python, Java, Minecraft modding and Unity game development. Overlaps with Code Ninjas on Unity/C# game-development curriculum and older-student (ages 8-14) focus.
• CodeWizardsHQ: CodeWizardsHQ provides live, online coding classes for kids and teens, teaching Scratch, Python, JavaScript and web development. Comparable to Code Ninjas in target demographic and coding curriculum focus, though delivered online rather than via physical dojos.
• Tekkie Uni: Tekkie Uni is a kids coding and STEAM franchise with live online instructors offering project-based coding classes. Comparable to Code Ninjas on age range (K-12), coding-as-franchise business model, and live-instructor delivery model.
• Tynker: Tynker is a self-paced kids coding platform teaching block-based and Python/JavaScript coding through game and Minecraft-style projects. Compares on age range, gamified coding curriculum and game-building pedagogy used by Code Ninjas.
• Engineering For Kids: Engineering For Kids is a STEM enrichment franchise offering after-school programs, camps and classes in engineering, robotics and coding for ages 4-14. Closely comparable to Code Ninjas on franchise model, age range and STEM enrichment positioning.
• iCode: iCode is a national kids coding and STEM franchise offering in-center programs for ages 5-18 with game-based curriculum. It is the closest direct competitor to Code Ninjas in terms of franchise structure, age range, and STEM/coding positioning.

Broad incumbents

• Code.org: Code.org is a nonprofit expanding access to computer science in schools through free curriculum. It is a broad incumbent in the kids CS learning category and a primary reference for the school-side competitor that Code Ninjas' franchise model must out-monetize.
• Varsity Tutors: Varsity Tutors offers 1-on-1 and group online tutoring and enrichment classes including coding for kids. Compares on parent demographic and supplemental education positioning, but at much broader K-12 academic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/codeninjas
• Facebookfacebook.com/CodeNinjas
• LinkedInlinkedin.com/company/code-ninjas-cambridge
• Instagraminstagram.com/codeninjas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code Ninjas - Cambridge