Combustion

What Combustion does

Combustion Studio is a São Paulo, Brazil-headquartered boutique audio production studio founded in 2016 (per the company's own materials; firmographic data references 2010) that creates original music, sound design, and sonic identities for global brands, agencies, films, and digital products. The studio operates with a lean core team supplemented by a network of long-standing creative partnerships (Roof Studio, Rise New York & Partners, Ars Thanea, Abdala Brothers, Vetor Zero, Vasava) that extend production capacity. Core service offerings are organized under three divisions: Studio (commercial work — sonic branding, original music composition, and sound design for advertising, film, gaming, and digital products), Label (cultural/experimental music releases launching Q3/2026), and Atelier (physical, spatial, and performative sound installations launching Q4/2026). The underlying craft is human-composed and -produced audio, with technological capabilities spanning spatial audio for VR (Powerade Mindzone), browser audio identity systems (Opera), and AI-assisted multilingual audio experiences.

The studio serves an enterprise-grade client base that includes Apple, Microsoft, Porsche, BMW, Opera, Atlético de Madrid, Bundesliga, Supercell, ESPN, HBO Asia, IKEA, Quinto Andar, Bang & Olufsen, Nissan, Nucor, and the Chicago Blackhawks, spanning technology, automotive, sports, beverages, real estate, consumer electronics, gaming, broadcasting, and industrial sectors. Distribution and client acquisition are direct and portfolio-driven: there is no public-facing API, no marketplace presence, and no disclosed sales intermediaries beyond creative agency partnerships. The firm has won industry recognition including Clio Silver (2024, Powerade Mindzone), ADC Grand Prix in Design Craft (2025), PromaxBDA Gold (2017, ESPN), SXSW Title Design finalist (2016), and Muse Creative Awards Platinum (2016).

Combustion operates a project-based professional services revenue model with quote-based pricing determined by scope, complexity, and usage rights; no public pricing is disclosed and no recurring/SaaS-style revenue streams are indicated. Revenue is not publicly reported. The company is privately held with no disclosed venture capital, private equity, or institutional ownership, and founder Marcelo Baldin appears to maintain creative and operational leadership. Operations span São Paulo (headquarters at Av. Doutor Altino Arantes 1126) and Vilassar de Mar in the Barcelona metropolitan area (European office).

Name

Combustion

Legal name

Combustion Studio

Website

https://combustion.studio

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Combustion Studio is a São Paulo-based boutique audio production house creating sonic identities, original music, and sound design for global enterprise clients including Opera, Porsche, Apple, Microsoft, and Atlético de Madrid, with a European office in Barcelona.

Ownership category

akta.pro rank

Product category

Audio Production Services

NAICS

Sound Recording Studios (51224), Sound Recording Studios (512240)

akta.pro primary industry

Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)

akta.pro secondary industry

Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO)

Keywords

• Sonic branding services
• Audio brand identity
• Original music composition
• Sound design studio
• Sonic identity design

Headquarters

HQ city

Sao Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Sonic Branding Projects: Project-based fees for creating sonic identities, audio logos, and brand soundscapes for clients. Work includes research, composition, and delivery of brand audio assets.
2. Sound Design Services: Custom sound design for visual content including films, advertisements, games, and digital experiences. Typically commissioned per project.
3. Original Music Composition: Commissioned original scores for films, events, and branded content. Projects range from short promotional pieces to feature-length films.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Combustion Studio is a sonic house that creates original music, sound systems, and sonic identities for brands, agencies, and cultural institutions. The studio specializes in sonic branding (audio logos, mnemonics, brand soundscapes), sound design for advertising, games, automotive, sports, and immersive experiences, and original music composition for films, commercials, and branded content. Work is optimized for continuity and precision rather than campaign volume.

Product overview

Combustion Studio is a sonic house and audio production studio operating since 2016 with offices in São Paulo, Brazil and Barcelona, Spain. The company is organized into three divisions: Studio (commercial work for brands and agencies), Label (cultural/artistic projects launching Q3/2026), and Atelier (physical/spatial sound experiences launching Q4/2026). Core service offerings include Sonic Branding (creating audio identities, mnemonics, and soundscapes for brands), Original Music (composing scores for films, games, and advertising), and Sound Design (custom audio effects for media and products). The company has worked with clients including Opera, Porsche, Atlético de Madrid, Brawl Stars, IKEA, and Microsoft, producing content across automotive, sports, technology, and entertainment sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Label: A cultural music space for albums, experimental formats, artist collaborations, and limited releases—independent projects and brand-commissioned work with complete creative freedom. COMING Q3/2026.
• Atelier

Products and services

• Studio The core commercial division that creates original music, sound systems, and sonic identities for brands, agencies, and cultural institutions. Work is optimized for continuity and precision rather than campaign volume.
• Sonic Branding Creating distinctive audio identities for brands including audio logos, mnemonics, and brand soundscapes. Projects include Opera browser sound branding, Atlético de Madrid audio-branding, and Quinto Andar sonic identity development.

Quantifiable outcome

• Powerade Mindzone achieved Clio Awards Silver recognition in 2024
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ars ThaneacoreStrategic or Co-development PartnerLongstanding partnership with Ars Thanea design studio for browser sound branding projects including Opera Themes ASMR experience and Bang & Olufsen Beolab 19. Collaborative R&D projects exploring new audiovisual interpretations.
• Abdala BrotherscoreStrategic or Co-development PartnerCreative partnership since 2020 producing films including 2DIE4 - the first Brazilian IMAX-ready production. Collaboration spans commercial work and feature films.
• Roof StudiocoreStrategic or Co-development PartnerOngoing collaboration with Roof Studio on multiple campaigns including Art Directors Club 104th, Kellogg's Poppers, and Chicago Blackhawks centennial.
• Rise New York & PartnerscoreStrategic or Co-development PartnerCreative agency partnership for projects including Orbital Temple (NASA/Open Society), Microsoft Azure, Brawl Stars, and League of Legends Wild Rift campaigns.
• Vetor ZerominorStrategic or Co-development PartnerPartnership with Brazilian production house for Apple iPhone 15 Pro campaign and La Pursé short film.
• VasavacoreStrategic or Co-development PartnerCollaboration for Atlético de Madrid audio-branding project, working with Vasava and Comuniza on brand refresh.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Antfood: Brazilian-founded sound design and sonic branding studio with US presence. Particularly relevant as a regional peer from Brazil serving global brand clients with original music and audio identity — overlaps Combustion on geography, talent pipeline, and category.
• MassiveMusic: Amsterdam-based global leader in sonic branding and audio identity, acquired by Songtradr in 2021. Directly comparable to Combustion in offering audio logos, brand sound systems, and sonic strategy for Fortune 500 brands, but at substantially larger scale (50+ staff) and broader geographic footprint.
• Made Music Studio: NYC-based sonic branding and original music studio creating audio identities, sound design, and brand music for global brands. Closely comparable offering and client base to Combustion, with a US-centric footprint and similar premium positioning.
• Elias Arts: Established NYC-based music and sound design studio with deep advertising industry relationships. Long-standing peer in commercial audio production and brand-driven original music.
• JSM Music: NYC-based music and sonic branding company producing brand music, audio logos, and original scores for advertising and entertainment clients. Direct competitor in the brand-driven audio identity space.
• HUM Music & Sound Design: Los Angeles-based music and sonic branding studio serving major brands and agencies. Comparable service offering — original music composition, sound design, and audio branding — with a US entertainment-industry client base.
• Sixième Son: Paris-based sonic branding and audio identity agency serving global brands. Directly comparable in offering audio logos, brand sound systems, and sonic strategy, with deeper European agency holding-company relationships.
• Butter Music and Sound Design: NYC-based music and sound design studio serving advertising agencies and consumer brands. Direct peer in commercial sound production and brand audio, with comparable service lines to Combustion's Studio division.
• Squeak E. Clean Studios: NYC-based music and sound design studio producing original scores, sonic branding, and audio post for advertising agencies and brands. Directly comparable category overlap with Combustion's sound design and original music services.

Broad incumbents

• Siegel+Gale: Global brand strategy and design consultancy with an established sonic identity practice (formerly Sound Branding). Operates across the broader brand experience stack, of which audio branding is one offering — relevant as a scaled incumbent expanding into Combustion's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/combustionaudio
• LinkedInlinkedin.com/company/combustionstudio
• Instagraminstagram.com/combustion.studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Combustion