Compassionate Connections

What Compassionate Connections does

Compassionate Connections, operating under the trade name CleanWorks NW LLC, is a residential cleaning service founded in 2022 and headquartered in the Portland, Oregon metropolitan area (firmographic record lists Gilsum, New Hampshire, but operational evidence is uniformly Portland-based). The company provides three core service tiers — Standard Cleans at $40/hour for routine weekly or bi-weekly upkeep, Deep Cleans at $50/hour for top-to-bottom detail work, and Move-Out Cleans at a flat $200 rate (up to 3 hours, $50/hr thereafter) — to individual homeowners, renters, Airbnb hosts, and property managers across nine Portland-area communities including Happy Valley, Oregon City, Milwaukie, West Linn, Beaverton, Portland, Tigard, Clackamas, and Lake Oswego. A complementary retail line of eco-friendly room fragrance sprays ($5 per bottle, organic essential oils, five stock scents plus custom orders) and à la carte add-ons (Inside Oven +$25, Inside Fridge +$25, Interior Windows +$5 each, Laundry Folding +$15) provide modest upsell optionality on top of the labor-driven core.

The business runs on a direct-to-consumer, self-serve distribution model. Customers initiate bookings through a website scheduling tool with date/time selection, service selection, and a review step; the company then confirms with a free consultation before the visit. Backup channels include a dedicated phone line (971-335-9605) and email/contact form. Customer acquisition relies on organic website traffic, a Facebook page (facebook.com/cheyscleaningservice2022), and word-of-mouth referrals, with testimonials from named repeat customers (Harley Finberg, Aymee Kay, Veronica Rosete, Caroline Booker, Bill Sessions, Destiney George) serving as social proof. The company is legally an Oregon LLC (CleanWorks NW LLC), privately held with no institutional funding, no parent company, no partnerships, no patents, and no certifications. Service delivery appears founder/owner-led (cleaner Cheyenne performs the work), with firmographic data listing 19 employees — an inconsistency with the owner-operator narrative that the available data does not resolve.

The underlying technology stack is minimal: a public website with a booking form, a Facebook page, and standard contact channels. There is no disclosed proprietary software, no mobile app, no API, no data platform, and no AI/ML capability. Pricing is transparent, standardized, and labor-billing-driven; revenue mechanics consist of hourly service fees, flat-rate move-out fees, add-on fees, and nominal retail product sales. The business model is fundamentally a local service franchise without software, recurring SaaS, or platform dynamics.

Name

Compassionate Connections

Legal name

CleanWorks NW LLC

Website

https://compassionate-connections.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Compassionate Connections (dba CleanWorks NW LLC) is a Portland, Oregon-based residential cleaning service founded in 2022, offering hourly Standard and Deep cleans, flat-rate Move-Out cleans, and eco-friendly fragrance sprays to homeowners, renters, and short-term rental hosts across nine Portland-metro communities.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (561720)

akta.pro primary industry

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)

akta.pro secondary industries

Landlord/Property Manager Turnover Cleaning (HSAEACAE), One-Time Interior Surface & Detail Cleaning (Baseboards/Walls/Ceilings/Fans) (HSAEAFAI)

Keywords

• Residential cleaning services
• House cleaning service
• Deep cleaning service
• Move-out cleaning
• Home cleaning Portland

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Residential Cleaning Services: Hourly and flat-rate residential cleaning services including standard maintenance cleans, deep cleans, and move-out cleans. Revenue generated through per-hour billing for standard and deep cleaning services, and flat-rate pricing for move-out cleans with hourly overtime charges. Additional revenue from add-on services and eco-friendly product sales (room fragrance sprays).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CleanWorks NW LLC is a locally owned residential cleaning service that sells hourly Standard Cleans ($40/hr), hourly Deep Cleans ($50/hr), flat-rate Move-Out Cleans ($200 for up to 3 hours), and eco-friendly Room Fragrance Sprays ($5/bottle) to homeowners and renters in the Portland, Oregon metro area. Service is delivered by owner-operator Cheyenne, with supplies included, and customers book via an online scheduling form, phone, or email followed by a free consultation.

Product overview

CleanWorks NW is a single-location residential cleaning service offering three core service tiers: Standard Cleans for routine weekly/bi-weekly upkeep ($40/hr), Deep Cleans for top-to-bottom detail work ($50/hr), and Move-Out Cleans at a flat rate ($200 for up to 3 hours). The company also sells eco-friendly Room Fragrance Sprays as a complementary product ($5.00 each). Optional add-on services (Inside Oven +$25, Inside Fridge +$25, Interior Windows +$5/ea, Laundry Fold +$15) allow customers to customize any core cleaning package. The portfolio operates as a unified service offering with modular pricing rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Cleans Hourly routine residential cleaning service priced at $40 per hour, intended for weekly or bi-weekly upkeep. Includes kitchen and bath refresh, dusting surfaces and baseboards, vacuuming and mopping floors, bed-making, and trash removal. Designed for busy Portland metro households seeking recurring maintenance cleaning.
• Deep Cleans Detailed hourly residential cleaning service priced at $50 per hour for top-to-bottom scrubbing of kitchens, bathrooms, and high-touch zones. Includes baseboards and fixtures, tile and grout attention, inside window tracks, cabinet detail, stovetop and oven exterior, and cleaning behind and under movable furniture. Targeted at customers needing one-time or periodic intensive cleaning for built-up grime, seasonal resets, or allergen reduction.
• Move-Out Cleans Flat-rate move-out residential cleaning service priced at $200 for up to 3 hours, with each additional hour billed at $50/hr. Designed for empty units and includes inside empty cabinets and drawers, inside fridge and microwave, spot cleaning of walls and doors, switches and outlets, full bathrooms, and floors throughout. Targeted at tenants and homeowners preparing a unit for handover, lease end, or move-in, with optional add-ons (Inside Oven +$25, Inside Fridge +$25, Interior Windows +$5 each, Laundry Fold +$15).
• Room Fragrance Sprays Standalone retail product — eco-friendly room fragrance sprays made with organic essential oils, priced at $5.00 per bottle. Available scents include Vanilla & Lavender, Lemon & Vanilla, Cedarwood & Vanilla, Jasmine & Lavender, Cinnamon & Vanilla, with custom scents available by order. Marketed for quick refreshes in bedrooms, bathrooms, entryways, and linens.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Handy: Online marketplace connecting consumers with home cleaning and other home service professionals. Competes with CleanWorks NW on convenience, pricing transparency, and self-serve booking, though via a platform model rather than direct employment.
• Tidy: Online home cleaning platform offering recurring and one-time bookings with vetted cleaners. Comparable in self-serve digital booking model and residential cleaning focus, though operating in select U.S. metros at tech-platform scale.
• TaskRabbit: Marketplace connecting consumers with local cleaning (and other home) taskers. Competes with CleanWorks NW for the same residential cleaning demand via an app-based, pay-per-hour model with broader geographic coverage.
• Homeaglow: Online platform offering on-demand residential cleaning with transparent hourly pricing and self-serve booking. Direct competitive overlap with CleanWorks NW's pay-as-you-go, hourly-priced service model.

Others

• Care.com: Marketplace platform for household services including housekeeping and cleaning. Not a direct cleaning operator but competes for household-services wallet share and customer acquisition channels used by CleanWorks NW.

Broad incumbents

• Molly Maid: National franchised residential cleaning brand offering recurring, one-time, and move-out cleans across the U.S. Directly comparable to CleanWorks NW in service mix and target customer, though operating through a franchise model at vastly greater scale.
• Merry Maids: Established residential cleaning franchise offering standard, deep, and move-out cleans. Comparable in service offering and target market to CleanWorks NW, but backed by ServiceMaster brand, larger teams, and national reach.

Direct peers

• MaidPro: Franchised residential cleaning service with tiered cleans (standard, deep, move-out) and online booking. Closely matches CleanWorks NW's service structure, hourly and flat-rate pricing model, and direct-to-consumer positioning.
• BlueSky Maids: Independent residential cleaning service offering standard, deep, and move-out cleans with hourly and flat-rate pricing. Closely matches CleanWorks NW's service mix, pricing approach, and direct-to-consumer delivery model.
• The Maids: Franchised residential cleaning service specializing in team-based deep cleans and recurring maintenance. Highly comparable to CleanWorks NW's standard and deep clean offerings, with similar homeowner target market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cheyscleaningservice2022
• LinkedInlinkedin.com/company/compassionate-connections

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compassionate Connections