Confuturo Propiedad Raiz

What Confuturo Propiedad Raiz does

Confuturo Propiedad Raíz S.A.S. is a privately held, family-operated real estate agency headquartered in Medellín, Colombia, with approximately 40 years of operating history in the premium residential segment. The firm acts as a broker and exclusive commercializer for residential properties in El Poblado, Envigado, and Oriente Antioqueño, with a stated self-position as the leading agency in high-category project sales in El Poblado. Its core products fall into three lines: (1) new-construction/pre-construction projects (SELECTO, Almendros del Tesoro, Almendros de la Calera, Saint Michel), (2) used property sales, and (3) a rental line formally launched in 2024. The portfolio spans properties priced from approximately $980 million COP for used units to over $6.8 billion COP for luxury houses, with rentals ranging from $3.5 million to $35 million COP per month.

The business model is commission-based across all three lines, with revenue generated through transaction fees on property sales and rental agreements. Confuturo operates a direct-to-consumer model with a sales team of ~13 commercial advisors supported by a gerente, gerente comercial, gerente administrativo, and operational staff (total 17–22 personnel). Distribution is proprietary: a Wix-based website with property listings and virtual tours, WhatsApp as the primary lead-capture channel, sales offices/model apartments at project sites, and field sales by the in-house advisor team. The firm holds exclusive commercializing relationships with developer partners including Fondo Inmobiliario Colombia and Vértice (SELECTO), Arquitectura & Concreto (Saint Michel), and am Arquitectos (Almendros). Financing partners Bancolombia and Davivienda provide mortgage channels for buyers.

The underlying technology stack is minimal: no proprietary platform, no AI/ML systems, no disclosed data assets, and no mobile app. The company relies on standard off-the-shelf tools (Wix, WhatsApp, Instagram, Facebook) alongside physical sales offices. Ownership is private within the founding family (Gerente Carmenza C. de Bernal and Gerente Comercial Adriana Bernal C. are named as key leaders), with no disclosed parent company, external investors, or funding rounds. The customer base is overwhelmingly high-net-worth individuals seeking premium residential assets in Medellín's most exclusive neighborhoods.

Name

Confuturo Propiedad Raiz

Legal name

Confuturo Propiedad Raíz S.A.S.

Website

https://confuturopropiedadraiz.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Confuturo Propiedad Raíz is a family-owned Medellín-based real estate agency with 40 years of experience brokering premium residential properties in El Poblado, Envigado, and Oriente Antioqueño, serving high-net-worth buyers through new construction project sales, used property sales, and a 2024-launched rental line.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Luxury property sales
• Pre-construction apartment projects
• Property rental services
• New development marketing

Headquarters

HQ city

Medellin

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Confuturo earns commissions on the sale of residential properties including new construction projects and used homes. The company markets properties for select developers and sells directly to end buyers.
2. Property Rental (Arriendos): In 2024, Confuturo launched a formal rental line for properties in the sector, earning commissions on rental agreements for apartments and houses.
3. New Construction Project Marketing: The company serves as the exclusive commercializing agent for major new development projects (Selecto, Almendros del Tesoro, Almendros de la Calera, Saint Michel), earning commissions from developer partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Confuturo Propiedad Raíz is a real estate agency in Medellín, Colombia that sells and rents high-category residential properties, acting as the exclusive commercializing agent for premium new-construction developments (such as SELECTO, Almendros del Tesoro, Almendros de La Calera, and Saint Michel) and as broker for used homes in El Poblado, Envigado, and Oriente Antioqueño. In 2024, the company added a formal rental property line, and today it serves buyers, renters, and property owners through a 13+ advisor sales team, direct website, WhatsApp, and on-site sales offices.

Product overview

Confuturo Propiedad Raíz is a real estate company based in Medellín, Colombia, with 40 years of experience in the sector. The company operates as a multi-product real estate platform offering three core services: (1) New construction/pre-construction projects (Proyectos sobre Planos) including SELECTO, Almendros del Tesoro, Almendros de La Calera, and Saint Michel; (2) Used property sales (Usados en Venta) for houses and apartments in exclusive sectors; and (3) Rental services (Arriendos) formally launched in 2024. The company is the leading real estate agency in high-category project sales in El Poblado and operates throughout Medellín's most exclusive neighborhoods including El Poblado, Envigado, and Oriente Antioqueño.

Differentiator

Problem solved

Functional benefit

Products and services

• New Construction Projects (Proyectos sobre Planos) Brokerage and exclusive commercialization of pre-construction apartment projects (sobre planos) in El Poblado and surrounding exclusive sectors of Medellín, marketed to buyers seeking new-build luxury residences.
• Used Property Sales (Usados en Venta) Brokerage for pre-owned houses and apartments in El Poblado, Envigado, Oriente Antioqueño, and other exclusive Medellín-area sectors, including listings such as Alto de Las Palmas, Llanogrande, and Las Santas.
• Rental Services (Arriendos) Rental listing and management services for apartments and houses in El Poblado, Transversal Superior, Los Balsos, Los Bosques, and other exclusive Medellín neighborhoods, with monthly rents ranging from approximately $3.5M to $35M COP.
• SELECTO Apartments Major mixed-use residential development on approximately 60,000 m² in El Poblado, adjacent to Colegio La Enseñanza, featuring residential towers and commercial/gastronomic areas with green spaces; includes Terrazu and Icatu phases. Sold exclusively through Confuturo as commercializing agent.
• Almendros del Tesoro Luxury apartment project designed by architect Alberto Montes in El Tesoro sector, with units from 121 to 203 m² and exclusive amenities. Marketed and sold through Confuturo.
• Almendros de La Calera High-category family residential project in La Calera sector with three towers and two apartments per floor, with unit areas from 224 to 259 m². Marketed and sold through Confuturo.
• Saint Michel Apartamentos Residential project with three apartment towers on Transversal Inferior with Los Balsos, offering units from 89 to 148 m² and 1,500 m² of recreational areas; all towers delivered and inhabited. Sold and marketed through Confuturo.
• Property Consignment Services Service for property owners to consign their homes or apartments for sale or rent through Confuturo's platform, sales team, and WhatsApp contact channel.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Arquitectura & ConcretocoreStrategic or Co-development PartnerConstruction company and 360 virtual tour provider for projects including Saint Michel and Almendros de la Calera. Provides architectural visualization and construction expertise for Confuturo's new development projects.
• Fondo Inmobiliario ColombiacoreStrategic or Co-development PartnerReal estate investment fund and developer partner for the SELECTO project. Provides capital and development backing for large-scale residential projects marketed by Confuturo.
• Vértice Ingeniería y ConstruccióncoreStrategic or Co-development PartnerEngineering and construction firm and co-developer partner for the SELECTO project. Provides construction capabilities and project development expertise.
• Proin Promoción InmobiliariamajorStrategic or Co-development PartnerReal estate promotion company and partner for the Saint Michel project. Contributes project development and marketing expertise.
• am Arquitectos (Alberto Montes)majorStrategic or Co-development PartnerArchitectural firm led by Alberto Montes, designer of El Parque Comercial El Tesoro. Architects of Almendros del Tesoro and Almendros de la Calera projects, bringing prestige and design excellence.
• AlianzaminorOthersListed as an ally partner, nature of partnership not detailed in available sources.
• BancolombiamajorChannel Partner/ Reseller/ DistributorMajor Colombian bank serving as financing partner for property buyers. Provides mortgage and loan services enabling customers to purchase properties marketed by Confuturo.
• DaviviendamajorChannel Partner/ Reseller/ DistributorMajor Colombian bank and financial services provider serving as financing partner for property buyers seeking mortgages and loans for Confuturo properties.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Propery: Colombian proptech focused on residential real estate transactions with a digital marketplace and advisory layer. Comparable to Confuturo in intermediating residential property sales in Colombia, with a fundamentally different technology-led, asset-light model.
• Habi: Latin American proptech platform that buys, renovates, and sells residential properties directly using a tech-driven model. Comparable to Confuturo as a residential property intermediary in Colombia, but differentiated by proprietary technology and vertical integration rather than traditional brokerage.

Regional players

• Lonja de Propiedad Raíz de Medellín y Antioquia: Regional Medellín real estate association and property listing hub. Comparable to Confuturo as a residential brokerage resource active in the Antioquia market, though primarily an industry body/listing network rather than a transactional brokerage.
• Inmobiliaria Cucuto & Cía: Established Colombian real estate agency with a long history in Bogotá and other major Colombian markets. Comparable as a traditional residential brokerage intermediating mid-to-high value properties, though geographically anchored outside Medellín.

Broad incumbents

• Sotheby's International Realty Colombia: Global luxury-affiliated real estate network active in Colombia's premium markets. Directly comparable to Confuturo's high-net-worth buyer focus and luxury residential property intermediation in Medellín and other Colombian cities.
• Century 21 Colombia: Global residential brokerage franchise operating in Colombia with multiple offices serving Bogotá, Medellín, and other cities. Comparable to Confuturo as a residential real estate agency targeting middle-to-upper market buyers, though with brand-driven reach rather than a luxury niche focus.
• Engel & Völkers Colombia: International luxury real estate brand with offices in Colombia serving premium residential clients. Comparable to Confuturo in targeting affluent buyers and high-ticket residential transactions, with a broader global brand.
• Remax Colombia: Global real estate franchise with an active presence in Colombia. Directly comparable as a residential brokerage intermediating sales and rentals for individual property owners, though broader in segment and geography than Confuturo's luxury Medellín focus.
• Coldwell Banker Colombia: International luxury-leaning real estate brand operating in Colombia offering residential sales and rentals. Most comparable to Confuturo in positioning toward premium residential properties and in transaction-fee brokerage model.

Others

• Fondo Inmobiliario Colombia: Colombian real estate investment fund and developer partner of Confuturo on the SELECTO project. Comparable as a participant in the same Medellín luxury new-construction ecosystem, but operating as a capital provider and developer rather than broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61562629992049&locale=es_LA
• Instagraminstagram.com/confuturopropiedadraiz
• LinkedInlinkedin.com/company/confuturo-propiedad-raiz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confuturo Propiedad Raiz