Connect Media

What Connect Media does

Connect Media is an integrated Australian B2B media company founded in 2009 by Dominic Patterson and headquartered in Surry Hills, NSW. The company operates three core service lines: Event Production (flagship conferences and bespoke roundtables for 10-15 senior executives), Content Creation (2-3 minute executive video interviews, 500-600 word web articles, and 800-1,000 word insight reports), and Marketing Services (custom EDM campaigns, LinkedIn amplification, social media campaigns, and lead generation). These services are bundled into integrated annual campaign packages for clients seeking year-round executive engagement rather than one-off sponsorships.

The company serves enterprise B2B brands seeking access to senior decision-makers, with a client roster spanning technology (Microsoft, Oracle, SAP, Adobe, Workday, Monday.com, Shopify), professional services (KPMG, Deloitte, EY, PwC), financial services (Mastercard, Latitude), healthcare (Philips), telecommunications (Telstra), and retail (Australia Post). Revenue is generated through four streams: event sponsorship packages, delegate pass sales, content and marketing services, and recurring annual campaign engagements. Distribution is direct enterprise sales supplemented by partner co-hosting arrangements with major brands, and delivery is in-person across Australia with virtual digital packages.

The underlying technology stack is standard B2B media tooling — event production software, email marketing platforms, social media management, and content publishing systems — rather than proprietary technology. The principal asset is a proprietary executive database of 38,000+ contacts with 86% C-Suite seniority, built across 470+ events over 16 years and serving 3,700+ clients. The company is privately held by the founder with no external funding, operating exclusively in the Australian market.

Name

Connect Media

Legal name

Connect Media and Communications Group Pty Ltd

Website

https://connectmedia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Connect Media is an Australian B2B media company that produces executive events, content, and marketing campaigns for enterprise brands seeking access to senior decision-makers. Founded in 2009 and based in Surry Hills, it serves clients including Microsoft, Oracle, SAP, and KPMG through flagship conferences, roundtables, and integrated annual campaigns.

Ownership category

akta.pro rank

Product category

B2B Events and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Technology & Developer Conferences (MPAGAGAE)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• B2B events
• Executive conferences
• Content marketing
• Thought leadership
• Lead generation campaigns

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Sponsorship: Revenue generated from brands sponsoring Connect Media's flagship events, roundtables, and branded forums. Sponsorship packages include speaker visibility, roundtable access, and post-event promotion.
2. Delegate Passes: Revenue from individual registrations to attend events. Pricing includes Delegate Pass (in-person access to all sessions, refreshment breaks, networking lunches, drinks reception, and speaker presentations) and Digital Package (access to live content and on-demand recordings).
3. Content & Marketing Services: Additional revenue from content creation services (executive video interviews, website articles, insight reports), custom EDM campaigns, social media campaigns, and bespoke event production.
4. Annual Campaign Packages: Broader annual campaigns designed for clients who want more than one-off sponsorship, creating repeated presence, credibility and engagement across the year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Connect Media is an integrated B2B media company that produces executive conferences, bespoke roundtables, and flagship events, complemented by content creation (executive video interviews, web articles, insight reports) and digital marketing services (LinkedIn campaigns, EDM distribution). It sells event sponsorship packages, delegate passes, digital packages, and broader annual integrated campaigns to enterprise B2B brands.

Product overview

Connect Media is an integrated B2B media company delivering a portfolio of three core service lines: Event Production (custom flagship events and bespoke roundtables), Content Creation (executive video interviews, web articles, and insight reports), and Marketing Services (social media campaigns and EDM distribution). These services are combined into broader annual campaign packages for clients seeking ongoing executive engagement across sectors including retail, healthcare, financial services, energy, and technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production

Quantifiable outcome

• 86% C-Suite Seniority at events
• +2 more outcomes

Named customers28 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Philips (Healthcare)coreStrategic or Co-development Partner · 13 October 2025Philips returned as a partner with Connect Media for a healthcare AI roundtable, providing clinical informatics and healthcare technology expertise for discussions on transforming healthcare with AI.
• MastercardcoreStrategic or Co-development Partner · 23 July 2025Mastercard partnered with Connect Media to host a retail roundtable on data-led insights and personalisation. Mastercard provided payment technology and consumer insights expertise while Connect Media facilitated the executive discussion on future-proofing retail strategies.
• ContentfulcoreStrategic or Co-development Partner · 1 July 2025Contentful partnered with Connect Media to host an executive roundtable on content management and retail efficiency. Contentful provided composable content platform expertise while Connect Media facilitated discussions on scaling content operations.
• Origin ZerocoreStrategic or Co-development Partner · 1 July 2025Origin Zero partnered with Connect Media to host a sustainability roundtable on decarbonisation in action. Origin Zero provided clean energy and sustainability expertise while Connect Media facilitated the executive discussion on business decarbonisation strategies.
• Manhattan AssociatescoreStrategic or Co-development Partner · 4 November 2024Manhattan Associates partnered with Connect Media to host a retail roundtable on unified commerce strategies. The event followed the release of their Unified Commerce Benchmark Index for Australia, with Manhattan providing supply chain and commerce technology expertise.
• BrightcovecoreStrategic or Co-development Partner · 26 September 2024Brightcove partnered with Connect Media to host a sports engagement roundtable following the Business of Sport Summit 2024. Brightcove provided streaming technology and sports strategy expertise while Connect Media facilitated the fan engagement discussion.
• MeltwatercoreStrategic or Co-development Partner · 12 August 2024Meltwater co-hosted the Corporate Affairs Summit with Connect Media, exploring AI's role in corporate communications. Meltwater provided media intelligence expertise while Connect Media managed the executive roundtable on AI as a strategic comms asset.
• PhilipscoreStrategic or Co-development Partner · 29 May 2024Philips partnered with Connect Media across three state-based healthcare roundtables (QLD, VIC, NSW) addressing modern healthcare delivery challenges. Philips provided healthcare technology and innovation insights while Connect Media facilitated the multi-state executive dialogue.
• DeloittecoreStrategic or Co-development Partner · 29 May 2024Deloitte co-hosted the healthcare roundtables with Philips and Connect Media across QLD, VIC, and NSW. Deloitte provided healthcare consulting expertise for discussions on workforce shortages and healthcare reform.
• SAPcoreStrategic or Co-development Partner · 20 May 2024SAP partnered with Connect Media to host the SAP x Enterprise Wide Retail Leaders Forum roundtable. SAP provided CX technology expertise while Connect Media facilitated the executive discussion on retail success strategies and customer value.
• Enterprise WideminorStrategic or Co-development Partner · 20 May 2024Enterprise Wide co-hosted the retail roundtable with SAP and Connect Media, providing CX and digital expertise for the discussion on retail challenges and customer experiences.
• Monday.comcoreStrategic or Co-development Partner · 4 March 2024Monday.com partnered with Connect Media to host a marketing leadership roundtable on creativity in business. Monday.com provided workflow and productivity platform expertise while Connect Media facilitated the executive discussion on creative management.
• ThoughtworkscoreStrategic or Co-development Partner · 21 February 2024Thoughtworks co-hosted the Digital Leaders Forum with Connect Media, focusing on the Future of Customer Experience in the Age of AI. Thoughtworks provided digital leadership expertise while Connect Media managed event production, speaker acquisition, and content distribution.
• OraclecoreStrategic or Co-development Partner · 13 October 2022Oracle partnered with Connect Media to host the CFO Agenda executive event with KPMG. Oracle provided cloud applications and finance transformation expertise, while Connect Media handled event production, audience engagement, and content creation for the roundtable discussion on strategic CFO leadership.
• KPMGcoreStrategic or Co-development Partner · 13 October 2022KPMG partnered with Connect Media and Oracle to host the CFO Agenda executive event. KPMG provided senior economist insights and finance transformation expertise, with Connect Media facilitating the executive roundtable discussion on economic headwinds and CFO strategic positioning.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CMO Australia: IDG-owned Australian B2B publication and event programme for chief marketing officers. Comparable as a broader B2B media property running events and content for senior marketing decision-makers, though backed by a global incumbent.
• Informa: Global B2B events, publishing and intelligence group operating large-scale conferences and content programmes across technology, finance, healthcare and retail. Comparable as a broad incumbent in the B2B events and content space Connect Media operates in, though with vastly greater scale and geographic reach.
• Ascential: International B2B media and events operator with brands in retail, finance and marketing intelligence. Compares as a broad incumbent in C-suite-oriented events and content marketing that Connect Media sells into.
• Reed Exhibitions Australia: Australian arm of global exhibition and conference operator running major B2B trade shows and conferences. Comparable as a broad incumbent in B2B event delivery serving enterprise clients across multiple verticals.

Direct peers

• B&T Magazine: Australian B2B publication and events operator covering marketing, advertising and media. Comparable as an ANZ-focused B2B media brand combining editorial, events and awards to reach senior marketing leaders.
• Which-50: Australian B2B media and research platform covering enterprise technology, marketing and digital transformation, with executive content and events. Comparable as an ANZ-focused B2B events and thought leadership platform targeting CIOs, CMOs and senior executives.
• Mumbrella: Australia-based B2B media brand covering marketing, media, advertising and technology with events, editorial content and industry awards. Directly comparable as an ANZ-focused B2B events and content company targeting marketing and technology decision-makers.
• ADMA (Association for Data and Marketing Australia): Australian industry body for data-driven marketing, running flagship events, awards and education programmes targeting senior marketing, CX and data leaders. Directly comparable in targeting Australian B2B marketing decision-makers through events and content.
• Quest Events: Australia-based B2B events and business media company producing award programmes, conferences and content for senior professional audiences. Directly comparable as an ANZ B2B events and content business with a similar C-suite targeting model.

Regional players

• CeBIT Australia: ANZ-focused enterprise technology exhibition and conference brand. Comparable as a regional B2B technology events business, though larger-scale and more exhibition-led than Connect Media's integrated content-and-sponsorship model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/connect-media-group-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connect Media