What Contracting.com does

Contracting.com is the operating brand of TradeArc Consulting Inc., a privately held Canadian corporation founded in 2012 by Patrick Lalonde and Amer Abu-Shakra and headquartered in Cumberland, Ontario. The company delivers subscription-based business coaching and education services to remodeling and home service contractors across Canada and the United States. Its core product is the CBA (Contractor Business Academy), a 120-day program built around a proprietary Six Stages Framework (Self-Employed Worker through Board Member) and Seven Business Systems covering financial controls, defined roles, hiring, training and onboarding, sales and marketing, production, and goal setting. Supplemental offerings include the Clone Yourself in 60 Days hiring program and modular system implementations.

The business model is sales-led and high-touch. A free 90-minute strategy call functions as the primary lead-conversion mechanism, followed by enrollment in the CBA program at undisclosed but clearly premium pricing (inferred from the heavy money-back-guarantee conditions of 8 CSM sessions, 12 coaching calls, video coursework, financial analysis, and 8 audition days). Engagement includes 1-on-1 Client Success Manager calls, founder-led Q&A coaching, structured video curriculum, financial analysis, and ongoing accountability — billed as an annual subscription. Marketing is content-driven via a blog, industry-specific case studies, and vertical landing pages for roofing, painting, construction, landscaping, electrical, plumbing, and home services.

Per public materials, Contracting.com has served 700+ contractors, claimed 73% average annual cash income growth per client, and cited $20M+ in cumulative client revenue generated. The company employs approximately 12 people, has no disclosed institutional funding, and reports no revenue. Recent product activity includes integration of AI to convert voice memos, job-walk recordings, and meeting notes into structured scope notes, follow-up messages, training checklists, and decision/task extracts, signaling gradual productization of internal tooling around the human coaching service.

Name

Contracting.com

Legal name

TradeArc Consulting Inc.

Website

https://contracting.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Contracting.com (TradeArc Consulting Inc.) delivers subscription-based business coaching and education to remodeling and home service contractors across North America, anchored by its proprietary Six Stages Framework and CBA program.

Ownership category

akta.pro rank

Product category

Business Coaching for Contractors

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industries

Onboarding & New-Hire Training Programs (BPACANAF), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH)

Keywords

• Contractor business coaching
• Home service coaching
• Remodeling business training
• Trades business systems
• Contractor education programs

Headquarters

HQ city

Toronto, Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Coaching & Training Services: Ongoing coaching programs for contractors including 1-on-1 calls with Client Success Managers, Q&A coaching calls with founders, structured video curriculum, financial analysis, and hiring framework implementation. The main program appears to be the CBA (Contracting Business Academy) program with a 90-day onboarding process and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Contracting.com sells a high-touch business coaching and training program (the CBA / Contractor Business Academy) to owners of remodeling and home-service contracting businesses. The service is built around a proprietary Six Stages framework and seven integrated operating systems covering financials, roles, hiring, training, sales & marketing, production, and goal setting, delivered via 1-on-1 CSM coaching calls, Q&A sessions with founders, video curriculum, and a structured 90-day onboarding. The complementary "Clone Yourself in 60 Days" program focuses on hiring a self-managing field replacement.

Product overview

Contracting.com is a business coaching and education platform operated by TradeArc Consulting Inc., offering a single unified program — the CBA (Contractor Business Academy) — built around the proprietary Six Stages Framework. The core offering is the 120-day coaching program with ongoing accountability, supplemented by the Clone Yourself in 60 Days hiring program. The platform is organized into seven integrated system modules covering financial controls, defined roles, hiring, training and onboarding, sales and marketing, production, and goal setting and execution. A free 90-minute strategy call serves as the entry point to all programs.

Differentiator

Problem solved

Functional benefit

Products and services

• CBA Program (Contractor Business Academy) The primary coaching program (built around a 120-day action plan and ongoing coaching) for owners of remodeling and home-service contracting businesses. Includes 1-on-1 CSM coaching calls, Q&A coaching calls with founders, structured video curriculum, financial analysis, and implementation of hiring, financial, sales and production systems.
• Six Stages Framework A proprietary business development methodology defining six stages of contracting business growth (Self-Employed Worker, Self-Employed Operator, Business Manager, Business Director, Business Executive, Board Member) used as the diagnostic and progression roadmap for Contracting.com's coaching engagements.
• Clone Yourself in 60 Days A focused coaching program that helps contractors hire a self-managing employee to replace themselves in the field within 60 days. Includes the structured hiring framework, audition days, and a money-back guarantee.

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ServiceTitan: Largest SaaS platform for residential and commercial trades contractors. Serves the same contractor buyer with adjacent software rather than coaching, but competes for the same wallet and operational improvement use case.
• Buildertrend: Established SaaS platform for home builders and remodelers. Targets the same SMB contractor customer for project management and operational systems rather than coaching.
• EntreLeadership (Ramsey Solutions): Large-scale business coaching, training content, and events platform for SMB owners across industries. Comparable business-coaching methodology delivered at much larger scale and broader audience.
• Procore: Major construction management software platform serving commercial and large residential contractors. Broad incumbent in the same industry serving overlapping customers with adjacent technology rather than coaching.

Direct peers

• Breakthrough Academy: Business coaching, training, and peer community specifically for remodelers, design-build firms, and home-service contractors. Closely comparable offering with structured curriculum, coaching, and systems for scaling contracting businesses.
• Remodelers Advantage: Business coaching and peer-group programs for remodeling and home-improvement contractors. Direct competitor serving the same primary customer segment with similar coaching-based delivery and operations-improvement methodology.
• Contractor Nation: Coaching, community, and events platform for residential contractors. Overlaps directly with Contracting.com's contractor coaching, peer learning, and business-systems curriculum.
• Business of Construction (Mark C. Brown): Coaching and advisory services for construction business owners. Direct competitor offering consulting and training focused on operations, leadership, and growth for contractors.
• Association of Professional Builders (APB): Coaching, training, and resources specifically for residential builders and remodelers. Direct competitor in the contractor business-coaching category with similar systems-based methodology.

Others

• Knowify: SaaS for contractors covering estimating, project tracking, and operations. Serves the same contractor customer but with software rather than coaching — adjacent enabler rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/contractingdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contracting.com