What Cord Power Technologies does

Cord Power Technologies Ltd is a UK-based provider of residential and small-commercial electric vehicle (EV) charging solutions, headquartered in Birmingham's Alpha Tower. Founded in 2023, the company designs, distributes, and installs smart EV wallbox chargers—the Cord Lite (entry-level tethered), Cord Zero (tethered and untethered, high-spec), and Cord One (entry-level with 7m cable)—alongside the EVIRA portable charger, a range of EV cables (5m–30m, 7kW and 22kW), and a companion Cord mobile app. Core technical features include Wi-Fi and 4G connectivity, dynamic load balancing, RFID authentication, PEN fault protection, solar and home battery storage compatibility, and tariff integration with Octopus Energy and OVO Energy enabling automatic off-peak charging.

Name

Cord Power Technologies

Legal name

Cord Power Technologies Ltd

Website

https://cord-ev.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cord Power Technologies Ltd is a Birmingham-based UK provider of smart EV home charging hardware and bundled installation services, selling directly to consumers and small businesses across Great Britain and Northern Ireland through partnerships with Halfords, Octopus Energy, OVO Energy, and AutoTrader.

Ownership category

akta.pro rank

Product category

EV Charging Equipment

NAICS

Wiring Device Manufacturing (33593)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

akta.pro secondary industries

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), E-Mobility Chargers & Charging Docks (Consumer) (CRACASAJ)

Keywords

• EV home charging
• Smart wallbox chargers
• EV charger installation
• Fleet electrification solutions
• Portable EV chargers

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. EV Charger Hardware Sales: One-time sale of EV charging hardware including wallbox chargers (Cord Lite, Cord Zero tethered and untethered), EV cables, and portable chargers. Products sold directly through e-commerce website with full installation service bundled
2. Professional Installation Services: Bundled installation service included with charger purchases. Includes home survey, DNO application, installation by certified electricians, and commissioning. Standard installations completed in 2-3 weeks
3. Accessories and Cables: Sale of EV charging cables (5m-30m in 7kW and 22kW), accessories, and portable chargers. Separate product category with same-day dispatch for orders before 3pm

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Cord Power Technologies sells and installs smart EV wallbox chargers for UK homes, businesses, and fleets, with tethered and socketed models ranging from entry-level to high-spec. Each charger is sold as a fully installed bundle including home survey, DNO application, and Which?-endorsed professional installation, and is paired with a smartphone app offering off-peak tariff integration, scheduling, and energy monitoring.

Product overview

Cord Power Technologies offers a range of EV home charging solutions consisting of wall-mounted chargers (Cord Lite, Cord Zero, Cord One) and accessories (EV cables, portable chargers). The product lineup includes both tethered (built-in cable) and untethered (socketed) options ranging from entry-level to high-spec models with power outputs up to 7.4kW. The chargers feature smart capabilities including Wi-Fi/4G connectivity, solar and battery storage compatibility, dynamic load balancing, and integration with energy tariffs like Octopus and OVO. Installation services are provided through approved installers across Great Britain and Northern Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• Cord Lite: Entry-level affordable EV home charger with 5m tethered cable, Wi-Fi connectivity, and 3-year warranty.
• Cord Zero
• Cord One
• EVIRA

Products and services

• Cord Lite 5m EV Home Charger Affordable entry-level tethered EV home charger for residential customers, providing 7.4kW charging with a 5m built-in cable, Wi-Fi connectivity, and 3-year product warranty. Sold with professional installation by Which?-endorsed electricians from £949.
• Cord Zero Untethered EV Home Charger High-spec socketed/untethered EV charger delivering up to 7.4kW via the customer's own cable, with Wi-Fi and 4G connectivity, solar and home battery compatibility, and 5-year product warranty. Designed for homeowners who want maximum flexibility and futureproofing.
• Cord Zero Tethered EV Home Charger Premium tethered EV charger with permanently attached cables in 5m, 8m, or 12m lengths and full smart features including Wi-Fi, 4G, solar/battery compatibility, and 5-year warranty. Priced from £1,029 fully installed, targeted at homeowners wanting the most convenient experience.
• Cord One EV Home Charger Entry-level EV charger with a built-in 7m cable, 7.4kW fast charging, compatibility with all electric vehicles, and a 3-year standard warranty (5-year available). Launched in 2025.
• EVIRA Portable EV Charger Portable EV charger that converts CEE commando sockets into superfast charging stations, providing flexible charging away from a fixed home wallbox. Launched in 2025.
• EV Charging Cables Range of EV charging cables from 5m to 30m, in 7kW and 22kW variants, suitable for home and workplace use, sold as standalone accessories.
• Cord Business and Fleet EV Charging Solutions B2B offering covering workplace charging, fleet electrification, employee home-charging reimbursement (via Rightcharge and Allstar integrations), and trade-account supply to certified installers. Served by a dedicated enterprise sales team.
• Professional EV Charger Installation Service End-to-end installation service delivered by a national network of Which?-endorsed certified electricians, covering home survey, DNO application, installation, and commissioning, with most jobs completed in 2-3 weeks and 90% being standard installations requiring no additional electrical work.

Quantifiable outcome

• Most installations completed in 2-3 weeks
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• HeatableminorStrategic or Co-development PartnerPress release partnership with Heatable to help homeowners unlock greater savings by combining heat pump installations with EV charging solutions. Targets homeowners seeking energy efficiency upgrades.
• Octopus EnergycoreTechnology or IntegrationTariff integration partnership for Octopus Intelligent Go and Octopus Go tariffs. Cord chargers are compatible with Octopus energy tariffs enabling automatic off-peak charging at cheapest rates. Includes public beta for Intelligent Octopus Go integration.
• OVO EnergycoreTechnology or IntegrationTariff integration partnership for OVO Charge Anytime. Cord EV chargers are now compatible with OVO's smart EV tariff enabling customers to charge at optimal times.
• Geely Auto UKcoreStrategic or Co-development PartnerPress release partnership where Geely Auto UK partners with Cord Power Technologies to deliver seamless home charging for EV customers. Geely recommends Cord to their UK EV buyers for home charging solutions.
• RightchargeminorStrategic or Co-development PartnerPress release partnership: Rightcharge and Cord announce partnership for seamless home charging integration for UK fleets. Enables fleet operators to manage employee home charging through Rightcharge platform.
• HalfordscoreChannel Partner/ Reseller/ DistributorRetail partnership with Halfords, the UK's leading automotive retailer. Halfords sells Cord EV chargers in-store and online, providing physical retail presence and customer access points across the UK.
• AutoTradercoreChannel Partner/ Reseller/ DistributorMarketing and referral partnership with AutoTrader, the UK's largest car marketplace. Partnership page promotes Cord EV charging to vehicle buyers at point of purchase, driving qualified leads for home charging solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EVBox: EVBox is a European EV charging hardware and software provider with UK presence, serving residential, commercial, and public charging. It is comparable to Cord in residential charger category but operates at much broader scale and scope.
• BP Pulse: BP Pulse is a major UK EV charging network operated by BP, offering home, workplace, and public charging solutions. It is comparable to Cord as a UK home and fleet EV charging provider, though much larger and broader in scope.

Direct peers

• Wallbox: Wallbox is a Spanish-headquartered smart EV charger manufacturer with a strong UK presence (Pulsar Plus, Pulsar Max). It competes with Cord in compact smart wallboxes with app control and tariff/solar integration.
• Andersen EV: Andersen EV is a UK premium home EV charger brand focused on design-led wallboxes with professional installation. It competes directly with Cord in the high-spec tethered/untethered segment for design-conscious UK homeowners.
• Pod Point: Pod Point is one of the UK's largest home and workplace EV charger providers, now owned by EDF. It directly competes with Cord in 7kW smart wallbox chargers, app control, and tariff-aware charging for UK homeowners and fleets.
• EO Charging: EO Charging is a UK designer and manufacturer of smart EV chargers for homes, fleets, and workplaces. It is a direct comparable in product category, target customer, and bundled installation model.
• Ohme: Ohme is a UK-focused smart EV charger specialist known for deep Octopus Energy tariff integration and dynamic off-peak charging. It competes head-on with Cord's tariff-integration value proposition for residential EV owners.
• Rolec Services: Rolec is a UK manufacturer of EV chargers, hook-up units, and associated electrical products serving home, commercial, and marine markets. It is comparable as a UK-domestic EV charger hardware and accessories specialist.

Emerging players

• Zaptec: Zaptec is a Norwegian smart EV charger maker with UK availability, focused on compact connected wallboxes. It is comparable to Cord in product category but competes more via installer channels than direct-to-consumer.
• Easee: Easee is a Norwegian smart EV charger manufacturer with significant UK distribution through installer networks. It overlaps with Cord in compact smart wallboxes but is not primarily UK-direct-to-consumer.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/cord_ev
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/cord-ev
• Instagraminstagram.com/cord_ev
• TikToktiktok.com/@cord_ev

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cord Power Technologies