Core Profit Builders
Core Profit Builders is a private coaching company founded in 2012 that delivers operating-system frameworks, mastermind groups, and on-site consulting exclusively to cleaning business owners across the United States, with selective reach into adjacent home-service verticals.
- Company typePrivate
- Founded2012
- HeadquartersOlympia, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Core Profit Builders does
Core Profit Builders is a private coaching and consulting company founded in 2012 by Liz Trotter, headquartered in Olympia, Washington. The company provides business coaching, mastermind groups, operating-system frameworks, and on-site consulting exclusively to cleaning business owners, with selective extension to adjacent home-service verticals such as HVAC, plumbing, and landscaping. The product platform is centered on the Align Operating System (AOS) — a weekly operating rhythm framework — and is layered with tiered Strategic Success Circles, a Managers Circle for supervisors, the Reach For The Stars employee engagement program, the G.E.T. (Growth Execution Tool), the DISC Leadership Assessment, and the registered Clone the Owner® methodology. Core Profit Builders has no proprietary software platform; its intellectual property is methodology-based, delivered through human coaching, workshops, and events.
The business model combines recurring subscription revenue (Strategic Success Circles and Managers Circle tiers at $345/month and above), high-margin professional services (one-on-one coaching at $300–$350/hour, on-site intensives at $2,125–$2,500/day plus expenses), event-driven revenue (The Accelerator Experience, Foundations SCALE, Lion's Challenge), and transactional sales of DISC assessments and merchandise through a self-service CPB Store. Distribution is direct-to-owner, primarily through content marketing, a multi-platform social presence (Facebook, YouTube/LIZ.A.R.D.S., LinkedIn, Instagram, TikTok), city-specific landing pages across 17+ U.S. metros, email, and live/virtual events. The company operates with a small, founder-led delivery team — Liz Trotter plus four named Core Coaches (Rosie Selvaggio, Trisha Corpus-Myers, Lizzie Strohl, Candice Rodriguez) — and is privately held with no disclosed funding rounds.
Core Profit Builders firmographics
Firmographics- Name
- Core Profit Builders
- Legal name
- Core Profit Builders
- Website
- https://coreprofitbuilders.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Core Profit Builders is a private coaching company founded in 2012 that delivers operating-system frameworks, mastermind groups, and on-site consulting exclusively to cleaning business owners across the United States, with selective reach into adjacent home-service verticals.
- Ownership category
- akta.pro rank
Core Profit Builders industry classification
Industry- Product category
- Business Coaching Services
- NAICS
- Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industry
- Corporate Team-Building & Offsite Services (HSACADAF)
Keywords
Where Core Profit Builders is headquartered
LocationHeadquarters
- HQ city
- Olympia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Core Profit Builders business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Strategic Success Circles Memberships: Tiered mastermind group memberships (Bridge, Challenge, Express, Mastery, Pinnacle, Accelerate) providing coaching, workshops, accountability, and peer learning. These are recurring monthly or annual subscriptions with multiple pricing tiers based on service level.
- One-on-One Coaching Sessions: Hourly or package-based coaching sessions with Core Coaches ($300/hour) or Liz Trotter as High-Performance Certified Coach ($350/hour). Also available in multi-hour packages (3, 6, 12 hours).
- Managers Circle Memberships: Three-tiered membership programs (Learn, Integrator, Build) at $500-$1,000 deposit plus monthly subscriptions ($345 for Learn tier), targeting managers and supervisors within cleaning businesses.
- On-Site Coaching Intensives: Intensive on-site consulting engagements at client locations with Core Coaches ($2,125/day plus expenses) or CHPC High-Performance Certified coaches ($2,500/day plus expenses), available in 1, 3, or 5-day formats.
- Workshops & Events: Revenue from live events including The Accelerator Experience (St. Louis), Goal Setting & Budgeting Workshop, and Foundations SCALE programs held at venues like The Mansion in Isle of Palms, SC.
- DISC Products & Assessments: Sales of DISC Leadership Assessment tools and related products for cleaning business leadership development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managers Circle - Learn tier for developing supervisors and office managers |
| Subscription | Monthly | Managers Circle - Build tier for managers ready to execute |
| Subscription | Pay-as-you-go | Coaching with a Core Coach |
| Subscription | Pay-as-you-go | One-on-One High-Performance Coaching with Liz Trotter |
| Subscription | Multi-year contract | On-Site Visits with Core Coach |
| Subscription | Multi-year contract | On-Site Visits with CHPC High Performance Coach |
| Subscription | Monthly | Strategic Success Circles |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Core Profit Builders product offering
Product offeringCore offering
Core Profit Builders provides coaching, consulting, and business development services exclusively for cleaning business owners. Its core deliverable is the Align Operating System (AOS), a structured weekly operating rhythm, supported by tiered mastermind groups (Strategic Success Circles), one-on-one and on-site coaching intensives, and employee development programs such as Reach For The Stars and the Managers Circle.
Product overview
Core Profit Builders is a coaching company offering a platform of interconnected programs and tools designed exclusively for cleaning business owners. The core platform is the Align Operating System (AOS), which provides the foundational weekly operating rhythm. This is complemented by group coaching programs including Strategic Success Circles (multiple tiers from Foundation to Scale/Pinnacle) and the Managers Circle (Learn, Integrator, Build tiers). Individual coaching is delivered through One-on-One and On-Site Coaching services. Supporting tools include THE GET© growth execution framework, DISC Leadership Assessment, and the LIZ.A.R.D.S YouTube content platform. The company also offers intensive workshop events such as The Accelerator Experience, Foundations SCALE 27, Lion's Challenge, and the ROI of Employee Development Event. Programs like Reach For The Stars and Advantage Leagues extend support to employee development and community engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Align Operating System (AOS): A weekly operating system designed for cleaning businesses that provides structure for prioritization, execution, and consistency.
- Strategic Success Circles
- Reach For The Stars
- Advantage Leagues
- Managers Circle
- G.E.T. (Growth Execution Tool)
Products and services
- Align Operating System (AOS) Structured weekly operating rhythm that helps cleaning business owners prioritize, execute, and repeat key activities consistently through KPI tracking, leadership rhythms, and accountability systems.
- Strategic Success Circles Group coaching and mastermind program providing accountability, peer support, and growth strategies for cleaning business owners, available in multiple tiers (Foundation, Growth, Scale circles).
- One-on-One Coaching Personalized coaching where clients work directly with a Core Coach or Liz Trotter to solve business constraints with clear deliverables and weekly execution support.
- On-Site Coaching Intensive consulting delivered on-site at the client's location, identifying constraints, mapping priorities, and leaving an actionable plan, available in 1, 3, or 5-day formats.
- Managers Circle Leadership development program for supervisors, office managers, and operations leaders, available in Learn, Integrator, and Build tiers, designed to develop managers into confident decision-makers.
- Reach For The Stars Employee engagement and development program that helps inspire and develop employees to imagine possibilities available to them, improving staff motivation and retention.
- Advantage Leagues Community-focused program providing networking and competitive growth opportunities for cleaning business owners.
- DISC Leadership Assessment Behavioral assessment tool that helps cleaning business owners and their teams understand leadership styles and improve communication based on DISC personality profiles.
- THE GET© (Growth Execution Tool) A 4-step growth execution framework that helps business owners identify KPIs and goals, focus on key drivers, create weekly activity plans, and track and adjust execution.
- The Accelerator Experience High-impact 4-day live event in St. Louis focused on strategy acceleration for cleaning business owners.
- Foundations SCALE 27 Week-long intensive event at Isle of Palms, SC focused on proven strategies to scale cleaning businesses to $10+ million in annual revenue.
Quantifiable outcome
- Cleaning businesses can scale from $500K to $5M+ in annual revenue through coaching programs
- +3 more outcomes
Companies that use Core Profit Builders
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Core Profit Builders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Core Profit Builders partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Core Profit Builders competitors and assessment
Company assessmentDirect peers
- Strategic Coach: Dan Sullivan's entrepreneur coaching firm using a tiered mastermind membership model very similar to Strategic Success Circles. Both companies serve business owners through recurring group coaching with peer accountability.
- ActionCOACH: The world's largest business coaching franchise, offering tiered coaching programs and mastermind groups to SMB owners. Directly comparable business model with structured coaching packages and recurring membership revenue.
- EOS Worldwide: Implements the Entrepreneurial Operating System for businesses. Directly comparable methodology-based business with operating system frameworks similar to Core Profit Builders' AOS, targeting growing SMBs needing structured execution.
Others
- The Cleaning Authority: Residential cleaning franchise serving as both industry context and potential customer base for CPB coaching programs targeting cleaning business owners seeking to scale.
- Maid Brigade: Established residential cleaning franchise representing both industry context and potential customer overlap with CPB's target market of growing cleaning business owners.
- MaidPro: Residential cleaning franchise with hundreds of locations across the US. Industry peer whose franchisees represent potential CPB customers seeking coaching to grow their cleaning businesses.
- ServiceMaster: Large incumbent in cleaning and home services, primarily through franchising. Industry-level peer in the cleaning services market that CPB's customers compete against or partner with, providing industry context rather than direct coaching competition.
Emerging players
- Consulting Success: Coaching and training firm by Michael Zipursky serving consultants and agency owners. Comparable business coaching model with tiered programs, though serving different professional services segment rather than cleaning industry specifically.
- Built to Sell: John Warrillow's coaching and training focused on building service businesses that can operate without the owner. Highly comparable philosophy to Core Profit Builders' 'Clone the Owner®' methodology addressing owner dependency.
Broad incumbents
- EntreLeadership: Dave Ramsey's business coaching program serving SMB owners with curated curriculum, events, and resources. Larger incumbent with similar business owner target market but broader positioning beyond any single industry vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Core Profit Builders social profiles
Digital presenceCore Profit Builders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Core Profit Builders leadership team
Management profileNumber of profiles
Profiles5 records
Core Profit Builders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Core Profit Builders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Core Profit Builders
What does Core Profit Builders do?
Core Profit Builders provides coaching, consulting, and business development services exclusively for cleaning business owners. Its core deliverable is the Align Operating System (AOS), a structured weekly operating rhythm, supported by tiered mastermind groups (Strategic Success Circles), one-on-one and on-site coaching intensives, and employee development programs such as Reach For The Stars and the Managers Circle.
Is Core Profit Builders a public or private company?
Core Profit Builders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Core Profit Builders founded?
Core Profit Builders was founded in 2012. It employs 1 to 10 people.
Where is Core Profit Builders based?
Core Profit Builders is headquartered in Olympia, United States, in the North America region.
How does Core Profit Builders make money?
Six revenue lines are on record. Strategic Success Circles Memberships are the primary driver. The others are one-on-One Coaching Sessions, managers Circle Memberships, on-Site Coaching Intensives, workshops & Events and DISC Products & Assessments.
Who are Core Profit Builders's main competitors?
Direct peers on record are Strategic Coach, ActionCOACH and EOS Worldwide. Others are The Cleaning Authority, Maid Brigade, MaidPro and ServiceMaster. Emerging players are Consulting Success and Built to Sell. EntreLeadership is listed as a broad incumbent.
Does Core Profit Builders have an API?
No public API is recorded for Core Profit Builders.
What industry is Core Profit Builders in?
Core Profit Builders's product category is Business Coaching Services. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of HSACADAF, Corporate Team-Building & Offsite Services. Its NAICS code is 81392 and its SIC code is 8600.