Simvoly

What Simvoly does

Simvoly (legal entity: Simvoly Applications Ltd.) is a bootstrapped, founder-owned SaaS company headquartered in Plovdiv, Bulgaria, launched in January 2016 after two years of development. The company operates an all-in-one, cloud-based platform — built on Amazon Web Services — that combines a drag-and-drop website builder with a native sales funnel builder (including A/B testing, upsells, downsells, and bump offers), a CRM with unlimited contacts, email/SMS/WhatsApp/Voice marketing and automation flows, e-commerce with subscriptions and 20+ payment processor integrations, video hosting, appointment scheduling, community and course building, and quizzes/surveys. The platform exposes a public API and a White Label API, and integrates with Zapier, Make, Pabbly, Integrately, OttoKit, and ApiX-Drive for workflow automation.

The company's commercial model is anchored on a dual-track go-to-market. End users can self-serve a 14-day free trial and subscribe directly to tiered plans ranging from a Starter tier to an Ultimate tier (retail price points referenced from approximately $12/month for the standard platform up to $497/month for the highest white-label tier). The higher-leverage motion is a 100% white-label reseller program targeting digital agencies, freelancers, SaaS founders, and hosting companies; partners license the platform at wholesale (35–60% below retail), set their own end-customer pricing and billing, and rebrand the entire experience. A separate affiliate program pays 35% recurring commissions. Revenue is generated through subscription/recurring fees, white-label licensing/wholesale, project-based add-ons (additional websites, funnels, e-commerce, marketing subscribers), usage-based email overage charges, and affiliate-driven acquisition. The company reports more than 1,000,000 cumulative websites and stores built on the platform, more than 1,000 white-label partners across 81 countries, and agency presence in 140+ countries. Simvoly is ISO/IEC 27001:2022 certified and operates with a small team (11–50 employees) without external venture capital funding.

Name

Simvoly

Legal name

Simvoly Applications Ltd.

Website

https://simvoly.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Simvoly is a bootstrapped Bulgarian SaaS company providing an all-in-one white-label website, funnel, and e-commerce platform. It serves digital agencies, freelancers, and SaaS founders who resell the platform under their own brand across 81 countries.

Ownership category

akta.pro rank

Product category

Website and Funnel Builder SaaS Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Website builder software
• Sales funnel builder
• White label platform
• Agency SaaS platform
• E-commerce builder

Headquarters

HQ city

Varna

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Subscription Plans: Monthly and annual subscription fees for access to the website and funnel building platform. Tiered pricing from Basic ($59-69/mo) to Ultimate ($429-497/mo) with varying feature limits.
2. White Label Reseller Program: Agencies pay wholesale fees (55-65% of retail) to license the platform and resell under their own brand. Partners set their own pricing and keep the margin. Additional per-project fees from $5-8/month.
3. Project Add-ons: Additional fees for add-ons including e-commerce capabilities, marketing subscribers, additional websites, funnels, video hosting, and admin seats beyond plan limits.
4. Email Sending Add-on: Additional fee per 1,000 emails when exceeding monthly email sending limits. Charged at next billing cycle.
5. Affiliate Commission: 35% recurring commission paid to affiliates for each successful referral subscription. Commission continues for the lifetime of the referral's subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Simvoly is an all-in-one, fully white-label SaaS platform that lets digital agencies, freelancers, and SaaS founders build, launch, and resell websites, sales funnels, e-commerce stores, online communities and courses, email/SMS/WhatsApp/voice marketing campaigns, video hosting, CRM, appointment booking, and quizzes under their own brand. The platform runs on AWS infrastructure, integrates with 20+ payment processors and major workflow automation tools, and exposes public and white-label APIs. Customers subscribe to tiered monthly/annual plans or join a white-label reseller program that offers 35–60% lower fees in exchange for rebranding and reselling Simvoly as their own SaaS.

Product overview

Simvoly is a unified all-in-one platform for building websites, sales funnels, e-commerce stores, and online communities. The core platform combines a drag-and-drop website builder with native sales funnel builder (including A/B testing, upsells, downsells), e-commerce capabilities (product management, subscriptions, payment processing), CRM with unlimited contacts and activities, email/SMS/WhatsApp marketing and automation flows, video hosting with custom players, appointment scheduling, community and course building features, and quizzes/surveys for lead generation. White label partners can resell the entire ecosystem under their own brand with custom domains, pricing tiers, and CSS/JS customization. The platform is designed primarily for digital agencies, freelancers, SaaS founders, and marketers who want to either build client websites or launch their own DIY SaaS platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Builder Drag-and-drop website builder that lets users create responsive websites and popups without coding, with a global styling engine and lightning-fast page rendering. Intended for digital agencies, SaaS founders, and SMB end users.
• Funnels Sales funnel builder with native A/B testing, one-click upsells, downsells, and bump offers for optimizing conversion paths. Targeted at agencies and marketers running conversion-focused customer journeys.
• Communities Community platform with groups, courses, tracking, discussions, member walls, posts, drip content, and access levels for building engaged member audiences. For creators, course sellers, agencies, and SaaS founders.
• E-Commerce E-commerce engine for physical and digital products, subscriptions, recurring payments, one-click upsells, downsells, and bump offers, integrated with 20+ payment processors and a PaymentsAPI for custom processors. For merchants and agencies building stores for clients.
• Marketing & Automations Multichannel marketing automation suite with a drag-and-drop email builder, SMS, WhatsApp and voice messaging, automation flows, list segmentation, and personalization tags. For agencies and businesses running lead nurture and customer lifecycle campaigns.
• Video Hosting Video hosting solution with custom video players, playlists, and integrated analytics, plus behavior-based automation triggers. For course creators, agencies and marketers distributing video content.
• CRM (Engage) Built-in CRM with unlimited contacts, activities, custom properties, tags, and behavioral tracking for managing leads and members across the funnel. For agencies, SaaS founders, and SMBs centralizing customer data.
• Appointments Smart appointment scheduling supporting multiple operators, services, schedules, group or single meetings, with Google Calendar integration. For service businesses and agencies selling time-based services.
• Quizzes & Surveys Multi-step quiz and survey builder with customizable layouts, skip logic, scoring, and lead generation capabilities. For marketers and agencies building interactive lead capture and segmentation.
• White Label Website Builder 100% white-label website builder license allowing agencies and SaaS founders to rebrand the entire builder interface — login screen, dashboard, help guides, custom CSS/JS, custom domain, templates and pricing — and resell it as their own SaaS. Target buyer is digital agencies, freelance designers, SaaS founders, and hosting companies.
• White Label CRM White-label version of the Engage CRM that white-label partners can fully rebrand with custom branding, custom domain, and custom CSS/JS, then resell as their own CRM product.
• White Label Email Marketing White-label email marketing and automation suite with a drag-and-drop email builder, SMS and WhatsApp campaigns, segmentation, and behavior-based automations that partners can fully rebrand and resell under their own pricing.
• White Label E-Commerce White-label e-commerce platform with sales funnels, one-click upsells, downsells, bump offers, recurring payments, and 20+ payment processor integrations that agencies can fully rebrand and resell to their clients.
• Affiliate Program Affiliate program paying 35% recurring commission with 60-day cookie tracking, allowing promoters and content creators to create multiple tracking links and build funnels to promote Simvoly.

Quantifiable outcome

• Websites can be built 3x faster than WordPress with 10 business day average turnaround without client interaction
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature12 records

Partnerships

13 partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationZapier integration allows connection to 1000s of apps. Users can create automated workflows connecting Simvoly with external applications through Zapier's integration platform.
• Make (Integromat)coreTechnology or IntegrationMake integration enables visual workflow automation connecting Simvoly with external services and applications.
• PabblycoreTechnology or IntegrationPabbly integration for workflow automation and connecting Simvoly with other applications.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS hosts all of Simvoly's infrastructure on virtual servers. System emails are sent through Amazon SES. Data stored on secured, GDPR compliant AWS servers in the United States.
• BarclaycardcoreTechnology or IntegrationBarclaycard provides merchant acquiring or gateway solutions. Simvoly receives remuneration for successful introductions that result in Barclaycard providing payment services to merchants.
• Braintree PaymentscoreTechnology or IntegrationPayment processor integrated for collecting subscription payments on all plans and payment forms.
• 20+ Payment ProcessorscoreTechnology or IntegrationNative integration with 20+ payment processors for e-commerce. Plus PaymentsAPI for custom third-party processor integration.
• Google AnalyticscoreTechnology or IntegrationUsed for analytics of how users are using the website and platform.
• Google CalendarcoreTechnology or IntegrationIntegration with Google Calendar for booking and appointments functionality. Users agree to allow Simvoly to add and remove events from their selected calendar.
• IntercomcoreTechnology or IntegrationProvides live chat support and product update notifications. Uses cookies to remember live chat sessions and last visited page.
• FacebookcoreGTM or Marketing PartnerFacebook is used for retargeting of customers and marketing purposes.
• NamecheapcoreTechnology or IntegrationThird-party domain registrar partnering to provide free custom domains with yearly subscriptions (first year only).
• hCaptchacoreTechnology or IntegrationSecurity service for bot protection on login and contact forms. Provided by Intuition Machines, Inc.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Kartra: Kartra is an all-in-one platform combining pages, funnels, email, videos, helpdesks, and membership sites. It targets the same SMB and digital-product customer base as Simvoly, with comparable feature bundling though without a true white-label offering.
• Webflow: Webflow is a no-code visual website builder popular with design-focused freelancers and agencies. It overlaps with Simvoly's drag-and-drop page builder for professional designers but does not match Simvoly's full CRM, e-commerce, or white-label breadth.

Broad incumbents

• HubSpot: HubSpot's Marketing Hub and CMS Hub offer CRM, email marketing, automation, and website building for SMBs and agencies. While it does not offer true white-label, its partner/reseller program and bundled platform compete with Simvoly for the same agency-served end customers.
• Wix: Wix is a mass-market website builder with a far larger user base and brand footprint. While not focused on white-label agencies, its Studio/Team plans and broad feature set (CRM, email, bookings, e-commerce) compete with Simvoly's end-user website builder offering.

Direct peers

• Builderall: Builderall is an all-in-one digital marketing platform with website builder, funnels, email, CRM, and a white-label option for agencies. It targets a similar SMB and agency customer base and competes on breadth of features and pricing.
• ClickFunnels: ClickFunnels is a direct competitor focused on sales funnel building, with added email/CRM, courses, and community modules. It shares Simvoly's SMB/marketer customer base and overlapping feature set (funnels, A/B testing, upsells), and is one of the most established brands in the funnel-builder category.
• Duda: Duda is a professional website builder with a strong white-label/reseller program targeting agencies. It competes with Simvoly's white-label website builder offering specifically, and is frequently cited alongside Simvoly in head-to-head white-label comparisons.
• Systeme.io: Systeme.io is an all-in-one marketing platform offering funnels, email marketing, online courses, websites, and affiliate management at low price points. It directly competes with Simvoly for SMB and solopreneur customers seeking an integrated, low-cost platform.
• GoHighLevel: GoHighLevel is the most direct competitor: an all-in-one white-label platform for agencies combining CRM, funnels, email/SMS marketing, websites, and automations. It targets the exact same agency-reseller segment that Simvoly serves, and is widely viewed as the market-leading incumbent in the white-label agency space.
• Kajabi: Kajabi is an all-in-one platform for knowledge entrepreneurs, combining websites, landing pages, email marketing, courses, and communities. It overlaps meaningfully with Simvoly's website + community + courses offering for the course-creator and digital-product segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/simvoly.official
• LinkedInlinkedin.com/company/simvoly

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simvoly