C.P. Consumer Products Co., Ltd.
C.P. Consumer Products is a Thailand-based full-service FMCG distributor, founded in 1989 under the Charoen Pokphand Group, that provides marketing, sales, logistics, and financial services to 23+ international and Thai brand owners across modern, traditional, and online trade channels, alongside three owned brands.
- Company typePrivate
- Founded1989
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What C.P. Consumer Products Co., Ltd. does
C.P. Consumer Products Co., Ltd. is a Thailand-based, privately held full-service FMCG distributor operating under the Charoen Pokphand (CP) Group since its founding in 1989. The company serves domestic and international brand owners who want to launch, build, and scale consumer products in Thailand and selected international markets, delivering end-to-end solutions covering marketing strategy, sales management, nationwide distribution, logistics, and financial services across modern trade (large retail chains, convenience stores including 7-Eleven), traditional trade (wholesalers, general trade stores), and online platforms. Its brand portfolio comprises three owned brands — JABS (personal care), BIOSAFETY (oral health), and HAPPY CHOICE (food) — alongside 23+ distributed international and Thai principals spanning hair care, cosmetics, skincare, condom, mosquito repellent, pet food, and packaged food categories, including Schwarzkopf, Mistine, Cute Press, Okamoto, Soffell, PZ Cussons, Parle, Skintific, Senka, Tsubaki, Daebak, Jerhigh, Jinny, Cook & Lobster, and others.
C.P. Consumer Products Co., Ltd. firmographics
Firmographics- Name
- C.P. Consumer Products Co., Ltd.
- Legal name
- C.P. Consumer Products Co., Ltd.
- Website
- https://cpconsumer.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- C.P. Consumer Products is a Thailand-based full-service FMCG distributor, founded in 1989 under the Charoen Pokphand Group, that provides marketing, sales, logistics, and financial services to 23+ international and Thai brand owners across modern, traditional, and online trade channels, alongside three owned brands.
- Ownership category
- akta.pro rank
C.P. Consumer Products Co., Ltd. industry classification
Industry- Product category
- FMCG Distribution Services
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- OTC & Consumer Health Distributors (HLAIAJAC)
- akta.pro secondary industry
- Fragrance & Deodorant Distribution (CRAOAEAF)
Keywords
Where C.P. Consumer Products Co., Ltd. is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
C.P. Consumer Products Co., Ltd. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Distribution Services: The company generates revenue as a full-service FMCG distributor by providing end-to-end solutions including marketing strategy, sales management, nationwide distribution, logistics, and financial services to brand owners. Revenue is generated through distribution margins and service fees for brand partners.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
C.P. Consumer Products Co., Ltd. product offering
Product offeringCore offering
C.P. Consumer Products Co., Ltd. is a full-service FMCG distributor that provides end-to-end go-to-market solutions for brand owners seeking to launch, build, and scale products in Thailand and selected international markets. The offering spans marketing strategy, sales management, nationwide physical distribution across modern trade, traditional trade, and online platforms, supported by nationwide warehousing and logistics capabilities and a financial management backbone. In addition to third-party brand distribution services, the company operates three proprietary consumer brands (JABS personal care, BIOSAFETY oral health, HAPPY CHOICE food) and distributes more than 20 partner brands including Schwarzkopf, Cute Press, Mistine, Okamoto, and Soffell.
Product overview
C.P. Consumer Products is a full-service Fast-Moving Consumer Goods (FMCG) distributor providing end-to-end solutions for brand owners. The company operates three own brands (JABS personal care, BIOSAFETY oral health products, and HAPPY CHOICE food products) and distributes over 23 international and local partner brands including Schwarzkopf, Cute Press, Mistine, Okamoto, Soffell, PZ Cussons, and various Thai food brands (Cook & Lobster, Maeboonlam, Taladthai, Talay Thai). Services include marketing and sales management, nationwide distribution across modern and traditional trade channels, integrated logistics, and financial management services.
Differentiator
Problem solved
Functional benefit
Brands
- JABS: JABS is a caregiver brand providing care and comfort through quality products, helping to look after everyone in the family.
- BIOSAFETY
- HAPPY CHOICE
Products and services
- JABS JABS is CP Consumer Products' own caregiver brand providing care and comfort through quality personal care products for the whole family.
- BIOSAFETY BIOSAFETY is CP Consumer Products' own brand committed to innovating and developing oral health quality products at accessible prices for everyone.
- HAPPY CHOICE HAPPY CHOICE is CP Consumer Products' own food products brand focused on home-cooked meal experiences.
- SCHWARZKOPF Hair cosmetic brand representing quality, expertise and innovation for more than 120 years, distributed by CP Consumer Products in Thailand.
- MISTINE Thai cosmetics brand with tagline 'I'M PERFECTLY ME. Beauty is a journey, not a destination,' distributed by CP Consumer Products in Thailand.
- CUTE PRESS Leading Thai cosmetic brand with a history of 44 years, distributed by CP Consumer Products in Thailand.
- OKAMOTO Japanese condom brand described as thin, soft, durable, distributed by CP Consumer Products in Thailand.
- SOFFELL No.1 Mosquito repellent brand in Thailand, distributed by CP Consumer Products.
- PZ CUSSONS International consumer goods business including Cussons Imperial Leather, Cussons Baby, and Carex hand wash products. Parent company based in UK with leading sales in Europe, Africa, and Asia.
- SKINTIFIC Skincare brand focused on Repair Your Skin Barrier, distributed by CP Consumer Products in Thailand.
- COOK & LOBSTER Fish sauce brand leader for more than fifty years with continuously diversified quality product range, distributed by CP Consumer Products.
- PARLE Indian biscuit and snack brand with a legacy spanning over nine decades, quality, nutrition, and great taste. Distributed by CP Consumer Products in Thailand.
- ONE TOUCH Thai condom brand meeting consumer needs for over 20 years, distributed by CP Consumer Products.
- FMCG Distribution Services End-to-end FMCG distribution service for brand owners covering marketing strategy, sales management, nationwide distribution across modern trade, traditional trade, and online platforms, supported by nationwide warehousing, logistics capabilities, and a financial management backbone in Thailand.
Companies that use C.P. Consumer Products Co., Ltd.
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
C.P. Consumer Products Co., Ltd. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C.P. Consumer Products Co., Ltd. partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- SchwarzkopfcoreSchwarzkopf is a hair cosmetic brand representing quality, expertise, and innovation for more than 120 years. CP Consumer Products distributes Schwarzkopf products in Thailand through their distribution network covering modern and traditional trade channels.
- Order HerbcoreHair care products by Tai Orathai, made with natural extracts, fragrant, easy to dye, and long-lasting. Distributed by CP Consumer Products in Thailand.
- One TouchcoreThai condom brand that has been meeting consumer needs for over 20 years. Distributed by CP Consumer Products.
- Cook & LobstercoreLeading fish sauce brand for more than fifty years with continuously diversified quality product range. Distributed by CP Consumer Products.
- MaeboonlamminorMaeboonlam cooked fermented fish sauce made with special recipe passed down through generations for over 30 years. Distributed by CP Consumer Products.
- TalaadThaiminorSour Tamarind Paste product made from high-quality Thai tamarind with fragrant aroma and sour taste. Distributed by CP Consumer Products.
- Talay ThaiminorHigh-quality canned fish products at affordable prices with unique signature sauce recipe. Distributed by CP Consumer Products.
- Zab MikeminorSpiciest sauce brand by the king of spice Mike Phirermphorn. Distributed by CP Consumer Products.
- Cute PresscoreLeading Thai cosmetic brand with history of 44 years. Distributed by CP Consumer Products.
- DipsominorHair color products for professional hair experts. Distributed by CP Consumer Products.
- YokominorSkincare brand positioned as 'The First Step to Flawless Skin'. Distributed by CP Consumer Products.
- OkamotocoreJapanese condom brand known for 'Thin, Soft, Durable' products. Distributed by CP Consumer Products.
- SoffellcoreNo.1 Mosquito repellent in Thailand. Distributed by CP Consumer Products.
- JerhighminorPet food brand with tagline 'Feed me with love'. Distributed by CP Consumer Products.
- JinnyminorPet food brand for cats with tagline 'Love cats the way they are'. Distributed by CP Consumer Products.
- SkintificcoreSkincare brand with focus on skin barrier repair. Distributed by CP Consumer Products.
- PZ CussonscoreInternational consumer goods business including Cussons Imperial Leather, Cussons Baby, and Carex hand wash products. Parent company based in UK with leading sales in Europe, Africa, and Asia.
- DaebakminorKorean food brand offering authentic Korean taste experience. Distributed by CP Consumer Products.
- SenkaminorSkincare specialist brand focused on making every day brighter for skin and mindset. Distributed by CP Consumer Products.
- TsubakiminorJapanese Salon Quality Hair products for home use. Distributed by CP Consumer Products.
- ParlecoreIndian biscuit and snack brand with legacy spanning over nine decades, leading manufacturer in Indian market and expanding in Thailand. Distributed by CP Consumer Products.
- MistinecoreThai cosmetics brand with tagline 'I'M PERFECTLY ME. Beauty is a journey, not a destination.' Distributed by CP Consumer Products.
- Three PenguinsminorBrand distributed by CP Consumer Products in Thailand.
- JABScoreOwn brand under CP Consumer Products. Caregiver brand providing care and comfort through quality products for the whole family.
- BiosafetycoreOwn brand under CP Consumer Products. Oral health products committed to innovation and quality at accessible prices.
- Happy ChoicecoreOwn brand under CP Consumer Products. Food products focused on home-cooked meal experiences.
- 7-ElevencoreMajor convenience store chain partner for product distribution and promotional campaigns including sweepstakes activities.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
C.P. Consumer Products Co., Ltd. competitors and assessment
Company assessmentDirect peers
- L'Oréal Thailand: L'Oréal Thailand distributes personal care and beauty brands (including Garnier and Maybelline) through nationwide networks. As a major personal care distributor, it directly competes with CP Consumer's personal care distribution business (Schwarzkopf, Tsubaki, Senka, Mistine, Skintific, Cute Press).
- Osotspa Public Company Limited: Osotspa is a leading Thai consumer products company distributing beverages, personal care, and health products through extensive nationwide networks. Its mix of owned brands plus distribution of partner brands mirrors CP Consumer Products' business model in Thailand.
- DKSH (Thailand): DKSH is a regional market expansion services company headquartered in Switzerland with major Thai operations. It provides sales, marketing, and distribution services for consumer goods brands across Southeast Asia — directly overlapping CP Consumer's full-service FMCG distribution model in Thailand.
Broad incumbents
- Suntory PepsiCo Beverage (Thailand): Suntory PepsiCo is a major beverage manufacturer and distributor in Thailand operating nationwide modern and traditional trade networks. While vertically integrated as a manufacturer-distributor, its distribution scale and channel breadth are directly comparable to CP Consumer's FMCG distribution capabilities.
- Saha Pathana Inter-Holding: Saha Pathana is a major Thai conglomerate with consumer goods distribution across multiple categories including food, personal care, and household products. Its nationwide distribution infrastructure overlaps CP Consumer's modern and traditional trade coverage in Thailand.
- Unilever Thailand: Unilever Thailand is a major multinational FMCG manufacturer with extensive distribution across modern and traditional trade channels in Thailand. While primarily a manufacturer, its owned distribution capabilities compete with independent distributors like CP Consumer Products for shelf placement and channel relationships.
- Berli Jucker Public Company (BJC): BJC is a large Thai conglomerate with significant FMCG distribution, packaging, and retail operations. Its distribution arm competes with CP Consumer across multiple consumer categories in Thailand, though BJC is far more diversified into industrial and packaging businesses.
Others
- Central Retail Corporation: Central Retail is Thailand's largest retail conglomerate operating department stores, hypermarkets, and convenience stores. While primarily a retailer rather than distributor, it controls critical modern trade channel access that CP Consumer Products depends on, making it both a customer and channel competitor.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
C.P. Consumer Products Co., Ltd. social profiles
Digital presenceC.P. Consumer Products Co., Ltd. compliance and trust
Trust signalCompliance2 records
C.P. Consumer Products Co., Ltd. financial estimates
Financial estimateRevenue estimate
Valuation estimate
C.P. Consumer Products Co., Ltd. leadership team
Management profileNumber of profiles
C.P. Consumer Products Co., Ltd. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C.P. Consumer Products Co., Ltd. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C.P. Consumer Products Co., Ltd.
What does C.P. Consumer Products Co., Ltd. do?
C.P. Consumer Products Co., Ltd. is a full-service FMCG distributor that provides end-to-end go-to-market solutions for brand owners seeking to launch, build, and scale products in Thailand and selected international markets. The offering spans marketing strategy, sales management, nationwide physical distribution across modern trade, traditional trade, and online platforms, supported by nationwide warehousing and logistics capabilities and a financial management backbone. In addition to third-party brand distribution services, the company operates three proprietary consumer brands (JABS personal care, BIOSAFETY oral health, HAPPY CHOICE food) and distributes more than 20 partner brands including Schwarzkopf, Cute Press, Mistine, Okamoto, and Soffell.
Is C.P. Consumer Products Co., Ltd. a public or private company?
C.P. Consumer Products Co., Ltd. is a private company. It is classified as corporate owned and is currently operating.
When was C.P. Consumer Products Co., Ltd. founded?
C.P. Consumer Products Co., Ltd. was founded in 1989. It employs 11 to 50 people.
Where is C.P. Consumer Products Co., Ltd. based?
C.P. Consumer Products Co., Ltd. is headquartered in Bangkok, Thailand, in the Asia region.
How does C.P. Consumer Products Co., Ltd. make money?
One revenue line is on record: distribution Services.
Who are C.P. Consumer Products Co., Ltd.'s main competitors?
Direct peers on record are L'Oréal Thailand, Osotspa Public Company Limited and DKSH (Thailand). Broad incumbents are Suntory PepsiCo Beverage (Thailand), Saha Pathana Inter-Holding, Unilever Thailand and Berli Jucker Public Company (BJC). Central Retail Corporation is listed as an others.
Does C.P. Consumer Products Co., Ltd. have an API?
No public API is recorded for C.P. Consumer Products Co., Ltd..
What industry is C.P. Consumer Products Co., Ltd. in?
C.P. Consumer Products Co., Ltd.'s product category is FMCG Distribution Services. Its primary akta.pro industry code is HLAIAJAC, OTC & Consumer Health Distributors, with a secondary code of CRAOAEAF, Fragrance & Deodorant Distribution. Its SIC code is 5141.