Crewing Source

What Crewing Source does

Crewing Source LLC is a privately held, bootstrapped SaaS company headquartered in Parker, Colorado, founded in 2017 by Al Boileau and Daniel Hunter. The company operates a dual-product platform: the core CrewingSource scheduling and crew management suite for A/V and broadcast crew managers, and CrewingSource Connect, a dual-sided marketplace that matches freelance A/V technicians with live-event producers. As of 2025, the platform reports an ecosystem of 5,892 crewers and technicians, 15,177 live events orchestrated, 243,909 freelance jobs assigned, and 2,310,545 automated updates dispatched. Named customers include sports networks and franchises such as Altitude Sports, Tampa Bay Lightning, Buffalo Sabres, Scripps Sports, Utah Jazz, and entertainment venues including T-Mobile Arena, indicating traction in the U.S. sports broadcasting and live entertainment verticals.

The core technology consists of modular SaaS tools covering event calendar management, an interactive technician roster database with certifications and rate histories, a real-time unified scheduling matrix, multi-channel broadcast messaging (SMS and in-app), automated shift-confirmation workflows, and a secure document engine with role-based access control for production bibles, engineering diagrams, and NDAs. The Connect marketplace layer adds self-serve registration for technicians and crew managers, geo-located dispatch, granular talent filtering by gear profile and certification, and an Equipment Ledger Tool that allows technicians to monetize personal production gear. The architecture is positioned as a vertically specialized alternative to generalist workforce software, with claimed 15 years of operational refinement inside the A/V broadcast industry.

Crewing Source monetizes through SaaS subscription and service fees, with pricing not publicly disclosed. The go-to-market blends product-led growth through the self-serve Connect marketplace with a community-driven sales motion anchored in founder relationships inside the A/V broadcast industry, supplemented by a recently formalized enterprise demonstration funnel targeting sports networks and large event coordinators. With only 5 employees, no external funding, and founder-owned LLC status, the company operates as a capital-efficient niche platform serving a defined vertical rather than a venture-backed growth-stage SaaS.

Name

Crewing Source

Legal name

Crewing Source LLC

Website

https://crewingsource.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Crewing Source operates a SaaS platform and dual-sided marketplace for scheduling and matching A/V broadcast technicians with live-event crew managers, serving sports networks, entertainment venues, and production companies across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Parker

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Services: Software-as-a-service platform providing scheduling, job assignments, notifications, communications, and coordination tools. Subscription or service fees apply for platform access according to Terms of Service.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Crewing Source provides a SaaS platform that helps A/V and broadcast crew managers schedule, coordinate, and communicate with technical talent for live events. The platform includes event calendar management, roster intelligence, dynamic unified scheduling, omni-channel messaging, automated workflows, and secure document storage. The complementary CrewingSource Connect marketplace enables crew managers to dispatch jobs to qualified, geo-located technicians and lets technicians find gig opportunities matching their skills.

Product overview

Crewing Source is a unified SaaS platform providing A/V and broadcast crew management software. The core platform (CrewingSource) handles event management, scheduling, roster intelligence, automated messaging, and secure document storage. A complementary marketplace component called CrewingSource Connect enables direct matching between crew managers seeking qualified technicians and technicians seeking work opportunities. Both products share underlying infrastructure for notifications, scheduling, and crew coordination.

Differentiator

Problem solved

Functional benefit

Brands

• CrewingSource Connect: A dual-sided ecosystem connecting live-production coordinators with verified technical talent for crew managers and A/V technicians.

Products and services

• CrewingSource Next-generation A/V and broadcast crew management software platform that provides event management, dynamic unified scheduling, roster intelligence, omni-channel broadcast messaging, frictionless system automation, and a secure document engine for coordinating live events and technical crews. Targeted at crew managers, production coordinators, and live-event coordinators in the A/V and broadcast industry.
• CrewingSource Connect Dual-sided marketplace ecosystem that connects elite live-production coordinators with verified technical talent, enabling crew managers to find qualified A/V technicians and technicians to find work based on skill matching and geo-location. Includes ready-to-work verified tech rosters, granular talent filtering, automated multi-channel shift confirmations, custom job feeds, one-click contract applications, and an equipment ledger tool.

Quantifiable outcome

• Saves hundreds of hours managing events and crews per user
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shiftboard: Shiftboard provides shift-based workforce scheduling software for industries with complex scheduling needs including security, healthcare, and event staffing. It competes with CrewingSource's Dynamic Unified Scheduling and Event Management capabilities for the same crew manager persona.
• Liveforce: Liveforce operates a freelancer marketplace and crew management platform for live events and broadcast, directly overlapping with CrewingSource Connect's dual-sided matching of crew managers and technical talent. Both target A/V production coordinators and freelance technicians with rapid dispatch and qualification-based filtering.
• SnapSchedule: SnapSchedule provides employee scheduling and shift planning software for 24/7 and shift-based workforces including security, healthcare, and event staffing. It targets the same crew scheduling and conflict visualization use cases that CrewingSource's Dynamic Unified Scheduling addresses.
• Connecteam: Connecteam is an employee management app with scheduling, time tracking, and communication features used by shift-based employers. It targets the same horizontal crew manager and technician personas that CrewingSource serves, particularly in event and production staffing.
• WorkJam: WorkJam is a frontline employee experience platform covering shift scheduling, task management, and communication for shift-based and gig workforces. It competes with CrewingSource for the same production coordinator and distributed crew manager use cases in events and broadcast.
• PopBookings: PopBookings operates an event staffing marketplace connecting brands and agencies with on-demand promotional and event talent. While more focused on promotional staffing, it shares the dual-sided marketplace and geo-located dispatch model that powers CrewingSource Connect.
• When I Work: When I Work provides shift scheduling and team communication for hourly workforces, used in event staffing, hospitality, and broadcasting support roles. It overlaps with CrewingSource on scheduling, conflict resolution, and broadcast messaging for distributed crew teams.
• Deputy: Deputy offers employee scheduling, shift management, and workforce management software widely used across hospitality, retail, and event staffing. It targets the same crew manager use cases (shift planning, time-off, messaging) and competes for broadcast production coordinator budgets.

Broad incumbents

• UKG (Ultimate Kronos Group): UKG is a large incumbent in workforce management, HR, and scheduling for shift-based and complex-schedule industries. It competes for enterprise crew management budgets with a much broader portfolio than CrewingSource's A/V broadcast focus.
• ADP Workforce Now: ADP is a broad incumbent in HR, payroll, and workforce management serving enterprises across industries. Its scheduling and shift management capabilities overlap with CrewingSource's, though it lacks the A/V broadcast vertical specialization and dual-sided technician marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/crewing-source

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crewing Source