What Cubelo does

Cubelo is a Buenos Aires-headquartered digital marketing consultancy specializing in the real estate vertical, founded in 2018 and operating with approximately 32 staff across offices in Buenos Aires and Madrid. The company delivers an integrated four-pillar service stack: Cubelo Identity (visual brand identity design), Cubelo Social Media (social media management, content strategy, SEO/SEM, email marketing), Cubelo Audiovisual (HDR photography, 3D Matterport virtual tours, 360° tours, drone videography, floor plans, hyperrealistic renders, virtual staging, animated 3D video), and Cubelo Cursos (training courses and consulting for real estate professionals). Its technical foundation rests on Matterport 3D scanning — Cubelo is the first official Matterport MSP (My Service Partner) in Argentina — alongside DSLR-based 360° HDR capture, drone hardware, and HDR computational photography workflows, with outputs pre-integrated to major Argentine property portals (Zonaprop, Argenprop, Properati, Mercadolibre).

Cubelo monetizes through a hybrid revenue model combining recurring agency retainers (brand identity and social media management), transactional per-project fees for audiovisual production (priced per m² with 50% advance / 50% on delivery), and one-time course fees (e.g., ARS 65,000 for the photography course). The go-to-market is sales-led, anchored on a free diagnostic offer that converts prospects into tailored service packages, with distribution through direct website inquiries, WhatsApp, and a Tiendup-powered e-commerce channel for courses. The customer base is heavily concentrated in real estate agencies and brokerages — including Coldwell Banker, RE/MAX, Keller Williams, and Hilton — alongside independent regional agents in Argentina and Spain. The GTM is augmented by content marketing (blog, Instagram, Facebook) and educational offerings that double as lead-generation funnels for the higher-value agency services.

Name

Cubelo

Website

https://cubelo.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cubelo is a Buenos Aires-based digital marketing consultancy specializing in real estate agencies, offering brand identity, social media management, immersive audiovisual production (Matterport 3D tours, HDR photography, drone video), and training courses across Argentina and Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Agency Services (Cubelo Identity & Social Media): Digital marketing agency services including brand identity design and social media management for real estate agencies and agents. Covers strategy, community management, content writing, storytelling, design, animation, audience generation, web development, landing pages, SEO/SEM, performance reporting, and email marketing.
2. Audiovisual Production Services: On-demand audiovisual production for properties including HDR photography, 3D Matterport tours, 360° tours, drone videos, video production, floor plans, and photo montage. Pricing based on property size (per m²) or per-service fixed rates. Payment terms: 50% advance, 50% on delivery.
3. Courses and Training: Online and in-person educational offerings including Immersive Real Estate Photography (3 modules, subtitled videos, unlimited access, PDF notes), Instagram Initialization for Real Estate Agencies, Acting Training for Real Estate Advisors, and Digital Campaigns (Facebook, Instagram, Google Ads). Also includes consulting services with staff training, team composition, and digital management skills.
4. Consulting Services: Custom consulting that integrates digital expertise with real estate domain knowledge. Includes staff training, team composition and work strategy development, and digital management skills for real estate agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cubelo is a digital marketing consultancy specialized in the real estate sector. It sells bundled marketing services to real estate agencies, including brand identity design, social media management, audiovisual production (photography, 3D virtual tours, drone video), and training courses plus consulting. The company is the first Matterport MSP in Argentina and serves more than 100 real estate agencies across Argentina and Spain.

Product overview

Cubelo is a digital marketing consultancy specialized in real estate, offering four core service pillars: Cubelo Identity (visual brand identity design), Cubelo Social Media (social media management and digital marketing), Cubelo Audiovisual (professional photography and immersive media production), and Cursos y Consultoría (training courses and consulting). The Audiovisual suite is the most granular, encompassing sub-products for HDR photography, 3D Matterport tours, traditional 360 tours, HDR 360 tours, drone videography, smartphone video, animated 3D video, floor plans, virtual staging, hyperrealistic renders, and professional portraits — all targeted at real estate agents and agencies. The Courses division offers structured training in real estate photography, Instagram marketing, on-camera performance, and digital advertising campaigns, alongside ad-hoc consulting engagements. Together, these products form an integrated marketing ecosystem for real estate businesses seeking to build brand presence, generate leads, and close sales through digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• Cubelo Identity: Visual identity design service for real estate brands
• Cubelo Social Media
• Cubelo Audiovisual
• Cubelo Cursos

Products and services

• Cubelo Identity Brand identity design service for real estate agencies, including visual identity, logo and brand system development tailored to property businesses.
• Cubelo Social Media Ongoing social media management and content strategy service for real estate agencies, typically delivered as a monthly subscription.
• Cubelo Audiovisual Audiovisual production service for real estate agencies, including professional photography, 3D virtual tours via Matterport, and drone aerial video for property listings.
• Cursos y Consultoría Training courses and consulting services for real estate professionals, covering marketing, sales, and operational topics for agencies.

Quantifiable outcome

• 40% increase in engagement with potential clients through well-defined brand identity
• +1 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature11 records

Partnerships

One partnership is on record.

• MatterportcoreTechnology or IntegrationCubelo is the first MSP (My Service Partner) of Matterport in Argentina, operating as official Matterport agents. They offer 3D Matterport virtual tours and are authorized to deliver Matterport's immersive property scanning technology to the Argentine real estate market. This partnership provides Cubelo with proprietary access to Matterport's 3D scanning platform, cloud hosting, and video teaser generation tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matterport: The 3D spatial data platform whose technology Cubelo distributes as Argentina's first Matterport MSP. Matterport directly offers virtual tour capture services and software to real estate professionals globally, overlapping directly with Cubelo's Tour 3D Matterport offering.
• HomeJab: US-based on-demand real estate photography, videography, drone, 3D tour, and virtual staging platform. Comparable service portfolio targeting real estate agents with similar per-project pricing models and a network of freelance creators.
• Styldod: Real estate virtual staging and image enhancement provider serving agents and photographers globally. Directly competes with Cubelo's Montaje (virtual staging) and photo editing services via a software-plus-services model.
• PropertyBox: UK real estate marketing services provider offering photography, floor plans, virtual tours, EPCs, and video. Comparable integrated service model aimed at estate agencies, with international ambitions that overlap with Cubelo's Spain expansion strategy.
• BoxBrownie: Global real estate marketing services company offering photo editing, virtual staging, 3D renders, floor plans, and virtual tours. Closely mirrors Cubelo's audiovisual stack and serves real estate agents internationally, representing direct head-to-head competition for premium production work.

Emerging players

• Tokko Broker: LATAM real estate CRM and marketing automation platform serving agencies across Spanish-speaking markets. Adjacent competitor for the marketing technology and customer management layers of Cubelo's Social Media offering.
• Spacely AI: AI-powered virtual staging and interior design platform for real estate. Represents the emerging software-driven approach to virtual staging that Cubelo currently delivers manually via its Montaje service, posing a long-term substitution risk.
• Roof.ai: AI chatbot and lead nurturing platform for real estate agents and brokerages. Competes for the customer-engagement and lead-generation portion of Cubelo's Social Media and consulting offerings through automated AI agents.

Broad incumbents

• Zillow Premier Agent: Larger US-centric real estate marketplace offering marketing tools, agent advertising, and 3D home tours via Zillow 3D Home. While not directly active in Argentina/Spain, it represents the broad-incumbent direction the industry is moving and the type of platform competition Cubelo's clients face.

Regional players

• Properati: Leading LATAM real estate marketplace operating across Argentina, Brazil, Mexico, and other countries. Comparable as a regional ecosystem player whose listings platform integrates with Matterport tours (the same portals Cubelo outputs to) and serves overlapping real estate agency customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrJX7gsO19nVUE57k5HgH5Q
• Facebookfacebook.com/cubelonet
• Instagraminstagram.com/cubelonet
• LinkedInlinkedin.com/company/cubelo-net

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubelo