Cultne
Cultne is a Brazilian non-profit streaming platform and the first TV channel in Brazil 100% dedicated to Black culture, operating hybrid FAST TV and VOD distribution across Samsung TV Plus, TCL, Roku, and mobile apps, reaching 15+ million devices with a 3,000+ hour Afro-Brazilian content archive.
- Company typePrivate
- Founded1980
- HeadquartersRio de Janeiro, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Cultne firmographics
Firmographics- Name
- Cultne
- Legal name
- Cultne
- Website
- https://cultne.tv
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cultne is a Brazilian non-profit streaming platform and the first TV channel in Brazil 100% dedicated to Black culture, operating hybrid FAST TV and VOD distribution across Samsung TV Plus, TCL, Roku, and mobile apps, reaching 15+ million devices with a 3,000+ hour Afro-Brazilian content archive.
- Ownership category
- akta.pro rank
Cultne industry classification
Industry- Product category
- Streaming Television / Black Culture Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120), Television Broadcasting Stations (516120)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Niche/Genre Streaming Channels (e.g., Horror, Anime, Faith, Kids) (MPABAHAH)
- akta.pro secondary industries
- Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM), Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels) (MPABAHAL), Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
Keywords
Where Cultne is headquartered
LocationHeadquarters
- HQ city
- Rio de Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Cultne business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising - Video Ad Insertions: Revenue generated through video ad insertions during commercial breaks. The platform offers accessible pricing for MEI (individual entrepreneurs), Simples Nacional companies, and microentrepreneurs. Free commercial templates are provided for advertisers who lack production capabilities. The platform's reach of 15+ million TV devices makes it attractive for advertisers targeting the Black consumer demographic.
- Content Licensing - Non-Exclusive Distribution: Cultne licenses finished audiovisual content from Black producers on a non-exclusive, non-onerosus basis. Producers submit completed works (films, documentaries, series, shows, music videos, videocasts, journalism) which enter the programming schedule with proper credits and institutional communication. This creates a steady content supply while supporting the Black creative economy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free ad-supported streaming for viewers |
| Transaction based/ take rate | Pay-as-you-go | Advertising rates for entrepreneurs and businesses |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Cultne product offering
Product offeringCore offering
Cultne operates a free ad-supported streaming television platform dedicated to Black culture, combining 24/7 FAST TV linear channels distributed across Samsung TV Plus, TCL Channel, and Roku Channels with a VOD catalog accessible via web browser, Android, and Amazon Fire TV. The platform houses over 3,000 hours of Black culture audiovisual content (the largest such archive in Latin America) and monetizes through video ad insertions, with accessible pricing for MEI, Simples Nacional companies, and microentrepreneurs, plus a non-exclusive content licensing program for independent Black audiovisual producers.
Product overview
Cultne.TV is Brazil's first 100% Black culture-focused streaming television platform, operating a hybrid distribution model combining Free Ad-Supported Streaming TV (FAST TV) linear channels with Video-on-Demand (VOD) streaming. The platform distributes original content and licensed productions through Samsung TV Plus, TCL Channel, and Roku Channels (reaching 15+ million TV sets), while also offering direct-to-consumer VOD access via web browser, Android app, and Amazon Fire TV. The core Cultne.TV product houses original productions like Afro Day News, Carnaval como você nunca viu, Papo de Preta Progressista (3P), and Vozes da Diáspora, alongside a licensed content library (Acervo Cultne) of over 3,000 hours. The platform monetizes through advertising services (Publicidade Negra) targeting Black entrepreneurs and offers content licensing (Licenciamento Cultne) for independent Black audiovisual producers. The company also operates physical event programming including Dejavu Session and provides coverage of cultural festivals including Festival Ori and Prêmio Atabaque de Ouro.
Differentiator
Problem solved
Functional benefit
Products and services
- Cultne.TV Streaming Platform Brazilian streaming television platform dedicated to Black culture, offering free ad-supported access to films, series, documentaries, music, journalism, and original productions via web browser, Android app, and Amazon Fire TV.
- Cultne FAST TV Linear Channel Free ad-supported 24/7 linear streaming television channel distributed across Samsung TV Plus, TCL Channel, and Roku Channels, reaching over 15 million television sets in Brazil with Black culture programming.
- Acervo Cultne (Content Library)
Companies that use Cultne
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Cultne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cultne partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- CAIXA - Hub de Impacto em Economia CriativaflagshipPartnership with CAIXA's Impact Hub in Creative Economy located in the Pequena África territory. The Hub hosted an intense programming focused on strengthening entrepreneurship, innovation, and productive inclusion on July 10, 2026.
- Instituto Identidades do Brasil (ID_BR)flagshipCoverage partnership for the 9th edition of the Prêmio Sim à Igualdade Racial 2025 (Yes to Racial Equality Award), held May 7, 2025 in Rio de Janeiro. The award recognizes people, initiatives, and organizations promoting racial equality, diversity, and inclusion.
- Ministério dos Direitos Humanos e da Cidadania (Ministry of Human Rights and Citizenship)corePartnership for the documentary 'João Cândido: Um Herói Sem Máscara' (João Cândido: A Hero Without a Mask) about the leader of the Revolta da Chibata, with research and script by Professor Álvaro Pereira do Nascimento of UFRRJ.
- Organização Remanescentes de Tia Ciata (ORTC)coreCoverage and support partnership for the 'Caminhos de Ciata – Legado e Memória de Tia Ciata' exposition celebrating 19 years of ORTC, reaffirming its space as a reference center for Afro-Brazilian memory and culture in the Pequena África region.
- Samsung TV PluscoreFAST TV distribution partnership providing Cultne's linear channel access to Samsung smart TV users in Brazil, contributing to the platform's reach of 15+ million TV devices monthly.
- TCL ChannelcoreFAST TV distribution partnership on TCL smart TVs, expanding Cultne's linear channel reach to TCL television users.
- Roku ChannelscoreFAST TV distribution partnership via Roku streaming devices and Roku TV platforms, expanding Cultne's reach to Roku users in Brazil.
- Amazon Fire TVcoreVOD app distribution partnership for Cultne's on-demand streaming service on Amazon Fire TV devices.
- Páginas Pretas ClassificadosminorOfficial advertising partner offering discounts to entrepreneurs advertising on Cultne's platform through the Páginas Pretas Classificados service.
- Festival Feira PretaflagshipCoverage partnership with the largest Black culture and creative economy festival in Latin America. Cultne provides extensive coverage of the festival which serves as a meeting point for different expressions of Black creativity and inventiveness.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cultne competitors and assessment
Company assessmentEmerging players
- SoulPancake: Digital media company producing uplifting, values-driven short-form video content with social impact themes. Emerging player comparable on mission-driven, community-rooted content production for underrepresented audiences.
- Soulva: Black-owned streaming service offering films, documentaries, and series highlighting Black stories and culture. Direct emerging peer comparable on mission, niche content verticals, and streaming-first distribution.
Regional players
- Globoplay: Brazil's largest domestic streaming platform operated by Grupo Globo. Regional peer on Brazilian streaming audience and original content production; much broader scope but comparable on CTV/mobile distribution and Brazilian advertiser relationships.
- TV Cultura: Brazilian public cultural broadcaster offering educational, cultural, and niche programming including Black-culture content. Comparable on cultural-heritage positioning, public-interest mission, and Brazil-only geographic footprint.
Broad incumbents
- Tubi: Fox-owned free ad-supported streaming service with a large library including Black-focused content. Comparable on free, ad-supported streaming model and niche content curation; broader catalog reduces direct overlap but model is highly relevant.
- TV One: Urban One-owned cable TV network with linear and on-demand Black-focused programming. Comparable as a larger, established Black-culture media brand, though operating as a traditional cable channel rather than a niche FAST-first platform.
- Pluto TV: Paramount-owned free ad-supported streaming TV (FAST) platform with hundreds of themed linear channels. Comparable on FAST distribution mechanics, ad-supported monetization, and multi-platform CTV distribution; not a content peer but a model peer.
- BET+: BET's premium subscription streaming service for Black audiences, operated by Paramount Global. Broad incumbent comparable on target audience and content verticals, though BET+ operates a subscription SVOD model globally rather than ad-supported linear FAST.
Direct peers
- ALLBLK: AMC Networks' Black-focused streaming service offering films, series, and originals targeted at Black audiences. Direct peer on audience focus, content verticals (film, drama, originals), and streaming distribution model.
- Kweli TV: US-based streaming service focused on Black content from Africa and the diaspora. Most directly comparable to Cultne as a niche, Black-culture-focused video platform with a curated content catalog and subscription/AVOD monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cultne social profiles
Digital presenceCultne compliance and trust
Trust signalCompliance1 record
Cultne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cultne leadership team
Management profileNumber of profiles
Profiles3 records
Cultne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cultne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cultne
What does Cultne do?
Cultne operates a free ad-supported streaming television platform dedicated to Black culture, combining 24/7 FAST TV linear channels distributed across Samsung TV Plus, TCL Channel, and Roku Channels with a VOD catalog accessible via web browser, Android, and Amazon Fire TV. The platform houses over 3,000 hours of Black culture audiovisual content (the largest such archive in Latin America) and monetizes through video ad insertions, with accessible pricing for MEI, Simples Nacional companies, and microentrepreneurs, plus a non-exclusive content licensing program for independent Black audiovisual producers.
Is Cultne a public or private company?
Cultne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cultne founded?
Cultne was founded in 1980. It employs 11 to 50 people.
Where is Cultne based?
Cultne is headquartered in Rio de Janeiro, Brazil, in the Latin America region.
How does Cultne make money?
Two revenue lines are on record. Advertising - Video Ad Insertions are the primary driver. The others are content Licensing - Non-Exclusive Distribution.
Who are Cultne's main competitors?
Emerging players on record are SoulPancake and Soulva. Regional players are Globoplay and TV Cultura. Broad incumbents are Tubi, TV One, Pluto TV and BET+. Direct peers are ALLBLK and Kweli TV.
Does Cultne have an API?
No public API is recorded for Cultne.
What industry is Cultne in?
Cultne's product category is Streaming Television / Black Culture Media. Its primary akta.pro industry code is MPABAHAH, Niche/Genre Streaming Channels (e.g., Horror, Anime, Faith, Kids), with a secondary code of MPABAHAM, Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators). Its NAICS code is 516210 and its SIC code is 7822.