Cycleways

Name

Cycleways

Legal name

Cycleways NZ

Website

https://cycleways.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty bicycle retail

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Recreational Goods Rental (532284)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE), Bike Parts & Components Retail (CRAMAHAB), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Specialty bike retail
• Premium bicycle sales
• Cycling apparel and parts
• E-bike retail
• Bike workshop services

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bicycle Sales: One-time hardware sales of complete bicycles including mountain bikes, road bikes, e-bikes, commuter bikes, cargo bikes, and kids bikes from premium brands such as Specialized, Santa Cruz, Transition, Cube, and Pivot.
2. Apparel & Protection: Sales of cycling apparel including helmets, jerseys, shorts, jackets, gloves, footwear, and protective gear from brands like POC, DHaRCO, Troy Lee Designs, and Ride Concepts.
3. Parts & Components: Sales of bike parts including wheels, tyres, drivetrain components, brakes, suspension, cockpit components (saddles, pedals, handlebars, stems, seatposts), and other replacement parts.
4. Accessories: Sales of accessories including bikepacking gear, electronics (lights, GPS devices), nutrition, hydration products, car racks, bike care products, tools, and other cycling accessories.
5. Workshop Services: Workshop services for bike maintenance and repairs mentioned on the website.
6. Bike & Gear Hire: Rental services for bikes and cycling gear available through the store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cycleways NZ is an independent specialty bicycle retailer that sells premium complete bikes (e-bikes, full-suspension mountain bikes, hardtail mountain bikes, road/gravel bikes, and kids bikes) from brands including Specialized, Santa Cruz, Transition, Cube, and Pivot, alongside cycling apparel, protective gear, components, and accessories. The company complements hardware sales with in-house services such as workshop maintenance and repairs, e-bike test rides, and bike and gear rental, operating through a Christchurch showroom and an NZ-wide e-commerce store.

Product overview

Cycleways is a 100% independent specialty bike shop in Christchurch, New Zealand, offering a comprehensive portfolio of premium bicycles and cycling products. The core offering centers on high-end bike brands (Specialized, Santa Cruz, Transition, Cube, Pivot) spanning e-bikes, full-suspension and hardtail mountain bikes, road/gravel bikes, and kids bikes. The company complements its bike sales with complementary product lines including POC, DHaRCO, and Troy Lee Designs apparel/protection; Ride Concepts footwear; OneUp Components parts; and Heat Wave Visual eyewear. Services include workshop/repairs, bike hire, and ride-to-work scheme facilitation through Workride and Northride partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Bicycles (E-Bikes, Mountain, Road/Gravel, Kids) One-time sale of complete premium bicycles including e-MTBs, commuter and cargo e-bikes, full suspension and hardtail mountain bikes (cross-country, trail, downhill, dirt jump), road and gravel bikes, fitness bikes, and kids bikes, sourced from premium brands such as Specialized, Santa Cruz, Transition, Cube, and Pivot. Sold to individual cyclists across New Zealand via the Christchurch showroom and online store with NZ-wide shipping.
• Cycling Apparel and Protective Gear Retail of cycling helmets (mountain, full face, road, urban, kids), goggles, body protection (knee/elbow pads, neck braces, youth protection), men's, women's and youth apparel (jackets, jerseys, T-shirts, pants, shorts, bib shorts, gloves), footwear (shoes, socks, overshoes), eyewear, hats and warmers from brands such as POC, DHaRCO, Troy Lee Designs, Ride Concepts, Lead Head and Heat Wave Visual.
• Bike Parts and Components Retail of bike parts and components including wheels and tyres (tyres, tubes, tubeless, rims, hubs, wheels), cockpit components (saddles, pedals, grips, handlebars, stems, seatposts), drivetrain (chains, cassettes, chainrings, cranksets, bottom brackets, shifters, derailleurs, groupsets), and brakes (brake sets, pads, rotors). Sourced from component brands such as OneUp Components and other leading suppliers.
• Cycling Accessories Retail of cycling accessories including bikepacking gear, electronics (lights and GPS devices), nutrition, hydration products, car racks, bike care products, tools and other cycling accessories.
• Workshop Services (Bike Repair and Maintenance) Professional bike repair and maintenance services performed at the Christchurch workshop for customers who have purchased bikes or other bicycles needing servicing.
• Bike and Gear Hire Rental of bicycles and cycling gear for short-term use, accessed through the store's rental platform at booqableshop.com. Allows individuals to trial or temporarily access bikes and equipment before or instead of purchasing.
• Ride-to-Work Scheme Facilitation Provision of bikes via New Zealand government ride-to-work benefit schemes through Cycleways' authorized partnerships with Workride and Northride. Allows employees to salary-sacrifice bikes for commuting use and lets employers and employees access bikes through these approved providers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• WorkridecoreGTM or Marketing PartnerOfficial provider of New Zealand's ride-to-work bike benefit scheme. Allows employees to salary-sacrifice bikes for commuting purposes. Cycleways is an authorized Workride partner.
• NorthridecoreGTM or Marketing PartnerOfficial partner of the ride-to-work bike benefit scheme in New Zealand. Cycleways is an authorized Northride partner for bike scheme purchases.
• Q CardminorOthersLong-term finance available through Q Card for customers wanting to spread the cost of bike purchases over time.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• REI: US outdoor recreation retail cooperative selling bikes, e-bikes, apparel, and cycling accessories. Comparable on the multi-category outdoor retail model with workshop services, though at much larger scale and broader scope than Cycleways.
• Wiggle: Global online cycling and tri-sports retailer. Comparable on parts, accessories, apparel, and entry-to-mid-range bike sales shipped into NZ; represents the price-disciplined online channel against which Cycleways' hardware pricing must compete.
• Chain Reaction Cycles: Global online bike and cycling accessories retailer. Comparable on the e-commerce hardware side of Cycleways' business, particularly parts, accessories, and entry-to-mid-range bikes shipped into NZ, though lacking the in-store service and test-ride capability.

Direct peers

• Competitive Cyclist: US online retailer specializing in premium road, mountain, and gravel bikes from brands like Specialized, Santa Cruz, and Pivot — many of the same brands Cycleways carries. Comparable premium positioning and brand overlap.
• Torpedo7: New Zealand outdoor and bike retailer (part of KMD Brands) selling bikes, e-bikes, parts, and apparel. Comparable omnichannel model targeting NZ consumers with overlapping product mix, though broader outdoor positioning.
• 99 Bikes: Largest specialty bike retailer in Australia and New Zealand, with multiple store locations. Directly comparable to Cycleways in product categories (premium bikes, e-bikes, parts, accessories) and customer base, though operating at much greater scale and as a corporate chain rather than independent.
• Jenson USA: US online specialty bike retailer carrying premium mountain, road, and e-bike brands. Comparable in premium-brand assortment and direct-to-consumer e-commerce model, useful as a benchmark for online economics in the premium segment.
• Bike Barn: New Zealand bike retail chain with multiple stores across the country. Comparable in product mix and target customer, though positioned more toward mass-market value than premium specialists like Cycleways.
• Evolution Cycles: New Zealand specialty bike retailer with multiple locations and a premium positioning. Closest independent peer to Cycleways in terms of premium brand focus, e-bike range, and workshop service offering.

Emerging players

• Rad Power Bikes: US direct-to-consumer e-bike specialist. Comparable on the e-bike category focus, representing the brand-owned DTC channel that competes with independent dealers like Cycleways for e-bike category share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Cycleways
• Instagraminstagram.com/cyclewaysnz
• LinkedInlinkedin.com/company/cycleways

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycleways