Da GolfLAB
Da GolfLAB is a custom golf club fitting laboratory and premier equipment retailer in Sun City West, Arizona. It sells premium-brand golf clubs and provides personalized fitting services to individual golfers ranging from beginners to advanced players.
- Company typePrivate
- Founded-
- HeadquartersSun City West, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Da GolfLAB does
Da GolfLAB operates a custom club fitting laboratory and premier golf equipment retail shop co-located within Grandview Golf Course in Sun City West, Arizona. With a 10-person team and a single physical showroom plus an e-commerce storefront on dagolflab.com, the company sells drivers, fairway woods, hybrids, irons, wedges, and putters from premium manufacturers including PING, Callaway, Titleist, Cleveland/Srixon, Mizuno, Cobra, and L.A.B. Golf, and offers side-by-side authorized dealer events for each brand.
Core fitting operations rely on launch monitors, the Hack Motion Analysis motion-capture system, and the Mizuno Shaft Optimizer to translate swing data into equipment specifications. Service tiers include 10-minute loft & lie checks, 35-minute shaft assessments, and full bag fittings, with a trade-in program and an Offer Up marketplace channel for pre-owned equipment extending the customer journey beyond new-club sales.
The revenue model combines one-time equipment retail ($150-$800+ per club), professional fitting services, and trade-in transaction economics. Go-to-market is exclusively direct-to-consumer across the in-person lab and the Squarespace-hosted e-commerce site, with marketing distributed across website content, YouTube, social media, an email newsletter, and daily demo events plus scheduled brand-specific fitting sessions. The customer base comprises individual golfers ranging from beginners to advanced players in the Arizona market, with no enterprise contracts or named institutional customers.
Da GolfLAB firmographics
Firmographics- Name
- Da GolfLAB
- Legal name
- Da GolfLAB
- Website
- https://dagolflab.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Da GolfLAB is a custom golf club fitting laboratory and premier equipment retailer in Sun City West, Arizona. It sells premium-brand golf clubs and provides personalized fitting services to individual golfers ranging from beginners to advanced players.
- Ownership category
- akta.pro rank
Da GolfLAB industry classification
Industry- Product category
- Custom Golf Club Fitting & Equipment Retail
- NAICS
- Golf Courses and Country Clubs (713910)
- akta.pro primary industry
- Golf Clubs & Club Fitting Retail (CRAMAGAA)
- akta.pro secondary industries
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Grips, Shafts & Components Retail (CRAMAGAJ), Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where Da GolfLAB is headquartered
LocationHeadquarters
- HQ city
- Sun City West
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Da GolfLAB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Golf Equipment Sales: Retail sales of golf clubs including drivers, fairway woods, hybrids, irons, wedges, and putters from premium brands. Products sold on per-club and complete-set basis with pricing ranging from approximately $150 to $800 per club depending on brand and model.
- Custom Fitting Services: Professional custom club fitting sessions where equipment specialists match clubs to individual swing characteristics. Services include full bag fittings, individual club assessments, and loft & lie checks.
- Trade-In Program: Trade-in program allowing customers to exchange used clubs for store credit toward new equipment purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual golf clubs with varying price points based on brand and model |
| Other | Pay-as-you-go | Custom fitting service options |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Da GolfLAB product offering
Product offeringCore offering
Da GolfLAB operates a custom club fitting laboratory and golf equipment retail shop at Grandview Golf Course in Sun City West, Arizona. It provides professional custom fitting services — including full bag fittings, Loft & Lie Checks, and Shaft Assessments — alongside the retail sale of new and pre-owned golf clubs (drivers, fairway woods, hybrids, irons, wedges, putters) from premium brands at the same prices as larger retailers.
Product overview
Da GolfLAB is a custom golf club fitting laboratory and premier golf equipment retailer located at Grandview Golf Course in Sun City West, AZ. The business offers a comprehensive range of golf equipment from major brands including PING, Callaway, Titleist, Cleveland/Srixon, Mizuno, Cobra, and XXIO, covering all club categories: drivers, fairway woods, hybrids, irons, wedges, and putters. The core offering centers on professional custom club fitting services, including loft & lie checks (10-minute sessions), shaft assessments (35-minute sessions), and full custom fitting experiences. The company differentiates itself by providing demo opportunities daily, allowing customers to try equipment before purchasing at the same prices as larger retailers. Additional services include a trade-in program for used clubs and access to pre-owned inventory.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Club Fitting Professional fitting service in which Da GolfLAB specialists match golf clubs to a customer's swing characteristics, available as full-bag sessions and accessible starting points like the 10-minute Loft & Lie Check and the 35-minute Shaft Assessment.
- Loft & Lie Check A 10-minute equipment assessment service that evaluates and adjusts the loft and lie angles of a customer's existing clubs for optimal performance.
- Shaft Assessment A 35-minute evaluation service that determines optimal shaft specifications (flex, weight, profile) based on the customer's individual swing characteristics.
- Golf Equipment Retail (Drivers, Fairway Woods, Hybrids, Irons, Wedges, Putters) Retail sale of new golf equipment covering all club categories — drivers, fairway woods, hybrids, irons, wedges, and putters — from premium brands including Ping, Callaway, Titleist, Cleveland/Srixon, Mizuno, Cobra, L.A.B. Golf, and XXIO, available in-store and online with pricing from approximately $150 to $800+ per club.
- Trade-In Program Service allowing customers to trade in used golf clubs and receive store credit toward new equipment purchases at Da GolfLAB.
- Pre-Owned Equipment Sale of pre-owned golf equipment, distributed in part through the OfferUp marketplace, aimed at budget-conscious golfers.
Companies that use Da GolfLAB
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Da GolfLAB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Da GolfLAB partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- PingcoreAuthorized dealer and fitting specialist for Ping golf equipment. Daily PING fitting events held at the location. Full inventory of Ping drivers, fairway woods, hybrids, irons, wedges, and putters available.
- CallawaycoreAuthorized dealer for Callaway golf equipment including drivers, irons, wedges, and the Odyssey putter line. Daily Callaway fitting events available.
- TitleistcoreAuthorized dealer for Titleist equipment and Scotty Cameron putters. Full range of Titleist clubs and balls available.
- Cleveland Golf / SrixoncoreAuthorized dealer for Cleveland wedges and Srixon clubs. Regular Srixon fitting events hosted at the location.
- MizunocoreAuthorized dealer for Mizuno golf equipment. Mizuno Shaft Optimizer technology used for fitting. Regular Mizuno fitting events available.
- CobracoreAuthorized dealer for Cobra golf equipment including drivers, fairways, hybrids, irons, and putters. Regular Cobra fitting events hosted.
- L.A.B. GolfcoreAuthorized dealer for L.A.B. Golf putters including DF3, DF2, Link, OZ, and MEZZ series.
- Grandview Golf CoursecoreCo-located at Grandview Golf Course in Sun City West. The golf course hosts the Golf LAB which offers professional instruction, custom club fitting, and club repair. Full-service restaurant - The Crooked Putter - serves customers.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Da GolfLAB competitors and assessment
Company assessmentRegional players
- Worldwide Golf: Worldwide Golf is a multi-store golf retailer in the U.S. Sun Belt offering premium equipment and fitting services. Comparable product mix and target customer to Da GolfLAB, though with a different geographic focus (e.g., Tucson, Las Vegas-area stores).
- Edwin Watts Golf: Edwin Watts Golf is a U.S. golf specialty retailer with a strong Southeastern U.S. footprint offering equipment, fittings, and trade-ins. Comparable retail + fitting model to Da GolfLAB, but operating in a different regional concentration.
Direct peers
- Club Champion: Club Champion is the leading U.S. custom golf club fitting chain with 90+ locations, offering brand-agnostic fittings using launch monitors and shaft analysis. Direct competitor to Da GolfLAB's core service, with broader geographic reach and brand relationships.
- Cool Clubs: Cool Clubs is a custom club fitting and building specialist with locations in multiple U.S. metros, using Foresight launch monitors and proprietary fitting protocols. Closely comparable in service mix, premium brand positioning, and target customer to Da GolfLAB.
- 2nd Swing Golf: 2nd Swing Golf is a multi-channel new and pre-owned golf equipment retailer with physical stores, fitting services, and a strong trade-in program. Direct overlap with Da GolfLAB's retail + trade-in + custom fitting mix, plus used-club inventory.
- True Spec Golf: True Spec Golf is a multi-location premium custom club fitter using launch monitors, shaft optimization, and similar brand-agnostic methodology. Directly comparable business model to Da GolfLAB's fitting-first offering, with a small U.S. store footprint.
Emerging players
- Golftec: Golftec is the largest U.S. golf instruction chain, using motion-analysis technology and a club-fitting component. Adjacent/partial overlap with Da GolfLAB — focused on swing coaching with retail upside rather than fitting-as-primary, but uses similar technology stack.
Broad incumbents
- PGA Tour Superstore: PGA Tour Superstore is the largest U.S. golf-specialty big-box retailer with fitting bays, in-store launch monitors, and authorized-dealer relationships across all major OEMs. Competes with Da GolfLAB on equipment assortment and fitting, but with vastly broader assortment and budget scale.
- Dick's Sporting Goods: Dick's Sporting Goods is the largest U.S. sporting goods retailer, with a golf category spanning equipment, apparel, and Golf Galaxy store-within-store fittings. Competes with Da GolfLAB for premium equipment sales but without boutique fit expertise.
- Golf Galaxy: Golf Galaxy is a U.S. multi-store golf specialty retailer owned by Dick's Sporting Goods, offering club fitting, equipment retail, and trade-ins. Overlaps with Da GolfLAB across most product categories but with a standardized, mass-market experience rather than neighborhood boutique feel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Da GolfLAB social profiles
Digital presenceDa GolfLAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Da GolfLAB leadership team
Management profileNumber of profiles
Profiles1 record
Da GolfLAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Da GolfLAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Da GolfLAB
What does Da GolfLAB do?
Da GolfLAB operates a custom club fitting laboratory and golf equipment retail shop at Grandview Golf Course in Sun City West, Arizona. It provides professional custom fitting services — including full bag fittings, Loft & Lie Checks, and Shaft Assessments — alongside the retail sale of new and pre-owned golf clubs (drivers, fairway woods, hybrids, irons, wedges, putters) from premium brands at the same prices as larger retailers.
When was Da GolfLAB founded?
Da GolfLAB was founded in -1. It employs 1 to 10 people.
Where is Da GolfLAB based?
Da GolfLAB is headquartered in Sun City West, United States, in the North America region.
How does Da GolfLAB make money?
Three revenue lines are on record. Golf Equipment Sales are the primary driver. The others are custom Fitting Services and trade-In Program.
Who are Da GolfLAB's main competitors?
Regional players on record are Worldwide Golf and Edwin Watts Golf. Direct peers are Club Champion, Cool Clubs, 2nd Swing Golf and True Spec Golf. Golftec is listed as an emerging player. Broad incumbents are PGA Tour Superstore, Dick's Sporting Goods and Golf Galaxy.
Does Da GolfLAB have an API?
No public API is recorded for Da GolfLAB.
What industry is Da GolfLAB in?
Da GolfLAB's product category is Custom Golf Club Fitting & Equipment Retail. Its primary akta.pro industry code is CRAMAGAA, Golf Clubs & Club Fitting Retail, with a secondary code of CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 713910.