What David Baker does

David Baker & Co is a privately held, family-owned estate agency and chartered surveying practice headquartered at 2/3 Station Approach in Penarth, Wales, operating continuously since approximately 1970. The firm specializes exclusively in residential property sales, lettings and property management, and chartered surveying services within Penarth and a tightly defined surrounding area covering Cogan, Llandough, Lavernock, Sully, and Dinas Powys. Customers served include individual home sellers and buyers, landlords seeking full management and compliance support, tenants seeking rental accommodation, and clients requiring property surveys and valuations for mortgage or transactional purposes.

Revenue is generated through three streams: commission-based fees on residential sales, recurring management and letting fees on rented properties, and professional fees for chartered surveying and valuation work. Pricing is not publicly disclosed but follows sector norms — percentage-of-price commission on sales, percentage rents on lettings, and fixed fees on surveys. Distribution is concentrated on three UK property portals (Rightmove, Zoopla, On The Market) and the company's own website at davidbaker.co.uk, supplemented by an Instagram presence and word-of-mouth referrals built over the firm's multi-decade tenure.

The technology stack is conventional for a UK high-street estate agent: a property-listing website with search functionality, online viewing request forms, mortgage and Land Transaction Tax calculators, and a third-party instant online valuation tool from PropertyLogics. The firm holds sector-specific accreditations including The Property Ombudsman membership, Client Money Protect certification, Rent Smart Wales licensing, and Guild of Professional Estate Agents affiliation. Headcount is approximately 11 employees, consistent with a single-office independent agency, and the company has no subsidiaries, no external investors, and no disclosed funding activity.

Name

David Baker

Legal name

David Baker & Company

Website

https://davidbaker.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

David Baker & Co is a privately held, family-owned estate agency and chartered surveying practice in Penarth, Wales, serving individual home sellers, buyers, landlords, and tenants exclusively across Penarth and surrounding neighborhoods with sales, lettings, management, and surveying services.

Ownership category

akta.pro rank

Headquarters

HQ city

Penarth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales in Penarth and surrounding areas, handling the complete sales process from valuation through to completion.
2. Lettings and Property Management: Ongoing management fees for rental properties, including tenant finding, property management, and compliance services for landlords.
3. Survey and Valuation Services: Chartered surveyor services providing property valuations and survey reports for buyers, sellers, and mortgage purposes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

David Baker & Co is a Penarth-based estate agency and chartered surveyor delivering residential property sales, lettings and property management, alongside professional surveying services (property surveys and valuations) for the Penarth area and surrounding communities including Cogan, Llandough, Lavernock, Sully and Dinas Powys. The firm supports transactions through its own listing website, third-party UK property portals, and digital tools such as an instant online valuation, mortgage calculator and Land Transaction Tax calculator.

Product overview

David Baker & Co is a Penarth-based estate agent and chartered surveyor offering a comprehensive suite of residential property services. The core offering includes property sales and lettings services, supplemented by chartered surveying services for surveys and valuations. The company operates primarily in Penarth and surrounding areas including Cogan, Llandough, Lavernock, and Sully. Digital services include an online property valuation tool, mortgage calculator, land transaction tax calculator, and viewing request system. The company has been established for over 50 years and operates as a local specialist.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Service End-to-end residential property sales service for homeowners in Penarth, Cogan, Llandough, Lavernock, Sully and Dinas Powys, covering valuation, marketing, listing across UK property portals, viewings and progression through to completion.
• Residential Lettings and Property Management Service Rental property management for landlords in the Penarth area, including rental valuation advice, tenant finding, full property management, and compliance administration under Rent Smart Wales requirements.
• Landlord Service Dedicated advisory and management offering for residential landlords, providing rental valuations, tenant placement, ongoing management and legislative compliance support.
• Seller Service Advisory service for residential property sellers including current market valuation, recommended marketing strategy, and full progression to a successful sale.
• Residential Surveys Service Chartered surveying service delivering residential property survey reports for home buyers, sellers and mortgage lenders requiring formal assessments.
• Property Valuations Service Professional property valuation service for sales, mortgage lending, and other transactional or statutory purposes, delivered by qualified chartered surveyors with local Penarth market knowledge.
• Free Instant Online Property Valuation Tool Standalone web-based tool that provides homeowners with a free instant preliminary property valuation, supporting the lead generation pipeline for the full sales and valuation services.
• Tenant Finding Service Tenant sourcing and placement service for landlords who want to identify suitable tenants for their rental property in the Penarth area, with local market reach and referencing support.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Property OmbudsmancoreOthersProfessional dispute resolution service providing consumer protection for property transactions. Membership demonstrates commitment to industry standards and consumer rights.
• Guild of Professional Estate AgentscoreChannel Partner/ Reseller/ DistributorNational network of independent estate agents providing mutual referrals and shared marketing resources across the UK.
• RightmovecoreChannel Partner/ Reseller/ DistributorUK's largest property portal providing listing distribution to millions of potential buyers and tenants.
• ZooplacoreChannel Partner/ Reseller/ DistributorMajor UK property portal expanding property visibility to additional buyer demographics.
• On The MarketminorChannel Partner/ Reseller/ DistributorProperty portal providing alternative listing channel to reach additional property seekers.
• Rent Smart WalescoreOthersWelsh Government licensing scheme for landlords and letting agents ensuring compliance with rental regulations.
• Client Money ProtectcoreOthersClient money protection scheme ensuring client funds are safeguarded, providing consumer confidence.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Purplebricks: Pioneer UK hybrid online estate agent offering fixed-fee sales. Direct competitive threat to traditional commission-based local agents and a structural alternative David Baker & Co must position against.
• Strike: Online-first UK estate agent with low fixed fees. Comparable as a disruptive business model competing for the same seller and landlord customers using a digital-native approach.

Broad incumbents

• The Property Franchise Group: UK franchisor of multiple estate agency brands (e.g., Hunters, EweMove). Relevant comparable for an independent seeking scale economics or a franchise route; currently a genuine alternative model competing for the same local agents.
• Connells Group: One of the largest UK estate agency and surveying networks. Comparable in service breadth (sales, lettings, surveying, mortgage services) but operates at UK scale through a branch network rather than a single local office.
• Countrywide: National UK estate agency and surveying group. Provides overlapping residential sales, lettings, and surveying services but at much larger scale and with a corporate branch model.

Direct peers

• H.T. Wilkinson & Co: Independent Penarth-based estate agent and surveyor operating in directly overlapping geography and customer base. Closest direct comparable in service mix and local market.
• Moginie James: Independent Cardiff-based estate and letting agent covering Cardiff and surrounding Vale of Glamorgan areas. Directly comparable to David Baker & Co in offering residential sales, lettings, and management services in the same South Wales ecosystem.
• McCartneys LLP: Regional chartered surveyors and estate agents across Wales, Herefordshire, and Shropshire. Comparable in combining estate agency with chartered surveying services in a regional structure.
• Kelvin Francis: Long-established Cardiff estate agent with similar local-specialist positioning, comparable service mix (sales, lettings, surveying), and similar regional Penarth/Cardiff competitive set.

Others

• e.surv Chartered Surveyors: UK's largest residential valuation and surveying firm. Comparable in the chartered surveying component of David Baker's service offering, particularly the residential valuation and survey function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/davidbakerandco
• LinkedInlinkedin.com/company/david-baker

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Baker