Domestic Cleaning Business Network

What Domestic Cleaning Business Network does

Domestic Cleaning Business Network (DCBN) is a UK-based membership trade association serving owners of domestic cleaning businesses, founded by Diane Greenwood and Louise Trehearn. The company operates a subscription platform at £30/month or £300/year that bundles four core products: a 120+ hour online training library spanning 14 topic areas (marketing, sales, recruitment, HR, leadership, financials, health & safety, systemisation, etc.), a library of 100+ editable business document templates (employment contracts, COSHH, risk assessments, client agreements), weekly 1:1 Monday mentoring calls with the directors, and a 24/7 private Members Only Facebook group. The technology layer is a standard WordPress/WooCommerce membership site with a members area; no proprietary platform or API is disclosed. The business model combines recurring subscription revenue with adjacent one-time digital product sales through the DCBN Online Shop (e-books, document bundles priced £10-£405) and paid specialist courses such as the £0 to £50k Course and BICSc-certified safety training.

DCBN monetises through three revenue streams: subscription recurring (primary), one-time digital product sales, and specialist training courses. The go-to-market is community-led, relying on word-of-mouth referrals within the UK domestic cleaning operator base, supplemented by a YouTube channel, LinkedIn presence, the 'Confessions of a Cleaning Business Owner' podcast, twice-monthly live masterclasses, and an annual industry awards programme. A key distribution moat is the 50+ supplier partner discount ecosystem (Dell, Xero, QuickBooks, Sebo, Jobber, ZenMaid, BICSc, Peninsula, Gleaming Insurance, etc.), which gives members a tangible cost-of-doing-business offset. The company also operates a 'Find a Cleaner' directory connecting homeowners with member cleaning businesses, representing a B2B2C extension of the platform. DCBN is a private limited company registered in England and Wales, founder-owned and bootstrapped, with no external investors, funding rounds, or public listing. The primary customer segments are solo domestic cleaners and small cleaning business operators (1-10 employees) in the UK; secondary customer activity is homeowners seeking vetted cleaning services through the directory.

Name

Domestic Cleaning Business Network

Legal name

The DCBN – Domestic Cleaning Business Network Limited

Website

https://dcbn.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Domestic Cleaning Business Network is a UK-based membership trade association that provides subscription-based training, document templates, mentoring, and supplier discounts to owners of domestic cleaning businesses, primarily solo cleaners and small operators with 1-10 employees.

Ownership category

akta.pro rank

Product category

Trade Association Membership Services

NAICS

Business Support Services (5614)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Cleaning business training
• Trade association membership
• Business mentoring services
• Document template library
• Supplier discount network

Headquarters

HQ city

Sale (Greater Manchester)

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscription: Recurring monthly (£30) or annual (£300) membership fee providing access to training library, document templates, mentoring calls, peer community, and supplier discounts.
2. Online Shop - Digital Products: Sale of e-books, document bundles, and templates ranging from £10 to £405. Members receive 50% discount on all shop items.
3. Specialist Training Courses: Additional paid training including £0 to £50k Course and BICSc certification courses. Discounted pricing for members through supplier partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

DCBN is a UK membership trade association that supports domestic cleaning business owners through a recurring subscription offering of industry-specific training, document templates, mentoring calls, and supplier discounts. Members gain access to a 120+ hour online training library, twice-monthly live masterclasses, weekly 121 mentoring with the directors, edible business document templates, and exclusive deals with 50+ suppliers. The organization also sells individual e-books, document bundles, and specialist training courses through an online shop.

Product overview

DCBN operates as a membership-based trade association and business support platform for domestic cleaning businesses in the UK. The core DCBN Membership (£30/month or £300/year) provides a unified platform combining the Online Training Library (120+ hours of on-demand video content), live masterclasses (twice monthly), 121 Monday mentoring calls with directors, and a Document Templates Library covering HR, health and safety, client management, and business administration. Premium add-on products include the Clean Profits e-book series (individual titles at £20 each or bundle at £100, covering marketing, recruitment, systemisation, business planning, and starting out), document bundles (Business Admin, Health and Safety, Team Management — included with membership, available separately), the Cleaning Safely Training course, the £0 to £50k paid course, and the DCBN Online Shop offering these resources at member-discounted prices. The offering integrates scheduling software partnerships (ZenMaid, Jobber, Connecteam) and payment/document tools (Crezco, Docflite) as member benefits, while the DCBN Members Facebook Group provides peer support community access.

Differentiator

Problem solved

Functional benefit

Products and services

• DCBN Membership The primary DCBN membership subscription providing access to the online training library (120+ hours), twice-monthly live masterclasses, weekly 121 Monday mentoring calls with directors, the library of editable business document templates, and exclusive supplier discounts. Priced at £30/month or £300/year.
• DCBN Online Shop A WooCommerce-powered retail platform selling e-books, document bundles, and training resources for cleaning business owners. Members receive 50% discount on all items.
• Cleaning Safely Training Specialist training covering risk assessments, PPE and infection control, chemicals, and COSHH, essential for all cleaning business owners and included as part of DCBN membership.
• £0 to £50k Course A paid course restricted to paying DCBN members focused on building a cleaning business from zero to £50k revenue.
• Clean Profits – E-book Bundle A 179-page e-book bundle comprising five Clean Profits titles written from over 17 years of cleaning business experience, covering starting a domestic cleaning business, systemisation, recruitment, marketing, and business planning. Priced at £100 for members.
• Clean Profits – Marketing Success for Cleaning Business Owners A comprehensive e-book covering marketing strategies for cleaning businesses, from fundamentals to digital marketing, content marketing, paid advertising, and analytics, including a 5-day marketing challenge. Priced at £20 for members and £40 for non-members.
• Clean Profits: Dream Big and Plan Smart! A practical e-book guide for cleaning business owners covering vision and values, SMART goal setting, business planning, overcoming roadblocks, and tracking progress, including templates such as Monthly Focus Workbook, Profitability Quick Check, Weekly Habits Tracker, and Delegation Planner. Priced at £20 for members and £40 for non-members.
• Clean Profits: The Cleaning Business Owners Guide to Recruitment An e-book covering the full recruitment cycle for cleaning businesses, from preparing to hire through onboarding and retention, with templates for job adverts, interview questions, candidate profiles, and onboarding checklists. Priced at £20 for members and £40 for non-members.
• Clean Profits: Systemise your way to a better cleaning business! An e-book focused on systemisation for cleaning business owners, covering HR, operations, financials, marketing and sales, and customer service, with step-by-step guidance on building a business that operates independently of the owner. Priced at £20 for members and £40 for non-members.
• How to Start a Domestic Cleaning Business: The Essential Guide A comprehensive e-book by DCBN director Diane Greenwood covering all aspects of starting a domestic cleaning business, including business structures, insurance, planning, equipment, operations, accounts, health and safety, and marketing, with a 25-point launch checklist. Priced at £10 for members and £20 for non-members.
• Business Admin Documents Bundle A comprehensive document pack including client booking forms, cleaning service agreements, commercial contracts, cleaning checklists, price increase letters, invoice templates, data protection policy, business plan template, cashflow sheets, and method statements. Included free with DCBN membership; available separately for £150.
• Health and Safety Document Bundle A document bundle covering essential health and safety requirements for cleaning businesses, including COSHH risk assessment templates, risk assessments for common cleaning tasks and office cleaning, health and safety policy, pregnant worker risk assessment, lone working policy and risk assessment, first aid policy, and accident report form. Included free with DCBN membership; available separately for £75.
• Team Management Document Bundle A comprehensive HR document pack including employment contracts (variable, fixed, and zero hours), contract for services for self-employed contractors, absence policy, appraisal forms, dismissal letters, equal opportunities policy, grievance policy, holiday request forms, and right-to-work checklists. Included free with DCBN membership.
• Fully Editable and Customisable Employee Handbook A 47-page fully editable employee handbook template created by cleaning business owners for cleaning business owners, covering company information, GDPR, wages, conduct, training, equal opportunities, health and safety, disciplinary procedures, grievance procedures, and privacy policy. Priced at £95 for members and £190 for non-members.
• DCBN Industry Awards Annual industry awards programme run by DCBN to celebrate and recognise members of the UK domestic cleaning industry.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Dell Technologies UKcoreGTM or Marketing Partner20% discount on laptops, desktops, monitors, servers and accessories. Plus free VIP support and access to Small Business Technology Advisors. Members access via exclusive coupon code on Dell portal.
• XerocoreTechnology or Integration90% off for 6 months for new Xero subscribers. Online accounting software integration for cleaning businesses.
• QuickBookscoreTechnology or Integration90% off for 7 months for new QuickBooks subscribers. Accounting software with DCBN exclusive discount.
• Sebo UKcoreChannel Partner/ Reseller/ Distributor20% discount on both commercial and retail pricing for Sebo vacuum cleaners. Members contact Simon Barton at Sebo with DCBN code.
• JobbercoreTechnology or Integration50% off for first 3 months or 25% off annual plans. Scheduling and invoicing software for cleaning businesses.
• BICSc (British Institute of Cleaning Science)coreStrategic or Co-development Partner20% discount on domestic cleaning operative safety workshop (DCOS). DCBN worked with BICSc to tailor workshop for domestic cleaning industry. Certification available for cleaning operatives.
• Peninsula Business ServicescoreStrategic or Co-development Partner3 months free then 10% discount ongoing. HR solutions, employment law support, and health & safety advice for cleaning businesses.
• Bright HRminorChannel Partner/ Reseller/ Distributor50% discount for 3 months. HR software and services for small businesses.
• OM SafetycoreChannel Partner/ Reseller/ DistributorExclusive pricing: £50/month for unlimited employees (usual £69-199). Fully customised H&S documentation, 24/7 advice line, compliance software, annual inspections.
• Gleaming InsurancecoreChannel Partner/ Reseller/ DistributorSpecialist insurance broker to UK cleaning industry since 2011. Exclusive deals and in-house underwriting for cleaning activities including Damage to Property Being Worked On and Treatment Risks.
• Lime SupplycoreChannel Partner/ Reseller/ Distributor48% discount on eco sachet dosing system. Eco-friendly cleaning chemicals with massive reduction in packaging compared to standard RTUs or concentrates.
• Simple Hygiene SolutionsminorChannel Partner/ Reseller/ Distributor15% exclusive discount on cleaning products and hygiene supplies.
• Dukeries Cleaning SuppliesminorChannel Partner/ Reseller/ Distributor10% discount on commercial and industrial cleaning products. Family-run supplier with 40+ years in cleaning industry and BICSc association.
• Paragon MicrofibreminorChannel Partner/ Reseller/ Distributor10% exclusive discount on full range of quality microfibre products.
• Avica UKminorChannel Partner/ Reseller/ Distributor10% discount on Jangro products and other popular brands. Next-day delivery on 1000s of products, free delivery over £55.
• Workwear ExpressminorChannel Partner/ Reseller/ Distributor15% discount on workwear, custom apparel, and uniform supplies. Serves 600,000+ clients across 100+ countries.
• DocflitecoreTechnology or Integration£30/month discount on Grow Plan (effectively free DCBN membership). Document management with electronic signing, tracked quotes, contracts, newsletters, and automated follow-ups.
• TrustistminorGTM or Marketing Partner10% discount on review management platform. Centralised reviews aggregation, Google stars, QR codes, and social sharing.
• Brand 9 WebsitesminorChannel Partner/ Reseller/ Distributor50% discount on website lease package: 6-page bespoke WordPress site, monthly landing page/blog, hosting. Just £50/month plus VAT for DCBN members.
• KitStartminorChannel Partner/ Reseller/ Distributor40% ongoing discount on website builder. Mobile/desktop website building with templates, e-commerce store, calendar booking, and payment integration.
• Social BeeminorGTM or Marketing Partner14 days free trial on social media management tool. Schedule posts across Facebook, LinkedIn, X, Instagram, Pinterest, Google My Business, YouTube, TikTok.
• Air Landline UKminorChannel Partner/ Reseller/ DistributorFree trial on UK service providing local business landline number for mobile phone. Cost-effective alternative to separate business phones.
• Ultima Cleaning AcademyminorStrategic or Co-development Partner15% off online courses, £100 off in-person 3-day 'Decontamination & Biohazard' training in Bristol. Bookings must be made via DCBN.
• eDivertminorChannel Partner/ Reseller/ Distributor50% off monthly fee for first 3 months. UK-based telephone answering service indistinguishable from own team.
• The Cleaning Business CoachminorStrategic or Co-development Partner10% discount on all 121 business coaching services for cleaning business owners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SCORE: US-based nonprofit business mentoring membership network offering free mentoring and educational resources to SMBs. Conceptually similar membership/mentoring model for SMB owners but not vertical-specific to cleaning.
• Maid Brigade: US-based residential cleaning franchise network. Targets the same small residential cleaning operator audience as DCBN but through franchise ownership rather than training/membership support.
• Molly Maid: Established UK and global residential cleaning franchise. Overlaps in serving the domestic cleaning market but operates a franchise model rather than a membership/training model.

Others

• Thumbtack: US home services marketplace connecting homeowners with cleaning and other service providers. Adjacent ecosystem player in the cleaning SMB value chain — relevant as a channel/distribution comparison.
• Bright HR: UK SMB HR software and advisory provider listed as a DCBN partner. Adjacent supplier to the same cleaning-business customer base rather than a direct competitor.

Direct peers

• ZenMaid: Cleaning-business-specific scheduling and operations SaaS. Serves the same UK/US solo and small cleaning business customer base as DCBN and is itself a DCBN partner offering discounted member access.
• The Cleaning Business Coach: UK-based 121 coaching services for cleaning business owners, already listed as a DCBN partner. Targets the same UK domestic cleaning founder/owner audience with similar mentorship-style offerings.
• British Institute of Cleaning Science (BICSc): The leading UK cleaning industry certification body. DCBN has a co-development partnership with BICSc to deliver domestic cleaning operative training, putting both organisations in the same UK cleaning trade-association space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DcbnNetwork
• YouTubeyoutube.com/c/DCBNDomesticCleaningBusinessNetwork
• Facebookfacebook.com/domesticcleaningbusinessnetwork
• LinkedInlinkedin.com/company/dcbn
• Instagraminstagram.com/dcbn.uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domestic Cleaning Business Network