What Deep Voodoo does

Deep Voodoo is an artificial intelligence entertainment startup founded in 2020 by South Park creators Trey Parker and Matt Stone and operated as a subsidiary of their independent entertainment company Park County. The company is headquartered in Los Angeles, California, and builds proprietary deep fake technology for face-swapping visual effects applied to video and image content. Its core product is a suite of in-house deep fake tools developed by what the founders describe as a team of the world's leading deep fake artists, assembled beginning in early 2020 after a planned Park County feature film was suspended by the COVID-19 pandemic. The team's early public-facing output included the viral 'Sassy Justice' deepfake web series (October 2020) and the face-swap effects for Kendrick Lamar's 'The Heart Part 5' music video (May 2022), where Lamar's face deepfakes into those of OJ Simpson, Jussie Smollett, Nipsey Hussle, Kobe Bryant, and Kanye West.

Commercially, Deep Voodoo sells professional VFX services to artists, producers, and creators in the entertainment industry, positioning its AI-driven face-swapping as a faster and more cost-effective alternative to traditional visual effects pipelines. Prior to December 2022, the company was entirely funded and used internally by Park County; it secured its first external capital that month — a $20 million investment led by Connect Ventures, the partnership between Creative Artists Agency (CAA) and New Enterprise Associates (NEA) — and used the proceeds to begin offering services to the broader Hollywood creative community and to develop original synthetic media projects.

The go-to-market motion is enterprise and relationship-driven: direct sales into productions, agencies, and studios, supplemented by CAA's global entertainment and sports relationships through Connect Ventures. Distribution channels are primarily earned media (press coverage in outlets such as Variety and The New York Times) and a brand association with the Parker/Stone creative franchise. The business model is project-based professional services rather than a productized SaaS offering, with no public pricing or API/SDK surface; the closest product-line extensions signaled are original synthetic media projects and the PGLang/Park County feature film for Paramount Pictures.

Name

Deep Voodoo

Legal name

Deep Voodoo

Website

https://deepvoodoo.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Deep Voodoo is an AI entertainment startup founded in 2020 by Trey Parker and Matt Stone that provides proprietary deep fake face-swapping visual effects and AI-powered VFX services to artists, producers, and creators in the entertainment industry.

Ownership category

akta.pro rank

Product category

Visual Effects Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)

Keywords

• Deep fake visual effects
• Face-swapping technology
• AI entertainment services
• Synthetic media production
• Visual effects services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Visual Effects Services: Deep Voodoo offers its unrivaled face-swapping visual effects to artists, producers, and creators around the world. The company provides cost-effective VFX services that are faster than traditional visual effects technology. Also develops original synthetic media projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Deep Voodoo provides proprietary deep fake face-swapping technology and AI-powered visual effects services to artists, producers, and creators in the entertainment industry. The company produces face-swapping VFX that are described as faster and more cost-effective than traditional visual effects, and develops original synthetic media projects for film, music videos, and other productions.

Product overview

Deep Voodoo is an artificial intelligence entertainment startup founded by Trey Parker and Matt Stone (creators of South Park) that provides proprietary deep fake face-swapping technology and cost-effective visual effects services to the entertainment industry. The company began building its leading deep fake technology in early 2020, assembling the world's top deep fake artists. Their offerings include face-swapping visual effects, AI-powered VFX services, and original synthetic media projects. They transitioned from internal R&D funded by Park County to offering services externally following a $20M investment from Connect Ventures in December 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep Fake Face-Swapping Visual Effects Proprietary deep fake face-swapping technology offering unrivaled visual effects to artists, producers, and creators worldwide; positioned as faster and more cost-effective than traditional VFX.
• Visual Effects Services Cost-effective AI-powered visual effects services offered to the Hollywood creative community and productions globally, leveraging proprietary deep fake tools.
• Synthetic Media Projects Original synthetic media projects developed by Deep Voodoo leveraging its deep fake technology, including feature films and creative entertainment content.
• Sassy Justice Viral deepfake video project featuring 'Fred Sassy,' a fake local news reporter resembling President Trump, produced by Trey Parker, Matt Stone, and Peter Serafinowicz as an early showcase of Deep Voodoo's proprietary deep fake capabilities.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• PGLang (Kendrick Lamar's Company)coreStrategic or Co-development Partner · 9 May 2022Deep Voodoo partnered with Kendrick Lamar's PGLang company for the 'The Heart Part 5' music video, where Deep Voodoo provided the deep fake effects. This partnership kicked off a broader collaboration between PGLang and Park County (Trey Parker and Matt Stone's company) to produce a new feature film for Paramount Pictures.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Digital Domain: Visual effects and digital production studio with credits on Titanic, Avengers, and Ready Player One. Comparable to Deep Voodoo as a Hollywood VFX house, with Digital Domain increasingly investing in AI-driven facial animation and digital human technology for feature films.
• Weta FX: World-leading visual effects house known for work on Avatar, Lord of the Rings, and Planet of the Apes. Comparable to Deep Voodoo as a major VFX provider for Hollywood feature films, though Weta FX operates at significantly larger scale and is increasingly incorporating AI tools into traditional VFX pipelines.
• Industrial Light & Magic: Lucasfilm's legendary visual effects division and one of the largest VFX houses globally. Comparable to Deep Voodoo as a Hollywood VFX provider serving major studios and tentpole productions, though ILM offers a much broader portfolio across film, episodic, and themed entertainment.

Emerging players

• Synthesia: AI video generation platform specializing in avatar-based video creation for enterprise communications, marketing, and training. Comparable to Deep Voodoo in core generative AI video technology, though Synthesia focuses on B2B avatar content rather than entertainment-grade face-swapping.
• D-ID: AI company offering face animation, video portrait generation, and digital human technology for marketing and customer experience. Comparable to Deep Voodoo in applying AI to face animation and synthetic media, though D-ID targets enterprise marketing use cases rather than Hollywood VFX.
• Respeecher: AI voice cloning and synthesis company providing voice replication services for film, TV, and gaming. Comparable to Deep Voodoo as a synthetic media company serving Hollywood productions, with overlap in offering AI-powered creative tools to studios and content creators.
• Runway: AI video generation and editing platform offering generative tools for filmmakers, content creators, and studios. Comparable to Deep Voodoo in applying generative AI to video production workflows, though Runway operates more as a software platform for creators rather than a service studio.
• Reface: Consumer-facing face-swap app and AI content creation platform that has expanded into enterprise generative media. Comparable to Deep Voodoo in face-swapping technology, though Reface operates more as a B2C/B2B SaaS platform rather than a service studio for Hollywood productions.

Direct peers

• Metaphysic: AI deepfake and synthetic media company specializing in real-time face-swapping and photorealistic digital humans for entertainment, advertising, and live performances. Direct competitor to Deep Voodoo in applying generative AI to Hollywood-grade face replacement, with a similarly focused approach on ethical use and high-profile talent partnerships.
• Flawless: AI-driven visual effects company focused on film and entertainment, offering tools for face modification, dubbing, and visual editing. Direct peer to Deep Voodoo in applying AI to traditional VFX workflows for movie studios, with overlap in serving Hollywood producers seeking cost-effective synthetic media solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deepvoodoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Voodoo