deer mobility solutions
deer GmbH is a German e-mobility company operating stations-flexible electric carsharing, all-inclusive EV subscriptions (deerAbo), and a public charging network across southern Germany, serving individual consumers, municipalities, and corporate fleet customers.
- Company typePrivate
- Founded2020
- HeadquartersCalw, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What deer mobility solutions does
deer GmbH, operating as deer mobility solutions, is a German electric-mobility company founded in 2020 and headquartered in Calw, Baden-Württemberg. The company operates a stations-flexible (station-flexible one-way) electric carsharing service — branded "deer e-carsharing" — supported by a 100% battery-electric fleet of 1,212 vehicles deployed across 539+ stations in southern Germany, with airport locations at Stuttgart, Frankfurt, and Baden-Airpark. The proprietary deer sharing App handles booking, digital vehicle unlock, and payment; a separate deer-charging-App supports charging point discovery and session management across a network of 1,309 charging points operated at a flat 0.36 EUR/kWh.
Complementing the consumer carsharing product, deer runs a monthly all-inclusive electric vehicle subscription called deerAbo (insurance, registration, maintenance, and a home-equivalent charging tariff bundled in), a B2B Corporate Mobility offering for fleet electrification and charging infrastructure, and municipal e-carsharing deployments delivered through a multi-commune network model. The company reports 31,761 e-carsharing customers and 12,134 charging customers (2025), ranked 8th among German carsharing providers by the Bundesverband CarSharing in 2026.
Revenue is generated through a mix of usage-based carsharing fees, monthly subscription revenue from deerAbo, public and private charging fees, corporate fleet and infrastructure contracts, and municipal partnership fees. GTM combines self-serve app onboarding (no registration fees) with a field sales motion targeting municipalities, corporates, and residential developers, supplemented by event participation (ExpoReal, forum KOMMUNAL, URBAN TEC) and a Freunde-werben-Freunde referral program. Leadership comprises Managing Director Horst Graef and Supervisory Board Chair Florian Kling; the company is privately held with no disclosed institutional investors.
deer mobility solutions firmographics
Firmographics- Name
- deer mobility solutions
- Legal name
- deer GmbH
- Website
- https://deer-mobility.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- deer GmbH is a German e-mobility company operating stations-flexible electric carsharing, all-inclusive EV subscriptions (deerAbo), and a public charging network across southern Germany, serving individual consumers, municipalities, and corporate fleet customers.
- Ownership category
- akta.pro rank
deer mobility solutions industry classification
Industry- Product category
- Electric Car Sharing & Mobility Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- EV Car Sharing (Round-Trip & Free-Floating) (THADANAB)
- akta.pro secondary industries
- Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA), EV Charging-Integrated Rentals (Bundled Charging, Roaming, Home Charger Add-ons) (THADANAJ), Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA), Corporate EV Rental Programs & Charging Coordination (THADAOAK)
Keywords
Where deer mobility solutions is headquartered
LocationHeadquarters
- HQ city
- Calw
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
deer mobility solutions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- E-carsharing Usage Fees: Time-based rental fees for electric vehicles booked through the deer sharing App. Customers pay per booking with no registration fees. Includes airport services at Stuttgart, Frankfurt, and Baden-Airpark with dedicated parking spaces.
- deerAbo Vehicle Subscription: Monthly subscription fees for electric vehicles with bundled insurance, registration, maintenance, and charging tariff. Flexible terms with vehicles available within 15 days. MG4 available from spring 2025 in standard and luxury editions.
- Public Charging Services: Charging fees at deer charging stations and public charging network. Fixed rate of 0.36 EUR per kWh for AC and DC charging, significantly below market average of 0.52 EUR (AC) and 0.60 EUR (DC). Also available via deer-charging-App and RFID card.
- Corporate Mobility Solutions: Fleet electrification packages for businesses including deerAbo subscriptions, charging infrastructure installation and management, business travel via e-carsharing with corporate billing, and corporate carsharing programs. Volume discounts for larger fleets.
- Municipal Partnership Fees: e-carsharing stations deployed in partnership with municipalities, housing associations, and property developers. Complete handling, logistics, and maintenance provided by deer. Flexible network model allows multiple communes to combine for shared coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | No registration fee - immediate access after license verification |
| Subscription | Monthly | deerAbo monthly subscription with all-inclusive coverage |
| Usage-based | Pay-as-you-go | Public charging at fixed rate significantly below market average |
| Usage-based | Pay-as-you-go | Plus Line for larger vehicles |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels9 records
deer mobility solutions product offering
Product offeringCore offering
deer mobility solutions operates a station-flexible electric carsharing service across southern Germany using a 100% battery electric fleet, accessible via the proprietary deer sharing App. The company also offers deerAbo, an all-inclusive monthly electric vehicle subscription bundled with insurance, registration, maintenance and charging, alongside a public EV charging network of 1,309 charging points and integrated corporate mobility, municipal, and residential carsharing solutions.
Product overview
deer mobility solutions operates a multi-product electric mobility platform centered on stations-flexible e-carsharing (deer e-carsharing) and vehicle subscription (deerAbo). The portfolio includes a proprietary deer sharing App as the digital access layer, supplemented by deer Charging for public charging infrastructure, Corporate Mobility solutions for business customers, and the multimodal Mobility Hub in Calw. The company has expanded from its Black Forest origins to over 450 stations across southern Germany and Bavaria, with a focus on underserved rural markets.
Differentiator
Problem solved
Functional benefit
Brands
- deer e-carsharing: Station-flexible electric carsharing service with a fully electric fleet
- deerAbo
- deer charging / deer Laden
Products and services
- deer e-carsharing
- deerAbo
- deer Charging
- Corporate Mobility
- deer Mobility Hub Calw
- Plus Line
Quantifiable outcome
- One shared vehicle replaces approximately 10.7 private cars
- +6 more outcomes
Companies that use deer mobility solutions
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
deer mobility solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
deer mobility solutions partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Wunder MobilitycoreSuccessful partnership for mobility of the future announced November 2025. Collaboration focused on technology integration and shared mobility solutions development.
- Stadtwerke Waiblingen / NEW (Neue Energie Waiblingen)core5-year cooperation anniversary celebrated in December 2024. Partnership with municipal utility company and its newly founded energy company for joint sustainable mobility initiatives. Event attended by State Secretary Elke Zimmer of Baden-Württemberg Ministry of Transport.
- STELP e.V.minorCivil humanitarian organization from Stuttgart. deer provides 2 e-vehicles for STELP staff to reach assistance locations faster. Social impact partnership supporting communities in need.
- Zweckverband Region Schwäbische AlbcorePartnership at world's largest charging park (259 covered stations) at Bahnhof Merklingen. Four parking spaces exclusively reserved for deer e-vehicles since September 2024. Joint celebration with Albwerk.
- AlbwerkcoreJoint partnership with Zweckverband Region Schwäbische Alb for largest charging park globally (259 covered stations) with deer-exclusive parking spaces.
- CIMA Beratung + Management GmbHcoreConsulting partner managing Altmühl-Mönchswald-Region e-carsharing deployment across 9+ rural Bavarian municipalities. CIMA facilitates deployment without additional effort for municipal administrations.
- Gemeinde Weidenbach-TriesdorfminorRural municipality with 72 residents and 2,000+ university students. Network model with 5 deer e-carsharing locations serving agricultural/environmental university community.
- Gemeinde Wolframs-EschenbachminorPartner municipality in Weidenbach network model enabling multi-commune carsharing coverage without county or state boundaries.
- Vesperkirche CalwminorSocial charity event providing warm meals to people of all social backgrounds. deer provided 2 e-vehicles for transportation to and from the church event.
- Stuttgart AirportcoreAirport partner with dedicated deer parking spaces for passengers. Short walking distance to terminals, eliminating expensive parking fees and shuttle reliability concerns.
- Frankfurt AirportcoreAirport partner with dedicated deer parking spaces for passengers. Premium airport mobility service for business and leisure travelers.
- Baden AirparkcoreRegional airport partner with dedicated deer parking spaces for passengers.
- Sparkasse PforzheimminorRegional bank partner with logo displayed on deer website.
- MotorworldminorAutomotive/real estate partner with logo displayed on deer website.
- Gesundheitscampus-CalwminorHealthcare campus partner with logo displayed on deer website.
- DEKRAminorDEKRA Congress Center Altensteig venue partner for deer Community Event.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
deer mobility solutions competitors and assessment
Company assessmentDirect peers
- Cambio Carsharing: Station-based carsharing cooperative operating across German cities with a mix of conventional and electric vehicles. Comparable on the station-based municipal partnership model and on serving corporate fleet customers.
- WeShare: Volkswagen Group's all-electric free-floating carsharing service active in German cities. Direct competitor with deep OEM backing, comparable 100% BEV fleet positioning, and overlap on the urban EV-carsharing customer segment.
- Miles Mobility: German carsharing operator with a large free-floating and station-based EV/hybrid fleet across multiple German cities. Closest direct competitor to deer on the EV-carsharing + multi-city station model and on the German regulatory and consumer environment.
- Share Now (Free2Move): Stellantis-backed carsharing platform operating free-floating and station-based vehicles across major German and European cities. Direct competitor on the e-carsharing customer proposition and on the corporate / municipality RFP competition deer targets.
Emerging players
- Onto: UK-based all-inclusive EV subscription service. Directly comparable to deer's deerAbo subscription product (insurance, maintenance, charging bundled) and on the EV-only strategic positioning, though focused on the UK market.
Broad incumbents
- Free2Move (Stellantis): Stellantis-owned multi-modal mobility platform spanning carsharing, rental, and subscription across Europe. Overlaps with deer's subscription (deerAbo) and carsharing offerings and competes for the same corporate fleet electrification mandates.
- Flinkster (Deutsche Bahn): Deutsche Bahn's nationwide station-based carsharing network. Comparable on the station-based model and on the municipal/transit-integration partnership approach, but bundled within a much larger public transport group.
- Sixt Share: Carsharing arm of Sixt, the broader European mobility incumbent. Overlaps with deer on consumer and corporate carsharing offerings but operates within Sixt's much larger vehicle rental and fleet management portfolio.
Regional players
- Greenwheels: Dutch carsharing operator with station-based and business-focused programs. Comparable on the station-based carsharing and corporate-mobility business model, but operates primarily in the Netherlands rather than in southern Germany.
Others
- Vattenfall InCharge: European utility-backed public EV charging network. Adjacent to deer's charging business (1,309 charging points at 0.36 EUR/kWh) and competes on the public charging tariff dimension that underpins deer's pricing edge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
deer mobility solutions social profiles
Digital presencedeer mobility solutions compliance and trust
Trust signalCompliance1 record
deer mobility solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
deer mobility solutions leadership team
Management profileNumber of profiles
Profiles2 records
deer mobility solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
deer mobility solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about deer mobility solutions
What does deer mobility solutions do?
deer mobility solutions operates a station-flexible electric carsharing service across southern Germany using a 100% battery electric fleet, accessible via the proprietary deer sharing App. The company also offers deerAbo, an all-inclusive monthly electric vehicle subscription bundled with insurance, registration, maintenance and charging, alongside a public EV charging network of 1,309 charging points and integrated corporate mobility, municipal, and residential carsharing solutions.
Is deer mobility solutions a public or private company?
deer mobility solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was deer mobility solutions founded?
deer mobility solutions was founded in 2020. It employs 11 to 50 people.
Where is deer mobility solutions based?
deer mobility solutions is headquartered in Calw, Germany, in the Europe region.
How does deer mobility solutions make money?
Five revenue lines are on record. E-carsharing Usage Fees are the primary driver. The others are deerAbo Vehicle Subscription, public Charging Services, corporate Mobility Solutions and municipal Partnership Fees.
Who are deer mobility solutions's main competitors?
Direct peers on record are Cambio Carsharing, WeShare, Miles Mobility and Share Now (Free2Move). Onto is listed as an emerging player. Broad incumbents are Free2Move (Stellantis), Flinkster (Deutsche Bahn) and Sixt Share. Greenwheels is listed as a regional player. Vattenfall InCharge is listed as an others.
Does deer mobility solutions have an API?
No public API is recorded for deer mobility solutions.
What industry is deer mobility solutions in?
deer mobility solutions's product category is Electric Car Sharing & Mobility Services. Its primary akta.pro industry code is THADANAB, EV Car Sharing (Round-Trip & Free-Floating), with a secondary code of TLABALAA, Corporate Car Sharing (Round-Trip/Station-Based). Its NAICS code is 532111 and its SIC code is 7510.