What Mirro.io does

Mirro is a SaaS Human Capital Management (HCM) platform developed and operated by ZITEC COM S.R.L., a privately held Romanian software company founded in 2003 and headquartered in Bucharest. Marketed as a "people and performance platform," Mirro targets medium and large European organizations and consolidates performance management, OKRs, continuous feedback, employee recognition (Kudos), HRIS, people analytics, compensation management, surveys, workplace community/DEI, leave and attendance, onboarding, document management, and preliminary payroll into a single web application hosted on Google Cloud Platform and accessed at app.mirro.io. The platform is positioned around European data sovereignty: it is 100% EU-owned, fully GDPR-compliant with EU-hosted data, certified to ISO 27001 and ISO 9001, B-Corp certified, and CREST-tested, with native multilingual support (English, Romanian, Spanish, Portuguese, Czech).

The product surface spans more than a dozen modules supported by an Open API, Google Workspace SAML v2 and Microsoft Azure AD single sign-on, Google Calendar integration, and a published Zapier app exposing triggers for Kudos, Feedback, and Objective updates. Mirro's only disclosed AI capability is a natural-language-processing tool that auto-translates custom performance evaluation questions across its five supported languages.

The commercial model is annual subscription pricing on a per-active-user basis, invoiced monthly with settlement adjustments for actual vs. estimated users, distributed through direct enterprise field sales supplemented by a self-serve free trial and an upfront-payment discount (30% for the first six months, valid through August 31, 2025). The named enterprise customer base spans banking (ProCredit Bank), food manufacturing (Hochland, Lactalis), food service (McDonald's), retail and eCommerce (eMAG, Fashion Days, Adore Me), delivery and logistics (Wolt, Tazz, Sameday), and investment (SeedBlink), with the Hochland case study disclosing 170 active users and over 90% white-collar evaluation completion by October 2024. Mirro is bootstrapped, with no external funding rounds detected in the source material.

Name

Mirro.io

Legal name

ZITEC COM S.R.L.

Website

https://mirro.io

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirro is a SaaS HCM platform built by ZITEC COM S.R.L. in Bucharest that consolidates performance management, OKRs, feedback, recognition, HRIS, surveys, and compensation into a single EU-hosted, GDPR-compliant application for medium and large European organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual User License Subscription: Mirro app is accessed via non-exclusive annual user license with active user accounts invoiced monthly. Settlement invoices issued for differences between estimated and actual active users. Pricing available at https://mirro.io/pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mirro.io is a unified Human Capital Management (HCM) SaaS platform that helps medium and large organizations align people with strategy, run performance reviews and OKRs, capture continuous feedback and recognition, centralize HRIS employee data, run engagement surveys, and manage compensation and leave. It is built and operated by ZITEC COM S.R.L., hosted on Google Cloud Platform, and sold via an annual per-active-user subscription with monthly invoicing and settlement reconciliation.

Product overview

Mirro is a unified People and Performance Platform (HCM platform) designed for medium and large organizations. The core platform integrates multiple HR functions into a single solution, including Performance Management, OKRs (Objectives and Key Results), Continuous Feedback, Recognition & Praise (Kudos), HRIS, People Analytics, Compensation, Surveys, Workplace Community & DEI, Leave & Attendance, Company Culture, and Internal Communications. The platform is built by ZITEC COM S.R.L. as a SaaS solution hosted on Google Cloud Platform and accessed via https://app.mirro.io. Additional modules include an Onboarding Process, Documents & Contracts Management, Preliminary Payroll exports, and an Open API for custom integrations. Single Sign-On via Google Workspace SAML v2 or Microsoft is also supported. The platform's Survey module includes an AI-powered translation tool for multilingual evaluation questions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mirro HCM Platform Mirro HCM (Human Capital Management) Platform is a unified, people-first HR SaaS solution for medium and large organizations that integrates performance management, OKRs, continuous feedback, recognition, HRIS, people analytics, compensation, surveys, workplace community and DEI, leave and attendance, and internal communications into a single product. Hosted on Google Cloud Platform and accessed via app.mirro.io, it targets CEOs, HR leaders, people managers, and team members across European organizations needing GDPR-compliant, EU-hosted data.
• Open API Mirro Open API Mirro is an open Application Programming Interface that allows companies to integrate their own software applications with the Mirro platform, enabling custom integrations and workflow automation. Access to the API is provided via a personal API key found in user profile settings at app.mirro.io/users/settings, and is intended for enterprise and partner developers building integrations between Mirro and other business systems.

Quantifiable outcome

• 90% of teams stay aligned using Mirro
• +5 more outcomes

Named customers12 records

Segments11 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature10 records

Partnerships

One partnership is on record.

• ZITEC COM S.R.L.coreStrategic or Co-development PartnerZITEC COM S.R.L. is the software developer and owner of Mirro app. Based in Bucharest, Romania with over 20 years of experience, ZITEC developed Mirro as a SaaS solution focused on individual and collective performance based on continuous feedback and collaborative patterns.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leapsome: Leapsome is a European people enablement platform combining performance management, learning, surveys, and OKRs. It is a Berlin-based direct competitor to Mirro in the European mid-market, particularly in DACH, and shares the European-first positioning and compliance emphasis.
• Personio: Personio is a leading European HRIS and people management platform for SMB and mid-market companies. Headquartered in Germany, it is the dominant European mid-market HR SaaS player and competes head-to-head with Mirro in DACH and broader EU on HRIS, performance, and recruiting.
• HiBob: HiBob is a modern HRIS platform targeting mid-market companies in Europe and globally. It directly competes with Mirro in the European mid-market HCM space, offering similar integrated performance management, OKRs, surveys, and HRIS capabilities to a similar buyer profile.
• 15Five: 15Five is a continuous performance management and employee engagement platform focused on weekly check-ins, reviews, and engagement surveys. It competes with Mirro's performance management, continuous feedback, and survey modules for the same mid-market HR buyer.
• Culture Amp: Culture Amp is an employee experience platform focused on engagement surveys, performance reviews, and development. It directly competes with Mirro's performance management, surveys, and feedback modules for the same HR leader buyer persona in mid-market and enterprise.
• BambooHR: BambooHR is a leading HRIS platform for SMB and mid-market companies, offering integrated performance management, onboarding, and employee records. It is a direct competitor in the same mid-market HR software category as Mirro with comparable breadth of features.
• Lattice: Lattice is a performance management and employee development platform offering OKRs, performance reviews, and engagement surveys. It directly overlaps with Mirro's performance and culture modules and competes for the same mid-market HR leader buyer.

Emerging players

• Pento: Pento is a European payroll and HRIS platform for SMBs headquartered in Denmark. While more payroll-focused than Mirro, it competes in the same European SMB/mid-market HR software category, shares the European-first positioning, and could expand into Mirro's HRIS and performance management territory.
• Workleap (Officevibe): Workleap, which acquired Officevibe, offers employee engagement and performance management tools. It overlaps with Mirro's engagement survey and feedback modules and competes for HR leader buyers in the same mid-market segment, though with a stronger North American focus.

Broad incumbents

• Workday: Workday is a global enterprise HCM and financial management platform. While not focused on the SMB/mid-market, Workday represents the incumbent that growing Mirro customers may eventually upgrade to, and overlaps on HCM, performance, and people analytics at the upper end of Mirro's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IoMirro

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirro.io