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Delma Industrial Supplies and Marine Services

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Namestring
Delma Industrial Supplies and Marine Services
Legal namestring
Delma Industrial Supplies and Marine Services
Company typeenum
Private
Founded yearint
1978
Descriptiontext

Delma Industrial Supplies and Marine Services is a UAE-based marine products distributor and service provider established in 1978 and headquartered in Abu Dhabi. The company holds exclusive distribution rights for over 30 international marine brands in the UAE, spanning boats (Bayliner, Navan, Sea Storm, Whaly), outboard and electric engines (Mercury, IWaves, Taiga), marine coatings (Awl Grip, International), electronics (Lowrance, Omnisense), watersports equipment (Wilderness Systems, Pelican, Perception, Connelly, ABNC eFoils), diving gear (Beuchat), and marine hardware (Lewmar, Hella Marine, Polyform, Marlow Ropes, Ultraflex, Kicker, DS18). Its operating model integrates four revenue streams: marine products distribution (hardware sales), workshop-based service and maintenance (mechanical, electrical, fiberglass, anti-fouling), marina management at Mangrove Marina and Abu Dhabi Gate (berth and dry parking), and event organization for fishing competitions and watersports.

The company is privately held and fully owned by Ayoub Mahmoud Fathali Abdullah Alkhajeh, an Emirati national who serves as Chairman. It operates a sales-led go-to-market through six physical locations — showrooms and workshops in Abu Dhabi (Umm Al Nar, Al Bateen), Dubai (Port Rashid, Jumeirah 1 Fishing Harbour), Fujairah, and Ras Al Khaimah — covering all seven emirates. Customer acquisition is supported by annual participation in the Abu Dhabi International Boat Show and Dubai International Boat Show, a website with blog/news content, email newsletters, and organic social media. The company serves both pleasure marine (private boat owners, recreational enthusiasts) and commercial marine (fishing operators, government entities, professional watersports) segments, with no API, mobile app, or proprietary technology platform; its competitive position rests on distribution rights, 44 years of brand reputation, and integrated after-sales service infrastructure.

Short descriptiontext

Delma Industrial Supplies and Marine Services is a UAE-based marine distributor founded in 1978, offering exclusive dealership rights for over 30 international marine brands across boats, engines, electronics, and watersports, supported by showrooms, workshops, and marina operations in all seven UAE emirates.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAbu Dhabi, United Arab Emirates
HQ citystring
Abu Dhabi
HQ countrystring
United Arab Emirates
HQ regionstring
Middle East
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
marine products distribution, boat and engine retail, watersports equipment supply, marina management services, marine maintenance and repair
Industry4 codes
PRIMARYCRAMAIAB
Marine Parts, Accessories & Maintenance Supplies Retail
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail
SECONDARYCRAMAIAI
Docking, Anchoring & Mooring Equipment Retail
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail
SECONDARYTLAKAOAJ
Marine MRO Parts & Consumables Distribution
Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)
SECONDARYTLAKAKAL
Marine Outfitting & Interior Refurbishment
NAICS code2 codes
  • Boat Dealers441222
  • Ship Building and Repairing336611
SIC code2 codes
  • Ship & Boat Building & Repairing3730
  • Wholesale-Professional & Commercial Equipment & Supplies5040
Product category
Marine Products Distribution and Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Marine Products Distribution
TypeHardware Sales
Description

Revenue generated through the distribution and sale of marine boats, engines, accessories, paints, and watersports equipment from international brands including Mercury, Bayliner, Navan, and others.

delmamarineuae.com
2Service and Maintenance
TypeProfessional Services
Description

Revenue from workshops providing mechanical and electrical works, anti-fouling, fiberglass work, and spare parts services for boats and marine equipment.

delmamarineuae.com
3Marina Operations
TypeManaged Services
Description

Revenue from marina management services including berth and dry parking facilities located at Mangrove Marina and Abu Dhabi Gate.

delmamarineuae.com
4Events
TypeProfessional Services
Description

Revenue from organizing exclusive and customized marine events.

delmamarineuae.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Delma Industrial Supplies and Marine Services distributes a portfolio of 33 international marine brands across the United Arab Emirates, including boats, outboard and inboard engines, watersports equipment, marine electronics, paints, anchoring systems, lighting, refrigeration, and diving gear. The company also operates company-owned showrooms, service workshops, and a marina, and provides boat maintenance, marina management, and event organization for marine and watersports competitions.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Delma Industrial Supplies and Marine Services is a marine supplies distributor established in 1978 in Abu Dhabi, UAE. The company operates as a multi-brand distribution platform rather than a single product company, offering an extensive portfolio of marine and watersports products through exclusive dealership agreements with international brands. The product portfolio spans boats (Bayliner, Navan, Sea Storm, Whaly), marine engines (Mercury), electric watercraft (IWaves, Taiga), boat paints (Awl Grip, International Marine), watersports equipment (Wilderness Systems, Pelican, Perception kayaks, Connelly, ABNC), diving gear (Beuchat), and marine accessories (Lowrance electronics, Hella Marine lighting, Lewmar hardware, Vitrifrigo refrigeration, Kicker/DS18 audio, Polyform fenders, Marlow ropes, Ultraflex steering, and more). In addition to product distribution, Delma provides marina management services, boat maintenance workshops, and organizes fishing competitions. The company serves all seven emirates of the UAE through strategically located branches in Abu Dhabi, Dubai, Fujairah, and Ras Al Khaimah.

Product and service36 records
1Mercury Marine Engines
CategoryMarine propulsion
Description

Distribution of Mercury outboard and inboard engines, including the SeaPro commercial-grade line, for recreational boat owners, commercial fishing operators, and government/military marine units across the UAE.

2Bayliner Boats
CategoryRecreational boats
Description

Distribution of Bayliner recreational boats to UAE private boat owners and recreational marine enthusiasts through company showrooms.

3Navan Boats
CategoryRecreational boats
Description

Distribution of Navan boats to UAE pleasure marine buyers seeking mid-range recreational vessels.

4Sea Storm Boats
CategoryRecreational and small commercial boats
Description

Distribution of Sea Storm boats to UAE recreational and commercial marine buyers through showrooms and direct sales.

5Whaly Boats
CategoryUtility and recreational boats
Description

Distribution of Whaly boats (rigid rotomoulded utility vessels) to UAE recreational, commercial, and government buyers.

6IWaves Wavekart Electric Watercraft
CategoryElectric watercraft
Description

Distribution of IWaves Wavekart electric watercraft to UAE recreational marine enthusiasts.

7Taiga Electric Watercraft
CategoryElectric watercraft
Description

Distribution of Taiga electric watercraft to UAE recreational marine buyers seeking electric-powered jet skis and similar craft.

8International Marine Paints
CategoryMarine coatings
Description

Distribution of International marine paint systems for boat antifouling and topside protection to UAE boat owners and commercial operators.

9Awl Grip Yacht Paint
CategoryMarine coatings
Description

Distribution of Awl Grip premium yacht paint finishes for UAE pleasure craft owners and refit yards.

10Wilderness Systems Kayaks
CategoryWatersports equipment
Description

Distribution of Wilderness Systems sit-on-top and touring kayaks to UAE recreational paddlers and outdoor enthusiasts.

11Pelican Kayaks
CategoryWatersports equipment
Description

Distribution of Pelican recreational kayaks to UAE entry-level paddlers and watersports buyers.

12Perception Kayaks
CategoryWatersports equipment
Description

Distribution of Perception kayaks to UAE recreational paddlers.

13Connelly Watersports
CategoryWatersports equipment
Description

Distribution of Connelly water skis, wakeboards, and towable watersports equipment to UAE recreational buyers.

14ABNC eFoils
CategoryElectric watercraft
Description

Distribution of ABNC electric hydrofoils to UAE recreational marine enthusiasts.

15BORIKA Mounting Systems
CategoryMarine hardware and accessories
Description

Distribution of BORIKA mounting and fastening systems for marine accessories to UAE boat owners and installers.

16Ultraflex Steering Systems
CategoryMarine controls and steering
Description

Distribution of Ultraflex hydraulic and mechanical steering systems for boats to UAE recreational and commercial operators.

17Lowrance Marine Electronics
CategoryMarine electronics
Description

Distribution of Lowrance fishfinders, chartplotters, and marine navigation electronics to UAE recreational and commercial fishing operators.

18Omnisense Thermal Cameras
CategoryMarine electronics
Description

Distribution of Omnisense marine thermal imaging cameras to UAE boat owners and commercial/security operators.

19Kicker Marine Audio
CategoryMarine audio
Description

Distribution of Kicker marine-grade audio systems (speakers, amplifiers, subwoofers) to UAE boat owners and installers.

20DS18 Marine Audio
CategoryMarine audio
Description

Distribution of DS18 marine audio equipment to UAE boat owners seeking aftermarket sound systems.

21Vitrifrigo Marine Refrigeration
CategoryMarine refrigeration
Description

Distribution of Vitrifrigo marine refrigeration units and fridges to UAE boat owners and refit projects.

22Polyform Buoys and Fenders
CategoryMooring and fendering
Description

Distribution of Polyform inflatable buoys and boat fenders to UAE recreational and commercial boat owners.

23Max Case Watertight Cases
CategoryMarine accessories
Description

Distribution of Max Case watertight protective cases to UAE marine and outdoor users.

24Marlow Ropes
CategoryMarine rigging
Description

Distribution of Marlow marine ropes and cordage to UAE recreational and commercial boat owners.

25Lewmar Anchors and Windlasses
CategoryAnchor and deck hardware
Description

Distribution of Lewmar anchors, windlasses, and anchoring hardware to UAE recreational and commercial boat owners.

26Hella Marine LED Lighting
CategoryMarine lighting
Description

Distribution of Hella Marine LED lighting products to UAE boat builders, refit yards, and owners.

27E Searider Marine Bean Bags
CategoryBoat furniture and accessories
Description

Distribution of E Searider marine bean bag seating to UAE pleasure boat owners (sample price AED 200).

28Comfort Seat Portable Cushions
CategoryBoat furniture and accessories
Description

Distribution of Comfort Seat portable boat cushions and seating accessories to UAE recreational boat owners.

29Bob's Machine Jack Plates
CategoryEngine accessories
Description

Distribution of Bob's Machine hydraulic jack plates for outboard engines to UAE performance boat owners and commercial operators.

30Fendequip Fender Covers
CategoryMooring and fendering
Description

Distribution of Fendequip fender covers and protective accessories to UAE boat owners.

31Beuchat Diving Equipment
CategoryDiving and snorkelling
Description

Distribution of Beuchat diving and snorkelling equipment to UAE recreational divers.

32PACER Electrical Wire and Cable
CategoryMarine electrical
Description

Distribution of PACER marine-grade electrical wire and cable to UAE boat builders, electricians, and installers.

33Distribution and Wholesale Services
CategoryDistribution services
Description

Multi-brand distribution and wholesale supply of marine products across the UAE, supported by a parts warehouse and dedicated field sales teams.

34Marina Management Services
CategoryMarina services
Description

Operation of a company-owned marina providing berthing and ancillary services for recreational and commercial vessels.

35Boat Maintenance, Service, and Rigging
CategoryBoat maintenance and repair
Description

In-house boat servicing, repair, and rigging delivered through company workshops for both pleasure and commercial marine customers.

36Marine Event Organization and Sponsorship
CategoryEvents and sponsorship
Description

Organisation of and sponsorship for marine and watersports competitions and events in the UAE.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership32 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Delma Marine is an authorized distributor of Mercury Marine products in UAE, including outboard motors, sterndrives, inboards, and marine electronics such as VesselView displays.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Bayliner boats in UAE, offering deck boats, bowriders, center consoles, and overnight cuddy models.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Navan boats (by Quicksilver, part of Brunswick Corporation) in UAE, featuring C30 and S30 models.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Sea Storm rotomolded HDPE plastic boats designed for leisure and professional use.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Whaly PU (polyethylene) boats in UAE, including professional and recreational models.

Strategic tierEmergingTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of IWAVES electric watercraft including Wavekart S and Wavekart X models in UAE.

Strategic tierEmergingTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Taiga electric personal watercraft including Orca Carbon and Orca Performance models in UAE.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Awl Grip professional yacht paint products including primers, fillers, and finishes in UAE.

9International Marine Paints
Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of International marine coatings including antifouling and foul release products in UAE.

delmamarineuae.com
Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Wilderness Systems kayaks including Pungo, Recon, Targa, and Tarpon models in UAE.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Pelican kayaks, pedal boats, and stand up paddle boards in UAE.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Perception kayaks including fishing, recreational, and youth models in UAE.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Connelly watersports equipment including water skis, wakeboards, and towables in UAE.

Strategic tierEmergingTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of ABNC eFoil products including Aeris and Carbon Classic eFoil models in UAE.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of BORIKA FASTen mounting systems and adapters for water activities in UAE.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Ultraflex steering systems and steering wheels for marine applications in UAE.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Omnisense marine thermal camera systems including Ulysses Mini and Micro models in UAE.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Lowrance marine electronics including fish finders, radar, and trolling motors in UAE.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of DS18 marine audio equipment including speakers, amplifiers, and subwoofers in UAE.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Kicker marine audio products including speakers and amplifiers in UAE.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Vitrifrigo marine refrigerators and freezers in UAE.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Polyform inflatable buoys and fenders in UAE.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Max Case watertight protective cases in UAE.

24Pacer
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Pacer marine electrical wire and cable products in UAE.

delmamarineuae.com
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Marlow synthetic fiber ropes and marine lines in UAE.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Lewmar marine hardware including anchors, windlasses, and steering systems in UAE.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Hella Marine LED lighting products for marine applications in UAE.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of E Searider marine grade bean bags in UAE.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Comfort Seat portable seating solutions for marine use in UAE.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Bob's Machine jack plates and transom accessories in UAE.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Fendequip fender covers and mooring products in UAE.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Authorized distributor of Beuchat diving equipment including fins, masks, and wetsuits in UAE.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

UK luxury yacht manufacturer with significant Middle East presence. Comparable as a premium marine brand sold through regional distribution channels and competing for the same UAE HNW customer base.

TypeBroad incumbent
Description

US-based marine conglomerate and parent of Mercury Marine, Bayliner, and Navan - several of Delma's core principals. Comparable as the controlling OEM behind the brands Delma distributes, with strategic influence over UAE distribution terms.

TypeBroad incumbent
Description

UK luxury yacht manufacturer with a Middle East dealer network. Comparable as a premium marine OEM competing in the same UAE luxury boating segment that Delma partly serves.

TypeDirect peer
Description

A leading UAE-based marine distributor and yacht services company with multi-brand offerings, showroom, and service operations across the Gulf. Direct comparable to Delma's multi-brand distribution, service, and marina model in the same UAE market.

TypeBroad incumbent
Description

Large US-based marine parts, accessories, and supplies retailer. Comparable as a multi-brand marine retailer with both physical stores and online presence, providing a benchmark for retail-format scaling.

TypeBroad incumbent
Description

Largest recreational boat dealer in the United States, with multi-brand retail, service, and marina/storage operations. Comparable as a scaled multi-brand marine retailer with an integrated service-anchored business model.

TypeDirect peer
Description

Marine division of the UAE conglomerate Al Masaood Group, distributing boats, engines, and marine equipment with service support. Directly comparable as another UAE multi-brand marine distributor and service provider.

TypeBroad incumbent
Description

UAE-based boat builder and marine solutions provider. Comparable as a UAE-headquartered marine industry incumbent operating in the same regional ecosystem.

TypeDirect peer
Description

UAE-based conglomerate with marine and motorsports distribution arms. Comparable as a regional multi-brand marine and powersports distributor with both retail and service capabilities.

TypeBroad incumbent
Description

One of the world's largest boat manufacturers, headquartered in the UAE. Comparable as a major marine industry player in the same geography, though focused on boat manufacturing rather than distribution.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Delma Industrial Supplies and Marine Services

Marine Products Distribution and Servicesdelmamarineuae.com

Delma Industrial Supplies and Marine Services is a UAE-based marine distributor founded in 1978, offering exclusive dealership rights for over 30 international marine brands across boats, engines, electronics, and watersports, supported by showrooms, workshops, and marina operations in all seven UAE emirates.

What Delma Industrial Supplies and Marine Services does

Delma Industrial Supplies and Marine Services is a UAE-based marine products distributor and service provider established in 1978 and headquartered in Abu Dhabi. The company holds exclusive distribution rights for over 30 international marine brands in the UAE, spanning boats (Bayliner, Navan, Sea Storm, Whaly), outboard and electric engines (Mercury, IWaves, Taiga), marine coatings (Awl Grip, International), electronics (Lowrance, Omnisense), watersports equipment (Wilderness Systems, Pelican, Perception, Connelly, ABNC eFoils), diving gear (Beuchat), and marine hardware (Lewmar, Hella Marine, Polyform, Marlow Ropes, Ultraflex, Kicker, DS18). Its operating model integrates four revenue streams: marine products distribution (hardware sales), workshop-based service and maintenance (mechanical, electrical, fiberglass, anti-fouling), marina management at Mangrove Marina and Abu Dhabi Gate (berth and dry parking), and event organization for fishing competitions and watersports.

The company is privately held and fully owned by Ayoub Mahmoud Fathali Abdullah Alkhajeh, an Emirati national who serves as Chairman. It operates a sales-led go-to-market through six physical locations — showrooms and workshops in Abu Dhabi (Umm Al Nar, Al Bateen), Dubai (Port Rashid, Jumeirah 1 Fishing Harbour), Fujairah, and Ras Al Khaimah — covering all seven emirates. Customer acquisition is supported by annual participation in the Abu Dhabi International Boat Show and Dubai International Boat Show, a website with blog/news content, email newsletters, and organic social media. The company serves both pleasure marine (private boat owners, recreational enthusiasts) and commercial marine (fishing operators, government entities, professional watersports) segments, with no API, mobile app, or proprietary technology platform; its competitive position rests on distribution rights, 44 years of brand reputation, and integrated after-sales service infrastructure.

Delma Industrial Supplies and Marine Services firmographics

Firmographics
Name
Delma Industrial Supplies and Marine Services
Legal name
Delma Industrial Supplies and Marine Services
Website
https://delmamarineuae.com
Company type
Private
Founded year
1978
Operating status
Operating
Headcount range
11–50 employees
Short description
Delma Industrial Supplies and Marine Services is a UAE-based marine distributor founded in 1978, offering exclusive dealership rights for over 30 international marine brands across boats, engines, electronics, and watersports, supported by showrooms, workshops, and marina operations in all seven UAE emirates.
Ownership category
akta.pro rank

Delma Industrial Supplies and Marine Services industry classification

Industry
Product category
Marine Products Distribution and Services
NAICS
Boat Dealers (441222), Ship Building and Repairing (336611)
SIC
Ship & Boat Building & Repairing (3730), Wholesale-Professional & Commercial Equipment & Supplies (5040)
akta.pro industry
PRIMARYCRAMAIAB
Marine Parts, Accessories & Maintenance Supplies Retail
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail
SECONDARYCRAMAIAI
Docking, Anchoring & Mooring Equipment Retail
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail
SECONDARYTLAKAOAJ
Marine MRO Parts & Consumables Distribution
Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)
SECONDARYTLAKAKAL
Marine Outfitting & Interior Refurbishment

Keywords

  • Marine products distribution
  • Boat and engine retail
  • Watersports equipment supply
  • Marina management services
  • Marine maintenance and repair

Where Delma Industrial Supplies and Marine Services is headquartered

Location

Headquarters

HQ city
Abu Dhabi
HQ country
United Arab Emirates
HQ region
Middle East

Offices6 records

Markets served

Delma Industrial Supplies and Marine Services business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

  1. Marine Products Distribution: Revenue generated through the distribution and sale of marine boats, engines, accessories, paints, and watersports equipment from international brands including Mercury, Bayliner, Navan, and others.
  2. Service and Maintenance: Revenue from workshops providing mechanical and electrical works, anti-fouling, fiberglass work, and spare parts services for boats and marine equipment.
  3. Marina Operations: Revenue from marina management services including berth and dry parking facilities located at Mangrove Marina and Abu Dhabi Gate.
  4. Events: Revenue from organizing exclusive and customized marine events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Delma Industrial Supplies and Marine Services product offering

Product offering

Core offering

Delma Industrial Supplies and Marine Services distributes a portfolio of 33 international marine brands across the United Arab Emirates, including boats, outboard and inboard engines, watersports equipment, marine electronics, paints, anchoring systems, lighting, refrigeration, and diving gear. The company also operates company-owned showrooms, service workshops, and a marina, and provides boat maintenance, marina management, and event organization for marine and watersports competitions.

Product overview

Delma Industrial Supplies and Marine Services is a marine supplies distributor established in 1978 in Abu Dhabi, UAE. The company operates as a multi-brand distribution platform rather than a single product company, offering an extensive portfolio of marine and watersports products through exclusive dealership agreements with international brands. The product portfolio spans boats (Bayliner, Navan, Sea Storm, Whaly), marine engines (Mercury), electric watercraft (IWaves, Taiga), boat paints (Awl Grip, International Marine), watersports equipment (Wilderness Systems, Pelican, Perception kayaks, Connelly, ABNC), diving gear (Beuchat), and marine accessories (Lowrance electronics, Hella Marine lighting, Lewmar hardware, Vitrifrigo refrigeration, Kicker/DS18 audio, Polyform fenders, Marlow ropes, Ultraflex steering, and more). In addition to product distribution, Delma provides marina management services, boat maintenance workshops, and organizes fishing competitions. The company serves all seven emirates of the UAE through strategically located branches in Abu Dhabi, Dubai, Fujairah, and Ras Al Khaimah.

Differentiator

Problem solved

Functional benefit

Products and services

  • Mercury Marine Engines Distribution of Mercury outboard and inboard engines, including the SeaPro commercial-grade line, for recreational boat owners, commercial fishing operators, and government/military marine units across the UAE.
  • Bayliner Boats Distribution of Bayliner recreational boats to UAE private boat owners and recreational marine enthusiasts through company showrooms.
  • Navan Boats Distribution of Navan boats to UAE pleasure marine buyers seeking mid-range recreational vessels.
  • Sea Storm Boats Distribution of Sea Storm boats to UAE recreational and commercial marine buyers through showrooms and direct sales.
  • Whaly Boats Distribution of Whaly boats (rigid rotomoulded utility vessels) to UAE recreational, commercial, and government buyers.
  • IWaves Wavekart Electric Watercraft Distribution of IWaves Wavekart electric watercraft to UAE recreational marine enthusiasts.
  • Taiga Electric Watercraft Distribution of Taiga electric watercraft to UAE recreational marine buyers seeking electric-powered jet skis and similar craft.
  • International Marine Paints Distribution of International marine paint systems for boat antifouling and topside protection to UAE boat owners and commercial operators.
  • Awl Grip Yacht Paint Distribution of Awl Grip premium yacht paint finishes for UAE pleasure craft owners and refit yards.
  • Wilderness Systems Kayaks Distribution of Wilderness Systems sit-on-top and touring kayaks to UAE recreational paddlers and outdoor enthusiasts.
  • Pelican Kayaks Distribution of Pelican recreational kayaks to UAE entry-level paddlers and watersports buyers.
  • Perception Kayaks Distribution of Perception kayaks to UAE recreational paddlers.
  • Connelly Watersports Distribution of Connelly water skis, wakeboards, and towable watersports equipment to UAE recreational buyers.
  • ABNC eFoils Distribution of ABNC electric hydrofoils to UAE recreational marine enthusiasts.
  • BORIKA Mounting Systems Distribution of BORIKA mounting and fastening systems for marine accessories to UAE boat owners and installers.
  • Ultraflex Steering Systems Distribution of Ultraflex hydraulic and mechanical steering systems for boats to UAE recreational and commercial operators.
  • Lowrance Marine Electronics Distribution of Lowrance fishfinders, chartplotters, and marine navigation electronics to UAE recreational and commercial fishing operators.
  • Omnisense Thermal Cameras Distribution of Omnisense marine thermal imaging cameras to UAE boat owners and commercial/security operators.
  • Kicker Marine Audio Distribution of Kicker marine-grade audio systems (speakers, amplifiers, subwoofers) to UAE boat owners and installers.
  • DS18 Marine Audio Distribution of DS18 marine audio equipment to UAE boat owners seeking aftermarket sound systems.
  • Vitrifrigo Marine Refrigeration Distribution of Vitrifrigo marine refrigeration units and fridges to UAE boat owners and refit projects.
  • Polyform Buoys and Fenders Distribution of Polyform inflatable buoys and boat fenders to UAE recreational and commercial boat owners.
  • Max Case Watertight Cases Distribution of Max Case watertight protective cases to UAE marine and outdoor users.
  • Marlow Ropes Distribution of Marlow marine ropes and cordage to UAE recreational and commercial boat owners.
  • Lewmar Anchors and Windlasses Distribution of Lewmar anchors, windlasses, and anchoring hardware to UAE recreational and commercial boat owners.
  • Hella Marine LED Lighting Distribution of Hella Marine LED lighting products to UAE boat builders, refit yards, and owners.
  • E Searider Marine Bean Bags Distribution of E Searider marine bean bag seating to UAE pleasure boat owners (sample price AED 200).
  • Comfort Seat Portable Cushions Distribution of Comfort Seat portable boat cushions and seating accessories to UAE recreational boat owners.
  • Bob's Machine Jack Plates Distribution of Bob's Machine hydraulic jack plates for outboard engines to UAE performance boat owners and commercial operators.
  • Fendequip Fender Covers Distribution of Fendequip fender covers and protective accessories to UAE boat owners.
  • Beuchat Diving Equipment Distribution of Beuchat diving and snorkelling equipment to UAE recreational divers.
  • PACER Electrical Wire and Cable Distribution of PACER marine-grade electrical wire and cable to UAE boat builders, electricians, and installers.
  • Distribution and Wholesale Services Multi-brand distribution and wholesale supply of marine products across the UAE, supported by a parts warehouse and dedicated field sales teams.
  • Marina Management Services Operation of a company-owned marina providing berthing and ancillary services for recreational and commercial vessels.
  • Boat Maintenance, Service, and Rigging In-house boat servicing, repair, and rigging delivered through company workshops for both pleasure and commercial marine customers.
  • Marine Event Organization and Sponsorship Organisation of and sponsorship for marine and watersports competitions and events in the UAE.

Companies that use Delma Industrial Supplies and Marine Services

Customer profile

Segments3 records

Ideal customer profiles3 records

Delma Industrial Supplies and Marine Services technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Delma Industrial Supplies and Marine Services partnerships and signals

Strategic signal

Partnerships

32 partnerships are on record, tiered core, major, emerging and minor.

  • Mercury MarinecoreChannel Partner/ Reseller/ DistributorDelma Marine is an authorized distributor of Mercury Marine products in UAE, including outboard motors, sterndrives, inboards, and marine electronics such as VesselView displays.
  • BaylinercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Bayliner boats in UAE, offering deck boats, bowriders, center consoles, and overnight cuddy models.
  • NavancoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Navan boats (by Quicksilver, part of Brunswick Corporation) in UAE, featuring C30 and S30 models.
  • Sea StormmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Sea Storm rotomolded HDPE plastic boats designed for leisure and professional use.
  • WhalymajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Whaly PU (polyethylene) boats in UAE, including professional and recreational models.
  • IWAVESemergingChannel Partner/ Reseller/ DistributorAuthorized distributor of IWAVES electric watercraft including Wavekart S and Wavekart X models in UAE.
  • TaigaemergingChannel Partner/ Reseller/ DistributorAuthorized distributor of Taiga electric personal watercraft including Orca Carbon and Orca Performance models in UAE.
  • Awl GripmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Awl Grip professional yacht paint products including primers, fillers, and finishes in UAE.
  • International Marine PaintsmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of International marine coatings including antifouling and foul release products in UAE.
  • Wilderness SystemsmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Wilderness Systems kayaks including Pungo, Recon, Targa, and Tarpon models in UAE.
  • Pelican KayaksmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Pelican kayaks, pedal boats, and stand up paddle boards in UAE.
  • Perception KayaksmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Perception kayaks including fishing, recreational, and youth models in UAE.
  • ConnellymajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Connelly watersports equipment including water skis, wakeboards, and towables in UAE.
  • ABNCemergingChannel Partner/ Reseller/ DistributorAuthorized distributor of ABNC eFoil products including Aeris and Carbon Classic eFoil models in UAE.
  • BORIKAminorChannel Partner/ Reseller/ DistributorAuthorized distributor of BORIKA FASTen mounting systems and adapters for water activities in UAE.
  • UltraflexmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Ultraflex steering systems and steering wheels for marine applications in UAE.
  • Omnisense SystemsminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Omnisense marine thermal camera systems including Ulysses Mini and Micro models in UAE.
  • LowrancemajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Lowrance marine electronics including fish finders, radar, and trolling motors in UAE.
  • DS18minorChannel Partner/ Reseller/ DistributorAuthorized distributor of DS18 marine audio equipment including speakers, amplifiers, and subwoofers in UAE.
  • KickerminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Kicker marine audio products including speakers and amplifiers in UAE.
  • VitrifrigominorChannel Partner/ Reseller/ DistributorAuthorized distributor of Vitrifrigo marine refrigerators and freezers in UAE.
  • Polyform ASminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Polyform inflatable buoys and fenders in UAE.
  • Max CaseminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Max Case watertight protective cases in UAE.
  • PacerminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Pacer marine electrical wire and cable products in UAE.
  • Marlow RopesminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Marlow synthetic fiber ropes and marine lines in UAE.
  • LewmarmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Lewmar marine hardware including anchors, windlasses, and steering systems in UAE.
  • Hella MarineminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Hella Marine LED lighting products for marine applications in UAE.
  • E SeariderminorChannel Partner/ Reseller/ DistributorAuthorized distributor of E Searider marine grade bean bags in UAE.
  • Comfort SeatminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Comfort Seat portable seating solutions for marine use in UAE.
  • Bob's MachineminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Bob's Machine jack plates and transom accessories in UAE.
  • FendequipminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Fendequip fender covers and mooring products in UAE.
  • BeuchatmajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Beuchat diving equipment including fins, masks, and wetsuits in UAE.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Delma Industrial Supplies and Marine Services competitors and assessment

Company assessment

Broad incumbents

  • Sunseeker: UK luxury yacht manufacturer with significant Middle East presence. Comparable as a premium marine brand sold through regional distribution channels and competing for the same UAE HNW customer base.
  • Brunswick Corporation: US-based marine conglomerate and parent of Mercury Marine, Bayliner, and Navan - several of Delma's core principals. Comparable as the controlling OEM behind the brands Delma distributes, with strategic influence over UAE distribution terms.
  • Princess Yachts: UK luxury yacht manufacturer with a Middle East dealer network. Comparable as a premium marine OEM competing in the same UAE luxury boating segment that Delma partly serves.
  • West Marine: Large US-based marine parts, accessories, and supplies retailer. Comparable as a multi-brand marine retailer with both physical stores and online presence, providing a benchmark for retail-format scaling.
  • MarineMax: Largest recreational boat dealer in the United States, with multi-brand retail, service, and marina/storage operations. Comparable as a scaled multi-brand marine retailer with an integrated service-anchored business model.
  • Al Marakeb: UAE-based boat builder and marine solutions provider. Comparable as a UAE-headquartered marine industry incumbent operating in the same regional ecosystem.
  • Gulf Craft: One of the world's largest boat manufacturers, headquartered in the UAE. Comparable as a major marine industry player in the same geography, though focused on boat manufacturing rather than distribution.

Direct peers

  • ART Marine: A leading UAE-based marine distributor and yacht services company with multi-brand offerings, showroom, and service operations across the Gulf. Direct comparable to Delma's multi-brand distribution, service, and marina model in the same UAE market.
  • Al Masaood Marine: Marine division of the UAE conglomerate Al Masaood Group, distributing boats, engines, and marine equipment with service support. Directly comparable as another UAE multi-brand marine distributor and service provider.
  • Al Yousuf Group: UAE-based conglomerate with marine and motorsports distribution arms. Comparable as a regional multi-brand marine and powersports distributor with both retail and service capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Delma Industrial Supplies and Marine Services social profiles

Digital presence

Delma Industrial Supplies and Marine Services financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Delma Industrial Supplies and Marine Services leadership team

Management profile

Number of profiles

Profiles1 record

Delma Industrial Supplies and Marine Services funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Delma Industrial Supplies and Marine Services M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delma Industrial Supplies and Marine Services

What does Delma Industrial Supplies and Marine Services do?

Delma Industrial Supplies and Marine Services distributes a portfolio of 33 international marine brands across the United Arab Emirates, including boats, outboard and inboard engines, watersports equipment, marine electronics, paints, anchoring systems, lighting, refrigeration, and diving gear. The company also operates company-owned showrooms, service workshops, and a marina, and provides boat maintenance, marina management, and event organization for marine and watersports competitions.

Is Delma Industrial Supplies and Marine Services a public or private company?

Delma Industrial Supplies and Marine Services is a private company. It is classified as family owned and is currently operating.

When was Delma Industrial Supplies and Marine Services founded?

Delma Industrial Supplies and Marine Services was founded in 1978. It employs 11 to 50 people.

Where is Delma Industrial Supplies and Marine Services based?

Delma Industrial Supplies and Marine Services is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.

How does Delma Industrial Supplies and Marine Services make money?

Four revenue lines are on record. Marine Products Distribution is the primary driver. The others are service and Maintenance, marina Operations and events.

Who are Delma Industrial Supplies and Marine Services's main competitors?

Broad incumbents on record are Sunseeker, Brunswick Corporation, Princess Yachts, West Marine, MarineMax, Al Marakeb and Gulf Craft. Direct peers are ART Marine, Al Masaood Marine and Al Yousuf Group.

Does Delma Industrial Supplies and Marine Services have an API?

No public API is recorded for Delma Industrial Supplies and Marine Services.

What industry is Delma Industrial Supplies and Marine Services in?

Delma Industrial Supplies and Marine Services's product category is Marine Products Distribution and Services. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of CRAMAIAI, Docking, Anchoring & Mooring Equipment Retail. Its NAICS code is 441222 and its SIC code is 3730.

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