De OntwikkelStudio
De OntwikkelStudio is a Netherlands-based coaching and advisory firm that provides personal development, career guidance, and corporate talent mediation for elite athletes, primarily within Dutch professional football. Founded in 2024, it operates from the KNVB Campus and serves individuals, clubs, and employers.
- Company typePrivate
- Founded-
- HeadquartersZeist, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What De OntwikkelStudio does
De OntwikkelStudio is a Netherlands-based professional services firm that provides personal development coaching, career guidance, and organizational advisory services to elite athletes, with a near-exclusive focus on Dutch professional football. Founded in 2024 by Wouter van den Berg and co-owned with Daan Modderman, the firm operates from the KNVB Campus in Zeist and serves three customer segments: individual athletes (former, active, and transitioning), football clubs and associations, and Dutch companies seeking athlete talent and vitality programs. Its core product is a three-tiered coaching package (Package A: ~3 months, Package B: ~6 months, Package C: ~12 months) covering personal development plans, personality assessments, feedback loops, mentor access, and network introductions, supplemented by an online learning environment.
The company has guided more than 150 athletes and professionals cumulatively and maintains formal partnerships with at least 14 entities across the Dutch football ecosystem, including the KNVB, Stichting CAO voor Contractspelers, and a dozen Eredivisie and KKD clubs. The delivery model is human-led by a ~13-person team comprising coaches (several of whom are former professional footballers), sport psychologists, organization advisors, and a labor-market specialist. There is no proprietary technology platform; the offering is fundamentally a high-touch, relationship-driven coaching practice that monetizes through multi-month package subscriptions with contact-based pricing.
The go-to-market is sales-led and operates through three domestic channels: direct consultation with individual athletes, institutional partnerships with clubs and the KNVB, and business development targeting Dutch employers facing labor shortages. The "Bedrijfsleven" (corporate) program, which mediates athlete talent into companies, represents a distinct third revenue stream alongside individual coaching and club development programs. Marketing relies primarily on athlete testimonials, blog content, social media, and referrals rather than paid acquisition.
De OntwikkelStudio firmographics
Firmographics- Name
- De OntwikkelStudio
- Legal name
- De OntwikkelStudio
- Website
- https://deontwikkelstudio.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De OntwikkelStudio is a Netherlands-based coaching and advisory firm that provides personal development, career guidance, and corporate talent mediation for elite athletes, primarily within Dutch professional football. Founded in 2024, it operates from the KNVB Campus and serves individuals, clubs, and employers.
- Ownership category
- akta.pro rank
De OntwikkelStudio industry classification
Industry- Product category
- Athlete Development & Career Coaching Services
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)
- akta.pro secondary industries
- Athlete Post-Career Transition & Career Placement (Broadcast, Coaching, Business) (MPAKAMAL), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)
Keywords
Where De OntwikkelStudio is headquartered
LocationHeadquarters
- HQ city
- Zeist
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De OntwikkelStudio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Career Development Coaching Services: Personal development and career guidance services for top athletes, including one-on-one coaching sessions, personality assessments, development plans, and network access. Three-tiered package structure (Package A, B, C) with varying duration and depth of service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Package A: Basic development plan over approximately 3 months |
| Subscription | Multi-year contract | Package B: Intermediate guidance over approximately 6 months with personality assessment |
| Subscription | Multi-year contract | Package C: Premium full-year comprehensive support with mentor access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
De OntwikkelStudio product offering
Product offeringCore offering
De OntwikkelStudio provides personal development, career coaching, and sports psychology services for elite athletes, primarily in Dutch professional football. Its core delivery is a three-tiered individual coaching package (Pakket A: ~3 months, Pakket B: ~6 months with personality assessment, Pakket C: ~12 months with mentor and network access), augmented by club/association development programs and a corporate labor-market mediation program that places athletes into businesses.
Product overview
De OntwikkelStudio is a sports development coaching company offering personalized athlete development programs. The core offering consists of three coaching packages (Pakket A, B, and C) ranging from 3 to 12 months, plus specialized programs for clubs/federations and corporate partnerships. The company provides individual development trajectories, club development services, and a business program bridging athletes with the corporate world. The online learning environment supports these coaching services.
Differentiator
Problem solved
Functional benefit
Products and services
- Pakket A (Package A) Entry-level individual athlete development package lasting approximately 3 months, comprising 3 coaching conversations and feedback from 2 persons, resulting in a personalized development plan.
- Pakket B (Package B) Intermediate individual athlete development package lasting approximately 6 months, including a personality test, 6 coaching conversations, feedback from 3 persons, assignments, action guidance, and a test-based report.
- Pakket C (Package C) Premium comprehensive individual athlete development package lasting approximately 12 months, including 10 coaching conversations, a specialist mentor session, and full access to the professional network.
- Clubontwikkeling (Club Development) Development culture program for football clubs and federations, including development plans, individual guidance, inspiration sessions, and best-practices sharing to improve athlete development and well-being across the club.
- Bedrijfsleven Programma (Corporate Program) Labor market mediation program connecting elite athletes with Dutch businesses to address workforce shortages, deliver dual-career and post-career employment pathways, and create corporate vitality, diversity, and brand-exposure programs.
Companies that use De OntwikkelStudio
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
De OntwikkelStudio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De OntwikkelStudio partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- KNVB (Royal Netherlands Football Association)coreKNVB is a key partner of De OntwikkelStudio. The company is based at the KNVB Campus in Zeist (Innovatiehub #11), indicating a deep operational partnership for athlete development within Dutch football.
- Stichting CAO voor Contractspelers (Foundation CAO for Contract Players)coreDe OntwikkelStudio works together with the Stichting CAO voor Contractspelers, a foundation supporting professional contract players in Dutch football. This partnership aligns with their mission to support athletes throughout their careers.
- FC UtrechtcoreEredivisie club and active partner in athlete development programs. Individual testimonials from FC Utrecht players indicate ongoing collaboration.
- De GraafschapminorKKD (second tier) club with athlete participation in De OntwikkelStudio programs.
- FC GroningenminorEredivisie club with athlete participation in development programs.
- Vitesse (SBV Vitesse)minorEredivisie club with logo presence indicating partnership status.
- PEC ZwolleminorEredivisie club with logo presence indicating partnership status.
- FC TwenteminorEredivisie club with logo presence indicating partnership status.
- ExcelsiorminorEredivisie club with logo presence indicating partnership status.
- Fortuna SittardminorEredivisie club with athlete participation in programs (Philip Brittijn).
- SC CambuurminorEredivisie club with athlete participation (Wiebe Kooistra).
- N.E.C. NijmegenminorEredivisie club with athlete testimonials (Rens van Eijden).
- SportUtrechtminorRegional sports organization with logo presence.
- HCDB (Holland Casino Davis Cup/Beker team)minorSports organization with logo presence indicating partnership.
- Traiectum-Talent-HubminorReferenced partnership for talent development initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
De OntwikkelStudio competitors and assessment
Company assessmentOthers
- Career Angels: Dutch outplacement and career-coaching firm guiding high-performers into corporate roles — adjacent service offering comparable to athlete-career transition.
Broad incumbents
- IMG (Endeavor-owned): Global sports and entertainment agency representing elite athletes, clubs and brands — operates adjacent athlete-management and corporate partnership functions at massive scale.
- KNKV / Sportbonden Athletes Program: Dutch national sport federations operating their own personal-development support services for top athletes — the institutional alternative to De OntwikkelStudio's individual offering.
- Wasserman: Global sports marketing and talent management firm providing athlete representation, consulting and brand services — overlaps De OntwikkelStudio's athlete-to-corporate bridge at much larger scale.
- EXOS: International athlete performance and wellness company operating across human performance, mental skills coaching and corporate wellness — broad incumbent spanning similar performance and wellbeing domains.
- NOC*NSF: Dutch Olympic Committee and Sports Federation, the umbrella organisation driving elite athlete support policies in the Netherlands — operates adjacent athlete-development programs at national scale.
Direct peers
- TASS (The Athlete Support System): UK-based dual-career support service for elite athletes offering career advice, education, and personal development — the closest functional analogue in athlete transition coaching.
- Triple Double Sport: Dutch sports business consultancy advising athletes, clubs, federations and corporate partners on sport-business strategy — directly comparable segment mix to De OntwikkelStudio across athletes, clubs and companies.
- DoublePass: Belgian/Netherlands consulting firm specialising in football club development, coach education and talent pathways — direct competitor in the club-and-association development program segment.
Regional players
- Bonnysek: Dutch sports marketing and consulting agency that bridges athletes with commercial partners — overlapping the Bedrijfsleven-style corporate mediation angle within the Netherlands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
De OntwikkelStudio social profiles
Digital presenceDe OntwikkelStudio financial estimates
Financial estimateRevenue estimate
Valuation estimate
De OntwikkelStudio leadership team
Management profileNumber of profiles
Profiles13 records
De OntwikkelStudio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De OntwikkelStudio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De OntwikkelStudio
What does De OntwikkelStudio do?
De OntwikkelStudio provides personal development, career coaching, and sports psychology services for elite athletes, primarily in Dutch professional football. Its core delivery is a three-tiered individual coaching package (Pakket A: ~3 months, Pakket B: ~6 months with personality assessment, Pakket C: ~12 months with mentor and network access), augmented by club/association development programs and a corporate labor-market mediation program that places athletes into businesses.
Is De OntwikkelStudio a public or private company?
De OntwikkelStudio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De OntwikkelStudio founded?
De OntwikkelStudio was founded in -1. It employs 1 to 10 people.
Where is De OntwikkelStudio based?
De OntwikkelStudio is headquartered in Zeist, Netherlands, in the Europe region.
How does De OntwikkelStudio make money?
One revenue line is on record: career Development Coaching Services.
Who are De OntwikkelStudio's main competitors?
Career Angels is listed as an others. Broad incumbents are IMG (Endeavor-owned), KNKV / Sportbonden Athletes Program, Wasserman, EXOS and NOC*NSF. Direct peers are TASS (The Athlete Support System), Triple Double Sport and DoublePass. Bonnysek is listed as a regional player.
Does De OntwikkelStudio have an API?
No public API is recorded for De OntwikkelStudio.
What industry is De OntwikkelStudio in?
De OntwikkelStudio's product category is Athlete Development & Career Coaching Services. Its primary akta.pro industry code is MPAKAJAE, Sport-Specific Private Coaching & Instruction (1:1, Small Group), with a secondary code of MPAKAMAL, Athlete Post-Career Transition & Career Placement (Broadcast, Coaching, Business). Its NAICS code is 61171 and its SIC code is 8200.