DEPIL BRAZIL WAXING STUDIO

What DEPIL BRAZIL WAXING STUDIO does

Depil Brazil Waxing Studio is a U.S. specialty personal-care brand founded in 2006 by Andrea Wissing, a Brazilian esthetician who built a proprietary hard wax formulation enriched with Andiroba oil after finding American paper-based waxing techniques inferior to Brazilian methods. The company delivers authentic Brazilian waxing services for women and men across 9 studios — 8 in the Dallas-Fort Worth metroplex (Plano, The Colony, Allen, Arlington, Dallas-Uptown, Greenville Avenue, Fort Worth, and one additional Dallas address) and 1 in Orlando, Florida — using a two-application, no-paper warm wax technique and a standardized "Depil Brazil Method" training program that has certified over 1,000 waxing professionals. It sells a Brazilian-named proprietary skincare line (~10 SKUs, including intimate washes, exfoliants, ingrown-hair serums, slow-grow lotions, and anti-aging serums priced $16-$35) through a Shopify storefront shipping to all 50 U.S. states and through in-studio retail, with mobile apps on iOS and Android and Meevo-powered online booking.

The business operates four revenue streams: (1) pay-as-you-go waxing services and VIP prepackaged service bundles (Brazilian from $195, Full Leg from $237, Full Face from $177, Underarms from $81, with first-time/military/student discounts); (2) recurring Ultra Care memberships ($158-$288/month, the Supreme tier exclusive to Texas studios) bundling unlimited waxing with branded skincare products and treatments; (3) skincare product sales via e-commerce and in-studio; and (4) franchise fees and royalties for units sold at $300,000+ entry pricing. Customer segments include women (primary), men, first-timers (acquired at 50% off or free), and athletes/fitness enthusiasts; the company serves 40,000+ clients annually and has a corporate office at 4514 Cole Ave, Dallas, TX, with primary operations anchored in Texas. Depil Brazil operates as a privately held, founder-owned business with no disclosed external funding rounds or institutional investors.

Name

DEPIL BRAZIL WAXING STUDIO

Legal name

Depil Brazil Waxing Studio

Website

https://depilbrazilwaxing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Depil Brazil Waxing Studio is a privately held, founder-owned specialty personal-care brand operating 9 Brazilian-waxing studios in Texas and Florida, serving 40,000+ clients annually with a proprietary Andiroba-oil hard wax, tiered Ultra Care memberships, and a national Shopify-distributed skincare line.

Ownership category

akta.pro rank

Product category

Personal Care Services

NAICS

Hair, Nail, and Skin Care Services (81211), Toilet Preparation Manufacturing (325620)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Bikini & Brazilian Hair Removal Services (HSALAGAC)

akta.pro secondary industries

Body Waxing & Sugaring Services (Arms/Legs/Underarms/Back/Chest) (HSALAGAB), Waxing & Depilatory Professional Products (CRABALAH), Men’s Grooming Hair Removal Services (HSALAGAD), Hair Removal Training (Waxing/Sugaring/Laser) (HSALANAF)

Keywords

• Brazilian waxing services
• Hair removal services
• Body waxing studio
• Personal grooming
• Beauty care services

Headquarters

HQ city

The Colony

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Waxing Services: Core revenue from professional Brazilian waxing services for men and women. Services include Brazilian, bikini, facial, leg, arm, and body waxing. Customers can book individual appointments or purchase service packages.
2. Ultra Care Memberships: Monthly subscription memberships providing unlimited waxing visits plus complimentary skincare products. Tiers include Supreme ($288/month), Ultra Glow ($198/month), Super Essential ($188/month), and Bare Natural ($158/month). Memberships include 1-4 products/cosmetics monthly.
3. Skincare Products: Proprietary skincare line sold through e-commerce storefront and in-studio. Products include intimate washes, body exfoliants, ingrown hair serums, body oils, body scrubs, slow-grow lotions and washes, and anti-gravity serums priced from $16-$35.
4. VIP Wax Packages: Prepaid wax service packages with bulk pricing discounts. Options include Brazilian Female (from $195), Full Leg (from $237), Full Face (from $177), Underarms (from $81), and discounts for military/students.
5. Franchising: Franchise opportunities starting at $300,000. Provides proven business model, premium skincare line, and full operational support to franchisees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

DEPIL BRAZIL WAXING STUDIO provides professional Brazilian waxing and full-body hair removal services using an all-natural honey-based wax. The studio specializes exclusively in waxing treatments, with a primary focus on Brazilian waxing, and serves individual consumers seeking personal grooming and hair removal services.

Product overview

Depil Brazil Waxing Studio operates as a service-based business offering authentic Brazilian waxing services alongside a proprietary skincare product line. The core offering is professional waxing services using an exclusive hard wax formula enriched with Andiroba oil, available for women, men, and non-binary clients. The company offers four membership tiers (Supreme, Ultra Glow, Super Essential, Bare Natural) providing unlimited waxing visits with product benefits. Adjacent to services, the company sells Brazilian-inspired skincare products including intimate washes, body exfoliants, ingrown hair serums, body oils, slow-grow lotions and washes, anti-aging serums, and skin lightening creams, sold individually or in bundles (Self-Care Essentials, Smooth Confidence Duo, Glow & Go). Pre-purchased wax packages for specific body areas (Brazilian, Full Leg, Full Face, Underarms, Inner Thigh, Stomach Strip) are also available. The company operates multiple studio locations in Texas and Florida with a unified brand experience.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra Care: Premium membership program offering unlimited waxing visits with complimentary skincare products and treatments, available in Supreme, Ultra Glow, Super Essential, and Bare Natural tiers.

Products and services

• Brazilian Waxing Service Full Brazilian waxing treatment using the studio's proprietary all-natural honey-based wax, designed for clients seeking complete bikini-area hair removal with a gentler wax formula. Targeted at adult individual consumers prioritizing hygiene, comfort, and professional technique.
• Full-Body Honey Wax Hair Removal Comprehensive body hair removal service covering areas beyond the bikini line, performed using the studio's all-natural honey-based wax. Targeted at individual consumers seeking an extended waxing session with a single specialist in a dedicated studio setting.
• Bikini Waxing Service Basic bikini-line waxing using the studio's all-natural honey-based wax, offered as an entry-level waxing service for clients who want partial rather than full Brazilian waxing. Targeted at individual consumers new to professional waxing or seeking a less extensive hair removal option.

Quantifiable outcome

• 40,000+ clients served annually
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Massage Heights: Massage Heights is a Texas-headquartered personal services franchise with membership-based pricing for massage, skin, and wellness services. Shares membership economics and Texas regional roots with Depil Brazil, though its core offering is massage rather than waxing.
• LaserAway: LaserAway is a leading U.S. laser hair removal and aesthetics chain with ~180 locations and a strong membership model. Adjacent competitor to Depil Brazil targeting the same demographic of women and men seeking long-term hair removal solutions.
• SEV Laser: SEV Laser is a national aesthetics franchise offering laser hair removal and skin services with membership packages. Competes with Depil Brazil for the same hair-removal customer wallet share, though using a different technology (laser vs. wax).
• Hand & Stone Massage and Facial Spa: Hand & Stone is a national personal services franchise (~600+ locations) offering massage, facial, and hair removal services including waxing. Overlaps with Depil Brazil in the waxing add-on category and in the franchise-driven personal care services business model.
• Amazing Lash Studio: Amazing Lash Studio is a national lash and brow services franchise with ~220 locations. Comparable to Depil Brazil in franchise-driven beauty services, recurring membership model, and target demographic of women seeking regular appearance services.

Emerging players

• Sugaring NYC: Sugaring NYC is a rapidly expanding sugaring hair removal franchise with multiple studios along the East Coast. Competes with Depil Brazil in the same "alternative to American strip wax" positioning, targeting a similar female customer seeking gentler hair removal.
• The NOW Massage: The NOW Massage is a design-forward massage boutique franchise expanding across U.S. metros with a membership-friendly positioning. Comparable to Depil Brazil in membership-led personal care services, real estate strategy (premium retail storefronts), and aspirational brand aesthetic.
• Heyday: Heyday is an emerging skincare services chain offering facials and skin treatments in a membership-friendly retail format. Comparable to Depil Brazil in DTC skincare product extensions and the broader trend of membership-driven, retail-studio personal care services.

Direct peers

• Waxing the City: Waxing the City is a specialized waxing franchise with studios across the U.S., focused on signature wax services for brows, body, and Brazilian waxing for men and women. Direct overlap with Depil Brazil in service menu, customer persona, and franchise-based growth strategy.
• European Wax Center: European Wax Center is the largest U.S. waxing franchise chain (~900 locations) offering Brazilian and full-body waxing services with a membership model and proprietary Comfort Wax. It is the most direct comparable to Depil Brazil in terms of service category, target customer, and franchise-driven growth model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/depilbrazilwaxing
• Instagraminstagram.com/depilbrazilwaxing
• LinkedInlinkedin.com/company/depil-brazil-waxing-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEPIL BRAZIL WAXING STUDIO