Der Pschorr
Der Pschorr is a privately held traditional Bavarian Wirtshaus at Viktualienmarkt in central Munich, serving regional cuisine and Hacker-Pschorr beer from wooden barrels, with two attached event venues (The Resi and Alice) for private and corporate catering.
- Company typePrivate
- Founded-
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Der Pschorr does
Der Pschorr is a privately held traditional Bavarian Wirtshaus (tavern and restaurant) operating under the legal entity Der Pschorr, Jürgen Lochbihler KG, registered in Munich, Germany. The business runs a single physical restaurant at Viktualienmarkt 15 in central Munich, adjacent to Marienplatz, with indoor dining and a beer garden. Its core offering is regional Bavarian cuisine paired with Hacker-Pschorr beer specialties served directly from wooden barrels (Holzfass) cooled using the traditional Stangeneis (bar ice) method — a technique the company explicitly characterizes as rare in modern beer culture.
The underlying operational model rests on a curated supply network of over 20 Bavarian farms, butchers, hunters, fishermen, and artisan producers (including Erzeugergemeinschaft BayernOX for beef, Fischzucht Aumühle for fish, Metzgerei Markus Ponholzer for butchery, Jäger Karl Schmid for game, and Spargelhof Raba for asparagus), enabling full ingredient traceability. Beyond the main restaurant, Der Pschorr operates two affiliated venues at the same address — The Resi (premium event location for up to 220 guests with flying dinner catering) and Alice (party venue for up to 120 guests) — which extend the property into corporate and private event hosting. Additional offerings include online table reservations and a gift voucher program (EUR 100/200/500 denominations).
Commercially, Der Pschorr is a direct-to-consumer, single-location operator with no delivery, marketplace, or franchise footprint. Revenue is generated from dine-in food and beverage sales, event hosting and catering at The Resi and Alice, and gift voucher pre-sales. Customers are a mix of individual walk-in guests (tourists and locals drawn by the prime Viktualienmarkt location) and corporate or private event hosts. The business has no external shareholders, no parent company, and no disclosed venture or institutional capital; ownership is concentrated with managing partner Jürgen Lochbihler.
Der Pschorr firmographics
Firmographics- Name
- Der Pschorr
- Legal name
- Der Pschorr, Jürgen Lochbihler KG
- Website
- https://der-pschorr.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Der Pschorr is a privately held traditional Bavarian Wirtshaus at Viktualienmarkt in central Munich, serving regional cuisine and Hacker-Pschorr beer from wooden barrels, with two attached event venues (The Resi and Alice) for private and corporate catering.
- Ownership category
- akta.pro rank
Der Pschorr industry classification
Industry- Product category
- Traditional Bavarian Restaurant and Hospitality
- NAICS
- Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Der Pschorr is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Der Pschorr business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Food and Beverage Sales: Revenue from serving traditional Bavarian dishes and beverages (beer, wine, spirits, juices, soft drinks) directly to dine-in customers at the restaurant and beer garden. Customers can purchase gift vouchers and make table reservations online.
- Event Hosting and Catering: Revenue from hosting private and corporate events at The Resi (up to 220 guests) and Alice party location (up to 120 guests). Includes flying dinner service, catering, and event space rental.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Der Pschorr product offering
Product offeringCore offering
Der Pschorr operates a traditional Bavarian Wirtshaus (restaurant) and beer garden at Munich's Viktualienmarkt, serving regional Bavarian cuisine and Hacker-Pschorr beer tapped fresh from wooden barrels using the traditional Stangeneis cooling method. The business also runs two event venues, The Resi and Alice, for private and corporate events with catering, plus sells gift vouchers.
Product overview
Der Pschorr operates as a traditional Bavarian restaurant with two affiliated event venues. The core offering is the main restaurant at Viktualienmarkt, serving regional Bavarian cuisine and Hacker-Pschorr beer from wooden barrels. Connected event services include The Resi (luxury event location for up to 220 guests with flying dinner catering) and Alice (party venue for up to 120 guests). Additional offerings include gift vouchers and table reservations. The restaurant focuses on regional ingredients from local Bavarian farmers and producers.
Differentiator
Problem solved
Functional benefit
Products and services
- Der Pschorr Restaurant Traditional Bavarian restaurant located at Viktualienmarkt 15 in Munich city center, offering regional Bavarian cuisine and beer served from wooden barrels cooled with bar ice. Features a beer garden and interior dining areas with authentic Bavarian hospitality.
- The Resi Event Location Premium event venue accommodating up to 220 guests in Munich city center, offering luxury catering, flying dinner service, and sophisticated mini creations served by event staff. Features elegant room design and comprehensive event planning support.
- Alice Party Location Club, bar, and party venue with capacity for up to 120 guests, featuring a fairy-tale ambiance inspired by Alice in Wonderland. Offers cocktail bar services and dancefloor for events and celebrations.
- Gift Vouchers Gift vouchers for Bavarian pub culture available in denominations of 100 EUR, 200 EUR, and 500 EUR. Limited to 1,000 vouchers, redeemable from January 1, 2027 to February 28, 2027 with partial redemption option.
- Flying Dinner Catering High-end catering service offered at The Resi event location, featuring a modern flying dinner concept with sophisticated mini creations served by event staff. Creates an exclusive, lively atmosphere encouraging guest interaction.
Companies that use Der Pschorr
Customer profileSegments2 records
Ideal customer profiles2 records
Der Pschorr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Der Pschorr partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Hacker-Pschorr Bräu GmbHcoreThe restaurant is named after the brewer Joseph Pschorr and serves Hacker-Pschorr Edelhell directly from wooden barrels. All other beer specialties (wheat beer, Sternweiße, Leichte Weiße, Dunkel, Pils) also come from the Munich brewery. Beer is served from wooden barrels cooled with Stangeneis — a traditional method.
- Fürstlich Castell'sches DomänenamtcoreWith almost 800 years of winemaking tradition, Domäne Castell is one of Germany's oldest wineries. Supplies wines from Franconia (eastern Franconian growing region) with rich, flavorful characteristics from gypsum keuper soil.
- Weingut am SteinminorBiodynamic winery in Würzburg. Sandra and Ludwig Knoll produce wines with character, elegance, and minerality. Partnership with the Knoll family for exceptional wines on the menu.
- Johann Guggenbichler EdelbrandmanufakturminorDistillery from Frasdorf in Chiemgau, handcrafting precious brandies since 1829. Only fully ripe, hand-picked fruit is used. Products include brandies and liqueurs from the Chiemgau region.
- Edelbrennerei HaasminorDistillery in Pretzfeld producing brandies exclusively in small copper stills through slow, gentle distillation. Ripening periods range from 3 months to 5 years, producing high-quality brandies and spirits with clear, rounded fruity aroma.
- Fischzucht AumühlecoreFish farm in the Pupplinger Au south of Munich. Native fish (including char/saibling) thrive in fresh spring water with year-round low water temperature. Supplies fresh fish directly from the region.
- Aischgründer Karpfen (Paul Oberle)minorCarp from the Aischgrund, one of Germany's most famous pond landscapes. The carp has been a regional specialty for over 1000 years, fed on natural food found in the ponds. Offered seasonally on the daily menu.
- Erzeugergemeinschaft BayernOXcoreInitiative to source beef directly from local farmers around Weilheim without middlemen. Local beef is marketed as a premium product in gastronomy. Slaughtered at district slaughterhouses in Garmisch-Partenkirchen and Fürstenfeldbruck, cut by partner Markus Ponholzer in Antdorf.
- Metzgerei Markus PonholzercoreButcher's shop in Antdorf supporting with cutting, packaging, and production of beef. Long-term partnership enabling preparation of unique cuts from nose to tail for diverse dishes.
- Archehof Schlickenrieder (Georg Schlickenrieder)coreFarm in Otterfing supplying Murnau-Werdenfelser organic beef and handcrafted schnapps. Partner-Landwirt (partner farmer) of the first hour. Farm also cultivates 27 hectares organically and preserves old endangered domestic animal breeds.
- Jäger Karl Schmid (Karl & Sebastian Schmid)minorHunter from Großweil in Garmisch-Partenkirchen supplying game meat (roe deer, red deer, chamois). Hunts exclusively via stress-free stand and stalking hunts to avoid hormone release and ensure meat quality.
- Geflügelhof Familie LugederminorPoultry farm near Pleiskirchen, run by three generations. Geese, ducks, and flying ducks live in spacious open stables and on extensive meadows, fed exclusively with farm's own grain.
- Weidegemeinschaft Ohlstadt (Franz-Bader-Weidegemeinschaft)minorSheep graze on alpine pastures in the Estergebirge above Ohlstadt in Garmisch-Partenkirchen. Lamb dishes are offered in early winter and around Easter.
- Bio-Ziegenhof Johannes EggerminorOrganic goat farm near Kempten with approximately 80 goats. Fed exclusively on grass and hay, with fresh milk processed on-site. Farm is regularly inspected for EC Organic Regulation and Bioland guidelines compliance.
- Spargelhof RabaminorFamily asparagus farm operating since the 1960s. Growing asparagus on sandy soils for juicy asparagus with particularly tender spears. Seasonal supplier.
- Bauernhof Bacher Meinrad (Hühnerhof)minorFarm in Kleinhartpenning, 5 km south of Holzkirchen. Keeping laying hens in barns for two decades with access to winter garden. Fresh eggs used together with Murnau-Werdenfelser beef for a distinctive beef tartare.
- Burgis Knödel Oberpfalz (Timo Burger)minorPartnership since 2012 with Timo Burger supplying handcrafted dumplings. Potatoes used are sourced exclusively from Bavaria. Partnership described as a love of dumplings reflected in every product.
- Johannes Perger / Freiherr von Perger GmbHminorCompany from Breitbrunn am Ammersee producing juices without artificial flavors and additives for over 30 years. Supplies regional organic juices including apple, rhubarb, and elderflower cordials. Also includes exotic and fair-trade fruit varieties.
- Bioteaque (Traunstein)minorProduces high-quality organic teas for 15 years, primarily for top gastronomy and hotel industry. Tea bags are filled by hand in Chiemgau. Blends contain only organic leaves and large fruit pieces and berries. Tea selection available at Pschorr.
- First8 Manufaktur (München)minorMunich-based start-up producing bio kombucha since 2021 using high-quality organic ingredients and healthy cultures. Alcohol content guaranteed below 0.5%. Produces on-site near Viktualienmarkt. Described as the 'Champagne of non-alcoholic drinks'.
- Peter Schmid / Fassfabrik SchmidminorSupplier of wooden barrels for the traditional beer service at Der Pschorr. Peter's family business manufactures the wooden barrels used in the restaurant's unique wooden barrel beer service.
- Peter Stinshoff (Gemüse)minorFresh vegetable grower supplying regional vegetables to Der Pschorr, complementing the restaurant's commitment to seasonal and local produce.
- Renate Zollner (Pilze)minorSupplier of fresh mushrooms to Der Pschorr, part of the restaurant's regional sourcing network for ingredients.
- Andi Streicher (Fischer am Ammersee)minorFisherman from Utting am Ammersee delivering fresh catch from Ammersee lake, adding to the regional fish offerings at the restaurant.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Der Pschorr competitors and assessment
Company assessmentDirect peers
- Löwenbräukeller: Historic Munich Wirtshaus and brewery serving Löwenbräu beer with traditional Bavarian cuisine and large event spaces. Direct peer in traditional on-premise Bavarian beer service, food, and event hosting within the Munich city market.
- Andechser am Dom: Traditional Bavarian restaurant near Munich's Frauenkirche serving regional cuisine and Andechs monastery beer. Comparable as a centrally located Bavarian Wirtshaus competing for the same tourist and local dining occasions.
- Hirschgarten: One of Munich's largest traditional beer gardens serving regional Bavarian cuisine and Hacker-Pschorr beer. Comparable through shared Hacker-Pschorr beer partnership, traditional Bavarian food, and large-capacity outdoor on-premise dining format.
- Hofbräuhaus München: Munich's most famous beer hall serving traditional Bavarian food and Hofbräu beer on-site. Directly comparable as a high-volume tourist-focused Wirtshaus with shared Bavarian heritage positioning and large-scale traditional beer service in central Munich.
- Augustiner-Keller: Traditional Munich beer garden and Wirtshaus serving Augustiner beer with regional Bavarian cuisine. Comparable as a competing traditional Bavarian dining venue with similar beer-centric on-premise service and tourist/locals customer mix.
- Weisses Bräuhaus Tal: Historic Schneider brewery restaurant in central Munich serving wheat beer specialties and Bavarian food. Direct competitor in traditional on-site Bavarian beer and cuisine dining with strong tourist orientation.
- Haxnbauer: Munich-based traditional Bavarian restaurant famous for pork knuckle (Haxe) and regional cuisine. Comparable as a centrally located Bavarian Wirtshaus competing for traditional Bavarian dining occasions with strong tourist appeal.
- Schneider Bräuhaus: Historic Bavarian brewery restaurant in central Munich serving Schneider Weisse wheat beers with traditional Bavarian food. Direct competitor in the on-site traditional Bavarian beer and cuisine category with comparable urban-tourist customer base.
- Paulaner am Nockherberg: Traditional Munich Wirtshaus and brewery serving Paulaner beer with Bavarian cuisine and event hosting. Directly comparable in traditional Bavarian on-premise beer service, food offering, and corporate/private event hosting.
Regional players
- Seehaus im Englischen Garten: Large beer garden and restaurant in Munich's Englischer Garten park serving Bavarian food and beer. Comparable in traditional Bavarian beer garden dining format and regional Munich tourist/locals customer base, though at a different landmark location.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Der Pschorr social profiles
Digital presenceDer Pschorr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Der Pschorr leadership team
Management profileNumber of profiles
Profiles1 record
Der Pschorr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Der Pschorr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Der Pschorr
What does Der Pschorr do?
Der Pschorr operates a traditional Bavarian Wirtshaus (restaurant) and beer garden at Munich's Viktualienmarkt, serving regional Bavarian cuisine and Hacker-Pschorr beer tapped fresh from wooden barrels using the traditional Stangeneis cooling method. The business also runs two event venues, The Resi and Alice, for private and corporate events with catering, plus sells gift vouchers.
Is Der Pschorr a public or private company?
Der Pschorr is a private company. It is classified as family owned and is currently operating.
When was Der Pschorr founded?
Der Pschorr was founded in -1. It employs 11 to 50 people.
Where is Der Pschorr based?
Der Pschorr is headquartered in Munich, Germany, in the Europe region.
How does Der Pschorr make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are event Hosting and Catering.
Who are Der Pschorr's main competitors?
Direct peers on record are Löwenbräukeller, Andechser am Dom, Hirschgarten, Hofbräuhaus München, Augustiner-Keller, Weisses Bräuhaus Tal, Haxnbauer, Schneider Bräuhaus and Paulaner am Nockherberg. Seehaus im Englischen Garten is listed as a regional player.
Does Der Pschorr have an API?
No public API is recorded for Der Pschorr.
What industry is Der Pschorr in?
Der Pschorr's product category is Traditional Bavarian Restaurant and Hospitality. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 72251 and its SIC code is 5810.