What Diamond Allegiance does

Diamond Allegiance operates the youth baseball and softball development platform CURVE Sports, serving athletes, families, and independent youth sports clubs across the United States. Founded in 2022 with approximately 6 employees, the company delivers objective athlete testing, individualized development plans, and meaningful competition through a network of partner clubs that retain their own identity and leadership while running on a shared platform. The offering includes a web platform (curvesports.com), a companion mobile app (app.curvesports.com) for test report lookup and club discovery, and a competition/events portal at compete.curvesports.com, with the underlying technology stack provided by The Futures App. A related entity, the Diamond Sports Foundation, extends the company's mission into access expansion, scholarships, and cost-saving programs for underserved athletes and communities.

The business model centers on club partnership and platform subscription fees, with independent youth sports clubs acting as both primary customers and distribution partners. Families and players can also engage directly through self-serve website and app access for test reports and club discovery, though no specific pricing tiers or subscription amounts are publicly disclosed. Go-to-market is digital-first: organic social media across Instagram, Facebook, X, YouTube, and LinkedIn; an email newsletter on Mailchimp (subscribed to via a diamondallegiance.us18.list-manage.com endpoint); and website content marketing with FAQ, media, and test-report resources.

The company is privately held with no stock ticker, no disclosed funding rounds, no M&A activity, and no management-team or headcount changes on record. No revenue, ARR, or customer-count figures are disclosed, and the only third-party dependency referenced is the technology partnership with The Futures App. The Diamond Sports Foundation is described as a subsidiary/related operating business rather than a formal acquisition, and ownership structure is not explicitly disclosed beyond the apparent operational link suggested by the Diamond Allegiance newsletter domain.

Name

Diamond Allegiance

Website

https://diamondallegiance.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CURVE Sports, the operating brand of Diamond Allegiance, is a US-based youth baseball and softball development platform that provides objective athlete testing, individualized development plans, and a connected network of independent partner clubs serving players, families, and clubs.

Ownership category

akta.pro rank

Product category

Youth Sports Development Platform

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Tournament Organizers (MPAKADAH), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth sports platform
• Athlete development testing
• Baseball club network
• Sports performance analytics
• Youth athletic training

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Club Partnership & Platform Fees: CURVE Sports generates revenue through partnerships with independent clubs who use the shared platform for standards and outcomes. Clubs pay to join the platform and gain access to testing tools, development frameworks, and network benefits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Diamond Allegiance operates the CURVE Sports youth baseball and softball development platform, delivering objective athlete testing, individualized development plans, and meaningful competition through a network of independent club partners across the United States. The platform is complemented by the Diamond Sports Foundation, a related initiative focused on expanding access, scholarships, and community outcomes for athletes on and off the field.

Product overview

CURVE Sports operates as a unified youth baseball and softball development platform built in partnership with independent clubs. The core offering combines athlete testing and development services (CURVE Sports) with community impact initiatives (Diamond Sports Foundation). The platform provides objective testing, individualized development plans, and meaningful competition for players, while offering families transparency, data-driven insights, scholarships, and cost-saving programs through a network of affiliated clubs across the country.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Sports Foundation: A foundation that helps expand access, opportunity, and long-term outcomes for athletes and communities on and off the field.

Products and services

• CURVE Sports Platform Youth baseball and softball development platform providing objective athlete testing, individualized development plans, meaningful competition, data-driven insights for families, scholarships, and cost-saving programs through a network of independent club partners across the United States.
• Diamond Sports Foundation Community initiative focused on expanding access, opportunity, and long-term outcomes for athletes and communities on and off the field, including scholarships and cost-saving programs.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• The Futures AppcoreTechnology or IntegrationThe Futures App provides the underlying technology platform that powers CURVE Sports' athlete data management, development tracking, and testing functionality. The partnership enables CURVE to deliver objective testing, development plans, and data-driven insights to athletes and clubs.
• Diamond Sports FoundationcoreStrategic or Co-development PartnerRelated foundation entity focused on expanding access, opportunity, and long-term outcomes for athletes and communities. The foundation enables CURVE to address social impact goals and provide scholarships and cost-saving programs to underserved communities.
• Independent Youth Sports ClubscoreChannel Partner/ Reseller/ DistributorNetwork of independent baseball and softball clubs that partner with CURVE Sports. Clubs retain their identity, leadership, and culture while running on the shared CURVE platform. These clubs represent the primary distribution channel for reaching players and families.

Recent moves5 records

Expansion highlights5 records

Direct peers

• TeamSnap: Team management app widely used by youth sports families and clubs for scheduling, communication, and payments. Overlaps with CURVE on family- and club-facing coordination tools.
• SportsEngine (NBC Sports Next): Leading youth sports league and club management SaaS platform. Directly comparable as a software backbone that independent clubs adopt to run operations, similar to CURVE's club-network platform.
• LeagueApps: Youth and adult sports league/club management platform powering registration, scheduling, and communication for sports organizations. Closely comparable to CURVE's club partnership and family-facing functionality.
• GameChanger (Stack Sports): Youth sports team and game management platform used by club coaches and families for scorekeeping, video, and stats. Comparable to CURVE in serving the same baseball/softball club and family buyer.
• Perfect Game: The dominant showcase and tournament organizer for amateur baseball and softball in the U.S. Overlaps directly with CURVE Sports in youth baseball/softball athlete evaluation, events, and club network.

Broad incumbents

• Active Network: Event registration and activity management software widely used in youth and recreational sports. Comparable to CURVE's club and family-facing digital infrastructure at a much larger scale.
• Hudl: Sports video and analysis platform serving club and high-school teams. Overlaps with CURVE in athlete performance data and club-side tooling, but at much broader scale and across many sports.
• NCSA (Next College Student Athlete): Recruiting platform focused on connecting youth athletes with college programs. Comparable in addressing the youth athlete development-to-exposure journey that CURVE targets.

Emerging players

• SkillShark: Athlete evaluation and skills-testing software used by coaches and academies across multiple sports. Closely comparable to CURVE's objective testing and individualized development plans.
• The Futures App: CURVE's underlying technology partner, providing athlete data management and development tracking. Comparable as a youth athlete development platform; also a key supplier dependency for CURVE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/curve_sports
• YouTubeyoutube.com/@curvesportsbaseball
• Facebookfacebook.com/curvesportsbaseball
• LinkedInlinkedin.com/company/diamond-allegiance
• Instagraminstagram.com/curvesportsbaseball

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Allegiance