DiFfit B.V.

What DiFfit B.V. does

DiFfit B.V. is a Dutch employee wellbeing services provider founded in 2018 and headquartered in Empel, Noord-Brabant, with an additional office in 's-Hertogenbosch. The company delivers training, one-on-one coaching, and confidential advisory services across three domains — mental fitness, financial fitness, and confidential advisory (vertrouwenspersoon) — to more than 60 client organizations in healthcare, retail, manufacturing, education, and government. Operating with a small core staff of approximately eight employees supplemented by a national bench of 50+ certified HBO-qualified coaches and confidential advisors, DiFfit combines in-person workshops, individual coaching, and recurring e-learning subscriptions as its primary delivery mechanisms.

The technology footprint is intentionally lean: an e-learning platform supports recurring subscription access, and document collaboration relies on Microsoft OneDrive. There is no evidence of proprietary AI/ML, mobile applications, or data flywheel mechanics in the public material; service quality rests on the credentialed coach network (Kiwa and PBI accreditation for training programs, ~20 years collective expertise) rather than on technology differentiation.

DiFfit's revenue mechanics combine hourly professional services (coaching published at €150/hour excluding VAT), day-part training pricing, and recurring e-learning subscriptions. Go-to-market is hybrid: direct sales to mid-market and enterprise Dutch employers, complemented by distribution through healthcare insurer Menzis (since September 2020), insurance/broker HCS for Nationale Nederlanden (since July 2023), and sick-leave and reintegration co-delivery with PoortwachterDirect. The company is privately held with no disclosed funding rounds.

Name

DiFfit B.V.

Legal name

DiFfit B.V.

Website

https://diffit.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DiFfit B.V. is a Dutch employee wellbeing services firm that delivers mental fitness, financial fitness, and confidential advisory training and coaching to 60+ organizations across healthcare, retail, manufacturing, education, and government via a network of 50+ certified coaches.

Ownership category

akta.pro rank

Product category

Employee Wellness Services

NAICS

Educational Support Services (61171), Business Support Services (5614)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Stress Management & Burnout Prevention Coaching (HSADAGAD), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Wellness Program Design & Accountability Coaching (HSADAGAC), Workplace Wellness & Wellbeing Education (EDAAAHAN)

Keywords

• Employee wellness services
• Financial coaching programs
• Mental health coaching
• Workplace training services
• Confidential advisory services

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Workshops: Training sessions delivered in day parts (morning, afternoon, or evening). Pricing is per half-day segment with preparation costs also charged at day-part rates. Materials production costs may be added. Training can be delivered as open enrollment courses or in-company sessions.
2. Coaching and Advisory Services: Hourly billing for coaching, counseling, and advisory services. Standard rate is €150 per hour excluding VAT. Monthly invoicing for engagements exceeding three months.
3. Interventie Trajecten: Individual intervention trajectories including coaching, budgetbegeleiding, and specialized support services tailored to employee needs.
4. E-learning and Digital Products: Digital training modules and e-learning products such as the Respect op de Werkvloer course and budget planning tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DiFfit B.V. is a Dutch B2B provider of employee mental and financial wellness services. It delivers coaching, training, advisory, and helpdesk services to employers, helping employees address financial stress, mental health concerns, burnout, and workplace conduct issues. Its core offerings include the Mentaal Fit mental health program, Financieel Fit financial wellness program, external confidential advisor (Vertrouwenspersoon) services, training and workshops, and accredited e-learning modules, all delivered through a nationwide network of 50+ certified coaches.

Product overview

DiFfit B.V. is a Dutch employee wellbeing company offering a multi-service platform focused on sustainable employability through mental health support (Mentaal Fit), financial wellness (Financieel Fit), and external confidential advisory services. The core portfolio includes a Helpdesk for anonymous employee inquiries, coaching and intervention programs, e-learnings including 'Respect op de Werkvloer', and specialized services such as Polish-language coaching and menopause support. Training programs like '365 dagen Financieel Fitte Medewerkers' are accredited by KIWA and PBI. Self-assessment tools (Stresstest, Financieel Fit Test) and downloadable budget templates complement the service ecosystem, enabling both preventive and reactive support for employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Mentaal Fitte Medewerkers (Mental Fitness Program)
• Financieel Fitte Medewerkers (Financial Fitness Program)
• Vertrouwenspersoon (External Confidential Advisor)
• Trainingen en Workshops (Training and Workshops)
• 365 dagen Financieel Fitte Medewerkers (Year-long Financial Fitness Training)
• E-learnings (Online Learning Modules)
• Coaching in het Pools (Polish-language Coaching)
• Ondersteuning bij de Overgang (Menopause Support)
• Coaching en Individuele Trajecten (Coaching and Individual Intervention Programs)

Quantifiable outcome

• 95% success rate in debt resolution situations
• +2 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Wijzer in GeldzakenminorGTM or Marketing Partner · 18 September 2025DiFfit is a partner of Wijzer in Geldzaken for the annual Pensioen3daagse (Pension 3-Day Event), supporting their initiative to raise awareness about financial retirement planning among Dutch employees.
• NibudminorGTM or Marketing Partner · 5 September 2023DiFfit references Nibud research extensively in their content marketing, using their financial data and tools (koopkrachtberekenaar) to support their financial wellness programs.
• HCS (Nationale Nederlanden)coreChannel Partner/ Reseller/ Distributor · 1 July 2023HCS, part of Nationale Nederlanden, offers innovative services to employers regarding sustainable employability, absenteeism, and social security. DiFfit was contracted to provide 'Financieel Fitte Medewerkers' support to all employees of HCS clients through their 'Goed Gezien' platform.
• Excluton B.V.minorStrategic or Co-development Partner · 1 January 2023DiFfit and Excluton co-developed the e-learning 'Respect op de Werkvloer' (Respect in the Workplace) to help employees understand appropriate workplace behavior and the rules that apply. This followed new legislative proposals requiring organizations to address inappropriate behavior.
• MenziscoreChannel Partner/ Reseller/ Distributor · 12 September 2020Menzis, a Dutch health insurance provider, included DiFfit's 'Mentaal Fitte Medewerkers' service in their provider network alongside the existing 'Financieel Fitte Medewerkers' program. Menzis emphasizes prevention as part of their 'Leefkracht' (vitality) mission.
• P&M Arbeid B.V.coreStrategic or Co-development Partner · 1 January 2020P&M Arbeid specializes in absenteeism management and reintegration, with 13+ years of experience in coaching people with work-related and health issues. DiFfit provides expertise in sustainable employability with financial wellness as a key component. The partnership addresses the connection between financial stress and work absence.
• Janssen & Janssen c.s. Incasso & GerechtsdeurwaardersminorStrategic or Co-development Partner · 2 October 2018DiFfit partnered with Janssen & Janssen, one of the largest bailiff offices in the Netherlands, recognizing their insight into how debt impacts employees and employers. Both parties share the conviction that financial fitness provides great value for employer, employee, and society.
• Schuldbemiddeling NederlandcoreStrategic or Co-development Partner · 14 August 2018Schuldbemiddeling Nederland and DiFfit partnered to provide a comprehensive solution for employers addressing employee financial problems. Schuldbemiddeling focuses on effective and sustainable debt resolution, achieving success in 95% of situations. Together they offer prevention (training HR staff, managers) and intervention (budget coaching and debt assistance).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Effectory: Largest independent Dutch employee listening and sustainable employability firm, serving hundreds of Dutch employers with engagement surveys, vitality programs, and reintegration services. Closest comparable to DiFfit in addressing sustainable employability through HR-department partnerships in the Netherlands.
• Mindler: Swedish-founded, Netherlands-active digital mental health provider offering employer-paid therapy access via app. Comparable to DiFfit's mental wellness offering but with a digital/app-first delivery model, putting it in direct competition for Dutch employer wellness budgets.
• OpenUp: Amsterdam-based mental health platform selling employer-sponsored access to psychologists and lifestyle experts across Europe. Directly comparable to DiFfit's Mentaal Fit line but at a larger scale, primarily serving employers with a digital-first subscription model rather than DiFfit's coach-network delivery.
• Wellbe: Dutch employer-focused wellbeing platform combining mental health, lifestyle, and prevention services sold to HR departments. Competes head-on with DiFfit's bundled mental-and-financial wellness positioning and similar target buyer (Dutch HR leaders).

Broad incumbents

• Nibud: Dutch national institute for budgeting and financial education, frequently referenced by DiFfit in its content marketing. Provides financial-literacy tools, training, and research that underpin the Dutch financial wellness category DiFfit monetizes via its Financieel Fit line.
• Mentaal Beter: Dutch mental healthcare provider operating treatment clinics and employer-funded basic mental health (GGZ) services across the Netherlands. Directly comparable to DiFfit's mental wellness employer offering but with a clinical-treatment focus rather than DiFfit's preventive coaching model.
• HumanTotalCare (HSK): One of the largest Dutch occupational health and absenteeism service providers, offering employer contracts for reintegration, vitality, and case management. Comparable to DiFfit in sustainable employability and absenteeism reduction, but operating at much broader scale as part of the BIG4-style occupational health landscape.

Emerging players

• Karify: Dutch e-health platform providing online treatment programs and employer/insurer-integrated mental health tooling. Comparable as an adjacent mental health infrastructure provider used by Dutch care organizations, though operating primarily as a software platform rather than a coaching service like DiFfit.
• iPractice: Dutch online psychology practice providing employer-reimbursed access to psychologists, often through healthcare insurer channels. Comparable on mental health delivery to DiFfit but focuses solely on clinical psychology, lacking DiFfit's financial wellness and confidential-advisor breadth.
• 1nP (vertrouwenspersonen platform): Dutch registry and provider network for external confidential advisors (vertrouwenspersonen), the exact service category DiFfit entered in 2023. Comparable as a direct competitor in the external confidential advisor segment DiFfit targets via its Vertrouwenspersoon product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diffit-duurzaaminzetbaar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiFfit B.V.