What Dobare | دوباره (Idekavan Group) does

Dobare (دوباره), operated by the Tehran-based knowledge-based company Ide Kavan Samad System (ایده‌کاوان سرآمد سیستم), is a cloud-based customer loyalty club SaaS platform targeting Iranian small and medium businesses. The core product combines automated SMS marketing, RFM-based customer segmentation, cashback and gift-credit systems, referral programs, lead magnets, post-purchase surveys, and occasion-based messaging, with an AI layer that recommends SMS content and send-time per customer based on purchase history.

The platform is delivered as a self-serve cloud service accessible from any device without installation, and integrates with online stores, bank POS terminals, accounting software (Daramad / درآمد), Instagram, and a public Open API. Dobare has shipped vertical sub-products for restaurants, medical practices, clothing retail, and beauty salons, alongside complementary tools including a WordPress plugin, a marketing automation module, a physical customer mobile-number registration device, and a branded concrete display stand. The company claims 3,000+ business customers, with over 131 billion Toman in tracked incremental sales generated by clients through the platform.

Revenue mechanics rest on a freemium entry (no upfront payment, free support) combined with per-message SMS charges (243 Toman per campaign SMS page, 3,500 Toman per automated process message) and an undisclosed subscription layer. Distribution is direct-to-business via the dobare.me website and a content-marketing-led SEO strategy built around an extensive Persian-language blog. The company is privately held, bootstrapped, headquartered in Tehran, and operates exclusively in Iran with no disclosed funding, no leadership bios, and no public listing.

Name

Dobare | دوباره (Idekavan Group)

Legal name

Ide Kavan Samad System (ایده کاوان سرآمد سیستم)

Website

https://dobare.me

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dobare (دوباره) is an Iranian cloud-based SaaS customer loyalty platform that helps SMBs drive repeat purchases through AI-optimized SMS marketing, RFM segmentation, cashback, referrals, and integrations with POS, e-commerce, and accounting systems, with vertical modules for restaurants, clinics, clothing stores, and beauty salons.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. SaaS Subscription (Software as a Service): Dobare operates as a cloud-based SaaS platform where businesses pay for access to the customer loyalty club software. The model includes a free trial and no initial payment required, suggesting a subscription or freemium-based revenue approach. SMS sending costs are separate and charged per message (3,500 Toman for automated process messages, 243 Toman per SMS page for campaign messages).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Dobare operates the Dobare Customer Loyalty Club, a cloud-based SaaS platform that enables businesses to run digital loyalty programs, AI-driven SMS marketing campaigns, customer segmentation, referral marketing, and automated post-purchase engagement. The platform integrates with online stores, POS systems, accounting software, bank terminals, and Instagram, and is offered in industry-specific modules for restaurants, medical practices, clothing stores, and beauty salons, with usage-based SMS fees layered on top of the software subscription.

Product overview

Dobare (دوباره) is a customer loyalty and sales automation platform developed by Idekavan Group (ایده‌کاوان سرآمد سیستم), a knowledge-based company based in Tehran. The core product is the Dobare Customer Loyalty Club (باشگاه مشتریان دوباره), a cloud-based SaaS platform that helps businesses increase sales through loyalty programs, automated SMS marketing powered by AI, customer segmentation (including RFM), referral marketing, lead magnets (لیدمگنت), and cash-back gift credits. The platform is offered as a unified system with industry-specific sub-products for restaurants, medical practices, clothing shops, and beauty salons, alongside complementary tools including a WordPress plugin, a marketing automation module, a customer number registration device, and a concrete stand. Businesses can also connect the loyalty club to their online store, bank POS terminals, Instagram pages, and accounting software (Daramad). The platform supports API integration and provides an online management dashboard accessible from any device and OS.

Differentiator

Problem solved

Functional benefit

Products and services

• Dobare Customer Loyalty Club (باشگاه مشتریان دوباره) Core cloud-based SaaS loyalty platform for businesses of any industry, providing digital loyalty programs, AI-driven SMS marketing, RFM segmentation, referral marketing, cashback gift credits, lead capture, and automated post-purchase engagement.
• Restaurant Customer Loyalty Club Software (نرم افزار باشگاه مشتریان رستوران) Vertical-specific loyalty module for restaurants and food service businesses, supporting repeat customer management, reservation/visit tracking, and SMS-based campaigns.
• Medical Customer Loyalty Club Software (نرم افزار باشگاه مشتریان پزشکان) Vertical-specific loyalty module for doctors, dentists, and clinics to manage patient loyalty, follow-up communications, and re-appointment reminders.
• Clothing Store Customer Loyalty Club Software (نرم افزار باشگاه مشتریان لباس فروشی) Vertical-specific loyalty module for clothing and apparel retailers to drive repeat purchases and customer referrals.
• Beauty Salon Customer Loyalty Club Software (نرم افزار باشگاه مشتریان سالن زیبایی) Vertical-specific loyalty module for beauty salons and spas, including appointment reminders, loyalty rewards, and targeted SMS promotions.
• Contact Saver / Customer Number Registration Software (نرم‌افزار ثبت شماره مشتری) Standalone software for capturing and storing customer phone numbers and contact information for loyalty program enrollment.
• Dobare WordPress Plugin (افزونه وردپرس) WordPress plugin that adds Dobare's customer loyalty club functionality to WordPress-based online stores.
• Dobare Marketing Automation Tool (ابزار مارکتینگ اتومیشن دوباره) AI-driven marketing automation tool that automates SMS campaigns, customer follow-ups, and personalized promotions based on customer behavior.
• Customer Mobile Number Registration Device (دستگاه ثبت شماره مشتری) Hardware device used at the point of sale to physically register customer mobile numbers for immediate loyalty club enrollment.
• Concrete Stand (استند بتنی) Branded concrete display stand for in-store placement to promote the Dobare loyalty club and capture customer information.

Quantifiable outcome

• 3,000+ businesses have generated 131,008,028,982 Toman in additional sales through Dobare
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Ideh Kavan Saramd System (ایده‌کاوان سرآمد سیستم)coreOthersIdeh Kavan Saramd System is the parent company and legal entity behind Dobare. Dobare is branded as a product/service under the Idekavan Group. The company is registered as a knowledge-based enterprise (شرکت دانش بنیان) in Tehran, operating the customer loyalty SaaS platform under the Dobare brand.
• Eanamd Trust Seal (نماد اعتماد الکترونیکی)minorOthersDobare displays the Iranian Electronic Trust Seal (E-namad) on its website, indicating compliance with Iranian e-commerce standards and consumer protection requirements.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Friendbuy: Friendbuy is a referral and loyalty platform for DTC and SMB brands. Comparable to Dobare's referral marketing module and SMB-focused retention messaging, though more referral-weighted.
• Stamped.io: Stamped.io offers reviews, ratings, loyalty, and referral programs for ecommerce SMBs. Closely comparable to Dobare in combining loyalty with SMS-style engagement and SMB self-serve onboarding.
• LoyaltyLion: LoyaltyLion provides a data-driven loyalty platform for Shopify and ecommerce SMBs with points, referral, and VIP tiers. Directly comparable to Dobare on SMB loyalty-as-a-service positioning and integration-led value proposition.
• Smile.io: Smile.io is a leading customer loyalty and rewards platform purpose-built for SMB e-commerce merchants, primarily on Shopify. It is the closest direct competitor to Dobare in product scope, business model (self-serve SaaS), and target SMB customer.
• Sailplay: Sailplay is a customer loyalty and marketing automation platform for SMB and mid-market retailers. Directly comparable to Dobare's loyalty + SMS marketing combination and SMB vertical focus.
• Antavo: Antavo is an enterprise-grade loyalty cloud with API-first design for brands and retailers. Comparable to Dobare on loyalty SaaS architecture, though skewing enterprise vs Dobare's SMB focus.
• Kangaroo Rewards: Kangaroo Rewards is an all-in-one loyalty, referral, and SMS marketing platform built specifically for small and medium businesses. Closely comparable to Dobare across vertical SMB loyalty use cases.
• Yotpo: Yotpo bundles loyalty, reviews, SMS marketing, and visual UGC for SMB and mid-market merchants. Overlaps with Dobare across loyalty club mechanics and AI-driven SMS campaigns, with similar SMB-led GTM.

Broad incumbents

• Klaviyo: Klaviyo is a leading SMB-focused marketing automation and SMS/email platform that increasingly bundles loyalty-adjacent features. A broader incumbent that competes with Dobare's SMS marketing automation core.
• Square Loyalty (Block): Square offers built-in loyalty functionality to its SMB payments and POS customer base. Comparable as a broad incumbent where SMB loyalty is bundled into a wider commerce platform rather than a standalone product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dobare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dobare | دوباره (Idekavan Group)