DOMENICA

What DOMENICA does

DOMENICA is a privately-held Colombian direct-to-consumer apparel brand founded in 2017 in Bogotá by María Carolina Gutiérrez and María Paula Ramón. The company designs, sources, and sells comfort-focused clothing centered on ovejeros (shearling-textured outerwear with cotton linings), hoodies (standard, oversized, zip-front, basic, and kids variants), t-shirts, shorts, tank tops, and accessories (caps, tote bags, bandanas, pins, fans). Materials are conventional textile blends — cotton/polyester for hoodies, 100% cotton for t-shirts, synthetic shearling with cotton lining for ovejeros, and cotton drill or silk for accessories. The brand sells exclusively through its Shopify-powered DTC e-commerce site (domenica.com.co) and a network of 4 physical points of sale across Colombia's principal cities, with a flagship showroom in Bogotá's Chico/Norte neighborhood.

The business operates on a one-time-transaction unit-pricing model in Colombian Pesos, with hoodies priced between 150,000 and 210,000 COP, ovejeros between 269,000 and 320,000 COP, and accessories ranging from 13,000 to 60,000 COP; gift cards are offered in four fixed denominations. A separate B2B service called 'Domenica By You' provides custom-branded merchandise to enterprise clients including Juan Valdez, BBC, and Andres Cepeda. Marketing is driven by organic social media (Instagram, Facebook with 124,572+ followers), an SEO-optimized blog ('El Blog del Oso'), customer testimonials on product pages, and brand collaborations (RIGO, Puppis, Selia, TreeLife Foundation).

DOMENICA employs 17 people and is bootstrapped with no disclosed external funding. The company has stated intent to begin international exports and has extended its product line into pet apparel via the Puppis x Domenica collection and into a kids line. There is no proprietary software, AI/ML capability, or patent portfolio disclosed; the technology stack is a standard Shopify storefront plus conventional digital marketing.

Name

DOMENICA

Legal name

DOMENICA

Website

https://domenica.com.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

DOMENICA is a Colombian direct-to-consumer apparel brand founded in 2017, specializing in shearling-textured ovejeros, hoodies, and accessories, sold via Shopify and 4 physical retail locations across Colombia, with a B2B custom merch program for enterprise clients.

Ownership category

akta.pro rank

Product category

Comfort Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (45811)

SIC

Women's, Misses', And Juniors Outerwear (2330), Knit Outerwear Mills (2253), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Outerwear & Snowsuits (Children) (CRAAAHAF)

Keywords

• Comfort apparel
• Shearling outerwear
• Oversized hoodies
• Direct-to-consumer fashion
• Custom merchandise

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Apparel & Accessories Sales: DOMENICA generates revenue through direct-to-consumer sales of its apparel brand, including hoodies, sweatshirts (ovejeros), zip hoodies, t-shirts, shorts, outerwear, and accessories (caps, tote bags, bandanas, pins, fans). All sales are on a one-time transaction basis via the company's Shopify e-commerce platform and physical showroom.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

DOMENICA designs, sources, and sells comfort-first apparel — chiefly sacos ovejeros (shearling-textured unisex jackets with cotton linings), hoodies across multiple silhouettes (standard, oversized, zip-front, basic, and kids), and complementary accessories (caps, tote bags, shorts, tank tops, windbreakers, bandanas, pins, fans, gift cards). All products are sold under the DOMENICA brand through its Shopify e-commerce platform (domenica.com.co), four physical points-of-sale in Colombia (one flagship showroom in Bogotá), and the 'Domenica By You' custom corporate merch service.

Product overview

DOMENICA is a Colombian fashion brand founded in 2017 by two young entrepreneurs, Maria Carolina Gutiérrez and Maria Paula Ramón, offering comfort-focused apparel. The core product portfolio centers on ovejeros (shearling-textured outerwear jackets) with cotton linings, hoodies in multiple styles (standard, oversized, zip-front, basic, and kids), and complementary accessories including caps, tote bags, shorts, and tank tops. The brand operates a DTC e-commerce platform with physical showroom presence in Bogotá, Colombia, and has expanded through collaborations including Puppis (pet-themed line), Juan Valdez, BBC, Andres Cepeda, and Rigo. A notable service offering is 'DOMENICA BY YOU' providing custom branded merchandise for corporate and event use. The product range spans unisex, women's, men's, and children's categories with over 60 product references across multiple collections.

Differentiator

Problem solved

Functional benefit

Brands

• Domenica by You: Customized merchandise service for companies, brands, and events
• Puppis x Domenica
• Go Rigo Go x Domenica

Products and services

• Sacos Ovejeros (shearling-style outerwear) Unisex shearling-textured jackets with cotton lining, half-zip or full-zip closures, pockets, and tone-on-tone zippers; designed for cold-weather comfort in boxy or classic silhouettes and priced 269,100–320,000 COP.
• Hoodies Domenica (standard-fit hoodies) Standard-fit hooded sweatshirts with pockets, cotton-polyester blend fabric, and color options including azul cielo, almendra, verde militar, crema, rosado, gris, and vinotinto.
• Hoodies Oversized Oversized-fit hoodies featuring the brand's bear prints in 70% cotton / 30% polyester fabric, with colorways including beige, verde, and morado with cream prints.
• Hoodies de Cremallera (Zip Hoodies) Zip-front hoodies made with perchada (brushed) cotton fabric for soft texture and elasticity, available in crema and café colors.
• Hoodies Básicos (Basic Hoodies) Plain basic hoodies with pocket and hood, made from a 33% cotton / 67% polyester blend in colors including gris oscuro, beige, and verde claro (lime).
• Hoodies Niños (Kids Hoodies) Children's hoodies with hood, pocket, and cotton-polyester blend for comfort; available in verde and crema colors with cream prints.
• Ovejeros Niños (Kids Ovejeros) Children's shearling-textured jackets in negro and gris with zipper closure and dark-blue cotton lining.
• Gorras (Caps) Baseball and trucker caps made from 100% cotton drill fabric, including the beige baseball cap, DOMENICA BOG navy cap, DOMENICA NY light blue cap, and DOMENICA MAD beige cap.
• Puppis x Domenica (pet-themed collaboration line) Co-branded collection with pet brand Puppis including dog hoodies, waterproof windbreaker jackets, tote bags, metal pins, and silk bandanas in coordinated colors and prints.
• T-Shirt Colombia (La Sele) Colombia national-team-themed oversized t-shirt in butter yellow, made from 100% cotton with COL embroidered label, MADE IN COLOMBIA mark, and Colombian flag embroidery on back; priced 129,900 COP (sale from 159,900 COP).
• Crewneck Oso Estampado Crewneck sweatshirt with bear print made from fresh tela burda fabric, featuring a round neck, long sleeves, loose fit, frontal 'Wear The Bear' print, and mountain/bear back design.
• Chaquetas Rompevientos (Windbreakers) Waterproof windbreaker jackets featuring unique color designs, available in azul/rosado and verde/plateado colorways.
• Tank Tops Cotton rib tank tops with classic design and solid colors (no prints), made from soft cotton rib fabric; priced 35,000 COP (sale from 55,000 COP).
• Pantalónetas / Shorts Shorts made from soft tela burda fabric with elastic waistband and adjustable cord, available in café, crema, and azul navy colors with DOMENICA logo prints.
• Domenica By You (Custom Merch Service) Custom merchandise service for brands, companies, events, and artists that personalizes DOMENICA products with design support and quality materials; past collaborations include Juan Valdez, BBC, Andres Cepeda, and RIGO.
• Gift Cards Gift cards redeemable for any product in the store, available in denominations of 50,000 COP, 150,000 COP, 200,000 COP, and 300,000 COP.
• Tote Bags Tote bags in cream color with vibrant prints, including the DOMENICA X SELIA collaboration and dog-themed polyester totes with colorful prints.
• Abanico Sunday in MAD (Fan) Lightweight, versatile summer fans in navy blue and cream tones with contrasting prints, combining style and functionality; priced 55,000 COP.
• Pins / Pines Metal pins with colorful pet-themed designs from the Puppis x Domenica collaboration; priced 13,000 COP.
• Pañoleta Perros (Silk Bandanas for Pets) Silk bandanas for dogs with colorful prints designed to match pets with owners, from the Puppis x Domenica collaboration; priced 37,000 COP.

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Go Rigo Go (RIGO)coreStrategic or Co-development Partner · 1 January 2024Go Rigo Go (RIGO) is a Colombian artist/musician who collaborated with DOMENICA on a limited-edition hoodie inspired by RIGO's personal story and history. The 'Go Rigo Go x Domenica' hoodie features a grey colorway with cream-colored drawstrings, back print, and shield design. The collaboration is described as 'una chimba de colección' (a cool collectible) and was sold at 95,000 COP. The collaboration leverages the artist's personal narrative to create meaningful merch.
• PuppiscoreStrategic or Co-development PartnerPuppis is a Colombian pet brand that collaborated with DOMENICA on a co-branded collection of pet-themed outerwear and accessories. The collaboration includes windbreaker jackets for dogs (impermeable), hoodies (with cotton/polyester blend), tote bags, pins, and bandanas for pets. All products feature coordinated designs matching the Domenica aesthetic and are sold through Domenica's e-commerce platform under the 'Puppis x Domenica' collection.
• Juan ValdezflagshipStrategic or Co-development PartnerJuan Valdez Coffee partnered with DOMENICA to create a co-branded merchandise collection. The collaboration features custom merchandise including coffee mugs (in pewter), hoodies, sweatshirts, and accessories. The collection was promoted through the Domenica By You program and showcases Colombian identity through the pairing of Colombia's iconic coffee brand with DOMENICA's apparel.
• Andres CepedacoreStrategic or Co-development PartnerColombian singer-songwriter Andres Cepeda collaborated with DOMENICA on a co-branded merchandise collection. The collection is described as 'contar tu historia a través de cada pieza' (telling your story through each piece). The collaboration likely includes apparel items sold through Domenica's channels, with the partnership serving to leverage the artist's fan base.
• BBCcoreStrategic or Co-development PartnerBBC (British Broadcasting Corporation, Colombia) partnered with DOMENICA on a co-branded collection that includes tote bags, t-shirts, and hoodies. The collaboration was promoted through the Domenica By You program and featured merchandise that combined BBC's brand identity with Domenica's apparel quality.
• SeliaminorStrategic or Co-development PartnerSelia partnered with DOMENICA on a co-branded tote bag. Customers who purchased two products from the Selia x Domenica collection received the tote bag for free as a bundled offer. The collaboration combines Selia's brand aesthetic with Domenica's product quality.
• TreeLife FoundationminorOthersDOMENICA partners with the TreeLife Foundation for its 'Save the Bear' environmental initiative. The foundation operates tree nurseries (viveros) in Guasca, Colombia, growing species necessary to save the Spectacled Bear (oso de anteojos) — Colombia's national bear. The nurseries also serve as the base for drone-assisted aerial reforestation efforts. For each purchase from special edition collections (Save the Bear), DOMENICA plants 45 trees.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• True Religion: Established apparel brand with strong heritage in hoodies, sweatshirts, and casual outerwear. Comparable in core product categories (hoodies, sweatshirts, casual outerwear) though with a different price tier and broader assortment.
• Patagonia: Global outdoor apparel brand known for fleece/shearling-style outerwear, hoodies, and environmental activism. Comparable in the ovejero/shearling fleece category and in tying sustainability (Save the Bear) to brand identity, though at vastly larger scale and premium positioning.
• Arturo Calle: Iconic Colombian apparel retailer with extensive nationwide store footprint and strong e-commerce channel. Comparable as a Colombian apparel brand operating DTC retail with a multi-category assortment; serves a broader demographic and price range than Domenica.
• Studio F: One of Colombia's largest fashion retailers, operating across apparel, accessories, and footwear. Comparable as a Colombian multi-channel apparel brand with nationwide physical retail and e-commerce presence, though at significantly larger scale and broader assortment than Domenica's comfort-focused niche.
• Brandy Melville: Global DTC apparel brand known for casual basics, hoodies, and lifestyle garments targeting a young demographic. Comparable as a multi-channel fashion DTC brand with simple, comfort-led apparel at accessible price points, though with a much broader international footprint.

Direct peers

• Outdoor Voices: US-based DTC comfort and activewear brand emphasizing 'recreation' and quality materials. Comparable as a DTC apparel brand with community-driven marketing, direct e-commerce, and selective physical retail — a relevant analogue for Domenica's comfort-led positioning.
• Everlane: US-based DTC apparel brand with a transparency-and-quality value proposition. Comparable as a DTC apparel brand built on direct-to-consumer commerce, simple quality materials, and a values-driven brand narrative (sustainability/ethical positioning akin to Domenica's Save the Bear initiative).
• Madhappy: LA-based DTC apparel brand built around comfort hoodies, sweatshirts, and a lifestyle/mental-health positioning. Comparable as a DTC comfort-first apparel brand with limited-edition drops, premium pricing, and a strong community-and-content-led growth model.
• Paka Apparel: US-based DTC apparel brand specializing in alpaca-wool and high-comfort layered apparel. Comparable as a DTC brand focused on comfort-grade natural materials and a values-driven (sustainability, heritage) brand narrative targeting similar everyday-premium positioning.

Regional players

• Kosiuko: Argentine fashion brand with strong DTC e-commerce and physical retail across LATAM. Comparable as a regional LATAM apparel brand with a similar digital-first, multi-channel GTM and a comfort/casual aesthetic, though operating primarily in Argentina rather than Colombia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hoodies-Domenica-124572578240804
• Instagraminstagram.com/domenica.latam
• LinkedInlinkedin.com/company/domenica-latam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOMENICA