Dubhub
Dubhub is a Stockholm-based localization studio founded in 2023 that combines proprietary Evocion AI emotion-transfer technology with human actors and freelancers to dub TV series, animated content, and YouTube channels into 25+ languages for producers and media companies.
- Company typePrivate
- Founded2023
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dubhub does
Dubhub is a Stockholm-headquartered localization studio, founded in 2023 by Fredrik af Malmborg (CEO), Adam Nordén (Head of Product), and Erik Agsjö (CTO), with additional offices in Istanbul and Amsterdam. The company localizes TV series, animated content, and YouTube channels into 25+ languages, serving TV producers, animation studios, broadcasters, and channel owners — including OGM UNIVERSE, ZDF Digital, Animotion Media Group, GoQuest Media, Avrotros, and Tuvalu Media. Its core technology is Evocion, a proprietary AI emotion-transfer system developed in-house that analyzes emotions in source dialogue line-by-line and transfers them to localized language versions; the most recent release (Evocion v2.0, March 2026) is delivered through an in-house production application. Dubhub explicitly positions itself as a localization studio rather than a technology vendor, blending AI with human actors, translators, casting directors, and sound engineers drawn from a network of 100s of freelancers coordinated by a ~12-person core team.
The company's service offering spans AI-assisted transcription, idiomatic translation, dubbing or AI-voice synthesis, manual fine-tuning for voice sync, ME track creation for legacy productions, subtitling, and direct-to-consumer YouTube channel management. Revenue is generated through professional services fees on localization projects and through revenue-share arrangements where Dubhub may co-invest in content localization and capture a share of resulting platform revenue, with the company claiming 3-4x revenue multiplication potential for clients through multilingual YouTube rollouts (e.g., The First Years at nearly 400M cumulative views, 6 of Us at 23M views on its first episode). No external funding rounds, revenue figures, or valuation signals have been disclosed; the entity operates as HubDub Solutions AB, a privately held Swedish company, with founder-led ownership and a small management bench that includes a VP Sales & Acquisition and Head of Production & Delivery.
Dubhub firmographics
Firmographics- Name
- Dubhub
- Legal name
- HubDub Solutions AB
- Website
- https://dubhub.se
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dubhub is a Stockholm-based localization studio founded in 2023 that combines proprietary Evocion AI emotion-transfer technology with human actors and freelancers to dub TV series, animated content, and YouTube channels into 25+ languages for producers and media companies.
- Ownership category
- akta.pro rank
Dubhub industry classification
Industry- Product category
- Media Localization Services
- NAICS
- Other Sound Recording Industries (51229), Sound Recording Studios (51224), Other Sound Recording Industries (512290), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB)
- akta.pro secondary industries
- Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK), Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH), Territory & Language Rights (International, Dubbing/Subtitling) (MPADALAH)
Keywords
Where Dubhub is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Dubhub business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Localization Services: Full localization studio services for TV series and YouTube channels, including transcription, translation, dubbing, fine-tuning, and final audio playout. Services can be delivered as a localization studio or as a full vendor managing separate language channels.
- Revenue Share Model: Dubhub can support with investments needed in a revenue share model, potentially multiplying client revenue 3-4 times through localized language versions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Dubhub product offering
Product offeringCore offering
Dubhub is a full-service localization studio that combines AI-assisted dubbing technology with human expertise to localize TV series, YouTube channels, and animated content into 25+ languages. The studio offers end-to-end services including AI-assisted transcription, idiomatic translation, dubbing or voice synthesis, manual fine-tuning for voice sync, and final audio playout. Its proprietary Evocion technology analyzes emotions in source dialogue and transfers them to localized language versions, addressing the common problem of robotic, emotionless AI dubbing.
Product overview
Dubhub operates as a full-service localization studio offering a unified platform for content localization, combining advanced AI technology with human expertise. The core offering centers on Evocion, their proprietary AI emotion-transfer technology that enables high-quality dubbing across 25+ languages. Services include AI-assisted transcription, idiomatic translation, dubbing/synthesis (supporting both human actors and AI voices), manual fine-tuning for voice synchronization, subtitling, ME track creation, and direct-to-consumer YouTube channel management.
Differentiator
Problem solved
Functional benefit
Brands
- Evocion: Proprietary AI emotion-transfer technology that analyzes emotions in dialogue and transfers them to localized language versions, enhancing AI dubbing quality.
Products and services
- Evocion AI Emotion Transfer Technology Proprietary AI technology that analyzes emotions in each line of dialogue in a TV series and transfers those emotions to new localized language versions, addressing the common issue of robotic and emotionless AI dubbing. Combines AI with management by human editors and translators.
- Full Localization Studio End-to-end localization services for TV series and digital content, including AI-assisted transcription, idiomatic translation across 25+ languages, dubbing or voice synthesis (using human actors, AI voices, or a combination), manual fine-tuning for voice synchronization, and final audio playout.
- Direct-to-Consumer Channel Management Management of direct-to-consumer channels including YouTube, enabling content owners to maximize reach and revenue through direct viewer connections and expert DTC management partnerships.
- Subtitling and Accessibility Services Advanced technology for creating closed caption, subtitling, and accessibility services with top-quality results at highly competitive rates.
- ME Track Creation Service that creates Music and Effects (ME) tracks from any series, addressing both older productions and new content that lack separate M&E tracks.
Quantifiable outcome
- Revenue can be multiplied 3-4 times through localized language versions on YouTube
- +4 more outcomes
Companies that use Dubhub
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles4 records
Dubhub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Dubhub partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- OGM UNIVERSEcorePartnership to localize Turkish drama series 6 of Us (Sahipsizler) for French audiences using Dubhub's Evocion AI emotion-transfer technology. OGM UNIVERSE is the global distribution arm of OGM Pictures, one of Turkey's leading producers.
- ZDF DigitalcorePartnership to create audio dubs for YouTube channel Get.factual. First phase focuses on launching English content in Latin American Spanish. ZDF Digital is the technology and production subsidiary of ZDF providing digital media services and streaming infrastructure.
- Animotion Media GroupcoreUAE-based Animotion Media Group partnering to localize animated series The Question Club for international audiences. First batch of 28 episodes localized into English using Dubhub's Evocion technology.
- Tuvalu MediacoreCollaboration with Tuvalu Media, Avrotros, and OD Media to localize hit Dutch teen series The First Years for global audiences. Premiering in English on YouTube October 10, 2025.
- AvrotroscoreOriginal Dutch broadcaster of The First Years series; partnering for English dubbing premiere on YouTube. Series originally launched in 2014 on NPO Zapp.
- OD MediacoreHandling YouTube strategy and digital distribution for The First Years global expansion as part of the partnership with Dubhub, Tuvalu Media, and Avrotros.
- GoQuest MediacoreCollaboration to bring Turkish hit drama Kuma - The Other Wife to global audiences through AI dubbing. Kuma launched in French and Italian on YouTube. GoQuest Media co-produced the series with VIP2000 and Stellar Yapim.
- VideomitecorePartnership with Videomite and BKM to launch Turkish drama series Inci Tanleri on YouTube in English and Italian. Videomite handles YouTube management for producer BKM.
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
Dubhub competitors and assessment
Company assessmentOthers
- ZDF Digital: Digital production subsidiary of German public broadcaster ZDF, providing streaming infrastructure and digital media services. Listed here because it is both a current Dubhub partner (Get.factual dubbing) and a comparable digital content/distribution operator.
- Videomite: YouTube channel management and digital distribution company for premium media brands. Comparable as an ecosystem partner addressing the same DTC YouTube management layer Dubhub offers alongside dubbing.
Direct peers
- Papercup: AI dubbing startup focused on translating video and audio content into multiple languages for media companies. Directly comparable as a SaaS-enabled dubbing solution targeting TV and digital content producers.
- HeyGen: AI video and dubbing platform enabling multilingual video localization with voice cloning and lip-sync. Comparable offering for content creators and media companies seeking AI-driven dubbing at scale.
- Rask AI: AI dubbing and video translation platform supporting 60+ languages with voice cloning and lip-sync. Directly comparable to Dubhub's multilingual AI dubbing for video content distribution.
- Deepdub: AI-powered dubbing and localization platform serving film, TV, and streaming content with emotion-aware voice synthesis. Closely comparable to Dubhub's Evocion-driven hybrid AI dubbing model for media localization.
- ElevenLabs: AI voice generation company offering multilingual dubbing and voice cloning APIs. Comparable to Dubhub's AI dubbing/synthesis capabilities, particularly around emotional speech and localization for content.
Emerging players
- Dubverse: AI dubbing platform with focus on Indian and emerging-market content, offering text-to-speech and subtitle generation. Comparable as an emerging AI dubbing player targeting similar multilingual content verticals.
Broad incumbents
- Deluxe Media: Large-scale post-production and localization services provider serving Hollywood studios and global streamers. Comparable broad incumbent offering end-to-end dubbing and versioning services.
- Iyuno: Global media localization leader (formerly SDI Media) offering dubbing, subtitling, and access services for major studios and streamers. Comparable as a broad incumbent in the same localization services space Dubhub operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dubhub social profiles
Digital presenceDubhub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dubhub leadership team
Management profileNumber of profiles
Profiles7 records
Dubhub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dubhub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dubhub
What does Dubhub do?
Dubhub is a full-service localization studio that combines AI-assisted dubbing technology with human expertise to localize TV series, YouTube channels, and animated content into 25+ languages. The studio offers end-to-end services including AI-assisted transcription, idiomatic translation, dubbing or voice synthesis, manual fine-tuning for voice sync, and final audio playout. Its proprietary Evocion technology analyzes emotions in source dialogue and transfers them to localized language versions, addressing the common problem of robotic, emotionless AI dubbing.
Is Dubhub a public or private company?
Dubhub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dubhub founded?
Dubhub was founded in 2023. It employs 11 to 50 people.
Where is Dubhub based?
Dubhub is headquartered in Stockholm, Sweden, in the Europe region.
How does Dubhub make money?
Two revenue lines are on record. Localization Services are the primary driver. The others are revenue Share Model.
Who are Dubhub's main competitors?
Others on record are ZDF Digital and Videomite. Direct peers are Papercup, HeyGen, Rask AI, Deepdub and ElevenLabs. Dubverse is listed as an emerging player. Broad incumbents are Deluxe Media and Iyuno.
Does Dubhub have an API?
No public API is recorded for Dubhub.
What industry is Dubhub in?
Dubhub's product category is Media Localization Services. Its primary akta.pro industry code is MPAHAFAB, Dubbing & Voiceover Production (Casting, Recording, Lip-Sync), with a secondary code of HDAAAFAK, Voice Cloning, Dubbing & Audio Generative Media. Its NAICS code is 51229 and its SIC code is 7812.