DWELL44
DWELL44 is a privately held, single-showroom modern design retailer in St. Louis Park, MN, founded in 2020, that curates premium furniture, cabinetry, surfaces, windows, doors, and fixtures from 40+ brand partners for homeowners and trade professionals.
- Company typePrivate
- Founded2020
- HeadquartersSt. Louis Park, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What DWELL44 does
DWELL44 is a privately held modern design showroom founded in 2020 by Jon Coty in St. Louis Park, Minnesota. The company operates a 7,000-square-foot interactive physical showroom at 4317 Excelsior Blvd that aggregates curated offerings from more than 40 premium brand partners across five product categories: furnishings (including featured vendors Verellen and Royal Botania), custom and semi-custom cabinetry, surfaces (Cambria quartz countertops, engineered flooring, Duchateau wall cladding), windows/doors and exterior siding (Lincoln, H Window, Quartz Luxury, Duxton, Arbor Wood thermowood, Trespa Pura NFC), and light fixtures.
The business operates as a multi-brand design destination rather than a manufacturer or software platform, with technology limited to a Shopify-based online catalog and 3D visualization tooling used during cabinet design consultations. Go-to-market is hybrid: consumers and trade professionals visit the showroom Monday–Friday 10 AM–5 PM for complimentary consultations, while a dedicated Trade Program offers architects, designers, and builders members-only discounted pricing, tax-exempt purchasing, free finish samples, product procurement, order tracking, climate-controlled warehousing, and white glove delivery to Minnesota and beyond.
Revenue is generated primarily through one-time retail and project-based sales of furniture, cabinetry, surfaces, windows, doors, siding, and fixtures, supplemented by recurring trade-account relationships. Pricing is largely quote-based, with limited publicly disclosed prices and no minimum order quantities. Customer segments are split between individual homeowners and a recurring base of design/build trade professionals, supported by industry networking events and the co-hosted RAVE Awards program with Mpls St.Paul Home & Design Magazine.
DWELL44 firmographics
Firmographics- Name
- DWELL44
- Legal name
- DWELL44
- Website
- https://dwell44.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DWELL44 is a privately held, single-showroom modern design retailer in St. Louis Park, MN, founded in 2020, that curates premium furniture, cabinetry, surfaces, windows, doors, and fixtures from 40+ brand partners for homeowners and trade professionals.
- Ownership category
- akta.pro rank
DWELL44 industry classification
Industry- Product category
- Home Furnishings Showroom
- NAICS
- Interior Design Services (54141), Floor Covering Retailers (449121)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)
- akta.pro secondary industries
- Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK), Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)
Keywords
Where DWELL44 is headquartered
LocationHeadquarters
- HQ city
- St. Louis Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DWELL44 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: DWELL44 sells furniture, cabinetry, surfaces, fixtures, windows, doors, and siding through its showroom and online catalog. Products range from in-stock items available for immediate purchase to custom and made-to-order pieces sourced from premium brand partners. Pricing is quote-based for most items; some products list specific prices online. The Trade Program drives significant B2B revenue through architects, designers, and builders.
- Trade Program Membership: Trade professionals (designers, architects, builders) receive members-only discounted pricing across all brands. Services include free finish samples, tax-exempt purchasing, customized order support, product procurement, order tracking, and climate-controlled warehousing. No minimum order quantity is required. Freight cost and white glove delivery are charged to the customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-Stock Products |
| Transaction based/ take rate | Pay-as-you-go | Trade Program Members |
| One time/ perpetual license | Multi-year contract | Custom & Made-to-Order Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
DWELL44 product offering
Product offeringCore offering
DWELL44 operates a 7,000-square-foot interactive design showroom in St. Louis Park, Minnesota, offering a curated selection of premium furniture, custom cabinetry, surfaces, windows and doors, siding, and light fixtures from over 40 brand partners. The showroom serves both homeowners and trade professionals (architects, designers, builders), with a dedicated Trade Program offering discounted pricing, design consultations, 3D cabinetry modeling, climate-controlled warehousing, and white-glove delivery.
Product overview
DWELL44 is a modern design showroom offering a curated portfolio of interior and exterior products for architects, designers, builders, and homeowners. The company operates as a unified showroom experience rather than a software platform, providing physical products across five main categories: (1) Furniture including Verellen and Royal Botania as featured vendors plus 15+ other furniture brands; (2) Custom and semi-custom American-made cabinetry; (3) Surfaces including Cambria quartz countertops, engineered flooring, and Duchateau wall cladding; (4) Windows, doors, and exterior siding including Arbor Wood thermowood and Pura NFC products; and (5) Light fixtures. The showroom also provides complementary services including design consultations, trade programs with discounted pricing, and networking events. Products are available through in-showroom viewing and purchase, with custom order capabilities and quick-ship options for select furniture.
Differentiator
Problem solved
Functional benefit
Products and services
- Verellen Furniture Belgian-designed, American-crafted furniture brand featuring sofas, chairs, beds, and tables with bespoke furniture lines ranging from fully custom upholstery to unique casegoods, including Quick Ship options with 3-week lead times on select pieces.
- Royal Botania Outdoor Furniture Premium Belgian outdoor luxury furniture collection including the Palma Parasol, Exes dining chairs, Mozaix Lounge, Conix tables, and other outdoor pieces that blend modern design with lasting comfort.
- Custom Cabinetry Premium custom and semi-custom American-made cabinetry in various design styles and finishes, with in-house cabinetry experts providing design services and full-color 3D fly-through visualizations before ordering.
- Cambria Quartz Countertops Quartz countertop surfaces from Cambria, ranging from timeless classics to cutting-edge contemporary design palettes, offered as a Cambria Premier Partner with stain, chip, and scratch resistance and food-safe properties.
- Flooring High-quality flooring options including engineered oak and luxury vinyl plank (LVP) with diverse color palettes and styles ranging from traditional to cutting-edge, sustainably sourced.
- Duchateau Wall Cladding Exterior and interior architectural wood wall panels with complex signature patterns creating unique textures, handcrafted by Duchateau artisans and available in three signature collections with pre-mounted backing panels.
- Windows & Doors High-performance windows and doors for modern homes offering the highest levels of energy efficiency from manufacturers including Lincoln Windows, H Window, Duxton, Quartz Luxury Windows, and Titoni Window Systems.
- Arbor Wood Thermowood Siding Chemical-free thermally modified wood for siding and decking, enhanced at a cellular level using only heat and steam to create a dimensionally stable, moisture- and rot-resistant material designed for modern architecture.
- Pura NFC Siding High-performance exterior façade siding by Trespa offering a durable, low-maintenance solution designed to maintain its beauty and smooth surface in harsh weather conditions for decades.
- Light Fixtures Diverse range of lighting solutions from contemporary lamps to handcrafted artisan glass fixtures, customizable with various colors, finishes, and sizes from brands including Regina Andrew Detroit, SkLo, Accord Lighting, Hubbardton Forge, and Currey & Company.
- Trade Program Trade membership program offering architects, designers, and builders members-only discounted pricing across all brands, free finish samples, tax-exempt purchasing, custom order support, product procurement, order tracking, climate-controlled warehousing, and white-glove delivery with no minimum order quantity.
- Design Consultation Services Expert guidance from cabinet designers and furniture specialists spanning styling tips to transformative home makeovers, including advanced software modeling tools with full-color 3D fly-through videos to help clients envision finished spaces.
Quantifiable outcome
- Elimination of guesswork in product sourcing through curated brand selection and expert guidance
- +2 more outcomes
Companies that use DWELL44
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
DWELL44 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DWELL44 partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- VerellencoreVerellen is a featured vendor at DWELL44, offering Belgian-designed, American-crafted furniture including sofas, chairs, beds, and tables. DWELL44 carries Verellen's full collection including bespoke furniture lines ranging from custom upholstery to unique casegoods. Quick Ship options with 3-week lead time are available on select Verellen pieces.
- Royal BotaniacoreRoyal Botania is a featured vendor offering premium Belgian outdoor luxury furniture. DWELL44 showcases their outdoor collections including the Palma Parasol (Red Dot Award winner), Exes dining chairs, Mozaix Lounge, Conix tables, and more. Royal Botania pieces are available by order and shipment only.
- CambriacoreDWELL44 is a Cambria Premier Partner, offering the finest quartz countertops from a family-owned North American manufacturer. Cambria products are stain, chip, and scratch resistant, food safe, and maintenance free. DWELL44 provides one-on-one dealer conversations, robust design consultations, and easy-to-order samples.
- Lincoln Windows & Patio DoorscoreLincoln Windows & Patio Doors is featured in DWELL44's exteriors department, offering high-performance windows and doors for modern homes with energy efficiency standards.
- H WindowcoreH Window Company is a window manufacturer partner, offering high-performance windows for modern home builds and renovations. Featured in multiple DWELL44 portfolio projects.
- Quartz Luxury Windows & DoorscoreQuartz Luxury Windows & Doors is a premium window and door manufacturer carried by DWELL44, featured in high-end custom home projects.
- Duxton WindowscoreDuxton Windows is a window manufacturer partner, providing high-performance windows and doors for modern homes with outstanding energy efficiency.
- Arbor Wood Co.coreArbor Wood offers chemical-free thermally modified wood (Thermowood) for siding and decking. The wood is enhanced at a cellular level using only heat and steam, creating a dimensionally stable, moisture- and rot-resistant material. Designed for modern architecture.
- Pura® NFC by TrespacorePura® NFC by Trespa is a premium façade solution offered through DWELL44. It is durable, low maintenance, easily installed, and designed to maintain its beauty and smooth surface in harsh weather conditions for decades.
- Crystal CabinetscoreCrystal Cabinetry is a key cabinetry partner featured in DWELL44's portfolio. Products include custom and semi-custom cabinets in various finishes including Natural Oak, Natural Walnut, Denim, Smoky Green, and Designer White Paint Grade.
- Decor CabinetscoreDecor Cabinets is a cabinetry manufacturer carried by DWELL44. Used in multiple portfolio projects for custom residential applications.
- Cane-linecoreCane-line is a furniture brand featured at DWELL44, offering contemporary outdoor and indoor furniture designed for comfort and durability.
- Thayer CoggincoreThayer Coggin is a furniture brand carried by DWELL44, known for contemporary upholstered furniture.
- CR LainecoreCR Laine is an upholstery brand featured at DWELL44, offering custom upholstered furniture for residential interiors.
- NorwalkcoreNorwalk is an upholstery brand featured at DWELL44, offering custom furniture for residential and commercial spaces.
- Younger & CocoreYounger & Co is a furniture brand carried by DWELL44, offering contemporary furniture pieces.
- DuchateaucoreDuchateau manufactures architectural wood wall panels and hardwood flooring featured at DWELL44. Their wall panels come pre-mounted to backing panels for ease of installation, available in three signature collections. Flooring products are sustainably sourced from legal and sustainable forests.
- D&M FlooringcoreD&M Flooring is a flooring partner offering high-quality flooring options with diverse color palettes and styles ranging from engineered oak to LVP with various finishes.
- Four HandscoreFour Hands is a furniture brand featured at DWELL44, offering contemporary furniture across multiple product categories.
- HuppécoreHuppé is a furniture brand featured at DWELL44, offering Canadian-designed furniture including dining tables and seating.
- TaraceacoreTaracea is a furniture brand carried by DWELL44, offering distinctive furniture pieces.
- Made GoodscoreMade Goods is an accessories and accent furniture brand featured at DWELL44, offering distinctive design pieces for interiors.
- Sustainable 9 Design+BuildcoreSustainable 9 Design+Build is a repeat design-build partner appearing across multiple DWELL44 portfolio projects including the HYGGE House, Vincent Avenue Residence, Peninsula Point Residence, and multiple others. DWELL44 supplies cabinetry, windows, flooring, furniture, and siding for their projects.
- Blue Pencil CollectivecoreBlue Pencil Collective is an interior design firm that has collaborated with DWELL44 on multiple residential projects including the HYGGE House, utilizing DWELL44's furniture, cabinetry, and product sourcing services.
- Mpls St.Paul Home & Design MagazineminorMpls St.Paul Home & Design Magazine partners with DWELL44 to host the RAVE Awards, which honor architects shaping how Minnesota lives. DWELL44 serves as a venue and co-host for this industry recognition event.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DWELL44 competitors and assessment
Company assessmentDirect peers
- Room & Board: Minneapolis-based modern home furnishings retailer with showrooms nationwide, offering curated contemporary furniture and home goods. Highly comparable to DWELL44 in modern design positioning and curated brand approach, though operating at much larger scale.
- Blu Dot: Minneapolis-headquartered modern furniture designer and retailer with its own showrooms and a wholesale network. Comparable to DWELL44 through shared Minneapolis design community roots and modern furniture focus, although Blu Dot sells its own branded line.
- Roche Bobois: French luxury furniture retailer with showrooms globally, featuring modern design pieces and customizable options. Comparable to DWELL44 through curated premium furniture assortment and bespoke customization services.
- Pirch: Premium kitchen, bath, and home retailer offering an experiential showroom model with curated appliance and fixture brands. Comparable to DWELL44 in the showroom-as-experience approach and curated multi-brand premium assortment.
- Design Within Reach (DWR): National retailer of modern and designer furniture and home furnishings with showrooms in major markets. Comparable to DWELL44 through premium modern design positioning and trade services for interior designers.
- Modani Furniture: Modern contemporary furniture retailer with showrooms in major U.S. cities. Comparable to DWELL44 through modern design positioning, though Modani operates at lower price points without the curated premium brand mix.
- Cantoni: Premium modern furniture retailer with showrooms across major U.S. cities offering curated contemporary brands. Highly comparable to DWELL44 in curating multiple premium brands under one roof with trade/designer services.
- BoConcept: Global Danish modern furniture retailer with showrooms in major markets offering customizable contemporary furniture. Comparable to DWELL44 in modern design positioning and trade/designer programs.
Emerging players
- Lightology: Chicago-based modern lighting retailer with showroom and curated designer fixture brands. Comparable to DWELL44 as a curated showroom operator in the lighting fixtures category where DWELL44 also carries premium lighting brands.
Broad incumbents
- RH (Restoration Hardware): Large public retailer of luxury home furnishings with expansive galleries, source-books, and integrated interior design services. Comparable to DWELL44 at the luxury residential furnishings level, though at vastly larger scale and broader category coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DWELL44 social profiles
Digital presenceDWELL44 financial estimates
Financial estimateRevenue estimate
Valuation estimate
DWELL44 leadership team
Management profileNumber of profiles
Profiles1 record
DWELL44 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DWELL44 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DWELL44
What does DWELL44 do?
DWELL44 operates a 7,000-square-foot interactive design showroom in St. Louis Park, Minnesota, offering a curated selection of premium furniture, custom cabinetry, surfaces, windows and doors, siding, and light fixtures from over 40 brand partners. The showroom serves both homeowners and trade professionals (architects, designers, builders), with a dedicated Trade Program offering discounted pricing, design consultations, 3D cabinetry modeling, climate-controlled warehousing, and white-glove delivery.
Is DWELL44 a public or private company?
DWELL44 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DWELL44 founded?
DWELL44 was founded in 2020. It employs 1 to 10 people.
Where is DWELL44 based?
DWELL44 is headquartered in St. Louis Park, United States, in the North America region.
How does DWELL44 make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are trade Program Membership.
Who are DWELL44's main competitors?
Direct peers on record are Room & Board, Blu Dot, Roche Bobois, Pirch, Design Within Reach (DWR), Modani Furniture, Cantoni and BoConcept. Lightology is listed as an emerging player. RH (Restoration Hardware) is listed as a broad incumbent.
Does DWELL44 have an API?
No public API is recorded for DWELL44.
What industry is DWELL44 in?
DWELL44's product category is Home Furnishings Showroom. Its primary akta.pro industry code is CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms, with a secondary code of CRAIAFAK, Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused). Its NAICS code is 54141 and its SIC code is 5712.